B2B MARKETING MANAGER IN COURIER & CARGO

📌 Core Information

🔹 Job Title: B2B Marketing Manager in Courier & Cargo

🔹 Company: Elbex Courier

🔹 Location: Kolkata, West Bengal, India

🔹 Job Type: On-site, Full-time

🔹 Category: Transportation, Logistics, Supply Chain and Storage

🔹 Date Posted: May 20, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Building relationships with businesses to offer and sell courier and cargo services
• Identifying potential business customers and developing marketing strategies to reach them
• Executing marketing strategies and building new partnerships for business growth
• Working in a dynamic and growing logistics company with a focus on customer service and technology

ASSUMPTION: This role requires a balance of business acumen, marketing skills, and the ability to build strong relationships with clients. It's ideal for candidates with experience in B2B marketing within the logistics industry.

📋 Key Responsibilities

✅ Identify and engage with potential business customers to understand their logistics needs

✅ Develop and execute marketing strategies to reach and attract these clients

✅ Build and maintain strong business relationships with clients to ensure customer satisfaction and retention

✅ Collaborate with internal teams to create and implement innovative marketing campaigns and products

✅ Monitor and analyze marketing performance metrics to optimize strategies and improve results

ASSUMPTION: This role requires a proactive approach to customer engagement, strong communication skills, and the ability to work independently and as part of a team.

🎯 Required Qualifications

Education: Graduate or higher degree in Marketing, Business, or a related field

Experience: Proven experience (2-5 years) in B2B marketing, preferably within the logistics or courier industry

Required Skills:

• Excellent communication skills, both verbal and written
• Strong relationship-building skills
• Proficient in Microsoft Office Suite (Excel, Word, PPT)
• Basic computer knowledge and familiarity with marketing software tools
• Ability to work independently and manage multiple projects

Preferred Skills:

• Experience with CRM software
• Knowledge of the Indian logistics market
• Fluency in regional languages (e.g., Hindi, Bengali)

ASSUMPTION: Candidates with experience in B2B marketing within the logistics industry and a proven track record of building strong client relationships will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: INR 6-8 lakhs per annum (Estimated based on industry standards for mid-level B2B marketing roles in Kolkata)

Benefits:

• Medical insurance
• Provident fund
• Gratuity
• Performance-based incentives

Working Hours: Monday to Saturday, 9:00 AM to 6:00 PM (with a one-hour lunch break)

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in Kolkata. Actual compensation may vary based on the candidate's experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Elbex Courier operates in the competitive logistics and courier industry in India, focusing on express delivery services.

Company Size: Elbex Courier has 51-200 employees, providing a mid-sized company environment with opportunities for growth and career advancement.

Founded: Elbex Courier was founded in 2010, with a mission to become a leader in the express industry by 2015.

Company Description:

• Elbex Courier is a privately-held company that started operations in 2010 with a focus on providing cost-effective, time-bound, and customer-oriented courier services.
• The company has grown significantly since its inception, operating with 30 own branches and over 300 franchisee outlets across India.
• Elbex Courier serves over 200 locations in India and has tied up with major international service providers to ensure global coverage.

Company Specialties:

• Courier and cargo services
• International courier services
• Cutting-edge technology software for courier operations
• Innovative products like COD, BOD, CVC, and Maxival

Company Website: http://www.elbex.in

ASSUMPTION: Elbex Courier's focus on technology, customer orientation, and eco-friendliness sets it apart in the competitive logistics industry.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and advancement within the company.

Reporting Structure: The B2B Marketing Manager will report directly to the Head of Marketing or a similar role within the company.

Work Arrangement: This role is on-site, with the primary office location in Kolkata, West Bengal, India.

Growth Opportunities:

• Advancement to senior marketing roles within the company
• Expansion of responsibilities as the company grows and enters new markets
• Potential opportunities to work on international projects or with international clients

ASSUMPTION: Elbex Courier's growth trajectory and expansion plans provide ample opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Elbex Courier's office in Kolkata is a modern, professional environment with a focus on collaboration and innovation.

Office Location(s): Rabindra Sarani, Burra Bazar, Chitpur Crossing, Kolkata, West Bengal 700007, IN

Geographic Context:

• Kolkata is the capital city of West Bengal and the second-largest city in India by population.
• The city is a major commercial, cultural, and educational hub in eastern India.
• Kolkata is well-connected by air, rail, and road, making it an ideal location for a logistics company.

Work Schedule: The work schedule for this role is Monday to Saturday, from 9:00 AM to 6:00 PM, with a one-hour lunch break.

ASSUMPTION: Elbex Courier's office in Kolkata provides a dynamic and collaborative work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Face-to-face interview with the hiring manager
• Final round interview with senior leadership

Key Assessment Areas:

• Marketing strategy and planning
• Client relationship-building skills
• Communication and presentation skills
• Problem-solving and analytical skills

Application Tips:

• Highlight your experience in B2B marketing within the logistics industry and provide specific examples of successful marketing campaigns or client relationships you've built.
• Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role.
• Prepare for behavioral interview questions that focus on your problem-solving skills, communication abilities, and client relationship-building experiences.

ATS Keywords: B2B marketing, logistics, courier, cargo, client relationship, marketing strategy, business development, customer acquisition, customer retention

ASSUMPTION: Elbex Courier's hiring process is designed to assess candidates' marketing skills, client relationship-building abilities, and cultural fit within the company.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, Word, PPT)
• CRM software (e.g., Salesforce, HubSpot, Zoho CRM)
• Marketing automation tools (e.g., Marketo, Pardot, Hootsuite)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: Familiarity with relevant marketing tools and software is essential for success in this role, as they enable effective campaign management, client relationship tracking, and team collaboration.

👔 Cultural Fit Considerations

Company Values:

• Customer-oriented
• Innovative and technology-driven
• Service-conscious
• Eco-friendly

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven
• Adaptable and open to change

Self-Assessment Questions:

• Do you have experience building strong, long-lasting client relationships in a B2B setting?
• Are you comfortable working in a dynamic and fast-paced environment?
• Do you thrive in a collaborative and team-oriented work culture?

ASSUMPTION: Elbex Courier values candidates who align with their customer-oriented, innovative, and service-conscious culture, and who can thrive in a dynamic and collaborative work environment.

⚠️ Potential Challenges

• Managing a large and diverse client portfolio in a competitive market
• Adapting to a fast-paced and ever-changing work environment
• Balancing multiple projects and priorities simultaneously
• Working in a role that requires both independent work and close collaboration with internal teams

ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and the ability to manage multiple priorities effectively.

📈 Similar Roles Comparison

• Unlike traditional sales roles, this position focuses on building long-term client relationships rather than direct sales.
• Experience in the logistics or courier industry is preferred but not required, as the company provides training and support for new hires.
• This role offers opportunities for career growth and advancement within the company, as Elbex Courier continues to expand its operations and enter new markets.

ASSUMPTION: Candidates should consider the unique aspects of this role and how it differs from traditional sales or marketing positions within the logistics industry.

📝 Sample Projects

• Developing and executing a targeted marketing campaign to acquire new business clients in a specific industry vertical
• Creating and implementing a customer retention strategy to improve client satisfaction and reduce churn
• Collaborating with internal teams to launch a new product or service offering for business clients

ASSUMPTION: These sample projects illustrate the types of marketing initiatives and client relationship-building activities that candidates can expect to undertake in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does Elbex Courier support the growth and development of its marketing team members?
• What are the most significant challenges facing the company's marketing efforts, and how can this role address them?
• How does Elbex Courier measure the success of its marketing campaigns and client relationships?
• What opportunities exist for collaboration with other departments or teams within the company?

ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, the company's culture, and the opportunities for growth and collaboration.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for interviews by researching Elbex Courier's company culture, values, and recent news
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.