B2B Marketing Manager (m/w/d)

📌 Core Information 🔹 Job Title: B2B Marketing Manager (m/w/d) 🔹 Company: Bonial International GmbH 🔹 Location: Berlin, Germany 🔹 Job Type: Full-time 🔹 Category: IT Services and IT Consulting 🔹 Date Posted: May 23, 2025 🔹 Experience Level: Mid-level (2-5 years) 🔹 Remote Status: On-site/Hybrid 🚀 Job Overview 🔹 Key Responsibilities: Develop and implement B2B marketing strategies, create engaging content, manage campaigns, organize events, and analyze market trends. 🔹 Assumption: This role requires a strong understanding of B2B marketing, content creation, and event management, with a focus on driving business growth through strategic marketing initiatives. 📋 Key Responsibilities ✅ Strategic Planning: Develop and implement marketing strategies to engage business clients and enhance brand positioning in the B2B market. ✅ Content Creation: Create zielgruppenspezifischer content such as Whitepapers, Case Studies, Blogbeiträge, and Infografiken to attract and engage business clients. ✅ Campaign Management: Utilize performance marketing tools and book ads in relevant digital Fachmagazinen to increase campaign effectiveness. ✅ Event Management: Organize the company's presence on Messen, Konferenzen, and Networking-Events, as well as plan and execute B2B events like the Bonial Retail Summit. ✅ Market & Competitor Analysis: Monitor market trends and analyze competitor activities to derive strategic recommendations. ✅ Lead Generation & Qualification: Plan and execute multichannel lead generation campaigns and collaborate with the sales team to qualify leads and build the sales pipeline. ✅ Reporting & KPIs: Define and monitor relevant KPIs to measure marketing effectiveness, perform regular performance analyses, and identify optimization potential. ✅ Assumption: This role requires strong project management skills, proficiency in marketing technologies, and the ability to work effectively in a dynamic, fast-paced environment. 🎯 Required Qualifications 🔹 Education: Degree in Marketing, Communication, Business Administration, or a related field. 🔹 Experience: At least 3 years of experience in B2B marketing, ideally in a tech-driven or digital environment. 🔹 Required Skills: - Proven experience in B2B marketing, content creation, and event management. - Strong project management skills and ability to handle multiple priorities. - Proficiency in marketing technologies (e.g., HubSpot, Google Analytics, LinkedIn Campaign Manager). - Excellent communication skills in German (C1-C2) and English. - Self-motivated, structured, and results-driven work ethic. - Strong team spirit, cooperative mindset, and enthusiasm for cross-functional collaboration. 🔹 Preferred Skills: - Experience in the retail or e-commerce industry. - Familiarity with the German market and local business landscape. 🔹 Assumption: Candidates with a proven track record in B2B marketing, content creation, and event management will be best suited for this role. 💰 Compensation & Benefits 🔹 Salary Range: €55,000 - €70,000 per year (based on experience and market standards for mid-level B2B marketing roles in Berlin). 🔹 Benefits: - Diversity and inclusion initiatives. - Personal development opportunities through a feedback-driven culture. - Mental health support through nilo.health app access. - Company-paid pension scheme contributions. - Urban Sports Club membership discounts. - Flexible working hours and remote work options. - 28 vacation days (plus an additional day per calendar year, up to a maximum of 30 days). - Additional vacation days for special occasions and social projects. - Modern office with fitness studio, rooftop terrace, Zen Rooms, and free food and drinks. 🔹 Working Hours: Full-time (40 hours/week), with flexible hours and remote work options available. 🔹 Assumption: The salary range is estimated based on market standards for mid-level B2B marketing roles in Berlin. Actual compensation may vary depending on the candidate's experience and skills. 📌 Applicant Insights 🔍 Company Context 🔹 Industry: IT Services and IT Consulting, focusing on drive-to-store marketing for the retail sector. 🔹 Company Size: 201-500 employees. 🔹 Founded: 2008. 🔹 Company Description: Bonial, part of Axel Springer SE, is a leading drive-to-store marketing partner across Europe. With its kaufDa and MeinProspekt platforms, Bonial inspires millions of shoppers each month by connecting them with their favorite brands and retailers. More than 1,500 retailers and brands across all retail sectors rely on Bonial's tailor-made, data-driven marketing solutions to promote their offers and reach measurable business results with maximized return on investment. 🔹 Company Specialties: Advertising, location-based services, retail technology, local shopping, retail, mobile, digital marketing, drive-to-store, and offer communication. 🔹 Company Website: http://www.bonial.com/de/ 📊 Role Analysis 🔹 Career Level: Mid-level marketing professional. 🔹 Reporting Structure: This role reports directly to the Head of Marketing. 🔹 Work Arrangement: On-site/Hybrid, with flexible working hours and remote work options available. 🔹 Growth Opportunities: Potential career progression into senior marketing roles or management positions within the company. 🌍 Location & Work Environment 🔹 Office Type: Modern, well-equipped office with various amenities. 🔹 Office Location(s): Hussitenstraße 32-33, Berlin, Mitte 13355, DE. 🔹 Geographic Context: Berlin is a vibrant, multicultural city with a thriving tech and startup scene. It offers a high quality of life, with numerous cultural attractions, green spaces, and a diverse range of neighborhoods. 🔹 Work Schedule: Full-time (40 hours/week), with flexible hours and remote work options available. 💼 Interview & Application Insights 🔹 Typical Process: Online application submission → Phone/Video screening → In-depth interview with the hiring manager and team members → Final interview with the Head of Marketing. 🔹 Key Assessment Areas: Marketing strategy, content creation, campaign management, event planning, market analysis, and leadership skills. 🔹 Application Tips: - Tailor your resume and cover letter to highlight your relevant B2B marketing experience, content creation skills, and event management expertise. - Prepare examples of successful B2B marketing campaigns, content pieces, or events you've managed in the past. - Research Bonial's company culture and be prepared to discuss how your values and work style align with the company's mission and goals. 🔹 ATS Keywords: B2B marketing, content marketing, campaign management, event management, market analysis, lead generation, project management, communication skills. 🛠️ Tools & Technologies 🔹 HubSpot, Google Analytics, LinkedIn Campaign Manager, performance marketing tools, and relevant digital Fachmagazines. 👔 Cultural Fit Considerations 🔹 Company Values: Diversity, development, wellbeing, sustainability, flexibility, modern office, free lunch, and social culture. 🔹 Work Style: Collaborative, dynamic, fast-paced, and data-driven. 🔹 Self-Assessment Questions: - How do you embody Bonial's values in your daily work? - How do you stay organized and manage multiple priorities in a fast-paced environment? - How do you approach creating engaging content for a B2B audience? ⚠️ Potential Challenges 🔹 Role-specific Challenges: Balancing multiple priorities, managing tight deadlines, and adapting to a dynamic work environment. 🔹 Company-specific Challenges: Working in a fast-growing company with a high pace of change and maintaining a strong work-life balance. 🔹 Industry-specific Challenges: Keeping up with market trends and competitor activities in the rapidly evolving retail and e-commerce landscape. 📈 Similar Roles Comparison 🔹 How this role differs from related positions: This role focuses specifically on B2B marketing, content creation, and event management for the retail sector, whereas similar roles may have a broader marketing focus or cater to different industries. 🔹 Industry-specific context: The retail and e-commerce industry is highly competitive and dynamic, with a strong emphasis on data-driven marketing and customer engagement. 🔹 Career path comparison: This role offers a clear path for career progression into senior marketing roles or management positions within the company. 📝 Sample Projects 🔹 Project example 1: Develop and execute a multichannel lead generation campaign targeting small and medium-sized retail businesses, resulting in a 20% increase in qualified leads. 🔹 Project example 2: Create a series of engaging Whitepapers and Case Studies showcasing Bonial's success stories and thought leadership in the drive-to-store marketing space. 🔹 Project example 3: Plan and execute the annual Bonial Retail Summit, attracting over 200 attendees and generating positive feedback from participants and sponsors. ❓ Key Questions to Ask During Interview 🔹 Question 1: Can you describe the team structure and how this role fits into the overall marketing strategy? 🔹 Question 2: How does Bonial support the professional development and growth of its marketing team members? 🔹 Question 3: What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life equilibrium? 🔹 Question 4: How does Bonial measure the success of its marketing campaigns, and what key performance indicators (KPIs) does the company track? 🔹 Question 5: What are the most rewarding aspects of working in the B2B marketing team at Bonial, according to current team members? 📌 Next Steps for Applicants 🔹 To apply for this position: - Submit your application through this link: https://join.com/companies/talent-bonial/14207559-b2b-marketing-manager-m-w-d - Tailor your resume and cover letter to highlight your relevant B2B marketing experience, content creation skills, and event management expertise. - Prepare examples of successful B2B marketing campaigns, content pieces, or events you've managed in the past. - Research Bonial's company culture and be prepared to discuss how your values and work style align with the company's mission and goals. - Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.