B2B Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: B2B Marketing Manager (m/w/d)

🔹 Company: Inwerk GmbH

🔹 Location: Meerbusch, North Rhine-Westphalia, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-03-17

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Collaborating in the conception, planning, and execution of comprehensive B2B campaign measures
• Experience in content creation and coordination for social media channels
• Project management within the team and coordination with internal stakeholders
• Monitoring, evaluation, and reporting of campaign KPIs and successes

ASSUMPTION: This role requires a strong background in B2B marketing and excellent project management skills to effectively coordinate and execute campaigns.

📋 Key Responsibilities

✅ Collaborate in the conception, planning, steering, and execution of comprehensive measures for B2B campaigns

✅ Experience in content creation and coordination for social media channels (LinkedIn, YouTube, Facebook)

✅ Project management within the team, controlling timings, capacities, and competencies

✅ Coordination and communication with internal stakeholders and external service providers

✅ Monitoring, evaluation, and reporting of campaign KPIs and successes

ASSUMPTION: The role requires strong organizational skills, attention to detail, and the ability to work effectively with both internal teams and external partners.

🎯 Required Qualifications

Education: Successfully completed studies with a focus on marketing

Experience: At least 3 years of experience in B2B campaign management

Required Skills:

• Proven experience in B2B campaign management
• Strong analytical skills
• Structured and independent working style
• Reliability, accuracy, communication skills, and assertiveness
• Problem-solving skills

Preferred Skills:

• Experience in the office furniture sector or related industries
• Jira knowledge

ASSUMPTION: Candidates with experience in the office furniture sector or related industries may have a better understanding of the target audience and market trends.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (Based on industry standards for mid-level marketing roles in Germany)

Benefits:

• Attractive and competitive salary package
• Fascinating company buildings with modern office landscapes and top digital equipment
• Employee discounts on stylish and ergonomic office furniture
• Extensive employee benefits in health and mobility
• Own employee kitchen for meal preparation
• Free drinks and healthy snacks
• Free parking available for the team

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing roles in Germany. Actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Furniture and Home Furnishings Manufacturing

Company Size: 51-200 employees (Mid-size company)

Founded: 2001

Company Description:

• Inwerk is an innovative leader in office furniture with a direct-to-consumer approach
• Offers high-quality, design-oriented, and price-attractive office furniture solutions
• Focuses on answering the changing needs of modern office environments

Company Specialties:

• Innenarchitektur (Interior Architecture)
• Büromöbel (Office Furniture)
• Office Solutions
• New Work
• New Office
• Home Office
• Büroplanung (Office Planning)
• Online Handel (E-commerce)
• Hybrid Office
• Ergonomie (Ergonomics)
• Akustik (Acoustics)

Company Website: inwerk-bueromoebel.de

ASSUMPTION: Inwerk's focus on innovation and New Work trends creates an environment that values creativity and adaptability.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and development

Reporting Structure: Reports directly to the marketing department

Work Arrangement: On-site, full-time position with potential for hybrid work arrangements

Growth Opportunities:

• Potential to take on more responsibilities and advance within the marketing department
• Opportunities to work on diverse campaigns and projects
• Chance to contribute to the company's growth and success

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the company as a whole.

🌍 Location & Work Environment

Office Type: Modern office buildings with ergonomic furniture and digital equipment

Office Location(s): Meerbusch, North Rhine-Westphalia, Germany

Geographic Context:

• Meerbusch is a town in the Rhine-Ruhr metropolitan region of Germany
• Offers a mix of urban and suburban living with easy access to major cities
• Known for its high quality of life and family-friendly atmosphere

Work Schedule: Full-time (40 hours per week) with potential for flexible hours and remote work arrangements

ASSUMPTION: The location offers a pleasant work-life balance with easy access to urban amenities and a family-friendly environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• On-site or virtual interview with the hiring manager and/or team members
• Final interview with the department head or HR

Key Assessment Areas:

• Marketing and campaign management skills
• Project management and organizational skills
• Communication and teamwork skills
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing and campaign management experience
• Demonstrate your understanding of the company and its products
• Prepare examples of successful B2B campaigns you've worked on and the results you achieved

ATS Keywords: B2B marketing, campaign management, project management, social media, content creation, LinkedIn, YouTube, Facebook, KPIs, reporting

ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager and the department.

🛠️ Tools & Technologies

• Jira (preferred)
• Social media platforms (LinkedIn, YouTube, Facebook)
• Marketing automation tools (e.g., HubSpot, Marketo)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with Jira and other project management tools is beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Quality
• Customer focus
• Collaboration
• Sustainability

Work Style:

• Collaborative and team-oriented
• Results-driven and goal-oriented
• Adaptable and open to change
• Analytical and detail-oriented

Self-Assessment Questions:

• Do you thrive in a collaborative and innovative work environment?
• Are you comfortable working with multiple stakeholders and managing projects?
• Do you have strong analytical skills and attention to detail?

ASSUMPTION: Inwerk values candidates who are innovative, collaborative, and results-driven, with a strong focus on customer satisfaction and sustainability.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with diverse stakeholders and external service providers
• Keeping up with the latest marketing trends and technologies
• Adapting to a fast-paced and dynamic work environment

ASSUMPTION: The role may present challenges in managing multiple projects and working with diverse stakeholders, but these can be overcome with strong organizational skills and effective communication.

📈 Similar Roles Comparison

• This role is similar to other B2B marketing manager positions but may have a stronger focus on project management and coordination
• Inwerk's focus on innovation and New Work trends sets it apart from other companies in the industry
• Career progression may involve taking on more responsibilities within the marketing department or moving into a related role

ASSUMPTION: This role offers unique opportunities for growth and development within the marketing department and the company as a whole.

📝 Sample Projects

• Developing and executing a comprehensive B2B marketing campaign, including content creation, social media management, and project coordination
• Collaborating with internal stakeholders to create and implement a new marketing strategy for a product launch
• Analyzing campaign performance data and creating reports to inform future marketing efforts

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within it?
• What are the most important priorities for this role in the first 90 days?
• How does Inwerk support the professional development and growth of its employees?
• What are the biggest challenges facing the marketing department currently, and how can this role help address them?
• What is the company's approach to work-life balance and flexible work arrangements?

ASSUMPTION: These questions help applicants better understand the role, the team, and the company culture, allowing them to make an informed decision about the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing and campaign management experience
• Prepare examples of successful B2B campaigns you've worked on and the results you achieved
• Follow up with the hiring manager or HR within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.