📌 Core Information
🔹 Job Title: B2B Marketing Manager, US
🔹 Company: Trustpilot
🔹 Location: New York, United States
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-07-11
🔹 Experience Level: Mid-level (5-10 years)
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Driving commercial growth through lifecycle marketing and customer advocacy
- Collaborating with global teams to adapt and amplify global initiatives in the US market
- Building and maintaining relationships with key customers for storytelling and advocacy
- Partnering with sales and customer success teams to align goals and co-develop marketing programs
ASSUMPTION: This role requires a strategic and hands-on marketer with a strong background in B2B marketing, lifecycle marketing, and customer advocacy. Experience in a SaaS environment is preferred.
📋 Key Responsibilities
✅ Design and execute multichannel nurture programs to engage prospects and customers across the funnel, accelerating adoption, conversion, retention, and expansion
✅ Collaborate with global Lifecycle Marketing team to adapt and amplify global initiatives in the US market
✅ Identify, build, and maintain 1:1 relationships with key customers for storytelling and advocacy
✅ Lead campaigns that empower customers to amplify their TrustSignals across their own marketing and advertising
✅ Partner closely with Sales and Customer Success teams to align goals, share insights, and co-develop marketing programs that support commercial targets
✅ Track and analyze performance data to understand what’s working, iterate quickly, and improve campaign outcomes
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in B2B marketing, with a focus on lifecycle marketing and customer advocacy. SaaS experience is strongly preferred.
Required Skills:
- Proven track record of driving measurable outcomes across the customer lifecycle
- Excellent campaign development and execution skills
- Strong stakeholder engagement skills and experience working in a high-performance, cross-functional environment
- Familiarity with marketing automation platforms, CRM tools, and other MarTech systems (e.g., HubSpot, Salesforce)
- Insight-driven and customer-obsessed mindset
- Excellent relationship-building skills, especially when it comes to customer storytelling and advocacy
- Hands-on, collaborative, and resourceful approach
Preferred Skills:
- Experience in a B2B marketing agency setting, partnering with commercial teams and delivering campaigns that connect strategy to results
ASSUMPTION: This role requires a proactive, self-starter who can thrive in a fast-paced, dynamic environment.
💰 Compensation & Benefits
Salary Range: $108,750 - $117,500 gross per year. This range doesn’t include any variable pay such as bonuses, awards made under Trustpilot’s equity program or other benefits.
Benefits:
- Flexible working options
- 20 vacation days + 2 personal days + 10 paid holidays per year
- Two (paid) volunteering days a year
- Rich learning and development opportunities supported through the Trustpilot Academy and Blinkist
- Full health insurance
- 401k matching your contributions dollar-for-dollar up to 4% of your base salary
- Discounted club membership at Life Time Fitness
- 24/7 Employee Assistance Plan and full access to Headspace, a popular mindfulness app to promote positive mental health
- Paid parental leave for employees who have been employed for over 6 months with full scope of benefit after 12 months
- Regular opportunities to connect and get to know your fellow Trusties, including company-wide celebrations and events, ERG activities and team socials
- Open office environment complete with a foosball table, roof deck with wifi, and unlimited snacks and drinks
- Communal lunch, extra treats, and events during the month
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in the United States. The benefits listed are subject to change and may vary based on the employee's location and length of service.
📌 Applicant Insights
🔍 Company Context
Industry: Trustpilot operates in the technology, information, and internet industry, focusing on online reviews, review software, and online reputation management.
Company Size: Trustpilot is a mid-sized company with 501-1,000 employees, providing a collaborative and close-knit work environment.
Founded: Trustpilot was founded in 2007 and has since grown to become a global company with operations in multiple countries.
Company Description:
- Trustpilot is a global company that began with a simple yet powerful idea: to be the universal symbol of trust, bringing consumers and businesses together through reviews.
- The company is open, independent, and impartial, helping consumers make the right choices and businesses build trust, grow, and improve.
- Trustpilot has more than 300 million reviews and 64 million monthly active users on average across the globe, with 140 billion annual Trustbox impressions.
Company Specialties:
- Online reviews
- Review software
- Online reputation management
- Customer reviews
- Consumer reviews
- Customer feedback
- Consumer trust
- Merchant reviews
- Ecommerce reviews
- Customer experience
- Brand trust
- Brand reputation
- Marketing
- SEO
- Digital
- Conversion
- Open internet
- Growth hacking
Company Website: https://www.trustpilot.com/
ASSUMPTION: Trustpilot's focus on trust and transparency extends to its work environment, fostering a collaborative and inclusive culture.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking and hands-on execution.
Reporting Structure: The B2B Marketing Manager, US reports directly to the Senior Director of US Marketing.
Work Arrangement: This is a hybrid role, with a mix of on-site and remote work.
Growth Opportunities:
- As Trustpilot continues to grow, there may be opportunities for the B2B Marketing Manager, US to take on additional responsibilities or move into a more senior role.
- The company offers rich learning and development opportunities through the Trustpilot Academy and Blinkist.
- Working closely with global teams provides exposure to different markets and perspectives.
ASSUMPTION: This role offers a unique opportunity to shape the next phase of Trustpilot's growth in the US market and make a significant impact on the company's commercial success.
🌍 Location & Work Environment
Office Type: Trustpilot's New York office is an open, collaborative workspace with a foosball table, roof deck with wifi, and unlimited snacks and drinks.
Office Location(s): 50 W 23rd St, Suite 1000, New York, NY 10010, US
Geographic Context:
- New York City is a major hub for technology, marketing, and advertising, providing ample opportunities for networking and professional growth.
- The city offers a diverse range of cultural, entertainment, and dining options.
- New York's fast-paced environment can be energizing and challenging, requiring strong time management and organizational skills.
Work Schedule: The work schedule for this hybrid role is 40 hours per week, with a mix of on-site and remote work.
ASSUMPTION: Working in a hybrid role allows for a better work-life balance while still providing opportunities for in-person collaboration and team building.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- In-depth interview with the hiring manager and a member of the marketing team
- Final interview with the Senior Director of US Marketing
- Background check and offer
Key Assessment Areas:
- Marketing strategy and campaign development
- Data analysis and reporting
- Customer advocacy and storytelling
- Cross-functional teamwork and stakeholder engagement
- Adaptability and cultural fit
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your approach to lifecycle marketing, customer advocacy, and campaign development during the interview.
- Demonstrate your understanding of Trustpilot's business and the US market during the interview.
- Showcase your ability to work effectively with cross-functional teams and stakeholders.
ATS Keywords: B2B marketing, lifecycle marketing, customer advocacy, campaign development, data analysis, stakeholder engagement, cross-functional teamwork, marketing automation, CRM tools, SaaS experience
ASSUMPTION: Trustpilot's hiring process is designed to assess candidates' skills, cultural fit, and potential impact on the company's commercial success.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot)
- CRM tools (e.g., Salesforce)
- Data analysis and reporting tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The specific tools and technologies used may vary based on the employee's role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Trust
- Transparency
- Collaboration
- Inclusion
- Growth
Work Style:
- Trustpilot values a collaborative and open work environment, with a focus on teamwork and shared ambition.
- The company encourages autonomy and innovation, empowering employees to shape their careers and contribute to the company's success.
- Trustpilot fosters a friendly and inclusive culture, with regular opportunities for team building and social events.
Self-Assessment Questions:
- How do you embody Trustpilot's values in your daily work?
- How do you approach building and maintaining relationships with key customers for storytelling and advocacy?
- How do you balance strategic planning with hands-on execution in a fast-paced, dynamic environment?
ASSUMPTION: Trustpilot's culture is built on trust, transparency, collaboration, and inclusion, fostering a supportive and engaging work environment.
⚠️ Potential Challenges
- The B2B Marketing Manager, US must be comfortable working in a fast-paced, dynamic environment with shifting priorities and tight deadlines.
- This role requires strong stakeholder engagement skills and the ability to work effectively with cross-functional teams.
- The US market is competitive and rapidly evolving, requiring a proactive and adaptable approach to marketing strategy and campaign development.
- Working in a hybrid role may present challenges in maintaining work-life balance and fostering strong team dynamics.
ASSUMPTION: The B2B Marketing Manager, US must be proactive, resourceful, and adaptable to overcome these challenges and drive commercial growth for Trustpilot.
📈 Similar Roles Comparison
- This role is unique in its focus on driving commercial growth through lifecycle marketing and customer advocacy in the US market.
- Compared to other B2B marketing roles, this position requires a strong balance of strategic thinking and hands-on execution.
- Career progression in this role may follow a path towards more senior marketing leadership positions or expanded responsibilities within the US market.
ASSUMPTION: This role offers a unique opportunity to shape the next phase of Trustpilot's growth in the US market and make a significant impact on the company's commercial success.
📝 Sample Projects
- Developing and executing a multichannel nurture campaign to accelerate customer adoption and retention
- Collaborating with the global Lifecycle Marketing team to adapt and amplify a global initiative for the US market
- Building and maintaining relationships with key customers to uncover and showcase their success stories and advocacy
- Partnering with the Sales and Customer Success teams to co-develop marketing programs that support commercial targets
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available to the B2B Marketing Manager, US.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for the US market?
- What are the key priorities for the first 90 days in this role?
- How does Trustpilot support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the US market for Trustpilot, and how can this role address them?
- How does Trustpilot foster a collaborative and inclusive work environment, and what specific initiatives are in place to support this?
ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates your interest in the role and commitment to driving commercial growth for Trustpilot.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching Trustpilot's business, the US market, and your approach to lifecycle marketing, customer advocacy, and campaign development
- If selected for an in-depth interview, be prepared to present a sample marketing plan or campaign idea
- Follow up with the hiring manager within 24 hours after your interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
