📌 Core Information
🔹 Job Title: B2B Marketing Manager, US
🔹 Company: Trustpilot
🔹 Location: Denver, Colorado, United States
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-07-11
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Driving commercial growth through lifecycle marketing and customer advocacy
- Collaborating with global teams to adapt and amplify global initiatives in the US market
- Building and maintaining relationships with key customers for storytelling and advocacy
- Empowering customers to amplify their TrustSignals across their marketing and advertising
- Partnering closely with sales and customer success teams to align goals and co-develop marketing programs
ASSUMPTION: This role requires a strategic and hands-on marketer with a strong background in B2B marketing, lifecycle marketing, and customer advocacy. Experience in a SaaS environment is strongly preferred.
📋 Key Responsibilities
✅ Design and execute multichannel nurture programs to engage prospects and customers across the funnel, accelerating adoption, conversion, retention, and expansion
✅ Collaborate with global lifecycle marketing teams to adapt and amplify global initiatives in the US market
✅ Identify, build, and maintain 1:1 relationships with key customers for storytelling and advocacy, including case studies, co-marketing opportunities, press engagements, and event participation
✅ Lead campaigns that empower customers to amplify their TrustSignals across their own marketing and advertising
✅ Partner closely with sales and customer success teams to align goals, share insights, and co-develop marketing programs that support commercial targets
✅ Track and analyze performance data to understand what’s working, iterate quickly, and improve campaign outcomes
ASSUMPTION: This role requires strong analytical skills and a data-driven mindset to continuously improve marketing efforts and drive results.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in B2B marketing, with a focus on lifecycle marketing and customer advocacy. SaaS experience is strongly preferred.
Required Skills:
- Proven track record of driving measurable outcomes across the customer lifecycle
- Excellent campaign development and execution skills
- Strong stakeholder engagement and collaboration skills
- Fluency in marketing automation platforms, CRM tools, and other MarTech systems (e.g., HubSpot, Salesforce)
- Data-driven mindset with strong analytical skills
- Excellent communication and storytelling skills
Preferred Skills:
- Experience in a B2B marketing agency setting, especially if you’ve partnered with commercial teams and delivered campaigns that connect strategy to results
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, proficiency in marketing automation tools and CRM systems is essential for success in this role.
💰 Compensation & Benefits
Salary Range: $108,750 to $117,500 gross per year. This range doesn’t include any variable pay such as bonuses, awards made under Trustpilot’s equity program, or other benefits.
Benefits:
- Flexible working options
- 20 vacation days + 2 personal days + 10 paid holidays per year
- Two (paid) volunteering days a year
- Rich learning and development opportunities supported through the Trustpilot Academy and Blinkist
- Full health insurance
- 401k matching your contributions dollar-for-dollar up to 4% of your base salary
- 24/7 Employee Assistance Plan and full access to Headspace, a popular mindfulness app to promote positive mental health
- Paid parental leave for employees who have been employed for over 6 months with full scope of benefit after 12 months
- Regular opportunities to connect and get to know your fellow Trusties, including company-wide celebrations and events, ERG activities, and team socials
- Onsite gym, gaming room, and fully stocked fridge with ever-changing snacks and drinks
- Regular treats and events throughout the year, including massages in the office, happy hours, and Rockies Open Day celebrations, to name a few
ASSUMPTION: The salary range provided is an estimate based on industry standards for a B2B Marketing Manager role in the United States with 5-10 years of experience. The benefits listed are subject to change and may vary based on the employee's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Trustpilot operates in the technology, information, and internet industry, focusing on online reviews and reputation management for businesses.
Company Size: Trustpilot is a mid-sized company with 501-1,000 employees globally, providing a collaborative and close-knit work environment.
Founded: Trustpilot was founded in 2007 and has since grown to become a global leader in consumer reviews and open internet.
Company Description:
- Trustpilot is a global company that helps consumers make the right choices and businesses to build trust, grow, and improve through reviews
- The company is open, independent, and impartial, with a mission to create a more transparent and trustworthy world for consumers and businesses
- Trustpilot has more than 300 million reviews and 64 million monthly active users, with operations in multiple countries worldwide
Company Specialties:
- Online reviews
- Review software
- Online reputation management
- Customer reviews
- Consumer reviews
- Customer feedback
- Consumer trust
- Merchant reviews
- Ecommerce reviews
- Customer experience
- Brand trust
- Brand reputation
- Marketing
- SEO
- Digital
- Conversion
- Open internet
- Growth hacking
Company Website: https://www.trustpilot.com/
ASSUMPTION: Trustpilot's focus on transparency, trust, and collaboration creates a unique work environment that values open communication and employee engagement.
📊 Role Analysis
Career Level: This role is at the manager level, requiring strategic thinking, leadership, and the ability to drive results through cross-functional collaboration.
Reporting Structure: The B2B Marketing Manager for the US market will report directly to the Senior Director of US Marketing.
Work Arrangement: This role is hybrid, with a mix of on-site and remote work. The specific work arrangement may vary based on the employee's needs and the team's requirements.
Growth Opportunities:
- As Trustpilot continues to grow, there may be opportunities for the B2B Marketing Manager to take on additional responsibilities or move into a more senior role
- Working closely with global teams provides exposure to different markets and potential international career paths
- Trustpilot's focus on learning and development offers opportunities for professional growth and skill-building
ASSUMPTION: The B2B Marketing Manager role offers a unique opportunity to make a significant impact on Trustpilot's commercial growth and customer advocacy efforts in the US market.
🌍 Location & Work Environment
Office Type: Trustpilot's Denver office is a collaborative and open work environment, with on-site amenities such as an onsite gym, gaming room, and fully stocked fridge with snacks and drinks.
Office Location(s): 3000 Lawrence St, Denver, Colorado 80205, United States
Geographic Context:
- Denver is a vibrant city with a growing tech industry, offering a high quality of life with access to outdoor recreation, cultural attractions, and a diverse community
- The city's central location and time zone make it an ideal hub for working with global teams
- Denver's cost of living is generally lower than other major tech hubs in the United States, providing a more affordable option for residents
Work Schedule: The hybrid work arrangement allows for flexibility in scheduling, with a mix of on-site and remote work. The specific work schedule may vary based on the employee's needs and the team's requirements.
ASSUMPTION: The hybrid work arrangement offers a balance between collaboration and flexibility, allowing employees to optimize their productivity and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- On-site or virtual interview with the hiring team
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and campaign development
- Data-driven mindset and analytical skills
- Stakeholder engagement and collaboration
- Customer advocacy and storytelling
- Adaptability and cultural fit
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Showcase your understanding of Trustpilot's mission and values in your application materials
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
- Research Trustpilot's competitors and understand how your skills and experience can help the company maintain its market leadership
ATS Keywords: B2B marketing, lifecycle marketing, customer advocacy, campaign management, data analysis, stakeholder engagement, marketing automation, CRM tools, SaaS experience, strategic planning, performance reporting
ASSUMPTION: Trustpilot's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the company.
🛠️ Tools & Technologies
- HubSpot
- Salesforce
- Marketo
- Google Analytics
- Social media platforms (LinkedIn, Twitter, Facebook)
- Project management tools (Asana, Trello)
- Design tools (Canva, Adobe Creative Suite)
ASSUMPTION: The specific tools and technologies used may vary based on the employee's role and responsibilities. Familiarity with marketing automation platforms, CRM tools, and other MarTech systems is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Open and honest communication
- Transparency and trust
- Collaboration and teamwork
- Continuous learning and improvement
- Customer-centric approach
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and flexible
- Customer-focused and customer-obsessed
- Open and transparent
Self-Assessment Questions:
- Do you thrive in a collaborative, cross-functional environment?
- Are you comfortable using data to inform your marketing strategies and campaigns?
- Do you have experience working with global teams and adapting initiatives for different markets?
- Are you a strong communicator and storyteller, with a knack for building relationships with customers and stakeholders?
- Do you embrace a customer-centric approach and prioritize customer needs in your decision-making?
ASSUMPTION: Trustpilot's culture values open communication, collaboration, and a customer-centric approach, making it an ideal fit for candidates who share these priorities.
⚠️ Potential Challenges
- The B2B Marketing Manager role requires a strong understanding of the US market and the ability to adapt global initiatives for the local context
- Working with global teams may present challenges in coordinating schedules and communicating effectively across time zones
- The hybrid work arrangement may require additional effort to maintain productivity and engagement when working remotely
- The fast-paced nature of the role may present challenges in balancing multiple priorities and meeting tight deadlines
ASSUMPTION: The B2B Marketing Manager role offers a unique opportunity to drive commercial growth and customer advocacy for Trustpilot in the US market, but it also presents challenges that require strong leadership, adaptability, and strategic thinking.
📈 Similar Roles Comparison
- Compared to other B2B Marketing Manager roles, this position offers a unique focus on lifecycle marketing and customer advocacy, with a strong emphasis on data-driven decision-making and cross-functional collaboration
- Trustpilot's focus on transparency, trust, and collaboration creates a unique work environment that values open communication and employee engagement
- This role offers the opportunity to work with a global team and adapt initiatives for different markets, providing exposure to diverse perspectives and international career paths
ASSUMPTION: The B2B Marketing Manager role at Trustpilot offers a unique combination of strategic thinking, leadership, and cross-functional collaboration, with a strong focus on data-driven decision-making and customer advocacy.
📝 Sample Projects
- Developing and executing a multichannel nurture campaign to accelerate customer adoption and retention
- Adapting a global customer advocacy initiative for the US market, including case studies, co-marketing opportunities, and event participation
- Launching a customer referral program to empower customers to amplify their TrustSignals across their marketing and advertising
- Partnering with sales and customer success teams to develop a co-marketing campaign that supports commercial targets and drives customer engagement
ASSUMPTION: The B2B Marketing Manager role at Trustpilot offers a wide range of projects and initiatives, with a strong focus on driving commercial growth and customer advocacy through lifecycle marketing and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the B2B marketing team in the US market, and how can this role help address them?
- How does the global lifecycle marketing team collaborate with regional marketing teams to adapt and amplify global initiatives for local markets?
- What are the key priorities for the B2B marketing team in the US market in the first 90 days, and how can this role contribute to their success?
- How does Trustpilot support the professional growth and development of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and your commitment to driving success for Trustpilot.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your marketing strategy, campaign development, and data-driven mindset
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
- Research Trustpilot's competitors and understand how your skills and experience can help the company maintain its market leadership
- Follow up with the hiring team one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
