📌 Core Information
🔹 Job Title: B2B Marketing - PMM Sr. Manager (Hybrid)
🔹 Company: Weedmaps
🔹 Location: Irvine, California, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: Hybrid (2-3 days per week)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing B2B marketing strategies
- Collaborating with cross-functional teams for product launches and marketing campaigns
- Conducting market research and competitive analysis
- Driving customer acquisition, engagement, and retention efforts
- Managing and growing high-performance marketing teams
ASSUMPTION: This role requires a strategic thinker with deep expertise in B2B product marketing, market analysis, competitive positioning, and go-to-market strategies.
📋 Key Responsibilities
✅ Product Marketing Leadership:
- Build, manage, and execute the product marketing strategy for B2B and B2C products
- Own the product positioning and messaging, ensuring it aligns with the company’s overall marketing and business objectives
- Develop product go-to-market strategies for new product launches, enhancements, and feature rollouts
- Partner with Sales to drive product adoption and support revenue growth
✅ Market & Competitive Intelligence:
- Conduct deep market research and competitor analysis to identify trends, opportunities, and threats in the industry
- Bring ideas and strategies to the table based on industry insights to add to the company’s product offerings
- Provide leadership with actionable insights on market dynamics, competitor positioning, and emerging trends to inform business strategy
✅ Cross-functional Collaboration:
- Partner closely with Sales, Product, and Customer Success teams to align on product launches, sales enablement, and customer journeys
- Act as the internal product evangelist, ensuring that all teams understand the product and can effectively communicate its benefits and features
✅ Performance & ROI:
- Define KPIs and success metrics for all product marketing activities and ensure consistent tracking and reporting
- Drive continuous optimization of marketing campaigns and product strategies based on data-driven insights and performance analysis
- Ensure efficient budget management for product marketing initiatives while maximizing ROI
ASSUMPTION: The role requires strong project management skills and the ability to manage multiple initiatives simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or related field
Experience: 8+ years of B2B marketing/sales experience, with a focus on product marketing management, go-to-market strategy, and demand generation
Required Skills:
- Proven experience leading and growing high-performance marketing teams
- Strong understanding of B2B customer acquisition, retention, and product adoption strategies
- Expertise in market research, competitive analysis, and data-driven decision making
- Excellent communication skills with the ability to craft clear, persuasive messaging for a variety of audiences
- Ability to work collaboratively across cross-functional teams and with senior leadership
Preferred Skills:
- Experience in the cannabis industry
- Familiarity with marketing automation tools, CRM systems, and analytics platforms (e.g., Salesforce)
- Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions
ASSUMPTION: The role requires comfort being client facing for new product GTM and receiving client feedback.
💰 Compensation & Benefits
Salary Range: $153,000.00 - $169,100.00 per year
Benefits:
- Physical Health benefits: Medical, Dental & Vision
- Mental Health benefits: Free access to CALM app, Employee Training, and Mental Health seminars
- Basic Life & AD&D - employer paid 1x salary up to $250,000
- 401(k) Retirement Plan (with employer match contribution)
- Generous PTO, Paid Sick Leave, and Company Holidays
- Supplemental, voluntary benefits: Student Loan Repayment, FSA, Voluntary Life and AD&D Insurance, Critical Illness Insurance, Accident Insurance, Short- and Long-term Disability Insurance, Pet Insurance, Family planning, Identity theft protection, Legal access
- Paid parental leave
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on the cannabis industry
Company Size: 501-1,000 employees
Founded: 2008
Company Description:
- Weedmaps is a leading technology platform powering the cannabis industry
- The company's mission is to power a transparent and inclusive global cannabis economy
- Weedmaps holds a strong belief in the power of cannabis and the importance of enabling safe, legal access to consumers worldwide
Company Specialties:
- Internet Technology
- Software
- Media Services
- Marketing
- Web Media
- Medical Marijuana Education
- Medical Marijuana Advocacy
- and SaaS
Company Website: weedmaps.com
ASSUMPTION: Weedmaps is a well-established company in the cannabis industry, known for its technology platform and advocacy efforts.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: This role reports directly to the leadership team and collaborates with cross-functional teams
Work Arrangement: Hybrid (2-3 days per week in the office)
Growth Opportunities:
- Potential to grow within the marketing department or take on additional responsibilities as the company expands
- Opportunities to work on high-impact projects and drive meaningful change in the cannabis industry
- Chance to learn from and collaborate with experienced professionals in the field
ASSUMPTION: This role offers significant growth potential for the right candidate, given the company's size and industry position.
🌍 Location & Work Environment
Office Type: Hybrid (combination of on-site and remote work)
Office Location(s): Irvine, California, United States
Geographic Context:
- Irvine is located in Orange County, California, with a population of approximately 300,000
- The area is known for its suburban neighborhoods, parks, and outdoor activities
- Irvine is home to several Fortune 500 companies and has a strong job market
Work Schedule: Full-time (40 hours per week), with flexible hours for hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interviews with hiring managers and team members
- Background check and reference check
- Job offer
Key Assessment Areas:
- Product marketing expertise and strategic thinking
- Cross-functional collaboration and communication skills
- Data-driven decision making and analytical skills
- Leadership and team management skills
- Adaptability and comfort with change in a dynamic environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work in a team
- Research the company and industry to demonstrate your understanding and enthusiasm for the role
- Be prepared to discuss your experience with B2B marketing, product launches, and customer acquisition strategies
ATS Keywords: B2B Marketing, Product Marketing, Market Analysis, Competitive Positioning, Go-to-Market Strategies, Customer Acquisition, Engagement, Retention, Sales Collaboration, Data-Driven Decision Making, Project Management, Communication Skills, Team Leadership, Client Facing, Budget Management, Performance Analysis
ASSUMPTION: The interview process will focus on assessing the candidate's fit for the role and the company's culture.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM systems (e.g., Salesforce)
- Analytics platforms (e.g., Google Analytics)
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The role may require proficiency in specific tools and technologies, depending on the company's tech stack.
👔 Cultural Fit Considerations
Company Values:
- Transparency
- Education
- Community
- Innovation
- Collaboration
Work Style:
- Fast-paced and dynamic environment
- Data-driven decision making
- Cross-functional collaboration
- Client facing and customer-centric
- Adaptability and comfort with change
Self-Assessment Questions:
- How do you align with the company's values of transparency, education, and community?
- Are you comfortable working in a fast-paced, dynamic environment and adapting to changing market conditions?
- How do you approach cross-functional collaboration and client-facing interactions?
ASSUMPTION: Weedmaps values candidates who are passionate about the cannabis industry, committed to driving meaningful change, and eager to work in a collaborative, innovative environment.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may require strong adaptability and time management skills
- Dealing with the complex, disparate, and constantly evolving regulations applicable to the cannabis industry can be challenging
- Managing client expectations and feedback may require strong communication and negotiation skills
- Balancing on-site and remote work in a hybrid arrangement may present unique challenges
ASSUMPTION: The role may present unique challenges, but also offers significant opportunities for growth and impact in the cannabis industry.
📈 Similar Roles Comparison
- This role is unique in its focus on B2B product marketing within the cannabis industry
- Compared to other product marketing roles, this position requires a strong understanding of the cannabis industry and its regulations
- Career path comparison: This role offers the opportunity to grow within the marketing department or take on additional responsibilities as the company expands
ASSUMPTION: This role is distinct from other product marketing positions due to its focus on the cannabis industry and the unique challenges and opportunities it presents.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new B2B product launch
- Conducting market research and competitive analysis to inform product positioning and messaging
- Managing a product marketing team to drive customer acquisition, engagement, and retention efforts
ASSUMPTION: The role may involve working on high-impact projects that drive meaningful change in the cannabis industry.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the cannabis industry, and how does this role address them?
- How does the company support the professional growth and development of its employees?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
- How does the company foster a culture of innovation and collaboration?
- What are the most rewarding aspects of working at Weedmaps, according to current employees?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Weedmaps Careers Page or LinkedIn
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work in a team
- Research the company and industry to demonstrate your understanding and enthusiasm for the role
- Be prepared to discuss your experience with B2B marketing, product launches, and customer acquisition strategies
- Follow up with the hiring manager after your interview to express your interest in the role and ask any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
