📌 Core Information
🔹 Job Title: B2B Marketing Specialist
🔹 Company: carsales
🔹 Location: Melbourne, Victoria, Australia
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 19, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Hybrid (Office, Hybrid, or Anywhere)
🚀 Job Overview
Key aspects of this role include:
- Supporting dealer and OEM clients within Automotive, Industry, and Leisure verticals
- Working closely with commercial and product stakeholders to develop and execute go-to-market strategies
- Planning and executing marketing campaigns across owned, earned, and paid media channels
- Creating customer communications and thought-leadership content
- Project managing content development and execution at key industry and customer events
ASSUMPTION: This role requires a balance of strategic thinking, creativity, and project management skills to effectively support B2B clients and drive marketing campaigns.
📋 Key Responsibilities
✅ Work closely with team and stakeholders to plan and execute annual B2B marketing roadmap
✅ Develop customer communications with clear and concise copy embodying carsales tone of voice
✅ Collaborate with internal teams to develop campaigns supporting commercial and marketing objectives
✅ Lead marketing activity launch across relevant media channels with appropriate messaging
✅ Identify trends and insights from customer data and market research to inform marketing and sales collateral
✅ Project manage content development and execution at key industry and customer events
✅ Track marketing campaign performance and socialize results to business stakeholders
ASSUMPTION: This role involves a mix of strategic planning, creative writing, and project management, with a focus on driving successful B2B marketing campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in B2B marketing or a related role
Required Skills:
- Solid understanding of key B2B marketing and go-to-market principles
- Excellent interpersonal skills and stakeholder relationship-building abilities
- Strong project management skills and ability to work to strict deadlines
- Excellent copy-writing skills and experience producing customer-facing written communications
- Demonstrated organizational skills and attention to detail
- Ability to work individually and collaboratively alongside a range of teams
- A creative thinker with a good eye for effective design and a flair for translating complex information
Preferred Skills:
- Experience working in the automotive industry
- Familiarity with marketing automation tools
- Proficiency in data analysis and reporting
ASSUMPTION: The ideal candidate will have a strong foundation in B2B marketing principles, excellent communication skills, and proven project management experience.
💰 Compensation & Benefits
Salary Range: AUD 80,000 - 100,000 per annum (Based on industry standards for mid-level marketing roles in Melbourne)
Benefits:
- Paid parental leave (24 weeks for primary caregivers, 4 weeks for secondary caregivers)
- Gender affirming care leave (6 weeks)
- Flexible working options
- Equal opportunity employer with a focus on diversity and inclusion
Working Hours: Full-time position with flexible working arrangements
ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing roles in Melbourne. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information, and Internet
Company Size: Medium (501-1,000 employees) - Offers the benefits of a large tech company with the agility and opportunity of a smaller organization.
Founded: 1997 - carsales has been evolving with the new economy for over 25 years to help people choose how they move today and tomorrow.
Company Description:
- carsales is a global leader in online vehicle marketplaces, transforming how people buy and sell across the globe.
- The company provides big opportunities for career growth and the autonomy to choose the working location that best suits your lifestyle.
- carsales is recognized as one of Australia's Best Workplaces, a Family Friendly Workplace, and a WGEA Employer of Choice for Gender Equality.
Company Specialties:
- Technology and digital marketplaces
- Data and insights
- Product and design
- Software development
- Machine learning and artificial intelligence
- Media
Company Website: http://www.carsales.com.au
ASSUMPTION: carsales offers a dynamic workplace experience with a unique combination of big tech company benefits and small organization agility.
📊 Role Analysis
Career Level: Mid-level - This role offers opportunities for career growth and development within the marketing department and the broader organization.
Reporting Structure: The B2B Marketing Specialist reports directly to the Marketing Manager and works closely with commercial and product stakeholders.
Work Arrangement: Hybrid - carsales offers flexible working arrangements, including the option to work from the office, remotely, or a combination of both.
Growth Opportunities:
- Progression to senior marketing roles within the department or broader organization
- Expanding skills and expertise in B2B marketing, go-to-market strategies, and campaign management
- Gaining experience working with diverse teams and stakeholders
ASSUMPTION: This role provides a strong foundation for career growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Hybrid - carsales offers flexible working arrangements, including the option to work from the office, remotely, or a combination of both.
Office Location(s): Melbourne, Sydney, Brisbane, Perth, Adelaide, and Auckland
Geographic Context:
- Melbourne is the second-most populous city in Australia and is known for its vibrant culture, arts, and sports scenes.
- The city offers a high quality of life, with a range of housing options, excellent education, and healthcare facilities.
- Melbourne has a temperate oceanic climate, with warm summers and cool winters.
Work Schedule: Full-time position with flexible working arrangements
ASSUMPTION: The hybrid work arrangement offers flexibility and the opportunity to balance work and personal life.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interview with the marketing team and relevant stakeholders
- Final interview with the marketing director
Key Assessment Areas:
- Understanding of B2B marketing principles and go-to-market strategies
- Communication and interpersonal skills
- Project management and organizational skills
- Cultural fit and alignment with carsales values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of B2B marketing principles and go-to-market strategies in your application materials
- Showcase your creativity and problem-solving skills through relevant examples or case studies
ATS Keywords: B2B marketing, go-to-market strategies, project management, copywriting, stakeholder relationships, customer communications, thought leadership, campaign management
ASSUMPTION: The interview process focuses on assessing the candidate's understanding of B2B marketing principles, communication skills, and cultural fit.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Design tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: The ideal candidate will have experience with marketing automation tools and be comfortable learning new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Agile
- Accountable
Work Style:
- Flexible and adaptable
- Results-driven
- Creative and strategic
- Collaborative and team-oriented
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working with diverse teams and stakeholders?
- Do you have a customer-centric mindset and a passion for driving results?
ASSUMPTION: carsales values a customer-centric, innovative, and collaborative work environment, with a focus on agility and accountability.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Balancing the needs of various stakeholders, including clients, commercial teams, and product teams
- Adapting to a fast-paced and ever-changing work environment
- Working remotely and maintaining effective communication with team members and stakeholders
ASSUMPTION: The B2B Marketing Specialist role may present challenges related to project management, stakeholder communication, and adaptability in a fast-paced work environment.
📈 Similar Roles Comparison
- B2B Marketing Specialist vs. B2C Marketing Specialist - B2B focuses on supporting dealer and OEM clients, while B2C focuses on consumer-facing marketing campaigns
- Industry-specific context - The automotive industry has unique marketing challenges and opportunities compared to other verticals
- Career path comparison - B2B Marketing Specialist can progress to senior marketing roles within the department or broader organization
ASSUMPTION: The B2B Marketing Specialist role differs from B2C-focused marketing roles and offers unique opportunities for career growth and development within the automotive industry.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new automotive product launch
- Creating customer communications and thought leadership content for an industry event
- Managing a marketing campaign across multiple channels to drive brand awareness and lead generation
ASSUMPTION: Sample projects for this role may include go-to-market strategy development, customer communication creation, and cross-channel marketing campaign management.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing department?
- How does carsales support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does carsales approach innovation and staying ahead of industry trends?
- What is the company's approach to work-life balance and flexible working arrangements?
ASSUMPTION: Key interview questions should focus on team structure, professional development opportunities, role priorities, innovation, and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your B2B marketing work, including go-to-market strategies, customer communications, and campaign management projects
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
