📌 Core Information
🔹 Job Title: B2B Marketing Specialist
🔹 Company: Zip Co Limited
🔹 Location: United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing merchant-centric positioning, content, and enablement materials
- Collaborating with cross-functional teams to create impactful content
- Conducting market intelligence and competitive analysis
- Supporting analyst engagements to elevate Zip’s market presence
ASSUMPTION: This role requires a strong understanding of B2B marketing, sales enablement, and competitive analysis. The ideal candidate will have experience in fintech, payments, or SaaS.
📋 Key Responsibilities
✅ Developing product messaging and positioning that resonates with merchants
✅ Creating high-impact enablement content, such as product pages, demo videos, and training materials
✅ Conducting market research and competitive analysis to inform Zip’s positioning
✅ Supporting analyst engagements and producing vertical-specific battlecards
ASSUMPTION: This role requires strong communication skills, the ability to distill complex ideas into simple narratives, and a deep understanding of sales cycles and go-to-market strategies.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5 years of B2B product marketing or content experience, ideally in fintech, payments, or SaaS
Required Skills:
- Proven ability to write compelling stories for enterprise and mid-market audiences
- Hands-on experience creating high-impact enablement content
- Strong storytelling and communication skills
- Deep knowledge of sales cycles and go-to-market strategies
- Experience with competitive research and analyst relations
Preferred Skills:
- Experience with enterprise sales acceleration
- Self-starter mindset with the ability to build programs from the ground up
ASSUMPTION: Candidates with a proven track record in B2B marketing, a strong portfolio of enablement content, and experience working with analysts will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $88,000.00 - $120,000.00 USD per year, based on industry benchmarks and Zip’s compensation strategies. Actual base salary will depend on varying circumstances and individualized factors.
Benefits:
- Flexible working culture
- Incentive programs
- 20 days PTO every year
- Generous paid parental leave
- Leading family support policies
- 100% employer covered insurance
- Beautiful Union Square office with a casual dress code
- Learning and wellness subscription stipend
- Company-sponsored 401k match
Working Hours: Full-time, with flexible hours and a remote-friendly culture
ASSUMPTION: The salary range provided is an estimate based on industry benchmarks and may vary depending on the candidate's skills, experience, and other individualized factors.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. Zip Co Limited operates in the fintech and payments space, offering innovative, people-centred products that bring customers and merchants together.
Company Size: 1,001-5,000 employees. As a mid-sized company, Zip offers a collaborative work environment with opportunities for growth and impact.
Founded: 2013. Zip Co Limited was founded in 2013 and has since grown to become a publicly-traded company with operations in Australia, New Zealand, and the United States.
Company Description:
- Zip Co Limited (ASX: ZIP) is a digital financial services company
- Offers innovative, people-centred products that bring customers and merchants together
- Operates in two core markets - Australia and New Zealand (ANZ) and the US
- Connects millions of customers with its global network of tens of thousands of merchants
Company Specialties:
- Fintech
- Payments
- Digital retail finance
- Financial products
- Point-of-sale
- Transparency
- Fairness
- Big data
- Buy Now, Pay Later
Company Website: http://zip.co
ASSUMPTION: Zip Co Limited is a values-led business, with a strong focus on customer-centricity, ownership, collaboration, and innovation.
📊 Role Analysis
Career Level: Mid-level to senior. This role requires a significant amount of experience in B2B marketing and a strong understanding of sales enablement and competitive analysis.
Reporting Structure: This role will report directly to the Head of Marketing or a similar position.
Work Arrangement: Remote-first opportunity for US-based employees with the option to work in-person out of the Manhattan office.
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing team
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Chance to gain experience in a fast-paced, high-growth environment
ASSUMPTION: This role offers significant opportunities for growth and development within the marketing team and the broader organization.
🌍 Location & Work Environment
Office Type: Hybrid. Zip Co Limited offers a remote-friendly work environment with the option to work in-person out of the Manhattan office.
Office Location(s): Manhattan, New York
Geographic Context:
- The United States is the second core market for Zip Co Limited, after Australia and New Zealand
- The Manhattan office is located in one of the world's most vibrant and diverse cities
- The United States offers a large and dynamic market for Zip's products and services
Work Schedule: Full-time, with flexible hours and a remote-friendly culture
ASSUMPTION: The United States offers a large and dynamic market for Zip's products and services, with significant opportunities for growth and expansion.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the Head of Marketing or a similar position
Key Assessment Areas:
- Marketing and content creation skills
- Understanding of sales cycles and go-to-market strategies
- Ability to work collaboratively with cross-functional teams
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Provide specific examples of your enablement content and marketing campaigns
- Demonstrate your understanding of Zip's products and services, as well as the competitive landscape
ATS Keywords: B2B marketing, content creation, sales enablement, competitive analysis, fintech, payments, enterprise sales
ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing and content creation skills, as well as their understanding of sales cycles and go-to-market strategies.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Content creation tools (e.g., Canva, Adobe Creative Suite)
- Project management tools (e.g., Asana, Trello)
- Analyst relations platforms (e.g., Forrester, Gartner)
ASSUMPTION: The ideal candidate will have experience with marketing automation platforms, content creation tools, and project management tools.
👔 Cultural Fit Considerations
Company Values:
- Customer First
- Own it
- Stronger Together
- Change the Game
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on innovation and continuous improvement
Self-Assessment Questions:
- How do you embody Zip's values in your daily work?
- Describe a time when you had to collaborate with cross-functional teams to achieve a common goal.
- How do you stay up-to-date with industry trends and best practices in B2B marketing?
ASSUMPTION: Zip Co Limited is a values-led organization, with a strong focus on customer-centricity, ownership, collaboration, and innovation. The ideal candidate will be able to demonstrate a strong fit with these values and work styles.
⚠️ Potential Challenges
- Working in a fast-paced, high-growth environment may require adaptability and flexibility
- Collaborating with cross-functional teams may require strong communication and project management skills
- Conducting competitive analysis and supporting analyst engagements may require a strong understanding of the payments and fintech industries
- Working remotely may require self-motivation and time management skills
ASSUMPTION: The ideal candidate will be able to thrive in a fast-paced, high-growth environment and demonstrate strong communication, project management, and self-motivation skills.
📈 Similar Roles Comparison
- This role is similar to a B2B Marketing Manager or Content Marketing Manager role, but with a stronger focus on sales enablement and competitive analysis
- Unlike other B2B marketing roles, this role requires a deep understanding of sales cycles and go-to-market strategies
- Career progression in this role may lead to a Senior Marketing Manager or Head of Marketing position
ASSUMPTION: This role offers a unique opportunity to work on sales enablement and competitive analysis, with a strong focus on driving merchant adoption and accelerating deal velocity.
📝 Sample Projects
- Developing a master pitch deck and sales enablement materials for Zip's enterprise sales team
- Conducting a competitive analysis of Zip's BNPL offerings and positioning Zip effectively against competitors
- Creating a series of training videos and webinars to educate merchants on the benefits of Zip's products and services
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from sales enablement and competitive analysis to content creation and merchant education.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Zip's sales enablement materials and how this role will contribute to their improvement?
- How does Zip collaborate with its channel partners to ensure consistent and effective messaging across all touchpoints?
- Can you provide an example of a successful analyst engagement and how it contributed to Zip's market presence?
- What opportunities are there for growth and development within the marketing team and the broader organization?
- How does Zip support work-life balance and employee well-being, particularly for remote employees?
ASSUMPTION: These key questions will help the candidate better understand the role, the team, and the organization, and demonstrate their interest and engagement in the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare specific examples of your enablement content and marketing campaigns
- Demonstrate your understanding of Zip's products and services, as well as the competitive landscape
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
