B2B Marketing Specialist

📌 Core Information

🔹 Job Title: B2B Marketing Specialist

🔹 Company: Zithara.AI

🔹 Location: Hyderabad, Telangana, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving revenue growth through strategic B2B marketing programs
• Managing brand positioning, awareness, and messaging across all communications
• Overseeing lead generation, website management, and content creation
• Collaborating cross-functionally with clients, vendors, and senior leaders

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving measurable results.

📋 Key Responsibilities

✅ Oversee marketing lead generation, including creating landing pages, conducting SEO, and maintaining page ranking for relevant keyword searches

✅ Provide short and long-term market forecasts, reports, and trends to assist business development in acquiring B2B clients

✅ Lead and ensure consistency in messaging, branding, content, and look-and-feel of all internal and external communications across various channels

✅ Perform industry and competitive analysis to inform the sales process and help position and messaging

✅ Perform ongoing tracking and reporting on B2B marketing initiatives

✅ Develop and execute B2B marketing plans, including PPC, email campaigns, participation in industry conferences and events, webinars, and website updates

✅ Ability to create content and necessary creatives

ASSUMPTION: This role requires a mix of creative and analytical skills, with a strong focus on data-driven decision making.

🎯 Required Qualifications

Education: Bachelor's Degree

Experience: 1+ years of marketing experience required; a minimum of 2 years of experience directly managing B2B digital marketing programs with a proven ability to deliver consistently strong measurable results

Required Skills:

• Proven track record managing marketing pipeline generation, including managing campaigns from concept to ROI analysis
• Excellent communication skills – strong written and oral communication skills
• Strong analytical skills; including experience reviewing performance results and making recommendations for future actions
• Strong financial and business acumen
• Dynamic, motivating, and entrepreneurial-minded with an internal drive to continuously hit goals and deadlines
• Exceptional organizational and project management skills, ability to manage multiple projects, ability to meet deadlines, and strong attention to detail
• Proficient computer skills in MS Office including Word and Excel and PowerPoint
• Experience with lead gen tools to nurture, track, and report on lead conversions
• Must be very comfortable with continuously changing opportunities and priorities
• Team player with the ability to work cross-functionally
• Email, database, and digital marketing experience

Preferred Skills:

• MBA
• SAAS-based product company experience

ASSUMPTION: Given the role's focus on B2B marketing, candidates with experience in a SAAS-based product company would be highly preferred.

💰 Compensation & Benefits

Salary Range: INR 20,000 - 45,000 per month

Benefits:

• To be discussed during the interview process

Working Hours: 40 hours per week, with flexibility for project needs

ASSUMPTION: The salary range provided is an estimate based on industry standards for a B2B Marketing Specialist role in Hyderabad with 2-5 years of experience.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet

Company Size: 11-50 employees

Founded: 2020

Company Description:

• Zithara.AI empowers businesses to unlock the full potential of their customer relationships using cutting-edge artificial intelligence
• Offers a customer behavior platform providing insights and tools to understand customers, drive engagement, and boost sales
• Specializes in customer segmentation, marketing automation, tailored loyalty programs, lead management, and rewards programs

Company Specialties:

• Loyalty program
• Marketing automation
• Customer engagement
• Customer retention
• Omnichannel marketing
• CRM
• Retail technology
• Marketing technology
• Artificial Intelligence

Company Website: http://www.zithara.com

ASSUMPTION: Zithara.AI is a growing tech company focused on AI-driven customer data solutions, with a strong emphasis on customer engagement and retention.

📊 Role Analysis

Career Level: Mid-level marketing professional

Reporting Structure: This role reports directly to the Head of Marketing

Work Arrangement: On-site, with flexibility for remote work based on project needs

Growth Opportunities:

• Potential to grow into a management role as the company expands
• Opportunities to work on diverse projects and gain exposure to various aspects of marketing
• Chance to learn and apply AI-driven marketing strategies

ASSUMPTION: This role offers growth opportunities as the company continues to expand its customer base and product offerings.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Gachibowli, Hyderabad

Geographic Context:

• Hyderabad is the capital city of Telangana, with a population of over 4 million
• Gachibowli is a major IT hub and commercial center in Hyderabad
• The office is located near several amenities, including restaurants, shopping centers, and public transportation

Work Schedule: Monday-Friday, 9:00 AM - 6:00 PM, with flexibility for project needs

ASSUMPTION: The work environment is dynamic and fast-paced, with a strong emphasis on collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interviews with the hiring manager and team members
• Final round with the Head of Marketing

Key Assessment Areas:

• Marketing strategy and planning
• Campaign execution and analysis
• Communication and presentation skills
• Problem-solving and adaptability

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and company
• Prepare examples of successful B2B marketing campaigns you've led or contributed to
• Research Zithara.AI's products and services to show your interest and enthusiasm for the role

ATS Keywords: B2B Marketing, Lead Generation, SEO, Content Creation, Market Analysis, PPC, Email Campaigns, Project Management, Communication Skills, Analytical Skills, Financial Acumen, Organizational Skills, Digital Marketing, Team Player, SAAS Experience, Creativity

ASSUMPTION: The application process is competitive, and candidates should demonstrate their relevant experience and skills to stand out.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• CRM software (e.g., Salesforce, Zoho CRM)
• SEO tools (e.g., SEMrush, Ahrefs)
• Email marketing tools (e.g., Mailchimp, Constant Contact)
• Project management tools (e.g., Asana, Trello)
• Design tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The specific tools and technologies used may vary based on the company's current tech stack and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Integrity
• Continuous learning

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, innovative environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a strong data-driven mindset and a focus on results?
• Are you open to learning and adapting to new tools and technologies?

ASSUMPTION: Zithara.AI values candidates who are passionate about innovation, customer-centricity, and continuous learning, and who can thrive in a dynamic, collaborative work environment.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced environment
• Keeping up with the latest marketing trends and technologies
• Working with a diverse range of stakeholders, including clients, vendors, and senior leaders
• Adapting to changes in priorities and project scope

ASSUMPTION: These challenges are inherent to the role and require strong organizational, project management, and adaptability skills.

📈 Similar Roles Comparison

• Unlike other B2B Marketing Specialist roles, this position focuses on AI-driven customer data solutions
• This role offers exposure to a wide range of marketing channels and tactics, including SEO, PPC, email marketing, and event marketing
• Career progression opportunities may include moving into a management role or specializing in a specific marketing channel

ASSUMPTION: This role offers unique opportunities for growth and learning in the AI-driven marketing space.

📝 Sample Projects

• Developing and executing a targeted email campaign to drive lead generation for a specific product offering
• Conducting market research and analysis to identify trends and opportunities in the AI-driven customer data market
• Creating and optimizing landing pages to improve conversion rates and drive revenue growth

ASSUMPTION: These sample projects demonstrate the hands-on, data-driven nature of the role and the opportunity to make a significant impact on the company's growth.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing team currently, and how can this role help address them?
• How does Zithara.AI differentiate itself from other AI-driven customer data platforms in the market?
• What opportunities are there for professional development and growth within the marketing team?
• How does the company support work-life balance for its employees?
• What is the company's approach to innovation and staying ahead of the competition in the AI-driven marketing space?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and the broader marketing landscape.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful B2B marketing campaigns you've led or contributed to
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.