B2B Marketing Specialist (BPO / nightshift)

📌 Core Information

🔹 Job Title: B2B Marketing Specialist (BPO / nightshift)

🔹 Company: Carenet Health

🔹 Location: Philippines (Remote, Circuit, Makati)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: 80% Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and designing sales enablement collateral for Access & Acquisition solutions
• Collaborating with various teams to tailor materials for prospective clients
• Translating complex solution features into clear, compelling value propositions
• Gathering and incorporating market, competitor, and client insights to refine messaging
• Ensuring all materials adhere to Carenet’s brand, regulatory, and compliance standards

ASSUMPTION: This role requires a strong mix of healthcare and consumer market insight, creative communication and design skills, and project management expertise to support sales effectiveness, strengthen brand consistency, and enhance client engagement.

📋 Key Responsibilities

✅ Develop, write, and design sales enablement collateral—including presentations, one-pagers, case studies, advertisements, and product sheets—to specifically support marketing of our Access & Acquisition solutions.

✅ Collaborate with Marketing, Sales Enablement and Sales to tailor materials for specific prospective clients, ensuring alignment with their unique needs and pain points.

✅ Partner closely with sales, product, and clinical teams to translate complex solution features into clear, compelling value propositions for healthcare providers, payers, and health tech and services companies.

✅ Develop and maintain a deep understanding of Carenet’s offerings, including patient acquisition and loyalty, appointment management, AI-powered communication, telehealth, and patient engagement platforms.

✅ Gather and incorporate market, competitor, and client insights to refine messaging, promotional strategies and collateral, ensuring materials reflect the latest industry trends and Carenet’s differentiators.

✅ Support the creation of content for digital campaigns, webinars, events, and client meetings, adapting messaging for various channels and audiences.

✅ Ensure all materials adhere to Carenet’s brand, regulatory, and compliance standards.

✅ Track collateral usage and effectiveness, gathering feedback from sales and clients to inform continuous improvement.

ASSUMPTION: This role involves working in a fast-paced environment with multiple priorities and tight deadlines, requiring strong project management skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Graphic Design, Business, or related field preferred.

Experience: 2+ years of experience in product marketing, solution marketing, production design, or sales enablement—preferably within healthcare, health tech, or related B2B industries.

Required Skills:

• Excellent written and visual communication skills, with the ability to distill complex healthcare solutions into clear, client-ready messaging.
• Strong project management skills; able to manage multiple priorities and deliver high-quality work on deadline.
• Proficiency with marketing tools (e.g., PowerPoint, Adobe Creative Suite, CRM platforms) and digital content creation.
• Experience supporting sales teams in healthcare technology, patient access, or telehealth environment preferred.
• Familiarity with healthcare provider and payer markets, including knowledge of patient acquisition, scheduling, and engagement challenges preferred.

Preferred Skills:

• Fluency in Filipino and English.
• Experience working in a BPO environment.

ASSUMPTION: While a Bachelor's degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: PHP 45,000 - 60,000 per month (Estimated based on industry standards for the role and experience level)

Benefits:

• Health insurance
• Dental and vision coverage
• Retirement savings plan
• Employee assistance program
• Tuition reimbursement
• Paid time off

Working Hours: Night shift (9PM - 6AM) with 80% remote work arrangement at Circuit, Makati

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and business needs.

📌 Applicant Insights

🔍 Company Context

Industry: Carenet Health operates in the Healthcare and Health Care industry, focusing on healthcare consumer engagement, including closing gaps in care, telehealth & advocacy.

Company Size: Carenet Health has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.

Founded: 1988, with over 30 years of experience in the healthcare industry.

Company Description:

• Carenet Health is committed to delivering the business of healthcare through leading-edge technology, unmatched perspective and insights, and operational excellence.
• The company helps providers, payers, and health service organizations better meet consumer healthcare needs by delivering bespoke solutions.
• Carenet Health has built trusted relationships with 500+ premier health plans, providers, and health services companies.

Company Specialties:

• Healthcare and Personal Health Support
• Personalized Health Advocacy
• Telehealth
• Virtual Care
• Consumer Engagement
• Patient Engagement
• Care Management
• Population Health
• HEDIS
• Medicare Advantage
• Medicaid
• Health Plans
• Hospitals and Health Systems
• Care Coordination
• Healthcare Engagement
• Readmissions Reduction
• Discharge Follow-up
• Network Steerage
• and Healthcare CRM

Company Website: carenethealthcare.com

ASSUMPTION: Carenet Health's extensive experience and expertise in the healthcare industry make it a strong choice for job seekers looking to grow their careers in this field.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, offering opportunities for growth and development within the marketing department.

Reporting Structure: The B2B Marketing Specialist reports directly to the Marketing Manager and collaborates with various teams, including Sales, Sales Enablement, and Product.

Work Arrangement: This role is 80% remote, with the remaining 20% spent on-site at the Circuit office in Makati.

Growth Opportunities:

• Advancement to a Senior Marketing Specialist or Marketing Manager role within the marketing department.
• Expansion into other areas of the business, such as sales or product management.
• Development of leadership skills through mentoring and training opportunities.

ASSUMPTION: This role offers a clear path for career progression within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: Hybrid (80% remote, 20% on-site)

Office Location(s): Circuit, Makati

Geographic Context:

• The Philippines is known for its vibrant culture, friendly people, and diverse landscapes.
• Makati is the country's main financial and commercial hub, offering a bustling urban environment with numerous dining, entertainment, and shopping options.
• The Circuit office is a modern, well-equipped workspace that fosters collaboration and productivity.

Work Schedule: Night shift (9PM - 6AM) with flexible remote work arrangements

ASSUMPTION: The hybrid work arrangement and flexible hours allow for a healthy work-life balance, making this an attractive opportunity for professionals seeking a mix of remote and on-site work.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Carenet Health career portal.
• Phone or video screening to assess communication skills and cultural fit.
• In-depth interview with the hiring manager and/or team members to discuss the role's responsibilities, qualifications, and expectations.
• Background check and reference verification for final candidates.

Key Assessment Areas:

• Communication skills, both written and verbal, to ensure clear and effective messaging in marketing materials.
• Project management skills to manage multiple priorities and deliver high-quality work on deadline.
• Cultural fit and alignment with Carenet Health's values and mission.
• Technical skills, including proficiency with marketing tools and digital content creation.

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role.
• Demonstrate your understanding of the healthcare industry and Carenet Health's offerings in your application materials.
• Showcase your portfolio or examples of your work, if applicable, to provide evidence of your marketing and design skills.

ATS Keywords: B2B Marketing, Product Marketing, Sales Enablement, Graphic Design, Healthcare, Telehealth, Patient Engagement, Market Research, Client Engagement, Presentation Skills, Collaboration, Brand Consistency, Regulatory Compliance

ASSUMPTION: Applicants should tailor their application materials to highlight their relevant skills and experiences, demonstrating their fit for the role and alignment with Carenet Health's mission and values.

🛠️ Tools & Technologies

• PowerPoint
• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• CRM platforms (e.g., Salesforce, HubSpot)
• Digital content creation tools (e.g., Canva, VSCO)

ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are used daily to create and manage marketing materials.

👔 Cultural Fit Considerations

Company Values:

• Patient-centric: Always putting the patient first in everything we do.
• Innovative: Continuously seeking new ways to improve and drive results.
• Collaborative: Working together to achieve common goals and shared success.
• Accountable: Taking ownership of our responsibilities and delivering on our commitments.

Work Style:

• Results-driven: Focused on achieving outcomes and driving business impact.
• Adaptable: Able to pivot and adjust in response to changing priorities and market conditions.
• Team-oriented: Collaborative and supportive, with a focus on collective success.

Self-Assessment Questions:

• Do you have a strong understanding of the healthcare industry and its unique challenges?
• Are you comfortable working in a fast-paced, dynamic environment with shifting priorities?
• Do you thrive in a collaborative, team-oriented work culture?

ASSUMPTION: Applicants should assess their alignment with Carenet Health's values and work style to ensure a strong cultural fit for the organization.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment with shifting priorities may require adaptability and flexibility.
• The night shift schedule may impact work-life balance for some applicants.
• Carenet Health's focus on the healthcare industry may require a steep learning curve for candidates without relevant experience.
• The hybrid work arrangement may present challenges for applicants who prefer a fully remote or fully on-site work environment.

ASSUMPTION: Applicants should carefully consider these potential challenges and assess their ability to thrive in this work environment.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on B2B marketing within the healthcare industry.
• This role requires a strong understanding of healthcare provider and payer markets, including knowledge of patient acquisition, scheduling, and engagement challenges.
• Career progression in this role may lead to opportunities in sales, product management, or marketing leadership within the organization.

ASSUMPTION: Applicants should compare this role to similar positions in the industry to ensure they understand the unique aspects and requirements of this opportunity.

📝 Sample Projects

• Developing a comprehensive sales enablement kit for Carenet Health's Access & Acquisition solutions, including presentations, one-pagers, case studies, and product sheets.
• Creating tailored marketing materials for a specific prospective client, addressing their unique needs and pain points.
• Supporting the creation of content for a digital campaign, webinar, or event, adapting messaging for various channels and audiences.

ASSUMPTION: These sample projects provide a sense of the types of tasks and responsibilities the B2B Marketing Specialist may encounter in this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical day-to-day responsibilities of this role and how they may vary depending on the project or client?
• How does the marketing department collaborate with other teams, such as sales and product, to ensure alignment and consistency in messaging and materials?
• What opportunities are there for professional development and growth within the marketing department and the broader organization?
• How does Carenet Health support work-life balance for employees working in a hybrid or remote arrangement?
• What are the key performance indicators (KPIs) used to measure the success of the marketing department and this role specifically?

ASSUMPTION: Applicants should ask thoughtful questions during the interview process to gain a deeper understanding of the role, the team, and the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Carenet Health career portal.
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this specific role.
• Prepare a portfolio or examples of your work, if applicable, to showcase your marketing and design skills.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.