B2B Marketing Specialist ( Remote in Japan )

📌 Core Information

🔹 Job Title: B2B Marketing Specialist (Remote in Japan)

🔹 Company: Ant-Tech

🔹 Location: Remote (Japan)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 19, 2025

🔹 Experience Level: Middle (3–5 years of experience), Senior (5–10 years of experience)

🔹 Remote Status: Remote (Japan)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing campaigns tailored to the Japan market
• Organizing and managing webinars, workshops, and events for companies and educational institutions
• Collaborating with agencies to optimize paid campaigns on various platforms
• Creating engaging content for social media and email campaigns
• Analyzing campaign performance and calculating ROI

ASSUMPTION: This role requires a strong understanding of the Japanese market and proficiency in Japanese copywriting. Experience in B2B marketing and event management is crucial for success.

📋 Key Responsibilities

✅ Plan and execute marketing campaigns for the Japan market

✅ Organize webinars, workshops, and events targeting companies and educational institutions

✅ Work with agencies to optimize paid campaigns on platforms like Facebook, LinkedIn, LINE, Google Ads, etc.

✅ Write engaging content for social media and email campaigns

✅ Manage end-to-end event logistics, from budgeting to post-event reporting

✅ Analyze campaign performance, conversion rates, and calculate ROI

✅ Collaborate closely with internal teams (business development, customer success, etc.) and external stakeholders

ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage multiple projects and deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: At least 3 years of experience in digital/performance marketing

Required Skills:

• Solid knowledge of modern B2B marketing strategies and lead generation tactics
• Proficiency in paid advertising tools and platforms (e.g., Facebook, LINE, LinkedIn, Google Ads, Google Tag Manager, Google Analytics)
• Strong Japanese copywriting skills; ability to communicate in English for internal coordination
• Proven track record in event/webinar marketing with measurable impact
• Strong project management and multitasking skills

Preferred Skills:

• Experience in branding, PR, and communications
• Fluency in Japanese (native or near-native)

ASSUMPTION: Candidates with experience in the Japanese market and a strong understanding of its cultural nuances will be at an advantage.

💰 Compensation & Benefits

Salary Range: ¥5,000,000 - ¥7,000,000 per year (Based on experience level and market standards for similar roles in Japan)

Benefits:

• 15 days of annual leave
• Work equipment provided
• Insurance and other benefits as per Japanese labor laws
• Competitive salary
• Flexible working hours and remote work
• A dynamic and collaborative team environment
• Opportunities to grow professionally and play a key role in the company's expansion
• Be part of a fast-growing, well-funded global tech startup

Working Hours: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 11-50 employees (Small to Medium-sized company, offering a close-knit team environment and opportunities for growth)

Founded: 2016 (Relatively young company with a dynamic and innovative culture)

Company Description:

• Ant-Tech is a technology start-up company established in 2012, headquartered in Lyon, France, with a young and enthusiastic team.
• The company provides useful consulting and technology services for hundreds of small to large companies, with a network spanning Europe to the United States and across Asia.
• Ant-Tech's main services include consulting technology solutions, creating technology tailored to clients' needs, system security, and more.

Company Specialties:

• Consulting
• Technology solutions
• Customized client needs
• System security
• Design
• Native apps
• Frontend
• Backend
• Testing & Quality Assurance

Company Website: http://www.ant-tech.eu/

ASSUMPTION: Ant-Tech's focus on technology and innovation makes it an attractive choice for candidates interested in staying at the forefront of their field.

📊 Role Analysis

Career Level: Middle to Senior (This role offers opportunities for growth and career advancement within the company)

Reporting Structure: This role reports directly to the Marketing Manager and works closely with internal teams and external stakeholders

Work Arrangement: Remote (Japan) with flexible working hours

Growth Opportunities:

• Potential to take on more responsibilities and advance to a leadership role within the marketing department
• Opportunities to work on diverse projects and gain experience in various aspects of marketing
• possibility to contribute to the company's expansion and growth in the Japanese market

ASSUMPTION: This role offers a high degree of autonomy and the opportunity to make a significant impact on the company's success in the Japanese market.

🌍 Location & Work Environment

Office Type: Remote (No physical office in Japan)

Office Location(s): Lyon, France (Headquarters)

Geographic Context:

• Japan has a strong demand for English language learning services, presenting a significant market opportunity for Ant-Tech's platform
• The Japanese market is highly competitive, requiring innovative and targeted marketing strategies to succeed
• Japan's unique cultural nuances and language present both challenges and opportunities for marketing campaigns

Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: Candidates should be comfortable working independently and managing their time effectively in a remote work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical interview with the Marketing Manager
• Final interview with the CEO or another senior team member

Key Assessment Areas:

• Marketing strategy and campaign planning
• Event management and logistics
• Copywriting and content creation skills
• Analytical skills and data-driven decision-making
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Provide specific examples of your past marketing campaigns, events, and their outcomes
• Demonstrate your understanding of the Japanese market and cultural nuances in your application materials

ATS Keywords: B2B Marketing, Japan, Event Management, Paid Advertising, Social Media, Email Campaigns, Lead Generation, ROI, Collaboration, Creativity, Content Creation

ASSUMPTION: Ant-Tech's hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for the company's needs and goals.

🛠️ Tools & Technologies

• Paid advertising platforms (Facebook, LinkedIn, LINE, Google Ads)
• Google Analytics
• Google Tag Manager
• Project management tools (e.g., Asana, Trello)
• Email marketing platforms (e.g., Mailchimp, HubSpot)
• Content creation and design tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: Proficiency in these tools is required for success in this role, and candidates should be comfortable learning and adapting to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Continuous learning
• Integrity

Work Style:

• Dynamic and fast-paced
• Results-driven and data-focused
• Collaborative and team-oriented
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working independently and managing your time effectively?
• Do you have a strong customer focus and a data-driven approach to decision-making?
• Are you open to learning and adapting to new technologies and strategies?

ASSUMPTION: Candidates who align with Ant-Tech's values and work style will be more likely to succeed in this role and contribute to the company's growth and success.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to the unique cultural nuances and language requirements of the Japanese market
• Working remotely and independently, with limited in-person interaction with team members
• Keeping up with the fast-paced and ever-changing nature of the marketing industry

ASSUMPTION: These challenges can be overcome with strong organizational skills, cultural sensitivity, effective communication, and a willingness to adapt and learn.

📈 Similar Roles Comparison

• This role is similar to a B2B Marketing Manager or Marketing Specialist position, but with a focus on the Japan market and a remote work arrangement
• Unlike other marketing roles, this position requires a strong proficiency in Japanese and a deep understanding of the Japanese market
• This role offers opportunities for growth and career advancement within the company, similar to a Marketing Coordinator or Marketing Associate position

ASSUMPTION: Candidates should consider their career goals and personal preferences when comparing this role to similar positions in the industry.

📝 Sample Projects

• Developing and executing a targeted marketing campaign for the Japanese market, resulting in a 20% increase in leads generated
• Organizing and managing a large-scale webinar for Japanese companies, with over 100 attendees and a high engagement rate
• Creating a series of engaging social media posts and email campaigns, tailored to the Japanese market and driving user engagement and conversions

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, and provide a sense of the impact a successful candidate could make in this position.

❓ Key Questions to Ask During Interview

• Can you describe the company's expansion plans in the Japanese market and how this role contributes to that growth?
• How does the company support the professional development and growth of its marketing team members?
• What is the company's approach to work-life balance, and how does that manifest in this remote work arrangement?
• How does the company measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
• What is the company's culture like, and how does it support a remote work environment?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the work environment, and to assess whether this opportunity aligns with their career goals and personal preferences.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past marketing campaigns, events, and their outcomes to discuss during the interview process
• Demonstrate your understanding of the Japanese market and cultural nuances in your application materials
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.