📌 Core Information
🔹 Job Title: B2B Marketing Specialist | TheFork
🔹 Company: Tripadvisor
🔹 Location: Barcelona, Spain
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing, implementing, and managing comprehensive SEA strategies across multiple countries
- Optimizing campaigns for significant ROI through data analysis and strategic adjustments
- Collaborating with cross-functional teams to ensure alignment and achieve business objectives
- Staying up-to-date with the latest industry trends and best practices
ASSUMPTION: This role requires a proactive individual with a strong analytical mindset, exceptional problem-solving skills, and the ability to work autonomously. The ideal candidate will possess a minimum of 5 years of hands-on experience managing large-scale, multi-country Google Ads campaigns.
📋 Key Responsibilities
✅ Developing, implementing, and managing comprehensive SEA strategies across multiple countries
✅ Conducting in-depth keyword research, ad copy creation, and landing page optimization
✅ Monitoring campaign performance, identifying trends, and implementing data-driven optimizations
✅ Implementing advanced bidding strategies, including automated bidding and smart bidding
✅ Designing and building custom dashboards to track KPIs and provide actionable insights
✅ Generating regular performance reports, analyzing data to identify opportunities for improvement
✅ Presenting findings and recommendations to stakeholders in a clear and concise manner
✅ Integrating and analyzing data from multiple sources to provide a holistic view of campaign performance
✅ Developing and managing advertising budgets for multiple countries, ensuring efficient allocation and maximizing ROI
✅ Monitoring budget pacing and making necessary adjustments to ensure campaigns meet performance goals
✅ Forecasting budget and ROI for future campaigns
✅ Analyzing large datasets from various sources to identify trends and patterns
✅ Developing actionable insights and recommendations to improve campaign performance
✅ Utilizing data visualization tools to present findings in a clear and compelling manner
✅ Reacting quickly to new information and adjusting strategies accordingly
✅ Collaborating with cross-functional teams, including marketing, finance, local countries, to ensure alignment and achieve business objectives
ASSUMPTION: The role involves a mix of strategic planning, hands-on campaign management, and data analysis to drive results and maximize ROI.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum of 5 years of experience in SEM marketing, with a strong emphasis on Google Ads
Required Skills:
- Proven track record of managing large-scale, multi-country SEA campaigns
- Strong analytical skills and the ability to interpret complex data
- Proficiency in building and managing custom dashboards
- Experience with advanced data visualization tools
- Excellent knowledge of Google Analytics, Google Tag Manager, Looker
- Strong understanding of bidding strategies, keyword research, and ad copywriting
- Exceptional problem-solving and decision-making skills
- Excellent communication and presentation skills
- Ability to work autonomously and manage multiple projects simultaneously
- Experience with budget management and forecasting
- Ability to react quickly and build insights from multiple information sources
- Fluency in English
Preferred Skills:
- Google Ads certifications
- Experience with e-commerce or SaaS industries
- Experience with marketing automation platforms
- Experience with multiple paid advertising platforms (e.g., Facebook Ads, LinkedIn Ads)
ASSUMPTION: The ideal candidate will have a strong background in SEM marketing, with a focus on Google Ads, and a proven track record of driving results through data-driven strategies.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (Based on industry standards for a Marketing Specialist role in Barcelona)
Benefits:
- Permanent contract
- Flexible working environment (2 days home office per week)
- Competitive fixed salary, bonus, and equity
- Lunch vouchers available for each working day
- International teams - More than 30 nationalities and 16 offices worldwide
- Highly inclusive working environment
- Lifestyle benefits that can be used to reimburse physical, leisure activities, family support, travel, etc.
- Continuous learning and development programs
- Free access to the Calm app
- Program dedicated to helping employees achieve the best work/life balance
- Health insurance fully covered by the company
- Life insurance and disability at no cost to the employee
- Amazing offices with dining, coffee point on each floor, and leisure area
- Team building events
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Specialist role in Barcelona. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Tripadvisor is a global online travel agency that operates in the travel arrangements industry. The company offers a wide range of travel experiences, including tours, activities, and attractions, through its website and mobile app.
Company Size: Tripadvisor has 501-1,000 employees, making it a mid-sized company. This size allows for a structured yet flexible work environment, with opportunities for growth and collaboration.
Founded: Tripadvisor was founded in 1995 and has since grown to become one of the largest online travel agencies in the world.
Company Description:
- Tripadvisor is a global leader in the travel industry, offering a wide range of travel experiences through its website and mobile app
- The company's mission is to help travelers around the world plan and have the perfect trip
- Tripadvisor is committed to providing exceptional customer service and supporting its partners in the travel industry
Company Specialties:
- Travel arrangements
- Tourism
- Travel experiences
Company Website: http://www.viator.com/
ASSUMPTION: Tripadvisor's size, industry, and global presence provide a stable and dynamic work environment for employees, with opportunities for growth and exposure to diverse cultures and markets.
📊 Role Analysis
Career Level: The B2B Marketing Specialist role is a mid-level position within the marketing department, reporting directly to the Marketing Manager.
Reporting Structure: The role reports directly to the Marketing Manager and collaborates with cross-functional teams, including marketing, finance, and local country teams.
Work Arrangement: The role is a hybrid position, with 2 days of home office per week and 3 days on-site at the Barcelona office.
Growth Opportunities:
- Progression to a Senior Marketing Specialist or Marketing Manager role within the marketing department
- Expansion into other areas of marketing, such as content marketing, social media marketing, or product marketing
- Opportunities to work on international projects and gain exposure to global markets
ASSUMPTION: The B2B Marketing Specialist role offers a clear career path within the marketing department and opportunities for growth and development within the company.
🌍 Location & Work Environment
Office Type: The Barcelona office is a modern, collaborative workspace with dining, coffee points on each floor, and leisure areas.
Office Location(s): TheFork's Barcelona office is located at 400 1st Ave, Needham, Massachusetts 02494, US.
Geographic Context:
- Barcelona is the second-largest city in Spain and the capital of the autonomous community of Catalonia
- The city is known for its vibrant culture, rich history, and beautiful architecture
- Barcelona is a major hub for tourism, with a diverse range of attractions, restaurants, and cultural events
Work Schedule: The role follows a standard full-time work schedule, with core hours from 9:00 AM to 6:00 PM, with a 1-hour lunch break.
ASSUMPTION: The Barcelona office provides a modern, collaborative work environment, with easy access to public transportation and nearby amenities. The city's vibrant culture and rich history offer a unique and enjoyable work-life balance for employees.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site or virtual interview with the hiring manager and team members
- Final interview with the Marketing Director
- Background check and offer
Key Assessment Areas:
- Technical skills in SEM marketing, with a focus on Google Ads
- Analytical and problem-solving skills
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in SEM marketing, with a focus on Google Ads
- Tailor your resume and cover letter to emphasize your skills and qualifications for this specific role
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, communication, and cultural fit
- Research Tripadvisor's company culture and values to demonstrate your alignment with the organization
ATS Keywords: SEM marketing, Google Ads, campaign management, data analysis, budget management, keyword research, ad copywriting, data visualization, Google Analytics, Google Tag Manager, Looker, problem-solving, communication, presentation skills, autonomy, project management
ASSUMPTION: The application process for the B2B Marketing Specialist role at Tripadvisor is competitive and involves multiple rounds of interviews, with a focus on technical skills, analytical problem-solving, and cultural fit.
🛠️ Tools & Technologies
- Google Ads
- Google Analytics
- Google Tag Manager
- Looker
- Data visualization tools (e.g., Tableau, Power BI)
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Multiple paid advertising platforms (e.g., Facebook Ads, LinkedIn Ads)
ASSUMPTION: The B2B Marketing Specialist role requires proficiency in Google Ads, Google Analytics, and Google Tag Manager, as well as experience with data visualization tools and marketing automation platforms.
👔 Cultural Fit Considerations
Company Values:
- Better Together: We believe that our collective expertise and diverse perspectives make us stronger
- Ownership: We take responsibility for our actions and their outcomes
- Respect: We value and appreciate the unique qualities and contributions of each individual
- Growth: We foster a culture of continuous learning and development
Work Style:
- Collaborative: We work together to achieve our goals and support each other's success
- Data-driven: We make informed decisions based on data and analytics
- Adaptable: We embrace change and continuously improve our processes and strategies
Self-Assessment Questions:
- How do you demonstrate our company value of "Better Together" in your daily work?
- Can you provide an example of a time when you took ownership of a challenging situation and drove a successful outcome?
- How do you ensure that you respect and value the unique qualities and contributions of your team members?
- Describe a time when you demonstrated continuous learning and growth in your career. How did you apply that new knowledge to improve your performance or achieve better results?
ASSUMPTION: Tripadvisor's company values and work style emphasize collaboration, data-driven decision-making, adaptability, and continuous learning and growth. Candidates should be able to demonstrate their alignment with these values and work style preferences during the interview process.
⚠️ Potential Challenges
- Managing large-scale, multi-country Google Ads campaigns can be complex and time-consuming
- Working in a fast-paced, dynamic environment may require adaptability and quick decision-making
- The role may involve occasional travel to other Tripadvisor offices or client sites
- The hybrid work arrangement may require strong self-motivation and time management skills when working remotely
ASSUMPTION: The B2B Marketing Specialist role presents unique challenges and opportunities for growth and development within the marketing department. Candidates should be prepared to manage complexity, adapt to change, and demonstrate strong self-motivation and time management skills.
📈 Similar Roles Comparison
- The B2B Marketing Specialist role at Tripadvisor differs from other marketing roles in its focus on SEM marketing, with a strong emphasis on Google Ads, and the requirement to manage large-scale, multi-country campaigns
- Compared to other marketing roles, this position offers a unique blend of strategic planning, hands-on campaign management, and data analysis to drive results and maximize ROI
- The career path for this role may lead to progression to a Senior Marketing Specialist or Marketing Manager position within the marketing department, with opportunities for growth and development within the company
ASSUMPTION: The B2B Marketing Specialist role at Tripadvisor offers a unique combination of responsibilities and growth opportunities, setting it apart from other marketing roles within the company and the broader industry.
📝 Sample Projects
- Developing and implementing a comprehensive SEA strategy for a new product launch across multiple countries
- Analyzing campaign performance data to identify trends and optimize bidding strategies for improved ROI
- Collaborating with cross-functional teams to create and execute a targeted advertising campaign for a specific customer segment
ASSUMPTION: The B2B Marketing Specialist role at Tripadvisor involves a wide range of projects and initiatives, from strategic planning and campaign management to data analysis and optimization, providing opportunities for continuous learning and growth.
❓ Key Questions to Ask During Interview
- Can you describe the most challenging Google Ads campaign you've managed, and how you optimized it for improved performance?
- How do you stay up-to-date with the latest industry trends and best practices in SEM marketing?
- Can you provide an example of a time when you analyzed campaign performance data and made strategic adjustments to improve ROI?
- How do you collaborate with cross-functional teams to ensure alignment and achieve business objectives?
- What opportunities are there for growth and development within the marketing department and the company as a whole?
ASSUMPTION: Candidates should prepare thoughtful and insightful questions to ask during the interview process, demonstrating their interest in the role and the company, as well as their understanding of the industry and the specific requirements of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through http://www.viator.com/
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, communication, and cultural fit
- Research Tripadvisor's company culture and values to demonstrate your alignment with the organization
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
