B2B Midweight Copywriter

📌 Core Information

🔹 Job Title: B2B Midweight Copywriter

🔹 Company: TMW Unlimited

🔹 Location: London, United Kingdom (Hybrid)

🔹 Job Type: Full-Time

🔹 Category: Advertising & Marketing

🔹 Date Posted: July 15, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Hybrid (Remote & On-site)

🚀 Job Overview

Key aspects of this role include:

• Creating compelling B2B content and campaigns for a range of clients
• Working primarily on a key tech client, delivering outstanding copy for ABM and DBM accounts
• Collaborating with a multi-talented team and building strong relationships with clients
• Crafting various types of B2B copy, from brochures and landing pages to headlines and social posts

ASSUMPTION: This role requires a strong background in B2B copywriting and a passion for creative writing with a strategic mindset. The ideal candidate will be comfortable working in a fast-paced, integrated agency environment.

📋 Key Responsibilities

✅ Craft various types of B2B content and copy, including brochures, landing pages, headlines, and social posts

✅ Master tone of voice and brand guidelines while knowing when to push creative boundaries

✅ Show creative thinking and solid strategic understanding in everything you do

✅ Get under the skin of the client’s brand, products, services, and target audience

✅ Present your work to internal teams and clients with persuasion

ASSUMPTION: The role requires a strong portfolio showcasing a range of B2B copywriting skills and the ability to adapt to different brand voices and styles.

🎯 Required Qualifications

Education: Degree in English, Journalism, Marketing, or a related field (or equivalent experience)

Experience: Proven experience (2-5 years) producing effective B2B copy for different channels

Required Skills:

• Proven B2B copywriting experience
• Strong written and verbal communication skills
• Attention to detail and organizational skills
• Self-motivation and the ability to work calmly under pressure
• Passion for creative writing and a strategic mindset

Preferred Skills:

• Interest in wider industry trends and how they can help connect with audiences
• Experience working in an agency environment
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, a strong portfolio demonstrating B2B copywriting skills is essential for this role.

💰 Compensation & Benefits

Salary Range: £30,000 - £40,000 per annum (Based on industry standards for mid-level B2B copywriters in London)

Benefits:

• 25 days holiday (increasing year on year to max 30 days)
• Christmas Closure, Birthday Day, and Volunteer Day
• Flexible Bank holidays
• Flexible Hybrid working
• Pension, Life Assurance, Eye Tests, Flu Jabs
• Purchase Holiday
• Cycle to work

Working Hours: Full-time (37.5 hours per week), Monday to Friday, with flexibility for the role's hybrid nature

ASSUMPTION: The salary range is estimated based on industry standards for mid-level B2B copywriters in London. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising & Marketing

Company Size: 201-500 employees (Part of Accenture Song)

Founded: 1987

Company Description:

• TMW Unlimited is an integrated creative agency that creates ideas that move people
• Part of Accenture Song, a global tech-powered creative group
• Specializes in advertising, integrated marketing, creative, strategic planning, brand, digital, CRM, customer engagement, social media, performance media, B2B, and B2C

Company Specialties:

• Advertising
• Integrated marketing
• Creative
• Strategic planning
• Brand
• Digital
• CRM
• Customer engagement
• Social media
• Performance media
• B2B
• B2C
• Local activation

Company Website: tmwunlimited.com

ASSUMPTION: TMW Unlimited is part of Accenture Song, a global tech-powered creative group, and specializes in various advertising and marketing services.

📊 Role Analysis

Career Level: Mid-Level (2-5 years of experience)

Reporting Structure: Reports to the Creative Director or similar role

Work Arrangement: Hybrid (Remote & On-site, with flexibility for the role)

Growth Opportunities:

• Progression to Senior Copywriter or similar roles within the agency
• Expanding skills and expertise in different B2B sectors and industries
• Potential to work on international clients and projects

ASSUMPTION: This role offers opportunities for professional growth and development within the agency and the broader advertising industry.

🌍 Location & Work Environment

Office Type: Hybrid (Remote & On-site)

Office Location(s): London, United Kingdom

Geographic Context:

• London is a major global city with a vibrant advertising and marketing industry
• The role's hybrid nature allows for flexibility in working arrangements
• The agency's location in central London provides easy access to public transportation and various amenities

Work Schedule: Full-time (37.5 hours per week), Monday to Friday, with flexibility for the role's hybrid nature

ASSUMPTION: The hybrid work arrangement offers flexibility for employees, allowing them to balance remote work and on-site collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application and CV submission
• Phone or video screening
• Creative test or portfolio review
• Final interview with the hiring manager or creative team

Key Assessment Areas:

• Portfolio and creative writing samples
• Communication and presentation skills
• Understanding of B2B marketing and advertising
• Cultural fit and alignment with agency values

Application Tips:

• Tailor your CV and cover letter to highlight relevant B2B copywriting experience
• Prepare a strong portfolio showcasing your B2B copywriting skills
• Research the agency and its clients to demonstrate your understanding of their work
• Practice presenting your work and explaining your creative process

ATS Keywords: B2B, Copywriting, Advertising, Marketing, Creative, Agency, Brand, Tone of Voice, Strategic, Presenting, Client Relationships

ASSUMPTION: The application process may vary, but typically involves several stages, including a creative test or portfolio review, to assess the candidate's skills and fit for the role.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, PowerPoint)
• Adobe Creative Suite (Photoshop, Illustrator)
• Content Management Systems (CMS)
• Project Management Tools (e.g., Asana, Trello)

ASSUMPTION: The required tools and technologies may vary depending on the specific projects and clients the candidate works on.

👔 Cultural Fit Considerations

Company Values:

• Give a Damn: Care about each other, clients, and work
• Be Brave: Challenge each other, stand up, and try new things
• Stay Curious: Seek inspiration and new ideas
• Take Pride: Be open, accepting, and inclusive, and support each other's growth

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Creative and innovative
• Client-focused and results-driven

Self-Assessment Questions:

• Do you genuinely care about the work you do and the people you work with?
• Are you comfortable challenging ideas and pushing creative boundaries?
• Do you actively seek out new inspiration and ideas to improve your work?
• Are you open to feedback and willing to support the growth of your colleagues?

ASSUMPTION: Candidates should assess their alignment with the company's values and work style to ensure a good cultural fit.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced agency environment
• Adapting to different brand voices and styles for various clients
• Working collaboratively with a multi-talented team and building strong client relationships
• Keeping up with industry trends and best practices in B2B marketing and advertising

ASSUMPTION: The role may present challenges in managing multiple projects, adapting to different brand voices, and keeping up with industry trends.

📈 Similar Roles Comparison

• This role differs from other B2B copywriting positions in its focus on integrated creative agency work and collaboration with a multi-talented team
• B2B marketing and advertising experience is essential, but the role also requires strong creative writing skills and a strategic mindset
• Career progression may involve moving into senior roles within the agency or specializing in specific B2B sectors or industries

ASSUMPTION: This role offers a unique blend of B2B copywriting and integrated agency work, with opportunities for career progression and specialization.

📝 Sample Projects

• Developing a comprehensive brand voice guide for a key tech client
• Crafting a series of targeted email campaigns for a B2B software company
• Creating a suite of product brochures and landing pages for a B2B hardware manufacturer

ASSUMPTION: Sample projects may vary depending on the specific clients and industries the candidate works with, but should demonstrate their ability to craft compelling B2B copy for different channels.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within it?
• How does the agency support the professional development of its copywriters?
• What are the key challenges and opportunities facing the B2B marketing and advertising industry today?
• How does the agency approach diversity, equity, and inclusion in its hiring and workplace practices?
• What are the next steps for growth and progression within this role and the agency?

ASSUMPTION: Candidates should ask thoughtful questions to demonstrate their interest in the role and the agency, as well as to gain insight into the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your CV and cover letter to highlight your relevant B2B copywriting experience and skills
• Prepare a strong portfolio showcasing your B2B copywriting skills and creative process
• Research the agency and its clients to demonstrate your understanding of their work and the B2B marketing and advertising industry
• Follow up with the hiring manager or creative team one week after submission, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.