B2B Performance Marketer

📌 Core Information 🔹 Job Title: B2B Performance Marketer 🔹 Company: Marketing Pros 🔹 Location: South Africa (Remote) 🔹 Job Type: Full-Time 🔹 Category: Marketing 🔹 Date Posted: 30 May 2025 🔹 Experience Level: Mid-Level (2-5 years) 🔹 Remote Status: Fully Remote 🚀 Job Overview Key aspects of this role include: - Developing and executing B2B performance marketing strategies for clients, primarily on Google Ads and LinkedIn Ads. - Independently managing client ad accounts, including campaign setup, optimization, and reporting. - Conducting thorough keyword research and crafting compelling ad copy. - Translating funnel data into pipeline and revenue-level insights. - Utilizing HubSpot Marketing & Sales Hubs for reporting and campaign setup. - Setting up and managing conversion tracking using Google Tag Manager and Google Analytics 4. - Analyzing campaign performance data and providing actionable insights. ASSUMPTION: This role requires a strong balance of strategic thinking and hands-on execution. Success will depend on the candidate's ability to manage multiple client accounts and drive results through data-driven optimizations. 📋 Key Responsibilities ✅ Develop and execute comprehensive B2B performance marketing strategies for clients, primarily on Google Ads and LinkedIn Ads. ✅ Independently manage client ad accounts, including campaign setup, optimization, and reporting. ✅ Conduct thorough keyword research and craft compelling ad copy that resonates with target audiences. ✅ Translate funnel data into pipeline and revenue-level insights; optimize toward SQLs/ARR, not just MQL volume. ✅ Utilize HubSpot Marketing & Sales Hubs (lists, workflows, custom reports) for reporting and campaign setup, ensuring seamless integration with client CRM systems. ✅ Set up and manage conversion tracking using Google Tag Manager and Google Analytics 4. ✅ Analyze campaign performance data and provide actionable insights to improve results. ✅ Contribute to lead-nurturing efforts as needed to maximize sales-meeting bookings. ASSUMPTION: The role involves a mix of strategic planning and tactical execution. The ideal candidate should be comfortable working independently and managing multiple client accounts. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, or a related field (or equivalent experience) Experience: - Proven experience (2-5 years) in B2B demand generation, with a focus on SaaS (a plus) - Strong proficiency in Google Ads and LinkedIn Ads execution (account build, optimization, reporting) - Experience with HubSpot Marketing & Sales Hubs (lists, workflows, custom reports) - Familiarity with Google Tag Manager and Google Analytics 4 - Strong analytical skills and the ability to interpret campaign data to drive performance improvements Required Skills: - B2B demand-generation strategy (SaaS a plus) - Google & LinkedIn Ads execution (account build, optimization, reporting) - Strong English written & verbal communication - Proficiency with HubSpot Marketing & Sales Hubs (lists, workflows, custom reports) - Experience setting up and managing conversion tracking using Google Tag Manager and Google Analytics 4 - Ability to conduct in-depth keyword research and write compelling ad copy - Strong analytical skills and the ability to interpret campaign data to drive performance improvements Preferred Skills: - Familiarity with marketing automation tools and CRM systems - Experience with SQL and data visualization tools - Knowledge of marketing funnel optimization and attribution modeling ASSUMPTION: While the role requires a specific set of technical skills, the ideal candidate should also possess strong communication skills and the ability to work independently. 💰 Compensation & Benefits Salary Range: R75,000 - R85,000 per month (Based on industry standards for mid-level marketing roles in South Africa) Benefits: - Remote-first, flexible work model - Shared office space in Cape Town - A Slack community of marketing professionals - Global visibility and your own South African talent partner - Social and training events - Full-time South African employment contract - HR, payroll, and taxes are taken care of! Working Hours: Full-time (40 hours per week), with flexible hours and a focus on results ASSUMPTION: The salary range is based on industry standards for mid-level marketing roles in South Africa. The benefits package is designed to support a remote, flexible work environment. 📌 Applicant Insights 🔍 Company Context Industry: Marketing and Recruitment Company Size: Small (2-10 employees) Founded: 2020 Company Description: Marketing Pros connects remote South African marketing talent with global companies. They specialize in recruitment, remote opportunities, HR, and employer of record services. Company Specialties: Recruitment, remote opportunities, HR, marketing industry, and employer of record. Company Website: marketingpros.co ASSUMPTION: Marketing Pros is a small, specialized recruitment agency focused on connecting South African marketing talent with global job opportunities. 📊 Role Analysis Career Level: Mid-Level (2-5 years of experience) Reporting Structure: This role reports directly to the hiring manager at Marketing Pros. Work Arrangement: Fully remote, with flexible hours and a focus on results. Growth Opportunities: - Expanding client portfolio and managing larger budgets - Mentoring junior team members and contributing to team growth - Opportunities for professional development and skill-building in digital marketing ASSUMPTION: This role offers opportunities for growth and development within the marketing industry, with a focus on B2B performance marketing. 🌍 Location & Work Environment Office Type: Remote-first, with an option to use shared office space in Cape Town Office Location(s): Cape Town, South Africa Geographic Context: South Africa has a diverse and growing digital marketing industry, with a strong focus on remote work and global connectivity. Work Schedule: Full-time (40 hours per week), with flexible hours and a focus on results ASSUMPTION: The remote work environment offers flexibility and the opportunity to work with global clients, while the shared office space provides an option for in-person collaboration and networking. 💼 Interview & Application Insights Typical Process: 1. Online application submission 2. Phone or video screen with the hiring manager 3. Technical assessment (e.g., Google Ads and LinkedIn Ads challenge) 4. Final interview with the hiring manager and/or team members Key Assessment Areas: - Technical skills in Google Ads and LinkedIn Ads - Strategic thinking and problem-solving abilities - Communication and collaboration skills - Cultural fit and alignment with company values Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills - Prepare for the technical assessment by brushing up on your Google Ads and LinkedIn Ads knowledge - Research the company and be ready to discuss your alignment with their mission and values ATS Keywords: B2B, performance marketing, Google Ads, LinkedIn Ads, HubSpot, conversion tracking, campaign optimization, data analysis, marketing strategy ASSUMPTION: The application process is designed to assess the candidate's technical skills, strategic thinking, and cultural fit. The interview process may include a technical assessment and multiple rounds of interviews. 🛠️ Tools & Technologies - Google Ads - LinkedIn Ads - HubSpot Marketing & Sales Hubs - Google Tag Manager - Google Analytics 4 - SQL (a plus) - Data visualization tools (a plus) ASSUMPTION: The tools and technologies listed are essential for the role and will be used daily to manage client ad accounts, conduct keyword research, and analyze campaign performance data. 👔 Cultural Fit Considerations Company Values: - Global connectivity and collaboration - Flexibility and adaptability - Data-driven decision-making - Continuous learning and improvement Work Style: - Results-driven and autonomous - Strong communication and collaboration skills - Comfortable working remotely and managing multiple client accounts - Ability to balance strategic thinking and tactical execution Self-Assessment Questions: 1. How do you stay organized and manage multiple client accounts while working remotely? 2. Can you provide an example of a time when you optimized a Google Ads or LinkedIn Ads campaign based on data-driven insights? 3. How do you approach learning new tools and technologies to improve your performance as a marketer? ASSUMPTION: The ideal candidate should possess strong communication and collaboration skills, be comfortable working remotely, and be able to balance strategic thinking and tactical execution. They should also be open to learning new tools and technologies to improve their performance. ⚠️ Potential Challenges - Managing multiple client accounts and balancing strategic thinking with tactical execution - Working remotely and maintaining productivity in a flexible work environment - Keeping up with industry trends and best practices in B2B performance marketing - Adapting to the unique needs and preferences of each client ASSUMPTION: The role presents several challenges, including managing multiple client accounts, working remotely, and staying up-to-date with industry trends. The ideal candidate should be comfortable with these challenges and possess strong time management and organizational skills. 📈 Similar Roles Comparison - B2B Marketing Manager: This role focuses more on strategy and team management, while the B2B Performance Marketer role is more hands-on and focused on execution. - PPC Specialist: The B2B Performance Marketer role requires a broader skill set, including strategic thinking, keyword research, and campaign optimization, while the PPC Specialist role is more focused on paid advertising. - Demand Generation Specialist: This role focuses on generating leads and driving pipeline, while the B2B Performance Marketer role is more focused on optimizing campaigns and driving results. ASSUMPTION: The B2B Performance Marketer role is distinct from similar roles in the marketing industry, requiring a unique blend of strategic thinking and tactical execution. 📝 Sample Projects 1. Campaign Optimization: Optimize a Google Ads campaign for a SaaS client, focusing on improving click-through rate, conversion rate, and reducing cost per acquisition. 2. Keyword Research: Conduct thorough keyword research for a LinkedIn Ads campaign targeting C-level executives in the tech industry. 3. Funnel Analysis: Analyze the marketing funnel for an e-commerce client and identify opportunities to improve conversion rates and drive revenue growth. ASSUMPTION: These sample projects are designed to assess the candidate's ability to optimize campaigns, conduct keyword research, and analyze marketing funnels to drive results. ❓ Key Questions to Ask During Interview 1. How does this role fit into the overall marketing strategy for the company? 2. Can you describe the team structure and how this role will collaborate with other departments? 3. What are the key priorities for this role in the first 90 days? 4. How does the company support the professional development and growth of its employees? 5. What are the most challenging aspects of working remotely for the team, and how do you address them? ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company, and the work environment. They also provide an opportunity for the candidate to demonstrate their curiosity and initiative. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link - Tailor your resume and cover letter to highlight your relevant experience and skills - Prepare for the technical assessment by brushing up on your Google Ads and LinkedIn Ads knowledge - Research the company and be ready to discuss your alignment with their mission and values - Follow up with the hiring manager after submitting your application to express your interest in the role ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.