📌 Core Information
🔹 Job Title: B2B Product Marketing & Demand Gen Lead
🔹 Company: ClassDojo
🔹 Location: San Francisco, California, United States (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 30, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote (with significant hours overlap with Americas time zones)
🚀 Job Overview
Key aspects of this role include:
- Growing district and school leader partnerships from hundreds to thousands
- Crafting and leading marketing strategy to shift decision-makers' perception of ClassDojo
- Driving inbound and outbound campaigns to generate qualified leads and pipeline
- Collaborating with cross-functional teams to enable high-converting outreach and improve sales velocity
- Designing integrated campaigns across paid, owned, and earned channels with clear measurement and performance tracking
ASSUMPTION: This role requires a strategic mindset and experience in B2B marketing to drive growth and adoption of ClassDojo's products among district leaders.
📋 Key Responsibilities
✅ Build and lead a scalable district and school leader marketing strategy
✅ Shift perception of ClassDojo from a classroom tool to a trusted, secure K–12 communication and engagement platform
✅ Drive inbound and outbound campaigns that generate qualified leads and pipeline
✅ Lead positioning and go-to-market strategy for new district-focused product features
✅ Partner closely with SDRs and AEs to enable high-converting outreach and improve sales velocity
✅ Design integrated campaigns across paid, owned, and earned channels—with clear measurement and performance tracking
✅ Collaborate with product and success teams to align on launch timing, narrative, and adoption goals
✅ Help scale what’s working by building lightweight systems, feedback loops, and repeatable templates
ASSUMPTION: This role requires a high level of autonomy and the ability to work cross-functionally with various teams to achieve marketing goals.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8+ years of experience in B2B marketing, with at least 2–3 years in a strategic role owning pipeline or GTM outcomes
Required Skills:
- Proven track record of driving B2B marketing strategy and generating qualified leads
- Experience with full-funnel B2B marketing, including demand generation, campaign management, and sales enablement
- Strong analytical skills and data-driven decision-making
- Excellent communication and collaboration skills, with the ability to work cross-functionally
- Proficient in marketing automation tools and CRM software
Preferred Skills:
- Experience in edtech SaaS or prosumer tools
- Experience with community-driven products
- Marketed to multiple audience types (e.g., SMBs, school leaders, district administrators)
- Built or optimized early marketing infrastructure (attribution, lead routing, lifecycle tracking)
- Owned a paid media or campaign budget and made tradeoffs based on ROI
ASSUMPTION: Candidates with experience in B2B marketing, particularly in the edtech or SaaS industries, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $160,000 - $222,000 USD per year (based on location and experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Flexible time off
- Parental leave
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with significant hours overlap with Americas time zones
ASSUMPTION: The salary range provided is based on the company's stated ranges for different US states and is subject to change based on the candidate's location and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on education technology (edtech)
Company Size: 51-200 employees, with a distributed team working remotely
Founded: 2011, with a mission to give every child on Earth an education they love
Company Description:
- ClassDojo's flagship app is the #1 communication app connecting K-8 teachers, children, and families, globally
- Actively used in over 95% of US schools, reaching ~51 million children in ~180 countries
- Hires for talent density, with a team comprising the most talented, entrepreneurial, and innovative teammates from around the world
Company Specialties:
- K-12 education
- Communication and engagement platform
- Community-driven products
Company Website: www.classdojo.com
ASSUMPTION: ClassDojo is a well-established edtech company with a strong focus on communication and engagement among teachers, students, and families.
📊 Role Analysis
Career Level: Senior-level role with significant autonomy and cross-functional responsibilities
Reporting Structure: This role reports directly to the leadership team and collaborates closely with various cross-functional teams
Work Arrangement: Remote (with significant hours overlap with Americas time zones), allowing for flexibility and work-life balance
Growth Opportunities:
- Potential to shape the future of education by pioneering new learning experiences
- Opportunity to work on high-impact projects with a global reach
- Possibility to grow within the company as it continues to expand and scale
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's success.
🌍 Location & Work Environment
Office Type: Remote, with the option to work from the company's headquarters in San Francisco, California
Office Location(s): 735 Tehama Street, San Francisco, CA 94103, US
Geographic Context:
- San Francisco is a major tech hub with a vibrant startup ecosystem
- The city offers a diverse range of cultural, recreational, and culinary experiences
- ClassDojo's remote work arrangement allows for flexibility and the ability to work from various locations
Work Schedule: Full-time (40 hours per week) with significant hours overlap with Americas time zones
ASSUMPTION: The remote work arrangement provides flexibility and the opportunity to work from various locations, with the option to visit the company's headquarters in San Francisco as needed.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final round interviews with cross-functional stakeholders
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Marketing expertise and campaign management experience
- Cross-functional collaboration and communication skills
- Cultural fit and alignment with ClassDojo's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant B2B marketing experience and achievements
- Be prepared to discuss your experience with full-funnel marketing, demand generation, and sales enablement
- Demonstrate your understanding of ClassDojo's mission and how your skills and experience align with the role's requirements
ATS Keywords: B2B marketing, demand generation, go-to-market strategy, lead generation, campaign management, sales enablement, cross-functional collaboration, product launch, performance tracking, messaging, community-driven products, marketing infrastructure, paid media, ROI analysis, strategic planning, customer engagement
ASSUMPTION: The interview process for this role is likely to be comprehensive and may involve multiple rounds of interviews with cross-functional stakeholders to assess the candidate's fit for the role and the company's culture.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
- CRM software (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Project management tools (e.g., Asana, Trello, Jira)
- Analytics and reporting tools (e.g., Google Analytics, Tableau, Power BI)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the company's current tech stack.
👔 Cultural Fit Considerations
Company Values:
- Mission-driven: ClassDojo is committed to giving every child on Earth an education they love
- Inclusive: The company values diversity and fosters an environment where everyone feels welcome and respected
- Collaborative: ClassDojo encourages cross-functional collaboration and teamwork to achieve common goals
Work Style:
- Fast-paced and dynamic, with a focus on results and impact
- Data-driven and analytical, with a strong emphasis on performance tracking and optimization
- Remote-friendly, with a focus on asynchronous communication and work-life balance
Self-Assessment Questions:
- Do you share ClassDojo's mission and passion for improving education for children worldwide?
- Are you comfortable working in a fast-paced, dynamic environment with a high degree of autonomy?
- Do you thrive in a remote work environment and have strong communication skills to collaborate effectively with distributed teams?
ASSUMPTION: ClassDojo values candidates who are mission-driven, inclusive, collaborative, and comfortable working in a fast-paced, remote-friendly environment.
⚠️ Potential Challenges
- Managing multiple stakeholders and priorities in a fast-paced, dynamic environment
- Balancing the need for strategic, long-term planning with the demands of day-to-day campaign management
- Adapting to a remote work environment and maintaining effective communication with distributed teams
- Keeping up with the latest trends and best practices in B2B marketing and demand generation
ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and a strategic mindset to succeed.
📈 Similar Roles Comparison
- Unlike traditional B2B marketing roles, this position focuses on the education technology (edtech) industry and requires a deep understanding of K-12 education and communication platforms
- ClassDojo's mission-driven approach sets it apart from other companies, with a strong focus on improving education for children worldwide
- This role offers the opportunity to work on high-impact projects with a global reach, making it an attractive option for experienced B2B marketers looking to make a significant impact
ASSUMPTION: This role is unique in its focus on the edtech industry and ClassDojo's mission-driven approach, presenting a compelling opportunity for experienced B2B marketers.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new district-focused product feature, including positioning, messaging, and launch planning
- Designing and implementing a full-funnel marketing campaign to generate qualified leads and drive pipeline growth for ClassDojo's communication and engagement platform
- Collaborating with cross-functional teams to create high-converting sales enablement assets, such as case studies, success stories, and battle cards, to improve sales velocity
ASSUMPTION: These sample projects illustrate the strategic, cross-functional nature of this role and the opportunity to drive meaningful impact on ClassDojo's growth and success.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's long-term growth plans, and what are the key priorities for the first 90 days?
- What are the most significant challenges facing the marketing team, and how can this role help address them?
- How does ClassDojo support the professional development and growth of its employees, particularly in marketing roles?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does ClassDojo foster a culture of collaboration and innovation, particularly in a remote work environment?
ASSUMPTION: Asking thoughtful, strategic questions during the interview process demonstrates your interest in the role and your commitment to driving success for ClassDojo.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant B2B marketing experience and achievements
- Prepare for the interview process by researching ClassDojo's mission, values, and industry trends
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
