B2B & Product Marketing Manager
Mastercard
Full-time
On-site
London, City of, United Kingdom
📦 Product Marketing
📌 Core Information
- Job Title: B2B & Product Marketing Manager
- Company: Mastercard
- Location: London, United Kingdom
- Job Type: Full-Time, Hybrid (Minimum 3 days per week in office)
- Category: Marketing
- Date Posted: April 23, 2025
- Experience Level: 5-10 years
🚀 Job Overview
Key aspects of this role include:
- Translating product strategies into successful marketing strategies
- Developing and executing go-to-market plans, programs, and campaigns
- Defining and articulating consumer- and customer-led value propositions
- Leading content development and production of B2B and B2B2C materials and campaigns
- Collaborating with business teams and building relationships with colleagues across the Marketing & Communications community
- Coordinating with events team and leading activations at industry events, customer events, and sponsorship properties
- Ensuring all content and creative execution align with Mastercard brand standards and guidelines
ASSUMPTION: This role requires a strong understanding of both B2B and B2C marketing, as well as the ability to work effectively in a matrix organization.
📋 Key Responsibilities
- ✅ Translate product strategies into successful marketing strategies and help develop and execute go-to-market plans, programs, and campaigns in partnership with Global & Regional colleagues.
- ✅ Define and articulate consumer- and customer-led value propositions, positioning, and compelling reasons-to-believe that reinforce the tangible benefits and competitive advantages of Mastercard’s offerings.
- ✅ Translate value propositions into engaging, robust, and well-thought-out narratives, positioning, messaging, and sales enablement materials.
- ✅ Lead content development, production, and execution of B2B and B2B2C materials and campaigns.
- ✅ Partner closely with our business teams, as well as build a strong working relationship with colleagues from across the Marketing & Communications community.
- ✅ Coordinate with events team and/or lead activations at industry events, customer events, and our sponsorship properties.
- ✅ Ensure all content and creative execution align with Mastercard brand standards and guidelines.
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities and deadlines.
🎯 Required Qualifications
- Education: Bachelor’s degree required; Masters/MBA preferred
- Experience: Considerable marketing experience working particularly in B2B, B2B2C, and Product marketing
- Required Skills:
- Proven success in translating complex product and/or technical information into clear, concise narratives
- Strong leadership and influencing skills with experience liaising with senior leaders and executives
- Negotiation, analytic, and strategic mindset with ability to make quick decisions in challenging, ambiguous situations
- Solution and detail-oriented, results-driven, and can-do attitude in an exciting and busy marketing environment
- Preferred: Expertise in payment industry, merchant, or acquirer, payment facilitator
Preferred Skills:
- Experience working in multiple areas of the Marketing function (B2B, B2B2C, Product Marketing, Digital Marketing, Brand Management, etc.)
- Familiarity with the payment industry and Mastercard's products and services
ASSUMPTION: While a background in the payment industry is preferred, a strong marketing professional from a related industry may also be considered.
💰 Compensation & Benefits
- Salary Range: £65,000 - £85,000 per annum (Estimated based on market research and role requirements)
- Benefits:
- Competitive benefits package
- Flexible working arrangements
- Employee discounts and perks
- Working Hours: Full-time, 40 hours per week, with flexible working hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on market research and the requirements of the role. The final salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
- Industry: Financial Services & IT Services
- Company Size: 10,001+ employees
- Founded: 1966
- Company Description: Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re building a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart, and accessible.
- Company Specialties: Global digital payments, commerce, technology, innovative mobile payment solutions, and processing
📊 Role Analysis
- Career Level: Mid-Senior level marketing role
- Reporting Structure: This role reports to the Senior Manager, B2B & Product Marketing, within the Integrated Marketing & Communications organization.
- Work Arrangement: Hybrid role with a minimum of 3 days per week in the office
- Growth Opportunities:
- Potential to work on high-impact projects with global reach
- Opportunity to collaborate with and learn from experienced marketing professionals
- Possibility to grow within the Marketing & Communications organization or explore other areas of the business
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a real impact on Mastercard's business.
🌍 Location & Work Environment
- Office Type: Modern, collaborative office space with state-of-the-art facilities
- Office Location(s): Angel Lane, EC4R, London
- Geographic Context: London is a vibrant, multicultural city with a thriving financial district and a rich history. It offers excellent transportation links, a wide range of cultural attractions, and a diverse range of neighborhoods to live and work in.
- Work Schedule: Flexible working hours with the option to work from home for up to 2 days per week
ASSUMPTION: The hybrid work arrangement offers a good balance between collaboration and flexibility, allowing employees to make the most of both the office environment and remote work.
💼 Interview & Application Insights
- Typical Process: Phone/Video screen → Take-home assignment → On-site interview → Final decision
- Key Assessment Areas: Marketing strategy, content creation, project management, communication skills, cultural fit
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Showcase your ability to translate complex information into clear, concise narratives in your application materials
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and ability to work in a matrix organization
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Marketing automation and CRM platforms (e.g., Marketo, Salesforce)
- Project management tools (e.g., Asana, Trello)
- Design and content creation tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
- Company Values: Unyielding integrity, passion for winning, commitment to teamwork, and respect for everyone
- Work Style: Collaborative, fast-paced, and innovative, with a focus on driving results and continuous improvement
- Self-Assessment Questions:
- How do you embody Mastercard's values in your daily work?
- How do you thrive in a fast-paced, collaborative environment?
- How do you approach working with diverse teams and stakeholders?
ASSUMPTION: A strong cultural fit is essential for success in this role, as it involves close collaboration with colleagues across the Marketing & Communications organization and the broader business.
⚠️ Potential Challenges
- Balancing multiple priorities and deadlines in a fast-paced environment
- Working effectively in a matrix organization with cross-functional stakeholders
- Keeping up with the latest trends and developments in the payment industry and digital marketing landscape
📈 Similar Roles Comparison
- How this role differs from related positions:
- Focus on B2B and B2B2C marketing, rather than consumer marketing
- Collaboration with a wide range of stakeholders across the Marketing & Communications organization and the broader business
- Industry-specific context: The payment industry is highly competitive and dynamic, with constant innovation and change driving new marketing opportunities and challenges.
- Career path comparison: This role offers a clear path for career progression within the Marketing & Communications organization or other areas of the business.
📝 Sample Projects
- Developing and executing a go-to-market plan for a new product launch
- Creating a compelling value proposition and messaging framework for a suite of B2B services
- Leading a content marketing campaign to drive awareness and engagement among a target audience of merchants or financial institutions
ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available in this role, from strategic planning to tactical execution.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing strategy for the Consumer Products business?
- What are the most pressing challenges facing the B2B & Product Marketing team, and how can this role help address them?
- How does Mastercard support the professional development and growth of its marketing team members?
- What is the typical career path for someone in this role, and what opportunities exist for growth and progression within the organization?
ASSUMPTION: These questions are designed to help you better understand the role, the team, and the company, and to demonstrate your interest in and engagement with the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://careers.mastercard.com/us/en/job/R-244262/B2B-Product-Marketing-Manager)
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and ability to work in a matrix organization
- Follow up with a polite email one week after submitting your application to confirm receipt and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
- Job Title: B2B & Product Marketing Manager
- Company: Mastercard
- Location: London, United Kingdom
- Job Type: Full-Time, Hybrid (Minimum 3 days per week in office)
- Category: Marketing
- Date Posted: April 23, 2025
- Experience Level: 5-10 years
🚀 Job Overview
Key aspects of this role include:
- Translating product strategies into successful marketing strategies
- Developing and executing go-to-market plans, programs, and campaigns
- Defining and articulating consumer- and customer-led value propositions
- Leading content development and production of B2B and B2B2C materials and campaigns
- Collaborating with business teams and building relationships with colleagues across the Marketing & Communications community
- Coordinating with events team and leading activations at industry events, customer events, and sponsorship properties
- Ensuring all content and creative execution align with Mastercard brand standards and guidelines
ASSUMPTION: This role requires a strong understanding of both B2B and B2C marketing, as well as the ability to work effectively in a matrix organization.
📋 Key Responsibilities
- ✅ Translate product strategies into successful marketing strategies and help develop and execute go-to-market plans, programs, and campaigns in partnership with Global & Regional colleagues.
- ✅ Define and articulate consumer- and customer-led value propositions, positioning, and compelling reasons-to-believe that reinforce the tangible benefits and competitive advantages of Mastercard’s offerings.
- ✅ Translate value propositions into engaging, robust, and well-thought-out narratives, positioning, messaging, and sales enablement materials.
- ✅ Lead content development, production, and execution of B2B and B2B2C materials and campaigns.
- ✅ Partner closely with our business teams, as well as build a strong working relationship with colleagues from across the Marketing & Communications community.
- ✅ Coordinate with events team and/or lead activations at industry events, customer events, and our sponsorship properties.
- ✅ Ensure all content and creative execution align with Mastercard brand standards and guidelines.
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities and deadlines.
🎯 Required Qualifications
- Education: Bachelor’s degree required; Masters/MBA preferred
- Experience: Considerable marketing experience working particularly in B2B, B2B2C, and Product marketing
- Required Skills:
- Proven success in translating complex product and/or technical information into clear, concise narratives
- Strong leadership and influencing skills with experience liaising with senior leaders and executives
- Negotiation, analytic, and strategic mindset with ability to make quick decisions in challenging, ambiguous situations
- Solution and detail-oriented, results-driven, and can-do attitude in an exciting and busy marketing environment
- Preferred: Expertise in payment industry, merchant, or acquirer, payment facilitator
Preferred Skills:
- Experience working in multiple areas of the Marketing function (B2B, B2B2C, Product Marketing, Digital Marketing, Brand Management, etc.)
- Familiarity with the payment industry and Mastercard's products and services
ASSUMPTION: While a background in the payment industry is preferred, a strong marketing professional from a related industry may also be considered.
💰 Compensation & Benefits
- Salary Range: £65,000 - £85,000 per annum (Estimated based on market research and role requirements)
- Benefits:
- Competitive benefits package
- Flexible working arrangements
- Employee discounts and perks
- Working Hours: Full-time, 40 hours per week, with flexible working hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on market research and the requirements of the role. The final salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
- Industry: Financial Services & IT Services
- Company Size: 10,001+ employees
- Founded: 1966
- Company Description: Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re building a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart, and accessible.
- Company Specialties: Global digital payments, commerce, technology, innovative mobile payment solutions, and processing
📊 Role Analysis
- Career Level: Mid-Senior level marketing role
- Reporting Structure: This role reports to the Senior Manager, B2B & Product Marketing, within the Integrated Marketing & Communications organization.
- Work Arrangement: Hybrid role with a minimum of 3 days per week in the office
- Growth Opportunities:
- Potential to work on high-impact projects with global reach
- Opportunity to collaborate with and learn from experienced marketing professionals
- Possibility to grow within the Marketing & Communications organization or explore other areas of the business
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a real impact on Mastercard's business.
🌍 Location & Work Environment
- Office Type: Modern, collaborative office space with state-of-the-art facilities
- Office Location(s): Angel Lane, EC4R, London
- Geographic Context: London is a vibrant, multicultural city with a thriving financial district and a rich history. It offers excellent transportation links, a wide range of cultural attractions, and a diverse range of neighborhoods to live and work in.
- Work Schedule: Flexible working hours with the option to work from home for up to 2 days per week
ASSUMPTION: The hybrid work arrangement offers a good balance between collaboration and flexibility, allowing employees to make the most of both the office environment and remote work.
💼 Interview & Application Insights
- Typical Process: Phone/Video screen → Take-home assignment → On-site interview → Final decision
- Key Assessment Areas: Marketing strategy, content creation, project management, communication skills, cultural fit
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Showcase your ability to translate complex information into clear, concise narratives in your application materials
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and ability to work in a matrix organization
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Marketing automation and CRM platforms (e.g., Marketo, Salesforce)
- Project management tools (e.g., Asana, Trello)
- Design and content creation tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
- Company Values: Unyielding integrity, passion for winning, commitment to teamwork, and respect for everyone
- Work Style: Collaborative, fast-paced, and innovative, with a focus on driving results and continuous improvement
- Self-Assessment Questions:
- How do you embody Mastercard's values in your daily work?
- How do you thrive in a fast-paced, collaborative environment?
- How do you approach working with diverse teams and stakeholders?
ASSUMPTION: A strong cultural fit is essential for success in this role, as it involves close collaboration with colleagues across the Marketing & Communications organization and the broader business.
⚠️ Potential Challenges
- Balancing multiple priorities and deadlines in a fast-paced environment
- Working effectively in a matrix organization with cross-functional stakeholders
- Keeping up with the latest trends and developments in the payment industry and digital marketing landscape
📈 Similar Roles Comparison
- How this role differs from related positions:
- Focus on B2B and B2B2C marketing, rather than consumer marketing
- Collaboration with a wide range of stakeholders across the Marketing & Communications organization and the broader business
- Industry-specific context: The payment industry is highly competitive and dynamic, with constant innovation and change driving new marketing opportunities and challenges.
- Career path comparison: This role offers a clear path for career progression within the Marketing & Communications organization or other areas of the business.
📝 Sample Projects
- Developing and executing a go-to-market plan for a new product launch
- Creating a compelling value proposition and messaging framework for a suite of B2B services
- Leading a content marketing campaign to drive awareness and engagement among a target audience of merchants or financial institutions
ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available in this role, from strategic planning to tactical execution.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing strategy for the Consumer Products business?
- What are the most pressing challenges facing the B2B & Product Marketing team, and how can this role help address them?
- How does Mastercard support the professional development and growth of its marketing team members?
- What is the typical career path for someone in this role, and what opportunities exist for growth and progression within the organization?
ASSUMPTION: These questions are designed to help you better understand the role, the team, and the company, and to demonstrate your interest in and engagement with the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://careers.mastercard.com/us/en/job/R-244262/B2B-Product-Marketing-Manager)
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and ability to work in a matrix organization
- Follow up with a polite email one week after submitting your application to confirm receipt and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.