M

B2B & Product Marketing Manager

Mastercard
Full-time
On-site
United Kingdom
πŸ“¦ Product Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: B2B & Product Marketing Manager

πŸ”Ή Company: Mastercard

πŸ”Ή Location: London, England (Angel Lane)

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-04-23

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Hybrid (minimum 3 days per week in office)

πŸš€ Job Overview

Key aspects of this role include:

  • Translating product strategies into successful marketing strategies
  • Developing and executing go-to-market plans, programs, and campaigns
  • Defining and articulating consumer-and-customer-led value propositions
  • Partnering with global and regional colleagues, as well as other Marketing & Communications teams
  • Leading content development and ensuring alignment with Mastercard brand standards

ASSUMPTION: This role requires a strong understanding of both B2B and B2B2C marketing, as well as experience working with product marketing. The ideal candidate will have a proven track record in driving revenue growth through effective marketing strategies.

πŸ“‹ Key Responsibilities

βœ… Translate product strategies into successful marketing strategies and help develop and execute go-to-market plans, programs, and campaigns in partnership with Global & Regional colleagues.

βœ… Define and articulate consumer-and-customer-led value propositions, positioning, and compelling reasons-to-believe that reinforce the tangible benefits and competitive advantages of Mastercard’s offerings.

βœ… Translate value propositions into engaging, robust, and well-thought-out narratives, positioning, messaging, and sales enablement materials.

βœ… Lead content development, production, and execution of B2B and B2B2C materials and campaigns.

βœ… Partner closely with business teams and build strong working relationships with colleagues from across the Marketing & Communications community.

βœ… Coordinate with events team and/or lead activations at industry events, customer events, and our sponsorship properties.

βœ… Ensure all content and creative execution align with Mastercard brand standards and guidelines.

ASSUMPTION: This role requires strong communication, project management, and stakeholder management skills. The ideal candidate will be comfortable working in a matrix organization and collaborating with various teams to deliver results.

🎯 Required Qualifications

Education: Bachelor’s degree required; Masters / MBA a plus

Experience: Considerable marketing experience, particularly in B2B, B2B2C, and Product marketing

Required Skills:

  • Proven success in translating complex product and/or technical information into clear, concise narratives
  • Able to multi-task, has sense of urgency, and proven success in fast-paced environments
  • Strong leadership and negotiation skills with experience liaising with senior leaders and executives
  • Strategic mindset with ability to make quick decisions in challenging, ambiguous situations
  • Solution and detail-oriented, results-driven, and can-do attitude

Preferred Skills:

  • Expertise in payment industry, merchant, or acquirer, payment facilitator

ASSUMPTION: While a background in the payment industry is preferred, candidates with relevant marketing experience in other industries may also be considered.

πŸ’° Compensation & Benefits

Salary Range: Β£60,000 - Β£80,000 per annum (AI-estimated, based on industry standards for this role and experience level)

Benefits:

  • Competitive benefits package
  • Opportunities for professional growth and development
  • Flexible work arrangements

Working Hours: Full-time, with flexible work-from-home options

ASSUMPTION: The provided salary range is an estimate based on industry standards for this role and experience level. Actual compensation may vary based on factors such as skills, experience, and internal equity.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Mastercard operates in the financial technology industry, focusing on digital payments, commerce, and processing.

Company Size: Mastercard is a large organization with over 10,000 employees worldwide. This size offers opportunities for collaboration, growth, and diverse perspectives.

Founded: Mastercard was founded in 1966 and has since grown into a leading global technology company.

Company Description:

  • Mastercard powers economies and empowers people in over 200 countries and territories worldwide
  • Supports a wide range of digital payments choices, making transactions secure, simple, smart, and accessible
  • Combines technology, innovation, partnerships, and networks to deliver unique products and services

Company Specialties:

  • Global digital payments and commerce
  • Technology and innovation
  • Innovative mobile payment solutions
  • Processing

Company Website: http://www.mastercard.com

ASSUMPTION: Mastercard's extensive global presence and large employee base provide ample opportunities for career growth and development.

πŸ“Š Role Analysis

Career Level: This role is at the mid-level management stage, with opportunities for growth and progression within the organization.

Reporting Structure: The B2B & Product Marketing Manager will report to the Global Head of B2B & Product Marketing and work closely with various teams across the Marketing & Communications community.

Work Arrangement: This is a hybrid role, with a minimum of 3 days per week required in the office.

Growth Opportunities:

  • Potential to work on high-impact projects and collaborate with global teams
  • Opportunities to develop skills in B2B, B2B2C, and product marketing
  • Possibility to progress to senior management or leadership roles within the organization

ASSUMPTION: Mastercard's large size and global presence offer numerous opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: Mastercard's London office is located in the Angel Lane area, offering a modern and collaborative work environment.

Office Location(s): Angel Lane, EC4R, London

Geographic Context:

  • London is a major global city with a vibrant culture and diverse population
  • The Angel Lane area is well-connected by public transportation and offers various amenities
  • London provides numerous opportunities for networking and professional development

Work Schedule: Full-time, with flexible work-from-home options

ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote work flexibility.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • In-person or virtual interview with the hiring team
  • Final interview with the Global Head of B2B & Product Marketing

Key Assessment Areas:

  • Marketing and product knowledge
  • Communication and presentation skills
  • Problem-solving and strategic thinking
  • Cultural fit and alignment with Mastercard's values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant marketing and product experience
  • Prepare examples of your ability to translate complex information into clear, concise narratives
  • Demonstrate your understanding of Mastercard's business and the role's responsibilities

ATS Keywords: B2B Marketing, Product Marketing, Digital Marketing, Brand Management, Content Development, Sales Enablement, Strategic Mindset, Leadership, Communication, Analytic Skills, Negotiation, Influencing, Customer Facing, Project Management, Results Driven, Detail Oriented

ASSUMPTION: Mastercard's application process is designed to assess candidates' skills, experience, and cultural fit for the role and the organization.

πŸ› οΈ Tools & Technologies

  • Marketing automation platforms (e.g., Marketo, Pardot)
  • Content management systems (e.g., WordPress, Adobe Experience Manager)
  • Project management tools (e.g., Asana, Trello)
  • Collaboration and communication tools (e.g., Microsoft Office, Google Workspace)

ASSUMPTION: The required tools and technologies may vary depending on the specific projects and teams the candidate works with.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Do the right thing
  • Stay curious
  • Collaborate and win together
  • Embrace change

Work Style:

  • Fast-paced and dynamic environment
  • Matrix organization with cross-functional collaboration
  • Focus on results and delivery

Self-Assessment Questions:

  • How do you embody Mastercard's values in your daily work?
  • How do you approach working in a matrix organization and collaborating with various teams?
  • How do you ensure the quality and effectiveness of your work in a fast-paced environment?

ASSUMPTION: Mastercard's culture values curiosity, collaboration, and a results-driven approach. Candidates should be comfortable working in a dynamic, fast-paced environment and be able to thrive in a matrix organization.

⚠️ Potential Challenges

  • Managing multiple stakeholders and priorities in a matrix organization
  • Keeping up with the fast pace of change in the digital payments industry
  • Balancing the need for creativity and innovation with adherence to brand standards and guidelines
  • Working effectively in a hybrid work arrangement

ASSUMPTION: These challenges can be overcome with strong communication, project management, and adaptability skills.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on both B2B and B2B2C marketing, as well as product marketing
  • Compared to other marketing roles, this position requires a strong understanding of both customer-facing and product-focused marketing strategies
  • Career progression may involve moving into senior management or leadership roles within the organization

ASSUMPTION: This role offers a unique opportunity to gain experience in multiple aspects of marketing and contribute to Mastercard's global success.

πŸ“ Sample Projects

  • Developing and executing a go-to-market plan for a new product launch
  • Creating compelling value propositions and messaging frameworks for a suite of B2B and B2B2C products
  • Leading a content development project for a major industry event or sponsorship property

ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available in this role.

❓ Key Questions to Ask During Interview

  • How does this role fit into the overall marketing strategy for Mastercard's Consumer Products business?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does Mastercard support the growth and development of its marketing team members?
  • What are the most challenging aspects of working in a matrix organization, and how can I best prepare for them?
  • How does Mastercard measure the success of its marketing campaigns and initiatives?

ASSUMPTION: These questions demonstrate your interest in the role, the organization, and your own professional growth.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant marketing and product experience
  • Prepare examples of your ability to translate complex information into clear, concise narratives
  • Demonstrate your understanding of Mastercard's business and the role's responsibilities
  • Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.