B2B SaaS Marketing Strategist (Freelance)

📌 Core Information

🔹 Job Title: B2B SaaS Marketing Strategist (Freelance)

🔹 Company: Sitemark

🔹 Location: Leuven, Belgium

🔹 Job Type: Freelance

🔹 Category: Marketing

🔹 Date Posted: June 23, 2025

🔹 Experience Level: 5+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Setting direction, building systems, and leading a lean, high-impact marketing team
• Collaborating closely with the Managing Director and working with the in-house Marketing Specialist
• Bringing clarity, structure, and momentum to marketing efforts while being ready to dive in when needed
• Focusing on strategy and planning, performance marketing, marketing operations, and coaching and collaboration

ASSUMPTION: This role requires a strategic mindset with a balance of both strategic and tactical skills. The ideal candidate will have experience in B2B SaaS marketing and be comfortable working in a growth-stage environment.

📋 Key Responsibilities

✅ Translate company and commercial priorities into a clear marketing roadmap

✅ Identify and scope key initiatives that support sales, product, and brand objectives

✅ Ensure marketing activities remain aligned with evolving business needs

✅ Design, set up, and optimize campaigns across LinkedIn and Google (Ads)

✅ Recommend and test tactics for lead generation, conversion, and nurturing

✅ Define KPIs and help translate data into actionable insights and decisions

✅ Monitor results to refine budget allocation and campaign strategy

✅ Strengthen marketing workflows and automation using tools like HubSpot

✅ Improve data quality, attribution, and lead lifecycle tracking

✅ Help maintain and improve the website (Webflow, Analytics)

✅ Build systems that save time and reduce manual work

✅ Act as a strategic mentor to the in-house B2B Marketing Specialist

✅ Provide guidance, frameworks, and quality assurance on execution

✅ Share best practices, templates, and messaging approaches to accelerate team learning

✅ Collaborate cross-functionally to ensure marketing delivers business value

ASSUMPTION: This role requires a strong understanding of B2B SaaS marketing, with experience in both strategy and execution. The ideal candidate will be comfortable working in a lean team and have a data-driven approach.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of B2B SaaS marketing experience, ideally in growth-stage or fast-moving environments

Required Skills:

• Proven track record in B2B SaaS marketing, with experience in both strategy and execution
• Hands-on knowledge of LinkedIn Ads, Google Ads, HubSpot, and Webflow
• Clear communicator who knows how to prioritize and align stakeholders
• Comfortable coaching others while being able to jump in and execute when needed
• Pragmatic, data-driven, and focused on outcomes

Preferred Skills:

• Experience with marketing automation and CRM systems
• Fluency in additional languages

ASSUMPTION: The ideal candidate will have a strong background in B2B SaaS marketing, with experience in both strategy and execution. They will be comfortable working in a lean team and have a data-driven approach.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on experience and market rates for B2B SaaS marketing roles in Belgium)

Benefits:

• Bright, modern office with fresh snacks delivered weekly and daily soup lunches
• Truly great colleagues and a collaborative atmosphere
• The freedom to shape how marketing works at a scaling SaaS company

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on market rates for B2B SaaS marketing roles in Belgium. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Services for Renewable Energy

Company Size: 11-50 employees (Small to Medium-sized Enterprise)

Founded: 2016

Company Description:

• Sitemark provides an AI and robotics-powered platform designed to connect solar site data, teams, and processes across the entire project lifecycle
• Empowers Asset Managers, EPCists, and O&M Teams to enhance quality, productivity, and performance at every stage
• Trusted partner for leading renewable energy companies worldwide, enabling scalable and successful solar operations on a global scale

Company Specialties:

• Thermography
• Construction Management
• Quality Control

Company Website: sitemark.com

ASSUMPTION: Sitemark is a growing company in the renewable energy industry, focusing on providing a platform for solar site data management. They value collaboration and growth among their employees.

📊 Role Analysis

Career Level: Senior

Reporting Structure: This role reports directly to the Managing Director and collaborates closely with the in-house Marketing Specialist, Sales, Customer Success, and Product teams.

Work Arrangement: On-site, with the possibility of remote work for the right candidate

Growth Opportunities:

• Potential to shape the marketing function at a growing SaaS company
• Opportunities to learn and grow within the renewable energy industry
• Possibility to take on more responsibility as the company expands

ASSUMPTION: This role offers significant growth opportunities for the right candidate, as Sitemark is a growing company in a rapidly expanding industry.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Leuven, Belgium

Geographic Context:

• Leuven is a vibrant university city located in the Flemish Region of Belgium
• Known for its historic architecture, cultural attractions, and lively nightlife
• Well-connected by public transportation, with easy access to Brussels and other major cities

Work Schedule: Full-time, with flexible hours and the possibility of remote work for the right candidate

ASSUMPTION: Leuven offers a high quality of life, with a vibrant cultural scene and easy access to major cities. The work environment at Sitemark is collaborative and modern, with flexible hours and the possibility of remote work.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the Managing Director to discuss the role, responsibilities, and expectations
• Skills assessment or case study to evaluate strategic and tactical marketing skills
• Final interview with key stakeholders to discuss fit and next steps

Key Assessment Areas:

• Strategic thinking and planning
• Campaign management and optimization
• Marketing automation and data analysis
• Communication and collaboration skills

Application Tips:

• Highlight relevant B2B SaaS marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of Sitemark's mission and the role's responsibilities
• Prepare examples of marketing campaigns you've managed, including strategy, execution, and results

ATS Keywords: B2B SaaS marketing, strategy, execution, LinkedIn Ads, Google Ads, HubSpot, Webflow, data-driven, coaching, collaboration, performance marketing, marketing operations, lead generation, campaign optimization, marketing automation, stakeholder alignment

ASSUMPTION: The interview process at Sitemark is designed to assess both strategic and tactical marketing skills, as well as cultural fit. Applicants should highlight their relevant experience and be prepared to discuss their approach to marketing strategy and execution.

🛠️ Tools & Technologies

• LinkedIn Ads
• Google Ads
• HubSpot
• Webflow
• Analytics

ASSUMPTION: The ideal candidate will have hands-on experience with the listed tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity

Work Style:

• Data-driven and pragmatic
• Focused on outcomes and results
• Comfortable working in a lean, high-impact team

Self-Assessment Questions:

• Do you have experience working in a growth-stage or fast-moving B2B SaaS environment?
• Are you comfortable coaching others and providing guidance on marketing strategy and execution?
• Do you have a data-driven approach to marketing, with a focus on outcomes and results?

ASSUMPTION: Sitemark values innovation, collaboration, and customer-centricity in their employees. The ideal candidate will be data-driven, pragmatic, and comfortable working in a lean, high-impact team.

⚠️ Potential Challenges

• Managing multiple priorities and initiatives simultaneously
• Working in a fast-paced, growth-stage environment with evolving business needs
• Balancing strategic and tactical marketing responsibilities
• Collaborating effectively with cross-functional teams and stakeholders

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, growth-stage environment and balancing strategic and tactical marketing responsibilities.

📈 Similar Roles Comparison

• This role differs from other B2B SaaS marketing roles in its focus on both strategy and execution, as well as its emphasis on coaching and collaboration
• Sitemark's platform is unique in the renewable energy industry, offering opportunities for growth and innovation
• Career path opportunities include growing into a leadership role within the marketing function or expanding into other areas of the business

ASSUMPTION: This role offers unique opportunities for growth and innovation within the renewable energy industry, with a focus on both strategy and execution, as well as coaching and collaboration.

📝 Sample Projects

• Developing and executing a marketing roadmap to support business objectives
• Optimizing LinkedIn and Google Ads campaigns to improve lead generation and conversion rates
• Implementing marketing automation and data analysis tools to improve efficiency and effectiveness

ASSUMPTION: These sample projects are designed to assess the candidate's ability to develop and execute marketing strategies, optimize campaigns, and improve marketing automation and data analysis.

❓ Key Questions to Ask During Interview

• Can you describe the current marketing team structure and how this role fits within it?
• How does Sitemark support the growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Sitemark measure the success of its marketing efforts, and how will this role contribute to those metrics?
• What are the biggest challenges facing the marketing team, and how can this role help address them?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company, and the marketing team's priorities and challenges.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant B2B SaaS marketing experience and achievements
• Prepare examples of marketing campaigns you've managed, including strategy, execution, and results
• Follow up with a thank-you note within 24 hours of your interview, reiterating your interest in the role and the company

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.