B2B SaaS Marketing Strategist (Freelance)

📌 Core Information

🔹 Job Title: B2B SaaS Marketing Strategist (Freelance)

🔹 Company: Sitemark

🔹 Location: Leuven, Belgium

🔹 Job Type: Freelance

🔹 Category: Marketing

🔹 Date Posted: 2025-06-23

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Leuven, Belgium)

🚀 Job Overview

Key aspects of this role include:

• Setting marketing direction and building systems
• Leading a lean, high-impact marketing team
• Collaborating with cross-functional teams (Sales, Customer Success, Product)
• Improving marketing workflows and automation

ASSUMPTION: This role requires a strategic mindset with a balance of both strategic planning and hands-on execution experience in B2B SaaS marketing.

📋 Key Responsibilities

✅ Translate company and commercial priorities into a clear marketing roadmap

✅ Identify and scope key initiatives that support sales, product, and brand objectives

✅ Design, set up, and optimize campaigns across LinkedIn and Google (Ads)

✅ Recommend and test tactics for lead generation, conversion, and nurturing

✅ Strengthen marketing workflows and automation using tools like HubSpot

✅ Act as a strategic mentor to the in-house B2B Marketing Specialist

ASSUMPTION: The role involves a mix of strategic planning, campaign management, and team mentoring, requiring a versatile skill set.

🎯 Required Qualifications

Experience: 5+ years of B2B SaaS marketing experience, ideally in growth-stage or fast-moving environments

Required Skills:

• Proven track record in both strategy and execution
• Hands-on knowledge of LinkedIn Ads, Google Ads, HubSpot, and Webflow
• Clear communicator with strong stakeholder management skills
• Data-driven approach with a focus on outcomes

Preferred Skills:

• Experience in the renewable energy industry
• Fluency in Dutch and English

ASSUMPTION: While industry-specific experience is not required, it could be beneficial for understanding the unique aspects of marketing renewable energy solutions.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (AI estimated, based on experience level and market rates for B2B SaaS marketing roles in Belgium)

Benefits:

• Bright, modern office with fresh snacks delivered weekly and daily soup lunches
• Truly great colleagues in a collaborative atmosphere
• The freedom to shape how marketing works at a scaling SaaS company

Working Hours: Full-time (40 hours/week), with flexibility for the right candidate

ASSUMPTION: The salary range is an estimate based on market data for similar roles in Belgium. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Sitemark operates in the Services for Renewable Energy industry, focusing on solar energy solutions.

Company Size: Sitemark is a small company with 11-50 employees, offering a close-knit work environment with ample opportunities for growth and impact.

Founded: Sitemark was founded in 2016, making it a relatively young and fast-growing company.

Company Description:

• Sitemark provides an AI and robotics-powered platform for solar site data management
• Connects solar site data, teams, and processes across the entire project lifecycle
• Empowers asset managers, EPCists, and O&M teams to enhance quality, productivity, and performance

Company Specialties:

• Thermography
• Construction Management
• Quality Control

Company Website: https://www.sitemark.com

ASSUMPTION: Sitemark's focus on renewable energy and innovative technology makes it an attractive choice for candidates interested in sustainability and cutting-edge solutions.

📊 Role Analysis

Career Level: Senior-level role, requiring a strategic mindset and proven experience in B2B SaaS marketing

Reporting Structure: The role reports directly to the Managing Director and collaborates closely with the in-house Marketing Specialist, Sales, Customer Success, and Product teams

Work Arrangement: On-site in Leuven, Belgium, with flexibility for the right candidate

Growth Opportunities:

• Potential to shape marketing efforts at a scaling SaaS company
• Opportunities to learn and grow within a dynamic, fast-paced environment
• Possibility to take on more responsibilities as the company expands

ASSUMPTION: This role offers significant growth potential as Sitemark continues to scale and expand its market presence.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Gaston Geenslaan, 9, Leuven, Flemish Region 3001, BE

Geographic Context:

• Leuven is located in the Flemish Region of Belgium, approximately 25 km east of Brussels
• The city is known for its historic center, universities, and vibrant cultural scene
• Leuven offers a high quality of life with easy access to nature, sports facilities, and various amenities

Work Schedule: Full-time (40 hours/week), with flexibility for the right candidate

ASSUMPTION: Leuven's central location and high quality of life make it an attractive place to work and live for candidates considering this opportunity.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the Managing Director to discuss marketing strategy and approach
• Final interview with key stakeholders to evaluate fit and alignment with company goals

Key Assessment Areas:

• Marketing strategy and planning
• Campaign management and execution
• Team mentoring and collaboration
• Data-driven decision making

Application Tips:

• Highlight relevant B2B SaaS marketing experience and achievements
• Demonstrate a strong understanding of Sitemark's platform and target market
• Showcase your ability to balance strategic thinking with hands-on execution

ATS Keywords: B2B SaaS marketing, strategy, execution, LinkedIn Ads, Google Ads, HubSpot, Webflow, data-driven, coaching, collaboration, performance marketing, marketing operations, lead generation, conversion, nurturing, KPI definition

ASSUMPTION: Sitemark's hiring process is designed to assess both strategic thinking and practical skills, with a focus on cultural fit and alignment with company goals.

🛠️ Tools & Technologies

• LinkedIn Ads
• Google Ads
• HubSpot
• Webflow
• Additional tools may be required based on specific marketing initiatives

ASSUMPTION: Familiarity with the listed tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency in using them.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity

Work Style:

• Data-driven and results-oriented
• Adaptable and open to feedback
• Strong communicator with excellent stakeholder management skills

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced environment where priorities may shift quickly?
• Are you comfortable working collaboratively with cross-functional teams to achieve common goals?
• Do you have a proven track record of balancing strategic planning with hands-on execution?

ASSUMPTION: Sitemark values candidates who are adaptable, data-driven, and strong communicators, with a proven ability to thrive in a dynamic, collaborative environment.

⚠️ Potential Challenges

• Managing multiple priorities and initiatives simultaneously
• Balancing strategic planning with hands-on campaign execution
• Working in a fast-paced, growing company with evolving priorities
• Adapting to a close-knit, collaborative work environment with a strong focus on team dynamics

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning in a dynamic, fast-paced environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong balance of strategic planning and hands-on execution
• Sitemark's focus on renewable energy and innovative technology sets it apart from other B2B SaaS companies
• This role offers significant growth potential as Sitemark continues to scale and expand its market presence

ASSUMPTION: Candidates should consider the unique aspects of this role and Sitemark's focus on renewable energy when evaluating this opportunity against other marketing positions.

📝 Sample Projects

• Developing and executing a targeted LinkedIn Ads campaign to generate leads for Sitemark's sales team
• Improving HubSpot workflows to streamline lead nurturing and scoring processes
• Collaborating with the Product team to create targeted content for specific customer segments

ASSUMPTION: These sample projects illustrate the mix of strategic planning, campaign management, and team collaboration required for success in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into Sitemark's overall marketing strategy and growth plans?
• What are the key priorities for the first 90 days in this role?
• How does Sitemark support the professional development and growth of its marketing team members?
• What are the most significant challenges facing Sitemark's marketing efforts, and how can this role address them?
• How does Sitemark measure the success of its marketing initiatives, and what KPIs are most important for this role?

ASSUMPTION: These questions are designed to assess the strategic direction of the role, the company's growth plans, and the resources available to support professional development and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Highlight your relevant B2B SaaS marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of Sitemark's platform and target market
• Prepare examples of your marketing strategy and campaign execution work for the interview
• Follow up with Sitemark one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.