B2B Senior Marketing Manager

📌 Core Information

🔹 Job Title: B2B Senior Marketing Manager

🔹 Company: OOOLAB

🔹 Location: Ho Chi Minh City, Vietnam

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: No

🚀 Job Overview

Key aspects of this role include:

• Leading integrated marketing campaigns to generate high-quality enterprise leads
• Leveraging AI tools for audience targeting, content generation, and campaign optimization
• Collaborating with sales and product teams to build pipeline and elevate market presence
• Managing paid media, email marketing, SEO, events, and webinars with a data-driven approach

ASSUMPTION: This role requires a strategic, hands-on marketing professional with a proven track record in B2B marketing and experience using AI tools in marketing.

📋 Key Responsibilities

✅ Plan, execute, and continuously optimize demand generation campaigns targeting enterprise buyers

✅ Use AI tools for audience segmentation, predictive lead scoring, content personalization, and campaign optimization

✅ Manage paid media, email marketing, SEO, events, and webinars with a data-driven approach

✅ Partner with content and design teams to develop high-impact materials

✅ Ensure messaging resonates with key enterprise personas, supported by AI-driven research and testing

✅ Collaborate with the sales team to define ICPs, refine messaging, and ensure smooth lead handoff

✅ Support ABM campaigns using AI for contact enrichment, personalization, and outreach automation

✅ Monitor KPIs including MQLs, SQLs, CPL, conversion rates, and pipeline contribution

✅ Continuously iterate campaigns using insights from AI tools and analytics dashboards

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and data-driven optimization to achieve marketing goals.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years in B2B marketing, with 2+ years focused on enterprise demand generation

Required Skills:

• Proven experience in B2B marketing and demand generation
• Experience using AI tools in marketing (e.g., for content, segmentation, scoring, or automation)
• Deep understanding of the enterprise sales cycle and L&D buyer journey
• Strong grasp of marketing automation (HubSpot, Marketo), CRM (Salesforce), and analytics platforms
• Analytical mindset and a passion for testing, learning, and iterating
• Self-starter who thrives in a fast-moving, high-growth environment

Preferred Skills:

• Experience with specific AI marketing tools
• Fluency in Vietnamese

ASSUMPTION: Candidates should have a strong background in B2B marketing, with a focus on enterprise demand generation and experience using AI tools in marketing.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 USD per year (based on industry standards for a Senior Marketing Manager with 5-10 years of experience in Vietnam)

Benefits:

• Health, dental, and vision insurance
• Retirement plan contributions
• Performance bonuses
• Generous vacation and leave policies
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is based on industry standards for a Senior Marketing Manager with 5-10 years of experience in Vietnam. Benefits may vary based on the candidate's qualifications and the company's policies.

📌 Applicant Insights

🔍 Company Context

Industry: Education Technology (EdTech)

Company Size: 51-200 employees

Founded: 2018

Company Description:

• OOOLAB is an education technology company based in Vietnam and Singapore
• Creator of LearningOS — the #1 Enterprise LMS for Hybrid Learning
• Serving over 200,000 paid users globally
• Offers a unique approach by acting as your Chief Learning Officer and providing a turnkey solution to strategize and implement your training
• Recognized by the Global Forum for Education and Learning (GFEL), certified by Education Alliance Finland and ICEIE, and graduated from Google’s Southeast Asia Startups Accelerator in Singapore
• Clients include Berlitz, Lego, Nestle, NATO, Shopee, ELSA, Pham Nguyen, Apollo English, and Wall Street English
• Official partner of Class Technologies, EdApp, and Zoom Technologies

Company Specialties:

• Learning Experience Platform
• Virtual Classroom
• Learning Management System (LMS)
• Content Management System (CMS)
• E-Learning App
• Curriculum Development
• Content Development
• Technology Development
• Education Technology
• Edtech
• Virtual Learning Environment
• Content Authoring
• Enterprise LMS
• Sales Training
• Corporate Training
• Sales Consultancy
• Hybrid Learning
• Corporate Training
• Customer Education
• Customer Service Training
• Effective Training
• Education
• and Enrichment

Company Website: www.thelearningos.com

ASSUMPTION: OOOLAB is a well-established EdTech company with a strong focus on hybrid learning and a diverse range of clients. Their unique approach to acting as a Chief Learning Officer sets them apart in the industry.

📊 Role Analysis

Career Level: Senior

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) or a similar executive

Work Arrangement: On-site, full-time (40 hours per week)

Growth Opportunities:

• Potential to grow into a leadership role as the company expands
• Opportunities to work on high-impact projects and drive marketing strategy
• Chance to gain experience in a fast-growing EdTech company

ASSUMPTION: This role offers significant growth potential as OOOLAB continues to expand its user base and client portfolio.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in a high-rise building

Office Location(s): 17 Truong Dinh Street, Vo Thi Sau Ward, District 3, 10F, PaxSky Tower, Ho Chi Minh City, TP.Ho Chi Minh 700000, VN

Geographic Context:

• Ho Chi Minh City is the largest city in Vietnam, with a population of over 10 million
• The city is a major economic hub and a significant center for technology and innovation
• Ho Chi Minh City is known for its vibrant culture, rich history, and diverse food scene

Work Schedule: Monday-Friday, 9:00 AM - 6:00 PM (with a 1-hour lunch break)

ASSUMPTION: The office location is convenient for employees living in or near District 3, and the work schedule offers a good balance between work and personal life.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and technical interviews
• Final round with key stakeholders

Key Assessment Areas:

• Marketing strategy and planning
• AI tool proficiency
• Data analysis and interpretation
• Campaign execution and optimization
• Communication and collaboration skills

Application Tips:

• Highlight relevant marketing experience and achievements
• Demonstrate proficiency in AI tools and data analysis
• Showcase strong communication and collaboration skills
• Prepare for behavioral and situational interview questions
• Research the company and its products to show enthusiasm and alignment with their mission

ATS Keywords: B2B Marketing, Demand Generation, AI Tools, Campaign Management, Marketing Automation, CRM, Analytics, Enterprise Sales Cycle, L&D Buyer Journey

ASSUMPTION: The interview process will focus on assessing the candidate's marketing strategy, AI tool proficiency, data analysis skills, and communication abilities.

🛠️ Tools & Technologies

• Marketing automation platforms (HubSpot, Marketo)
• CRM (Salesforce)
• AI tools for content generation, segmentation, scoring, and automation
• Analytics and reporting tools (Google Analytics, Tableau)
• Project management tools (Asana, Trello)
• Collaboration and communication tools (Slack, Microsoft Teams)

ASSUMPTION: The required tools and technologies for this role are standard for marketing professionals, with a focus on AI tools for content generation, segmentation, scoring, and automation.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous learning
• Customer-centric approach
• Collaboration and teamwork
• Integrity and accountability
• Work-life balance

Work Style:

• Agile and dynamic
• Data-driven and analytical
• Collaborative and inclusive
• Results-oriented and accountable
• Continuously learning and improving

Self-Assessment Questions:

• How do you stay up-to-date with the latest marketing trends and AI tools?
• Can you provide an example of a time when you optimized a marketing campaign using data analysis?
• How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?

ASSUMPTION: OOOLAB values innovation, customer-centricity, collaboration, and continuous learning. Candidates should be able to demonstrate these values and adapt to the company's agile and dynamic work style.

⚠️ Potential Challenges

• Managing a high volume of leads and campaigns efficiently
• Keeping up with the latest AI tools and marketing trends
• Balancing strategic planning and hands-on execution
• Collaborating effectively with cross-functional teams (sales, product, design)
• Working in a fast-paced, high-growth environment with shifting priorities

ASSUMPTION: This role may present challenges related to managing high volumes of leads and campaigns, staying current with AI tools and marketing trends, and balancing strategic planning with hands-on execution in a fast-paced environment.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on enterprise demand generation and the use of AI tools in marketing
• Compared to other marketing roles, this position requires a deeper understanding of the enterprise sales cycle and L&D buyer journey
• Career path comparison: This role can lead to leadership positions in marketing or transition to other strategic roles within the company

ASSUMPTION: This role is unique in its focus on enterprise demand generation and the use of AI tools in marketing, setting it apart from other marketing positions.

📝 Sample Projects

• Developing and executing a targeted campaign to generate high-quality leads for a specific enterprise vertical
• Implementing AI tools for content personalization and predictive lead scoring to improve campaign performance
• Collaborating with the sales team to refine messaging and ensure smooth lead handoff for an ABM campaign

ASSUMPTION: These sample projects illustrate the strategic, hands-on, and data-driven nature of the role, focusing on enterprise demand generation and AI tool integration.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to AI integration in marketing campaigns?
• How does the marketing team collaborate with the sales team to ensure smooth lead handoff and follow-up?
• What are the key performance indicators (KPIs) used to measure the success of marketing campaigns, and how are they tracked and optimized?
• How does the company support the professional development of its marketing team members?
• What are the biggest challenges facing the marketing team in the next 12-24 months, and how can this role help address them?

ASSUMPTION: These interview questions aim to assess the candidate's understanding of the role's responsibilities, the company's marketing strategy, and their fit within the team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing experience and achievements
• Prepare a cover letter showcasing your enthusiasm for the role and alignment with the company's mission
• If required, prepare examples of your work or portfolio demonstrating your marketing skills and AI tool proficiency
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.