B2B - SEO Manager

📌 Core Information

🔹 Job Title: B2B - SEO Manager

🔹 Company: CookUnity

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Food and Beverage Manufacturing

🔹 Date Posted: April 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Driving organic growth through strategic SEO and content marketing
• Managing technical, on-page, and off-page SEO
• Creating compelling content aligned with sales messaging and buyer personas
• Collaborating with marketing, content, and sales teams to optimize content for SEO and conversions

ASSUMPTION: This role requires a balance of SEO expertise and strong content creation skills. The ideal candidate will be comfortable working in a collaborative environment and have a proven track record in driving organic growth.

📋 Key Responsibilities

✅ Conduct audits to uncover and resolve site or crawl issues

✅ Optimize site architecture, crawlability, and indexation

✅ Refine meta titles/descriptions for meals, services, and case studies

✅ Leverage tools like Ahrefs, GSC, and GA for SEO analysis

✅ Write SEO-optimized content for landing pages, blogs, and key web assets

✅ Repurpose content for email, sales collateral, and campaigns by ICP

✅ Align content with sales messaging to drive conversions

✅ Create SEO briefs with keywords, structure, and optimization guidance

✅ Write persuasive LP content tailored to decision-makers

✅ Optimize existing content and metadata to match search intent

✅ Build effective internal linking strategies

✅ Manage scalable link-building and backlink profile quality

✅ Identify ranking opportunities via keyword research

✅ Maintain strategies for segments and business goals

✅ Track competitors and uncover content gaps

✅ Monitor keyword performance via dashboards

✅ Lead landing page development, layout, and content

✅ Run A/B tests on headlines, CTAs, and structures

✅ Use performance data to refine UX and SEO effectiveness

✅ Monitor SEO via GA, Ahrefs, GSC, and other tools

✅ Deliver insights, dashboards, and actionable recommendations

✅ Report on traffic, leads, and conversion impact

ASSUMPTION: This role requires a strong understanding of SEO best practices and a proven ability to create high-quality, engaging content. The ideal candidate will be comfortable working with various SEO tools and collaborating with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: Proven experience in SEO/content roles, ideally B2B or growth-focused

Required Skills:

• Proven SEO expertise, including technical, on-page, and off-page SEO
• Strong content creation skills, with a focus on SEO-optimized content
• Proficient with tools like Ahrefs, GA, GSC, and A/B testing tools
• Experience managing or building landing pages (directly or via CMS)
• Strong content strategy and persona-based messaging

Preferred Skills:

• Experience in the food and beverage industry
• Fluency in Spanish

ASSUMPTION: The ideal candidate will have a strong background in SEO and content creation, with a proven track record in driving organic growth. Familiarity with the food and beverage industry and/or Spanish language skills would be a plus.

💰 Compensation & Benefits

Salary Range: $75,000 - $80,000 per year

Benefits:

• Health Insurance Coverage
• 401k Plan
• Stock Options Plan Granted on Day 1
• Eligible for a Bi-annual Performance Bonus
• PTO Policy and Paid Sick Days / Unlimited PTO
• 5-year Sabbatical
• Family Leave
• Compassionate Leave
• CookUnity Credits
• Wellness Perks
• Personalized Spanish Coach

Working Hours: Full-time, with flexible hours and a remote-friendly work environment

ASSUMPTION: The salary range provided is an estimate based on market data for similar roles in the food and beverage industry. The benefits package is designed to support employee well-being and work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: CookUnity operates in the food and beverage manufacturing industry, with a focus on chef-direct subscription services and marketplace technology.

Company Size: CookUnity is a mid-sized company with 501-1,000 employees, providing a collaborative and dynamic work environment.

Founded: CookUnity was founded in 2015 and is headquartered in Brooklyn, New York.

Company Description:

• CookUnity is the first Chef-Direct Subscription service, connecting talented chefs with food lovers across the country.
• The company offers an elevated at-home dining experience through a diverse collective of all-star chefs crafting small-batch, restaurant-quality meals.
• CookUnity is committed to changing meal delivery by bringing small-batch, restaurant-quality meals to eaters across the country.

Company Specialties:

• foodtech
• technology
• D2C
• chefs
• subscription
• and marketplace

Company Website: https://www.cookunity.com

ASSUMPTION: CookUnity is a innovative company focused on disrupting the meal delivery industry by connecting consumers with talented chefs through a subscription-based marketplace.

📊 Role Analysis

Career Level: This role is suitable for an experienced SEO and content marketing professional looking to drive organic growth in a dynamic and collaborative environment.

Reporting Structure: The SEO Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including content, sales, and product.

Work Arrangement: This role is remote-friendly, with flexible hours and a focus on results-driven work.

Growth Opportunities:

• As CookUnity continues to grow, there will be opportunities for the SEO Manager to take on additional responsibilities and advance their career within the marketing team.
• The company offers a 5-year sabbatical program, providing employees with the opportunity to take a 4-week paid sabbatical after 5 years of service.

ASSUMPTION: This role offers a unique opportunity for an experienced SEO and content marketing professional to drive organic growth in a dynamic and collaborative environment, with ample opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: Remote-friendly, with a focus on results-driven work and flexible hours.

Office Location(s): The primary office is located in Brooklyn, New York, but this role can be performed remotely from anywhere in the United States.

Geographic Context:

• The United States is the primary market for CookUnity, with a diverse customer base and a wide range of talented chefs.
• The remote-friendly work environment allows employees to work from anywhere in the United States, providing flexibility and work-life balance.
• The company's headquarters in Brooklyn, New York, offers a vibrant and dynamic work environment for employees who choose to work on-site.

Work Schedule: Full-time, with flexible hours and a focus on results-driven work.

ASSUMPTION: The remote-friendly work environment and flexible hours provided by CookUnity allow employees to balance their personal and professional lives while driving organic growth for the company.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Technical assessment or case study
• Final interview with the Head of Marketing and relevant team members

Key Assessment Areas:

• SEO expertise and technical skills
• Content creation and strategy skills
• Collaboration and communication skills
• Alignment with CookUnity's mission and values

Application Tips:

• Highlight relevant SEO and content marketing experience in your resume, with a focus on driving organic growth and improving search engine rankings.
• Tailor your cover letter to demonstrate your understanding of CookUnity's mission and values, and how your skills and experience make you a strong fit for the role.
• Prepare for the technical assessment or case study by brushing up on your SEO skills and familiarizing yourself with relevant tools and best practices.

ATS Keywords: SEO, content marketing, organic growth, technical SEO, on-page SEO, off-page SEO, keyword research, A/B testing, collaboration, conversion optimization, link building, performance tracking, meta optimization, crawlability, indexation

ASSUMPTION: The application process for this role will focus on assessing the candidate's SEO expertise, content creation skills, and alignment with CookUnity's mission and values. The interview process will involve a combination of technical assessments, case studies, and behavioral interviews to evaluate the candidate's fit for the role.

🛠️ Tools & Technologies

• Ahrefs
• Google Analytics
• Google Search Console
• Google Analytics 4
• SEMrush
• Moz
• Screaming Frog
• Google Data Studio
• Optimizely
• Unbounce
• WordPress

ASSUMPTION: The ideal candidate will have experience with a range of SEO tools and be comfortable learning and integrating new tools as needed to drive organic growth.

👔 Cultural Fit Considerations

Company Values:

• Empower Chefs to Nourish the World
• Craft with Passion
• Connect with Purpose
• Deliver with Integrity
• Grow Together

Work Style:

• Collaborative and dynamic
• Focused on results-driven work
• Flexible and adaptable
• Committed to continuous learning and improvement

Self-Assessment Questions:

• How do your personal values align with CookUnity's mission and values?
• Describe a time when you had to adapt to a significant change in your work environment. How did you approach this challenge, and what was the outcome?
• How do you prioritize and manage multiple projects and deadlines in a remote work environment?

ASSUMPTION: The ideal candidate will be a strong cultural fit for CookUnity, with a passion for empowering chefs and nourishing the world through innovative and collaborative work.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a remote work environment
• Balancing SEO expertise with strong content creation skills
• Keeping up with industry trends and best practices in a rapidly evolving field
• Collaborating effectively with cross-functional teams in a dynamic and fast-paced environment

ASSUMPTION: The ideal candidate will be comfortable managing multiple projects and deadlines, balancing SEO expertise with strong content creation skills, and thriving in a dynamic and fast-paced work environment.

📈 Similar Roles Comparison

• This role is unique in its focus on driving organic growth through a combination of SEO and content marketing in the food and beverage industry.
• Compared to similar roles in other industries, this role offers a unique opportunity to drive organic growth in a dynamic and collaborative environment.
• Career paths for this role may include advancement to Director or VP of Marketing, or transitioning to a similar role in a larger or more established organization.

ASSUMPTION: This role offers a unique opportunity for an experienced SEO and content marketing professional to drive organic growth in a dynamic and collaborative environment, with ample opportunities for career growth and development.

📝 Sample Projects

• Developing and executing a comprehensive SEO strategy for a new product launch, resulting in a 30% increase in organic traffic within the first three months
• Conducting a technical SEO audit and implementing recommendations, leading to a 25% increase in search engine rankings within six months
• Creating and optimizing landing pages for high-converting campaigns, with an average conversion rate of 5% and a 20% increase in leads generated

ASSUMPTION: These sample projects demonstrate the candidate's ability to drive organic growth through strategic SEO and content marketing, with a focus on results-driven work and continuous improvement.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to SEO and content marketing, and how this role fits into the overall strategy?
• How does the marketing team collaborate with other departments, such as sales and product, to drive organic growth and improve conversion rates?
• What are the biggest challenges facing the SEO and content marketing team, and how can this role help address them?
• How does CookUnity support the professional development and growth of its employees, particularly in the marketing team?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: Asking these questions will help the candidate better understand the role, the company's approach to SEO and content marketing, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant SEO and content marketing experience, with a focus on driving organic growth and improving search engine rankings.
• Write a cover letter that demonstrates your understanding of CookUnity's mission and values, and how your skills and experience make you a strong fit for the role.
• Prepare for the technical assessment or case study by brushing up on your SEO skills and familiarizing yourself with relevant tools and best practices.
• Follow up with the HR team one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.