B2B Social Media Consultant (GGC Africa - Remote)

📌 Core Information - Job Title: B2B Social Media Consultant (GGC Africa - Remote) - Company: TransUnion - Location: Johannesburg, Gauteng, South Africa - Job Type: Full-Time - Category: IT Services and IT Consulting - Date Posted: 2025-06-04 - Experience Level: 5-10 years - Remote Status: Remote Solely 🚀 Job Overview Key aspects of this role include: - Developing and executing tailored social media campaigns in the UK market supporting the B2B marketing team. - Driving high-value clicks, engagements, and leads through social media. - Growing audiences organically across channels by producing enticing content and getting it in front of the target audience. - Providing guidance and social media training to colleagues across the business. - Creating awareness of the TransUnion brand and solutions and generating leads while protecting and furthering the brand. *ASSUMPTION:* This role requires a strong understanding of B2B social media best practices and a good understanding of wider digital marketing principles. The ideal candidate will have exceptional writing skills, superior attention-to-detail, and an appreciation of visual communication and digital, social, and content strategies. 📋 Key Responsibilities ✅ Use social media to drive high-value clicks, engagements, and leads. ✅ Create and maintain a content calendar with a good, consistent cadence of posts. ✅ Publish/schedule social media posts through Sprinklr, our social media management tool. ✅ Set up and manage campaign-based and always-on paid campaigns across social media channels. ✅ Monitor inbound social media, specifically as it relates to comments linking to interest in products, solutions, or thought leadership material. ✅ Manage social media tasks in a project management tool, ensuring timelines are accurate and due dates are adhered to by all stakeholders, ensuring on-time delivery of campaigns. ✅ Work to grow our audiences organically, across channels, by producing enticing content and getting it in front of our target audience through the smart usage of hashtags, sponsorship, and advocacy. ✅ Provide guidance and social media training to colleagues across the business (including, but not limited to, sellers). ✅ Maintain a high standard of quality across all social media channels, including copy, design, link tagging, etc., and ensure copy goes through the necessary reviews to ensure it is error-free. ✅ Adopt and work with new platforms and approaches as required. ✅ Ensure social content aligns to our style guides and always ties back to our brand messaging. ✅ Strictly follow and manage social media processes and policies. ✅ Create social media measurement dashboards and reports that highlight performance metrics and key outcomes, including ROI metrics. *ASSUMPTION:* This role requires strong organizational skills, attention to detail, and the ability to work independently and collaboratively with cross-functional teams. 🎯 Required Qualifications Education: - Must have a degree. Experience: - At least 4 to 5 years' experience working within a social media or content marketing role, preferably in a B2B environment. Required Skills: - Proven experience in social media management, content marketing, and digital marketing. - Strong writing skills with superior attention to detail. - Appreciation of visual communication and digital, social, and content strategies. - Good understanding of wider digital marketing principles. - Strong interest in using technology and software to increase efficiency. - Ability to work independently and collaboratively with cross-functional teams. Preferred Skills: - Experience with Sprinklr or similar social media management tools. - Familiarity with project management tools. - Knowledge of B2B social media best practices. *ASSUMPTION:* Candidates with experience in a similar role or industry will have an advantage in this position. 💰 Compensation & Benefits Salary Range: The salary range for this role in South Africa is typically between ZAR 600,000 and ZAR 800,000 per annum, depending on experience and qualifications. This estimate is based on industry standards for a similar role and experience level. Benefits: - Comprehensive benefits package, including health insurance, retirement plans, and employee assistance programs. - Opportunities for professional development and career growth. - Flexible work arrangements, including remote work options. Working Hours: This role requires a standard 40-hour workweek, with flexibility for occasional in-person attendance at work-related events at the discretion of management. *ASSUMPTION:* The salary range provided is an estimate and may vary based on individual qualifications and company discretion. 📌 Applicant Insights 🔍 Company Context Industry: TransUnion operates in the IT Services and IT Consulting industry, focusing on credit and information management, big data, information technology, lending data, identity, fraud prevention, risk management, credit data, and financial inclusion. Company Size: TransUnion is a large organization with over 10,000 employees globally. This size provides opportunities for career growth and exposure to diverse projects and teams. Founded: TransUnion was founded in 1968 and has since grown into a global information and insights company that makes trust possible in the modern economy. Company Description: - TransUnion provides an actionable picture of each person, enabling businesses and consumers to transact with confidence and achieve great things. - The company's solutions help create economic opportunity, great experiences, and personal empowerment for hundreds of millions of people worldwide. - TransUnion is committed to using Information for Good®, driving its purpose and guiding its daily operations. Company Specialties: - Credit and information management - Big data - Information technology - Lending data - Identity - Fraud prevention - Risk management - Credit data - Financial inclusion Company Website: TransUnion *ASSUMPTION:* TransUnion's global presence and diverse range of services offer applicants a unique opportunity to work on impactful projects and contribute to the company's mission of using Information for Good®. 📊 Role Analysis Career Level: This role is at the mid-career level, requiring a balance of proven experience and the ability to grow within the organization. Reporting Structure: The B2B Social Media Consultant will report directly to the Head of Social Media and work closely with the UK marketing team and other cross-functional stakeholders. Work Arrangement: This is a remote-only position, with occasional in-person attendance at work-related events at the discretion of management. A minimum of a 100 Meg Fibre line is required for effective remote work. Growth Opportunities: - Opportunities for professional development and career growth within the global marketing team. - Exposure to diverse projects and teams, fostering skill development and growth. - Potential to work on global campaigns and initiatives, expanding the candidate's network and influence. *ASSUMPTION:* This role offers a unique opportunity for candidates to grow their career in a dynamic and global environment, with exposure to diverse projects and teams. 🌍 Location & Work Environment Office Type: TransUnion's Global Capability Centre Africa operates in a remote-first environment, with occasional in-person attendance at work-related events. Office Location(s): The primary office location for this role is Johannesburg, Gauteng, South Africa. However, the role is remote-only, allowing for flexibility in the candidate's home location, provided it is fibre-ready and within South Africa. Geographic Context: - Johannesburg is the largest city in South Africa and the economic hub of the African continent. - The Gauteng province is home to a diverse range of industries and offers ample opportunities for professional growth and development. - South Africa's fibre infrastructure is well-developed, enabling effective remote work for candidates with access to a suitable fibre connection. Work Schedule: The standard workweek for this role is 40 hours, with flexibility for occasional in-person attendance at work-related events. The work schedule may vary depending on the candidate's location and time zone. *ASSUMPTION:* The remote work arrangement for this role offers candidates the flexibility to balance their professional and personal lives while maintaining a high level of productivity and engagement. 💼 Interview & Application Insights Typical Process: 1. Online application submission through the provided link. 2. Phone or video screening with the hiring manager or HR representative. 3. Technical assessment or case study, focusing on social media strategy and content creation. 4. Final interview with the hiring manager and relevant stakeholders. Key Assessment Areas: - Social media strategy and campaign development. - Content creation and copywriting skills. - Understanding of B2B social media best practices. - Ability to work independently and collaboratively with cross-functional teams. - Attention to detail and commitment to quality. Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills for this role. - Include specific examples of your social media campaigns, content, and achievements. - Prepare for the interview by researching TransUnion's company culture, values, and mission. - Be ready to discuss your understanding of B2B social media best practices and how you've applied them in previous roles. ATS Keywords: - Social media management - Content marketing - B2B marketing - Digital marketing - Writing skills - Attention to detail - Visual communication - Social media strategy - Campaign management - Audience growth - Project management - Social media training - Content creation - Performance metrics - Brand messaging - Engagement *ASSUMPTION:* Applicants should tailor their application materials to demonstrate their understanding of B2B social media best practices and their ability to drive results through engaging and strategic content. 🛠️ Tools & Technologies - Sprinklr (social media management tool) - Project management tools (e.g., Asana, Trello, Jira) - Microsoft Office Suite (Word, Excel, PowerPoint) - Google Workspace (Gmail, Google Drive, Google Docs) *ASSUMPTION:* Familiarity with these tools and technologies is preferred but not required. The ideal candidate will be eager to learn and adapt to new platforms as needed. 👔 Cultural Fit Considerations Company Values: - Information for Good®: Using information to drive meaningful insights and improve lives. - Act with Integrity: Upholding the highest ethical standards and being transparent in our actions. - Never Stop Learning: Embracing a growth mindset and continuously seeking new knowledge and skills. - Collaborate Openly: Working together to achieve common goals and fostering a culture of inclusivity and respect. - Inspire Innovation: Encouraging creativity, experimentation, and calculated risk-taking to drive progress. Work Style: - TransUnion values a collaborative and inclusive work environment, where employees are encouraged to share their ideas and contribute to the company's success. - The ideal candidate will be a self-starter with strong communication skills, a proactive approach to problem-solving, and a commitment to delivering high-quality work. Self-Assessment Questions: 1. How do your personal values align with TransUnion's company values, particularly Information for Good®? 2. How do you approach working collaboratively with cross-functional teams, and how have you demonstrated this skill in previous roles? 3. How do you balance creativity and innovation with a commitment to quality and attention to detail in your work? *ASSUMPTION:* Applicants should carefully consider how their personal values, work style, and career goals align with TransUnion's company culture and values before applying for this role. ⚠️ Potential Challenges 1. Managing multiple social media channels and campaigns simultaneously, requiring strong organizational skills and attention to detail. 2. Working remotely, which may present unique challenges in maintaining productivity, engagement, and work-life balance. 3. Balancing the need for creativity and innovation with adherence to brand guidelines and quality standards. *ASSUMPTION:* Applicants should be prepared to discuss how they have overcome similar challenges in previous roles and how they plan to approach these potential obstacles in this position. 📈 Similar Roles Comparison 1. This role differs from similar social media manager positions in its focus on B2B marketing and the requirement for a strong understanding of digital marketing principles. 2. The industry-specific context of this role requires an understanding of B2B social media best practices and the ability to create engaging content tailored to a professional audience. 3. In terms of career path comparison, this role offers opportunities for professional development and growth within the global marketing team, with potential for advancement to senior or management positions. *ASSUMPTION:* Applicants should be prepared to discuss how their experience and skills make them a strong fit for this unique role and how they plan to contribute to TransUnion's mission of using Information for Good®. 📝 Sample Projects 1. Developing and executing a targeted social media campaign to drive engagement and leads for a specific product or service offering. 2. Creating a content calendar and publishing posts across multiple social media channels to maintain a consistent brand presence and drive audience growth. 3. Monitoring and analyzing social media performance metrics to identify trends, optimize campaigns, and report on key outcomes and ROI. *ASSUMPTION:* Applicants should be prepared to discuss their experience with similar projects and how they have driven results through strategic and creative content. ❓ Key Questions to Ask During Interview 1. How does this role fit into the overall marketing strategy for TransUnion's UK business, and how will my work contribute to the company's goals? 2. What are the key priorities for this role in the first 30, 60, and 90 days? 3. How does TransUnion support the professional development and growth of its employees, particularly in the marketing team? 4. What are the most significant challenges facing the B2B social media landscape, and how is TransUnion addressing them? 5. How does TransUnion's remote work policy support employee productivity, engagement, and work-life balance? *ASSUMPTION:* Applicants should prepare thoughtful and insightful questions that demonstrate their understanding of the role, the company, and the industry, and their commitment to driving results through strategic and creative content. 📌 Next Steps for Applicants To apply for this position: - Submit your application through the provided link. - Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of your social media campaigns, content, and achievements. - Prepare for the interview by researching TransUnion's company culture, values, and mission, and be ready to discuss your understanding of B2B social media best practices and how you've applied them in previous roles. - Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and inquire about the next steps in the interview process. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions. *This job description was enhanced using AI and tailored to provide a comprehensive, well-structured document with appropriate formatting, relevant assumptions, and strategic placement of ATS-optimized keywords.*