B2B Software Marketing Director

📌 Core Information

🔹 Job Title: B2B Software Marketing Director

🔹 Company: Sarmad

🔹 Location: Cairo, Egypt

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing

🔹 Date Posted: July 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Egypt)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing a B2B marketing strategy
• Creating and managing marketing campaigns for software solutions
• Conducting market research and analyzing performance metrics
• Leading and mentoring the marketing team
• Collaborating with cross-functional teams to drive revenue growth

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a solid understanding of B2B marketing strategies to drive brand awareness, customer engagement, and revenue growth.

📋 Key Responsibilities

✅ Developing and implementing a B2B marketing strategy that aligns with the company's business objectives

✅ Creating and managing marketing campaigns to promote software solutions to business clients

✅ Conducting market research to understand customer needs, industry trends, and competitive landscape

✅ Overseeing the creation of compelling marketing content, including case studies, whitepapers, blogs, and presentations

✅ Leading and mentoring the marketing team, fostering a culture of creativity and performance excellence

✅ Collaborating with the sales team to develop go-to-market strategies and support lead generation efforts

✅ Analyzing marketing performance and ROI metrics to optimize campaigns and drive improvement

✅ Establishing partnerships with key industry players and influencers to enhance brand visibility

✅ Staying current with B2B marketing best practices and emerging trends in technology and software

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership, requiring a well-rounded marketing professional with a strong background in B2B software marketing.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree is a plus

Experience: Proven experience as a Marketing Director or similar role in the B2B software industry

Required Skills:

• Strong understanding of B2B marketing strategies and techniques
• Extensive experience in digital marketing, content marketing, and lead generation
• Excellent leadership, communication, and interpersonal skills
• A data-driven mindset with the ability to analyze metrics and derive actionable insights
• Creative thinker with a knack for developing innovative marketing solutions
• Ability to work collaboratively across teams and drive results in a fast-paced environment
• Strong project management skills and attention to detail

Preferred Skills:

• Experience in the financial technology industry
• Fluency in Arabic

ASSUMPTION: While not explicitly stated, experience in the financial technology industry and fluency in Arabic may be beneficial for this role due to the company's focus on financial software and its location in Egypt.

💰 Compensation & Benefits

Salary Range: Industry-standard salary range for a B2B Software Marketing Director in Egypt is EGP 30,000 - 50,000 per month, based on experience and qualifications. Sarmad offers attractive salaries.

Benefits:

• Social & Medical insurance
• Healthy Environment
• Hybrid work model

Working Hours: Full-time, with flexible hours and a hybrid work model

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Egypt. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Sarmad is an IT Services and IT Consulting company focused on financial technology, operating in the competitive and dynamic IT services market.

Company Size: Sarmad is a mid-sized company with 51-200 employees, providing ample opportunities for growth and career development.

Founded: Sarmad was founded in 2021, making it a relatively new player in the market with a strong focus on innovation and growth.

Company Description:

• A software house focusing on financial technology
• Crafting software and ventures in the financial sector
• Committed to providing a healthy work environment

Company Specialties:

• Financial Technology
• Software Development
• IT Consulting

Company Website: sarmad.sa

ASSUMPTION: Sarmad's focus on financial technology and its commitment to providing a healthy work environment make it an attractive option for marketing professionals seeking a challenging and rewarding role in a growing industry.

📊 Role Analysis

Career Level: This role is at the senior management level, reporting directly to the CEO or another high-level executive.

Reporting Structure: The B2B Software Marketing Director will oversee the marketing team and collaborate with cross-functional teams, including sales, product development, and customer support.

Work Arrangement: This role is remote, with a hybrid work model that allows for flexibility and work-life balance.

Growth Opportunities:

• Potential to shape the marketing function and grow the team
• Opportunities to collaborate with various departments and influence overall business strategy
• Possibility to advance to a more senior role within the organization as it grows

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's marketing efforts and overall business success.

🌍 Location & Work Environment

Office Type: Sarmad operates a hybrid work model, with employees working remotely and on-site as needed.

Office Location(s): Sarmad's headquarters are in Riyadh, Saudi Arabia, but this role is based in Cairo, Egypt.

Geographic Context:

• Cairo is the capital and largest city of Egypt, with a vibrant business environment and a growing tech industry
• The cost of living in Cairo is generally lower than in other major cities in the region
• Cairo offers a rich cultural experience, with numerous historical sites, museums, and entertainment options

Work Schedule: Full-time, with flexible hours and the option to work remotely

ASSUMPTION: Working in Cairo offers a unique blend of cultural experiences, a lower cost of living, and a growing tech industry, making it an attractive location for marketing professionals.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interviews with cross-functional teams
• Final interview with the CEO or another high-level executive
• Background check and offer

Key Assessment Areas:

• Strategic thinking and marketing expertise
• Leadership and team management skills
• Communication and interpersonal skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your B2B marketing experience and relevant skills
• Prepare examples of successful marketing campaigns and their outcomes
• Research Sarmad's focus on financial technology and be ready to discuss how your experience aligns with their industry

ATS Keywords: B2B Marketing, Digital Marketing, Content Marketing, Lead Generation, Market Research, Project Management, Team Leadership, B2B Software, Financial Technology, Marketing Strategy

ASSUMPTION: Sarmad's application process is likely to be competitive, with a focus on assessing candidates' strategic thinking, marketing expertise, and cultural fit.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Social media management tools (e.g., Hootsuite, Buffer)
• SEO and content marketing tools (e.g., SEMrush, Ahrefs)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the company's current tech stack.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Integrity
• Continuous learning

Work Style:

• Results-driven
• Adaptable and flexible
• Collaborative and team-oriented
• Data-informed decision-making
• Continuous learning and improvement

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced environment?
• Are you comfortable working remotely and collaborating with cross-functional teams?
• Do you have a proven track record of driving results through strategic marketing initiatives?
• Are you passionate about financial technology and eager to make an impact in the industry?

ASSUMPTION: Sarmad values innovation, customer-centricity, and collaboration, seeking candidates who are results-driven, adaptable, and passionate about financial technology.

⚠️ Potential Challenges

• Managing a remote team and ensuring productivity in a hybrid work environment
• Balancing strategic planning with hands-on execution and team management
• Adapting to the unique cultural and business landscape of Egypt
• Keeping up with the fast-paced and ever-evolving financial technology industry

ASSUMPTION: These challenges are common to roles of this nature and can be overcome by a strong, experienced marketing professional with a strategic mindset and a willingness to adapt and learn.

📈 Similar Roles Comparison

• Unlike other marketing director roles, this position focuses specifically on B2B software marketing within the financial technology industry
• Sarmad's commitment to a healthy work environment and employee well-being sets it apart from other companies in the region
• This role offers significant growth opportunities, as Sarmad is a relatively new company with a strong focus on expansion and innovation

ASSUMPTION: While there may be similarities with other marketing director roles, this position is unique in its focus on B2B software marketing within the financial technology industry and its commitment to employee well-being.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new B2B software product
• Conducting market research to identify new opportunities for growth within the financial technology industry
• Creating and managing a content marketing campaign to increase brand awareness and drive lead generation

ASSUMPTION: These sample projects are representative of the types of initiatives a B2B Software Marketing Director might undertake, focusing on strategic planning, market research, and content marketing.

❓ Key Questions to Ask During Interview

• How does Sarmad differentiate itself from other IT services and consulting companies in the region?
• What are the most significant challenges facing the financial technology industry in Egypt, and how does Sarmad plan to address them?
• How does Sarmad support the professional development and growth of its employees?
• What is the company's long-term vision for its marketing function, and how does this role fit into that vision?
• How does Sarmad measure the success of its marketing efforts, and what key performance indicators (KPIs) are most important to the company?

ASSUMPTION: These questions are designed to assess Sarmad's unique value proposition, its approach to employee development, and its commitment to data-driven decision-making in marketing.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your B2B marketing experience and relevant skills
• Prepare examples of successful marketing campaigns and their outcomes
• Research Sarmad's focus on financial technology and be ready to discuss how your experience aligns with their industry
• Follow up with Sarmad one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.