B2B Startup Cofounder (Marketing)

📌 Core Information

🔹 Job Title: B2B Startup Cofounder (Marketing)

🔹 Company: Startup Wise Guys

🔹 Location: Riga, Latvia

🔹 Job Type: Contractor

🔹 Category: B2B Startup

🔹 Date Posted: 2025-03-26

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote (Online Program)

🚀 Job Overview

Key aspects of this role include:

• Co-founding a B2B tech startup from scratch with a diverse team of professionals
• Shaping brand identity, messaging, user journey, and growth strategy
• Owning the go-to-market and demand generation engine
• Driving early traction and investor readiness
• Participating in a 12-week online venture building program with weekly guidance from experienced mentors

ASSUMPTION: This role is ideal for senior marketing professionals, growth hackers, brand strategists, or product designers looking to transition into entrepreneurship and launch their own startup.

📋 Key Responsibilities

✅ Team up with other top-tier professionals to co-create a startup from scratch—no need to bring your own idea

✅ Shape brand identity, messaging, user journey, and growth strategy from day one

✅ Own the go-to-market and demand generation engine

✅ Help drive early traction and investor readiness

ASSUMPTION: Responsibilities may evolve and expand based on the startup's needs and the co-founder's skills and interests.

🎯 Required Qualifications

Education: Not specified (but likely relevant degree or equivalent experience)

Experience: 7+ years in marketing, branding, growth, UX/UI, or digital product design

Required Skills:

• Proven ability to create and scale customer-centric solutions
• Passion for design thinking, storytelling, and building things that matter
• Eagerness to co-found a B2B tech startup in sectors like SaaS, Fintech, Sustainability, XR, or Cybersecurity

Preferred Skills:

• Previous startup experience
• Network in the tech industry
• Familiarity with venture capital and fundraising processes

ASSUMPTION: While not explicitly stated, candidates should have a strong portfolio or case studies demonstrating their skills and achievements.

💰 Compensation & Benefits

Salary Range: Not specified (but likely to be equity-based compensation)

Benefits:

• 12-week online venture building program
• Weekly guidance from experienced mentors, investors, and founders
• Access to 550+ mentors and the Startup Wise Guys global network of 450+ startups in 40+ countries
• Co-founding team and structured path to validate and launch the startup

Working Hours: Full-time (but flexible, as the role involves building a startup)

ASSUMPTION: The program includes a participation fee, which is a commitment to oneself and the startup future.

📌 Applicant Insights

🔍 Company Context

Industry: Venture Capital and Private Equity Principals

Company Size: 51-200 employees (Small to Medium-sized Enterprise)

Founded: 2012

Company Description:

• Startup Wise Guys is a global accelerator fund supporting founders on their entrepreneurial journey
• They help solve key challenges at every stage and dare founders to dream global
• Their origins began in Europe’s tech-savvy startup capital, Estonia, and they have since expanded internationally

Company Specialties:

• Startup
• Business Development
• Mentorship
• Investment
• Funding
• Coaching

Company Website: startupwiseguys.com

ASSUMPTION: Startup Wise Guys has a strong track record and extensive network, providing a solid foundation for launching a new venture.

📊 Role Analysis

Career Level: Executive (C-level or equivalent)

Reporting Structure: Co-founder (likely to have equal decision-making power with other co-founders)

Work Arrangement: Remote (Online Program) with potential for on-site collaboration during specific events or phases

Growth Opportunities:

• Equity stake in the startup
• Potential for significant financial returns upon exit or IPO
• Hands-on experience in building and scaling a startup
• Networking opportunities with investors, mentors, and other founders

ASSUMPTION: Growth opportunities are largely dependent on the success of the startup and the individual's performance as a co-founder.

🌍 Location & Work Environment

Office Type: Virtual (online program)

Office Location(s): Riga, Latvia (with potential for global collaboration)

Geographic Context:

• Riga, Latvia is the capital and largest city of Latvia, with a population of around 632,000
• It is known for its vibrant startup scene and supportive business environment
• Latvia is a member of the European Union and has a strategic location between the Baltic Sea and the East European Plain

Work Schedule: Full-time (but flexible, as the role involves building a startup)

ASSUMPTION: The work environment is likely to be dynamic, collaborative, and fast-paced, with a strong emphasis on innovation and growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Initial screening call
• Interview with the program team
• Final decision and program onboarding

Key Assessment Areas:

• Relevant experience and skills
• Entrepreneurial mindset and drive
• Cultural fit with the program and potential co-founding team
• Alignment with the program's goals and expectations

Application Tips:

• Highlight relevant experience and achievements in your resume and cover letter
• Demonstrate your passion for entrepreneurship and commitment to the program
• Showcase your ability to work collaboratively and adapt to new situations
• Prepare thoughtful questions about the program and potential co-founding opportunities

ATS Keywords: Marketing, Branding, Growth, UX/UI, Digital Product Design, Design Thinking, Storytelling, B2B Tech Startup, Co-founder, Venture Building, Entrepreneurship

ASSUMPTION: The application process is likely to be competitive, with a focus on finding the best fit for the program and potential co-founding teams.

🛠️ Tools & Technologies

• Not specified (likely to depend on the startup's needs and the co-founder's expertise)

ASSUMPTION: Tools and technologies are likely to be determined by the startup's goals, industry, and the co-founder's skillset.

👔 Cultural Fit Considerations

Company Values:

• Supporting founders on their entrepreneurial journey
• Daring to dream global
• Solving key challenges at every stage

Work Style:

• Collaborative and team-oriented
• Innovative and adaptable
• Committed to growth and success

Self-Assessment Questions:

• Do I have the necessary skills and experience to co-found a B2B tech startup?
• Am I comfortable working collaboratively and adaptably in a dynamic environment?
• Am I committed to the program's goals and expectations, and willing to invest time and resources into my startup's success?

ASSUMPTION: Cultural fit is likely to be a strong consideration in the application process, as co-founders will need to work closely together and share a common vision for the startup's success.

⚠️ Potential Challenges

• Building a successful startup requires significant time, effort, and dedication
• The program includes a participation fee, which may be a barrier for some candidates
• Co-founding a startup can be challenging, with potential disagreements and conflicts among co-founders
• The success of the startup is not guaranteed, and there is a risk of failure

ASSUMPTION: These challenges should be carefully considered by applicants, as they may impact the overall experience and outcome of the program.

📈 Similar Roles Comparison

• This role is unique, as it involves co-founding a startup from scratch through a structured venture building program
• It is similar to other co-founder or C-level roles in B2B tech startups, but with the added benefit of a structured program and mentorship
• Career paths may vary depending on the success of the startup and the individual's performance as a co-founder

ASSUMPTION: This role offers a unique opportunity for experienced professionals to transition into entrepreneurship and launch their own startup with the support of a structured program and extensive network.

📝 Sample Projects

• Not specified (likely to depend on the startup's needs and the co-founder's expertise)

ASSUMPTION: Sample projects are likely to be determined by the startup's goals, industry, and the co-founder's skillset.

❓ Key Questions to Ask During Interview

• What are the key challenges facing B2B tech startups in the program's target industries?
• How does the program support co-founders in overcoming these challenges?
• What are the expectations for co-founders in terms of time commitment and resource investment?
• How does the program facilitate collaboration and communication among co-founding teams?
• What are the potential growth opportunities and exit strategies for successful startups?

ASSUMPTION: These questions can help applicants better understand the program's goals, expectations, and potential outcomes, as well as the challenges and opportunities facing B2B tech startups in the target industries.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare thoughtful questions about the program and potential co-founding opportunities
• Follow up after submitting your application to express your interest and enthusiasm for the program

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.