B2B Tech Copywriter

📌 Core Information

🔹 Job Title: B2B Tech Copywriter

🔹 Company: Digital

🔹 Location: Sydney, New South Wales, Australia

🔹 Job Type: Contractor

🔹 Category: B2B Tech Copywriting

🔹 Date Posted: 2025-07-21

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Creating compelling, high-performing content for a leading B2B enterprise technology brand's LinkedIn Showcase page in the Asia-Pacific region.
• Crafting professional, thought leadership-driven content that speaks to senior decision-makers in industries such as cloud, cybersecurity, AI, 5G, and digital transformation.
• Collaborating with internal marketing teams and subject matter experts to shape the brand's executive presence and drive engagement through strategic storytelling on LinkedIn.
• Ghostwriting thought leadership content for executives and subject matter experts targeting C-level and IT decision-makers across APAC.

ASSUMPTION: This role requires a strong understanding of enterprise buyer personas and messaging needs, as well as exceptional writing and editing skills to simplify complex technical topics for professional audiences.

📋 Key Responsibilities

✅ Write LinkedIn-native posts for a branded Showcase page, covering themes like enterprise IT, cybersecurity, network infrastructure, digital transformation, and emerging technologies.

✅ Ghostwrite thought leadership content for executives and subject matter experts targeting C-level and IT decision-makers across APAC.

✅ Translate technical, product, or industry insights into clear, compelling, and concise content optimized for LinkedIn engagement.

✅ Collaborate with marketing and content teams to build and maintain a strategic posting calendar.

✅ Repurpose existing assets, blogs, reports, webinars into LinkedIn-optimized content.

✅ Monitor performance, analyze engagement, and iterate content based on results and platform trends.

ASSUMPTION: The role requires strong organizational and communication skills, with the ability to work independently and meet deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in English, Journalism, Marketing, or a related field (or equivalent experience).

Experience: Proven experience writing LinkedIn content for B2B tech brands, with a strong understanding of enterprise buyer personas and messaging needs.

Required Skills:

• Exceptional writing and editing skills with an ability to simplify complex technical topics for professional audiences.
• Demonstrated ability to write with a professional tone, adapt to multiple brand voices, and align content with broader marketing objectives.
• Familiarity with LinkedIn’s content format, algorithm, and best practices for engagement.
• Strong organizational and communication skills, with the ability to work independently and meet deadlines.

Preferred Skills:

• Experience working with enterprise technology brands in the Asia-Pacific region.
• Fluency in multiple languages, particularly Asian languages.

ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the nature of the content creation and the target audience.

💰 Compensation & Benefits

Salary Range: AUD 70,000 - 90,000 per year (based on industry standards for a contractor role with 2-5 years of experience in B2B tech copywriting in Sydney).

Benefits:

• Flexible work arrangements, including remote work.
• Opportunity to work with a leading B2B enterprise technology brand and collaborate with industry experts.
• Exposure to a wide range of enterprise technology topics and trends.

Working Hours: Full-time (40 hours per week), with flexible hours and the ability to work remotely.

ASSUMPTION: The salary range is an estimate based on industry standards for a contractor role with the given experience level and location. The actual salary may vary depending on factors such as the candidate's skills, experience, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Digital technology innovation, with a focus on driving clean growth, prosperity, and wellbeing through world-leading digital innovation.

Company Size: 11-50 employees, which means applicants can expect a mid-sized company culture with opportunities for close collaboration and growth.

Founded: 2017, with a mission to accelerate clean growth, prosperity, and wellbeing through world-leading digital innovation.

Company Description:

• DIGITAL is Canada’s Global Innovation Cluster for digital technologies, growing Canadian businesses through the development, adoption, and deployment of Canadian-made technologies.
• The company works with industry to develop a digitally skilled workforce and positively impact lives across Canada by solving some of industry and society’s biggest challenges.
• DIGITAL brings together businesses, academia, community, and government agencies to unlock the potential of Canadian industry to lead and succeed in the digital world.

Company Specialties:

• Digital technology innovation
• Digital Health + Wellness
• Digital talent development
• Digital Transformation + Productivity
• Environmental Impact + Climate
• Canadian IP

Company Website: digitalsupercluster.ca

ASSUMPTION: As a non-profit organization, DIGITAL focuses on driving innovation and growth in the digital technology sector, with a strong emphasis on collaboration and positive social impact.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development within the company and the broader digital technology industry.

Reporting Structure: This role reports directly to the internal marketing team, with close collaboration with subject matter experts and other stakeholders.

Work Arrangement: Remote OK, with flexible work arrangements and the ability to work from home or a co-working space.

Growth Opportunities:

• Exposure to a wide range of enterprise technology topics and trends, allowing for continuous learning and skill development.
• Opportunities to collaborate with industry experts and contribute to thought leadership content, enhancing the applicant's professional portfolio.
• Potential for career progression within the company or the broader digital technology industry, given the strong focus on innovation and growth.

ASSUMPTION: While the role is a contract position, there may be opportunities for full-time employment or long-term contract extensions based on performance and the company's needs.

🌍 Location & Work Environment

Office Type: Remote, with the option to work from home or a co-working space.

Office Location(s): Sydney, New South Wales, Australia

Geographic Context:

• Sydney is the largest city in Australia and the capital of New South Wales, offering a vibrant and multicultural urban environment.
• The city is known for its iconic landmarks, such as the Sydney Opera House and the Sydney Harbour Bridge, as well as its beautiful beaches and parks.
• Sydney has a humid subtropical climate, with mild winters and warm summers, making it an attractive destination for both work and leisure.

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely.

ASSUMPTION: As a remote role, applicants should be comfortable working independently and managing their time effectively to meet deadlines and maintain productivity.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• Writing test or assignment
• Final interview with the marketing team and subject matter experts

Key Assessment Areas:

• Writing and editing skills
• Understanding of enterprise buyer personas and messaging needs
• Ability to simplify complex technical topics for professional audiences
• Familiarity with LinkedIn’s content format, algorithm, and best practices for engagement
• Organizational and communication skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Provide examples of your previous LinkedIn content creation work, ideally for B2B tech brands.
• Demonstrate your understanding of enterprise buyer personas and messaging needs in your application materials.

ATS Keywords: B2B Writing, Copywriting, Content Creation, LinkedIn Marketing, Technical Writing, Editing, Storytelling, Digital Transformation, Cybersecurity, AI, 5G, Cloud Computing, Engagement Analysis, Brand Voice Adaptation, Organizational Skills, Communication Skills

ASSUMPTION: The application process may vary depending on the company's needs and the number of applicants, but the typical process outlined above provides a general idea of what to expect.

🛠️ Tools & Technologies

• LinkedIn platform
• Content management systems (e.g., Hootsuite, Buffer, or similar tools)
• Writing and editing tools (e.g., Google Docs, Microsoft Word, or similar tools)
• Project management tools (e.g., Asana, Trello, or similar tools)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's preferences and existing infrastructure.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Impact
• Excellence
• Accountability

Work Style:

• Remote-friendly and flexible
• Results-driven and focused on delivering high-quality content
• Collaborative and open to feedback and input from stakeholders
• Adaptable and able to work with multiple brand voices

Self-Assessment Questions:

• Do you thrive in a remote work environment and have strong self-motivation and time management skills?
• Are you comfortable working with multiple brand voices and adapting your writing style to meet the needs of different stakeholders?
• Do you have a strong understanding of enterprise buyer personas and messaging needs, and are you able to simplify complex technical topics for professional audiences?

ASSUMPTION: Applicants should assess their fit with the company's values and work style to ensure a successful and fulfilling work experience.

⚠️ Potential Challenges

• Keeping up with the latest trends and developments in enterprise technology, as the field is constantly evolving.
• Managing multiple projects and deadlines simultaneously, as the role may involve working on several content pieces at once.
• Adapting to different brand voices and messaging needs, as the role requires ghostwriting for various executives and subject matter experts.
• Working remotely and maintaining productivity in a self-directed environment, as the role offers flexible work arrangements.

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and development in the role.

📈 Similar Roles Comparison

• This role focuses specifically on LinkedIn content creation for a B2B enterprise technology brand, whereas similar roles may involve broader content creation or marketing responsibilities.
• While the role is based in Sydney, the content is targeted at senior decision-makers across the Asia-Pacific region, providing exposure to a diverse range of audiences and markets.
• As a contract position, this role offers the opportunity to gain experience working with a leading B2B enterprise technology brand and collaborate with industry experts, potentially leading to full-time employment or long-term contract extensions based on performance.

ASSUMPTION: Applicants should consider the unique aspects of this role and how it compares to other content creation or marketing positions in the B2B tech industry.

📝 Sample Projects

• Creating a series of LinkedIn posts on the topic of digital transformation in the enterprise, targeting C-level and IT decision-makers across APAC.
• Ghostwriting a thought leadership article for an executive on the topic of cybersecurity trends and best practices for enterprise organizations.
• Repurposing a technical whitepaper on AI applications in the enterprise into a series of engaging LinkedIn posts, optimized for platform engagement and targeting senior decision-makers.

ASSUMPTION: These sample projects provide an idea of the types of content creation tasks the successful applicant may be expected to undertake in this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical content calendar and posting schedule for the LinkedIn Showcase page?
• How does this role collaborate with the internal marketing team and subject matter experts to shape the brand's executive presence on LinkedIn?
• What are the key priorities for the first 30, 60, and 90 days in this role?
• How does the company support the professional development and growth of its content creators?
• What are the most challenging aspects of working remotely in this role, and how does the company support remote workers?

ASSUMPTION: These interview questions are designed to provide insight into the day-to-day responsibilities, priorities, and support structures for this role, as well as the company's approach to remote work and professional development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your B2B tech writing experience and understanding of enterprise buyer personas.
• Provide examples of your previous LinkedIn content creation work, ideally for B2B tech brands, to demonstrate your ability to create engaging and high-performing content for professional audiences.
• Prepare for the writing test or assignment by familiarizing yourself with the company's brand voice and messaging, as well as the target audience for the content.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.