📌 Core Information
🔹 Job Title: B2B Technology Copywriter - IT & Cloud Services
🔹 Company: Core
🔹 Location: London, London, City of, United Kingdom
🔹 Job Type: Hybrid
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: 2025-04-29
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote with occasional office presence
🚀 Job Overview
Key aspects of this role include:
- Creating engaging and persuasive content that transforms complex technical concepts into clear business value
- Collaborating with various teams to support marketing activities across the customer journey
- Working closely with the Head of Marketing, sales, technical SMEs, and vendor partners to create content that speaks to the needs, challenges, and goals of IT and business leaders
- Supporting full-funnel marketing activity - from top-of-funnel brand building to bottom-of-funnel conversion
ASSUMPTION: This role requires a strong understanding of B2B marketing and a proven ability to write for different audiences, from technical IT leads to C-level decision-makers.
📋 Key Responsibilities
✅ Craft clear, engaging copy across a wide range of formats, including:
- Website and landing pages
- Whitepapers, eBooks, guides
- Blogs, thought leadership, and articles
- Email campaigns and nurture sequences
- Social media ads and organic posts (especially LinkedIn)
- Video scripts, webinar content
- Case studies and customer success stories
- Sales enablement collateral (e.g., one-pagers, decks)
✅ Translate input from technical experts into compelling business messaging
✅ Support campaign messaging, tone of voice documentation, and content planning
✅ Align content with Microsoft solution areas and GTM themes (Azure, M365, Security, AI)
✅ Collaborate with design and digital teams to create cohesive, brand-aligned assets
✅ Help manage content calendars, audits, SEO optimisation, and performance tracking
ASSUMPTION: The role may require occasional travel to attend team meetings or collaboration sessions at the company's offices in London, Manchester, Milton Keynes, or Edinburgh.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, English, Journalism, or a related field (or equivalent experience)
Experience: 3+ years of professional copywriting or content writing experience in B2B tech (ideally in cloud, IT services, cybersecurity, or software/SaaS)
Required Skills:
- Proven ability to write for different audiences - from technical IT leads to C-level decision-makers
- Clear understanding of B2B buyer journeys and marketing funnels
- Excellent written English and editing skills with high attention to detail
- Curious and tech-savvy - quick to grasp complex topics and turn them into compelling content
- Confident working independently and to deadlines
- Agile, collaborative mindset - thrives in a fast-moving team
Preferred Skills:
- SEO writing and content optimisation skills (e.g., keyword research, meta descriptions)
- Experience using CMS and marketing tools (e.g., HubSpot, Grammarly, SEMrush)
- Familiarity with Microsoft’s co-marketing tools, solution plays, or partner GTM content
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and familiarity with Microsoft's products and services are likely to be beneficial for this role.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (based on industry standards for a mid-level B2B tech copywriter in London)
Benefits:
- Flexible hybrid/remote working arrangements
- Personal development opportunities and Microsoft-aligned training
- Access to marketing tools and resources to support the fulfilment of the role
- Creative ownership and influence over the brand tone and messaging
- The chance to work with a passionate, high-performing team that values creativity, great storytelling, and a customer-first mindset
- Two paid leave days per year to volunteer for causes that resonate with Core's values
- Private healthcare
- Death in Service Life Assurance
Working Hours: Full-time (37.5 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level B2B tech copywriter in London. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Core is a high-growth Microsoft Managed Services Provider (MSP) specialising in delivering modern technology solutions across Azure, Microsoft 365, Security, and Modern Workplace. They provide a wide range of services, solutions, and software to optimise their clients' Microsoft investments.
Company Size: Core is a small company with 2-10 employees, which means applicants can expect a close-knit team and the opportunity to have a significant impact on the company's growth and success.
Founded: 1997 (as a privately held company)
Company Description:
- Core is a CRN Best Company to Work For (sub £100m) winner in both 2023 and 2024
- Their Marketing and Sales Teams have won multiple awards, including Channel Team of the Year, Service Provider Marketing Team of the Year, Reseller Marketing Team of the Year, and Highly Commended awards in 2024
- Core is passionate about business growth and success and is looking for a commercially-minded copywriter to help shape their voice across every stage of the customer journey
Company Specialties:
- Financial Services Consulting
- E-Signature
- Digital Transaction Management
- E-Sign
- and Mobile Signing
Company Website: http://www.coreconsult.co/
ASSUMPTION: Core's focus on Microsoft solutions and services suggests that the ideal candidate will have a strong understanding of Microsoft's products and services, as well as experience working within or for Microsoft partner environments.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in B2B tech copywriting or content writing
Reporting Structure: The Copywriter will report directly to the Head of Marketing and collaborate with various teams, including sales, technical SMEs, and vendor partners
Work Arrangement: This is a hybrid role, with occasional office presence required (typically once a month)
Growth Opportunities:
- Creative ownership and influence over the brand tone and messaging
- Personal development opportunities and Microsoft-aligned training
- The chance to work with a passionate, high-performing team that values creativity, great storytelling, and a customer-first mindset
ASSUMPTION: Given Core's focus on growth and success, there may be opportunities for the right candidate to grow within the company as it expands.
🌍 Location & Work Environment
Office Type: Core has offices in London, Manchester, Milton Keynes, and Edinburgh, with a flexible hybrid/remote working arrangement
Office Location(s): London, Manchester, Milton Keynes, and Edinburgh
Geographic Context:
- London is a major global city with a thriving tech industry and a high cost of living
- Manchester, Milton Keynes, and Edinburgh are also significant cities with established tech industries and lower costs of living compared to London
- The UK has a well-developed public transportation system, making it easy to commute between cities
Work Schedule: Full-time (37.5 hours per week) with occasional office presence required (typically once a month)
ASSUMPTION: The ideal candidate will be comfortable working independently and managing their time effectively in a remote work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the Head of Marketing
- In-person or virtual interview with the Head of Marketing and relevant team members
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Writing samples and portfolio
- Understanding of B2B buyer journeys and marketing funnels
- Ability to write for different audiences - from technical IT leads to C-level decision-makers
- Cultural fit and alignment with Core's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include a portfolio of your best work, showcasing your ability to write for different audiences and industries
- Prepare for the interview by researching Core's company history, values, and recent achievements
- Be ready to discuss your approach to writing for different audiences and your understanding of B2B buyer journeys
ATS Keywords: B2B tech copywriting, B2B marketing, cloud services, IT services, Microsoft partner environment, SEO writing, CMS, marketing tools, storytelling, editing, attention to detail, collaboration, agility, results-driven, tech-savvy
ASSUMPTION: Core may use an Applicant Tracking System (ATS) to manage their recruitment process, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Microsoft Office Suite
- CMS (e.g., HubSpot, WordPress)
- Marketing tools (e.g., Grammarly, SEMrush)
- Microsoft's co-marketing tools, solution plays, or partner GTM content
ASSUMPTION: The ideal candidate will have experience using relevant tools and technologies and be comfortable learning new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Passionate about business growth and success
- Creative and results-driven
- Customer-first mindset
- Close-knit team with a collaborative mindset
Work Style:
- Agile and fast-moving
- Focused on results and resonance
- Commercially-minded
- Tech-savvy and curious
Self-Assessment Questions:
- Do you share Core's passion for business growth and success?
- Are you comfortable working independently and managing your time effectively in a remote work environment?
- Do you thrive in an agile, fast-moving team with a close-knit culture?
- Are you comfortable writing for different audiences, from technical IT leads to C-level decision-makers?
ASSUMPTION: The ideal candidate will be a strong cultural fit for Core, sharing their passion for business growth and success and thriving in their agile, fast-moving team environment.
⚠️ Potential Challenges
- The role may require occasional travel to attend team meetings or collaboration sessions at Core's offices
- The ideal candidate may need to manage their time effectively and balance remote work with occasional office presence
- The role may require working with tight deadlines and managing multiple projects simultaneously
- The UK has a competitive job market for B2B tech copywriting roles, which may make it challenging to secure this position
ASSUMPTION: The ideal candidate will be comfortable with occasional travel, managing their time effectively, and working with tight deadlines in a fast-paced environment.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on Microsoft solutions and services, as well as its requirement for occasional office presence
- B2B tech copywriting roles in the UK typically require a strong understanding of B2B buyer journeys and marketing funnels, as well as the ability to write for different audiences
- Career paths for B2B tech copywriters may include progression to senior copywriter, content manager, or marketing manager roles
ASSUMPTION: The ideal candidate will have experience in B2B tech copywriting or content writing and be comfortable working with Microsoft solutions and services in a hybrid role.
📝 Sample Projects
- Developing a series of blog posts that explain complex technical concepts in clear, engaging language for IT and business leaders
- Creating a whitepaper that outlines the benefits of a specific Microsoft solution for a target industry
- Writing a series of email campaigns that nurture leads through the marketing funnel, from awareness to conversion
ASSUMPTION: The ideal candidate will have experience working on similar projects and be able to provide relevant examples in their portfolio.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the marketing department?
- What are the most significant challenges facing the company in the next 12-24 months, and how can this role help address them?
- How does Core support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30-60-90 days?
- How does Core measure the success of its marketing campaigns, and how will this role contribute to those metrics?
ASSUMPTION: The ideal candidate will be curious and ask thoughtful questions that demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include a portfolio of your best work, showcasing your ability to write for different audiences and industries
- Prepare for the interview by researching Core's company history, values, and recent achievements
- Follow up with Core within 7 days of submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
