B2C Campaign Manager

📌 Core Information 🔹 Job Title: B2C Campaign Manager 🔹 Company: Booksy 🔹 Location: Poland (Remote) 🔹 Job Type: Full-Time 🔹 Category: Marketing 🔹 Date Posted: April 30, 2025 🔹 Experience Level: 5-10 years 🔹 Remote Status: Remote (with occasional visits to Warsaw office) 🚀 Job Overview Key aspects of this role include: - Developing and executing marketing campaigns to drive user acquisition and engagement in Poland - Managing media campaigns across various channels, including digital, ATL, and CRM - Collaborating with internal and external teams to deliver campaign assets and analyze performance - Monitoring market trends and competitive landscape to ensure campaigns are innovative and effective ASSUMPTION: This role requires a high level of creativity, adaptability, and strong analytical skills to succeed in a dynamic, growing environment. 📋 Key Responsibilities ✅ Creative Ideation & Innovation: Propose creative, distinctive, and buzz-worthy marketing ideas that generate local virality and resonate with target audiences. ✅ Campaign Management: Manage media campaigns across various channels, including digital, ATL, and CRM. Collaborate with agencies and internal teams to deliver campaign assets and analyze performance. ✅ Market Intelligence: Continuously monitor and analyze the competitive landscape, consumer behavior trends, and emerging marketing channels in Poland. ✅ Cross-Functional Collaboration: Work closely with other marketing teams within the company and support global marketing teams in localizing global campaigns for the Polish market. ASSUMPTION: Successful candidates will be comfortable working in a fast-paced, ever-changing environment and enjoy solving problems with others. 🎯 Required Qualifications Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience) Experience: - Minimum of 5 years of experience in B2C marketing campaign management - Proven track record of developing and executing successful marketing campaigns focused on user acquisition and engagement Required Skills: - Strong understanding of the digital marketing landscape and various online advertising channels - Experience with CRM channels and developing effective user activation strategies - Ability to work effectively with external agencies (media, creative) - Experience in creating or briefing creative assets (visuals and copy) and understanding the creative development process - Familiarity with campaign tracking methodologies and analytics tools to measure and optimize performance - Strong analytical skills and the ability to interpret data to drive decision-making - Excellent communication and collaboration skills - Fluency in English and Polish (both written and spoken) Preferred Skills: - Experience working in a scale-up or startup environment - Familiarity with the beauty, health, and wellness industry ASSUMPTION: Candidates with experience in the personal care industry or similar may have an advantage in understanding the target audience and market trends. 💰 Compensation & Benefits Salary Range: €45,000 - €60,000 per year (based on experience and industry standards for a mid-level marketing manager in Poland) Benefits: - Private medical care from Allianz health (subsidized by the company - various packages to choose from) - Multisport card (voluntary and unsubsidized - various options to choose from) - Additional life insurance from PZU (voluntary and unsubsidized) - Pethelp (voluntary and unsubsidized) - Online consultations with Psychologist Booksy (fully subsidized by the company) - Wellbeing tools (Worksmile and Officevibe) - Happiness Team initiatives Working Hours: Full-time (40 hours per week) with flexible working hours and occasional visits to the Warsaw office ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills. 📌 Applicant Insights 🔍 Company Context Industry: Booksy operates in the internet marketplace platforms industry, focusing on connecting entrepreneurs in the beauty, health, and wellness industry with their customers. Company Size: Booksy has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration. Founded: Booksy was founded in 2014 and has since expanded internationally, with headquarters in France, Poland, Spain, the UK, and the US. Company Description: - Booksy is a cloud-based marketplace that connects creative communities and opens up opportunities for entrepreneurs in the beauty, health, and wellness industry. - The company empowers entrepreneurs to build successful businesses and supports their clients in arranging 'me time' moments. - Booksy is passionate about elevating people and believes in the sense of purpose and personal satisfaction that comes from lifting others up. Company Specialties: - Smart Scheduling - Mobile apps - Booking software Company Website: linktr.ee/booksy.biz ASSUMPTION: Booksy's focus on empowering entrepreneurs and supporting their clients' well-being creates a unique work environment that prioritizes creativity, collaboration, and personal growth. 📊 Role Analysis Career Level: Mid-level marketing manager with opportunities for growth and career progression within the company. Reporting Structure: This role reports directly to the Marketing Director and works closely with various internal and external teams, including digital marketing, CRM/LCM, creative, product marketing, and global marketing teams. Work Arrangement: Remote with occasional visits to the Warsaw office (several times per month). Growth Opportunities: - Opportunities to work on global campaigns and collaborate with international teams - Potential to take on more responsibilities and advance to a senior marketing role as the company grows - Exposure to various aspects of marketing, including digital, ATL, CRM, and creative development ASSUMPTION: Candidates who thrive in dynamic environments and are eager to take on new challenges will find ample opportunities for growth and development at Booksy. 🌍 Location & Work Environment Office Type: Remote with occasional visits to the Warsaw office Office Location(s): Warsaw, Poland Geographic Context: - Warsaw is the capital and largest city of Poland, with a population of approximately 1.8 million people. - The city is known for its rich history, vibrant culture, and growing tech industry. - Warsaw offers a high quality of life, with affordable living costs compared to other European capitals. Work Schedule: Flexible working hours with occasional visits to the Warsaw office (several times per month) ASSUMPTION: Candidates who enjoy working remotely and are comfortable with occasional travel to the office will find this work arrangement appealing. 💼 Interview & Application Insights Typical Process: 1. Online application submission 2. Phone or video screening with the HR team 3. First interview with the Marketing Director 4. Second interview with the Marketing team 5. Final interview with the CEO or another senior leader Key Assessment Areas: - Creativity and innovative thinking - Analytical skills and data-driven decision-making - Communication and collaboration skills - Adaptability and problem-solving skills - Cultural fit and alignment with company values Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills for this role - Prepare examples of successful marketing campaigns you've worked on, focusing on user acquisition and engagement - Familiarize yourself with Booksy's mission and values, and be ready to discuss how your personal and professional goals align with the company's objectives ATS Keywords: B2C marketing, campaign management, user acquisition, user engagement, digital marketing, CRM, creative development, analytics, communication, collaboration, market intelligence, reporting, problem-solving, teamwork, fluency in English, fluency in Polish ASSUMPTION: The interview process at Booksy is designed to assess candidates' skills, cultural fit, and potential for growth within the company. Successful candidates will be able to demonstrate their ability to thrive in a dynamic, ever-changing environment. 🛠️ Tools & Technologies - Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides) - Asana or Trello (project management) - Adobe Creative Suite (Photoshop, Illustrator) - Google Analytics - Social media platforms (Facebook, Instagram, LinkedIn) - CRM software (e.g., Salesforce, HubSpot) ASSUMPTION: Candidates should be comfortable using a variety of tools and technologies to manage campaigns, collaborate with teams, and analyze performance. 👔 Cultural Fit Considerations Company Values: - Celebrating independence - Supporting growth - Believing in community Work Style: - Creative and innovative - Data-driven and analytical - Collaborative and team-oriented - Adaptable and comfortable with ambiguity - Committed to personal and professional growth Self-Assessment Questions: 1. How do you embody Booksy's values in your daily work? 2. Describe a time when you had to adapt to a rapidly changing environment. How did you handle it, and what was the outcome? 3. How do you approach working with external agencies, and what makes for a successful collaboration? ASSUMPTION: Candidates who align with Booksy's values and work style will find a supportive and engaging work environment that prioritizes personal and professional growth. 🛑 Potential Challenges 1. Working in a fast-paced, ever-changing environment may be challenging for candidates who prefer a stable and structured work environment. 2. The role requires a high level of creativity and adaptability, which may be difficult for candidates who prefer well-defined processes and clear structures. 3. Occasional travel to the Warsaw office may be required, which could be inconvenient for candidates who prefer to work entirely remotely. ASSUMPTION: Candidates who are comfortable with ambiguity and enjoy solving problems with others will be well-suited to this role and its potential challenges. 📈 Similar Roles Comparison 1. Product Marketing Manager: Focuses on go-to-market strategy, product positioning, and messaging. This role is more strategic and less focused on day-to-day campaign execution. 2. Digital Marketing Manager: Specializes in digital marketing channels and may have a broader scope, including SEO, content marketing, and social media management. 3. CRM Manager: Focuses on customer relationship management, customer data analysis, and segmentation. This role is more focused on customer retention and engagement. ASSUMPTION: The B2C Campaign Manager role at Booksy is unique in its focus on user acquisition, creative campaign development, and cross-functional collaboration. 📝 Sample Projects 1. Developing and executing a successful user acquisition campaign that resulted in a 20% increase in new users within three months. 2. Collaborating with an external creative agency to develop a series of engaging social media ads that drove brand awareness and user engagement. 3. Analyzing campaign performance data to identify trends, optimize spending, and maximize ROI. ASSUMPTION: Candidates should be prepared to discuss their past experiences and achievements in marketing campaign management, with a focus on user acquisition and engagement. 📌 Next Steps for Applicants To apply for this position: - Submit your application and CV in English through the provided link - Tailor your resume and cover letter to highlight your relevant experience and skills for this role - Prepare examples of successful marketing campaigns you've worked on, focusing on user acquisition and engagement - Familiarize yourself with Booksy's mission, values, and company culture - Follow up with the hiring team after one week if you haven't heard back ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.