📌 Core Information
🔹 Job Title: B2C Digital Campaign Manager EMEA/LATAM
🔹 Company: Roche
🔹 Location: Rotkreuz, Switzerland
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with potential for remote work)
🚀 Job Overview
Key aspects of this role include:
- Co-creating and driving regional roll-out of global B2C & B2B2C digital marketing campaigns
- Advising global, regional, and affiliate teams on campaign concept, design, and execution
- Monitoring digital trends, competitor strategies, and emerging technologies in the region
- Fostering a culture of data-driven experimentation and continuous improvement
- Building and maintaining strong collaborative relationships with key stakeholders
ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and adaptability to thrive in a complex, diverse region.
📋 Key Responsibilities
✅ Co-create global B2C & B2B2C digital marketing strategies and translate them into actionable plans tailored to EMEA/LATAM, with a focus on Near Patient Care (Point of Care)
✅ Lead the roll-out and execution of global B2C & B2B2C campaigns across Marketing & Sales Organizations, ensuring strategic alignment and local relevance
✅ Advise global, regional, and affiliate teams on B2C & B2B2C campaign concept, design, and execution while establishing best practices and operational standards
✅ Monitor and share insights on B2C & B2B2C digital trends, competitor strategies, platform innovations, and emerging technologies in the region
✅ Foster a culture of data-driven experimentation by partnering with pilot markets to test, learn, and scale advanced marketing tactics
✅ Embrace feedback and market complexity as opportunities to adapt and enhance digital marketing effectiveness continuously
✅ Build and maintain strong collaborative relationships with key stakeholders across the organization
ASSUMPTION: This role requires a high degree of autonomy, strong project management skills, and the ability to balance multiple complex campaigns simultaneously.
🎯 Required Qualifications
Education: Master’s or Bachelor's degree in Marketing, Digital Media, Communications, Business, or a related field
Experience: 5+ years of experience in B2C & B2B2C digital marketing campaign management, ideally in MedTech or healthcare, with a proven track record of leading international digital marketing campaigns in the EMEA/LATAM region
Required Skills:
- Proven ability to communicate effectively and consultatively with senior stakeholders, influencing strategic decisions with clarity and seniority
- Excellent organizational and project management skills, with the capacity to manage multiple complex campaigns and projects simultaneously across different geographies
- Curiosity and proactivity, with a growth mindset and passion for innovation
- Fluency in English (both written and verbal)
Preferred Skills:
- Familiarity with MedTech or healthcare industry trends and regulations
- Experience working with global teams and navigating complex organizational structures
- Proficiency in data analysis and interpretation to inform marketing strategies
ASSUMPTION: Candidates with experience in B2C marketing for complex, regulated products may find this role particularly appealing.
💰 Compensation & Benefits
Salary Range: CHF 120,000 - 160,000 per year (estimated, based on industry standards for a Marketing Manager role in Switzerland with 5-10 years of experience)
Benefits:
- Competitive benefits package, including health insurance, pension plans, and employee discounts
- Flexible work arrangements, with the possibility of remote work
- Opportunities for professional development and career growth within a global organization
Working Hours: Full-time position, with standard working hours Monday to Friday, 8:00 AM to 5:00 PM (flexible, depending on team and project needs)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience, skills, and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Biotechnology Research, with a focus on personalized healthcare and innovative medical solutions
Company Size: 10,001+ employees, providing a large, diverse work environment with numerous opportunities for collaboration and growth
Founded: 1896, with a rich history of scientific innovation and a commitment to improving people’s lives
Company Description:
- Roche is a global pioneer in pharmaceuticals and diagnostics, focused on advancing science to improve people’s lives
- The company is the world’s largest biotech company, with truly differentiated medicines in oncology, immunology, infectious diseases, ophthalmology, and diseases of the central nervous system
- Roche is also the world leader in in vitro diagnostics and tissue-based cancer diagnostics, and a frontrunner in diabetes management
Company Specialties:
- biotechnology
- innovation
- personalized healthcare
- diagnostics
- pharmaceuticals
- research
- healthcare technology
- big data
- and Science
Company Website: http://www.roche.com/
ASSUMPTION: Roche's extensive global presence and diverse product portfolio offer applicants a unique opportunity to work on cutting-edge projects and make a significant impact on patients' lives.
📊 Role Analysis
Career Level: Mid-level to senior marketing role, with opportunities for growth and progression within the organization
Reporting Structure: This role reports directly to the Head of Digital & Growth Marketing Subchapter for EMEA/LATAM and works closely with global, regional, and affiliate marketing teams
Work Arrangement: On-site role based in Rotkreuz, Switzerland, with potential for remote work and flexible hours
Growth Opportunities:
- Progression to a senior marketing role or management position within the organization
- Expansion of responsibilities to include additional regions or product categories
- Development of expertise in specific therapeutic areas or digital marketing channels
ASSUMPTION: Successful candidates will have a strong desire to learn and grow within a dynamic, global organization and will be proactive in seeking out opportunities for professional development.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces with state-of-the-art technology and amenities
Office Location(s): Rotkreuz, Switzerland (with potential for remote work)
Geographic Context:
- Rotkreuz is a small city in the canton of Zug, Switzerland, located approximately 30 kilometers east of Zurich
- The area offers a high quality of life, with easy access to nature, sports, and cultural activities
- Switzerland is known for its political stability, low unemployment rate, and high standard of living
Work Schedule: Standard working hours Monday to Friday, with the possibility of flexible or remote work arrangements
ASSUMPTION: The Rotkreuz location provides a convenient base for candidates living in or near Zurich, with easy access to public transportation and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- On-site or virtual interview with a panel of stakeholders
- Final interview with the Head of Digital & Growth Marketing Subchapter for EMEA/LATAM
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and stakeholder management
- Data-driven decision-making and analytical skills
- Cultural fit and alignment with Roche's values and behaviors
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the EMEA/LATAM region and its unique marketing challenges
- Prepare examples of your past campaign successes and lessons learned
ATS Keywords: Digital Marketing, Campaign Management, B2C Marketing, B2B2C Marketing, Project Management, Data Analysis, Stakeholder Management, Localization, Innovation, Healthcare, MedTech, Communication, Collaboration, Market Research, Strategic Planning, Experimentation
ASSUMPTION: Applicants should be prepared to discuss their experience with global marketing campaigns, regional adaptation, and data-driven decision-making in their interviews.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Adobe Campaign)
- Customer relationship management (CRM) systems (e.g., Salesforce, Microsoft Dynamics)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Candidates should be comfortable working with a variety of marketing and project management tools, as well as leveraging data to inform their strategies.
👔 Cultural Fit Considerations
Company Values:
- Patient focus
- Integrity
- Courage
- Collaboration
- Quality
- Innovation
Work Style:
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and resilient in the face of change
- Proactive and solutions-oriented
Self-Assessment Questions:
- How do you embody Roche's values in your daily work?
- Can you provide an example of a time when you had to adapt your marketing strategy to accommodate regional differences?
- How do you approach data-driven decision-making and continuous improvement in your marketing campaigns?
ASSUMPTION: Successful candidates will demonstrate a strong alignment with Roche's values and a willingness to embrace the company's collaborative, data-driven work culture.
⚠️ Potential Challenges
- Navigating the complexities of the EMEA/LATAM region, with its diverse markets and regulatory environments
- Balancing the need for strategic alignment with local relevance in marketing campaigns
- Managing multiple complex campaigns simultaneously, with tight deadlines and high expectations
- Adapting to a dynamic, global work environment with frequent changes and priorities
ASSUMPTION: Applicants should be prepared to discuss their experience managing complex, cross-functional projects and navigating challenging work environments in their interviews.
📈 Similar Roles Comparison
- This role is unique in its focus on the EMEA/LATAM region and its emphasis on regional adaptation and localization
- Compared to other marketing roles, this position requires a higher degree of strategic thinking, cross-functional collaboration, and adaptability
- Career progression in this role may lead to senior marketing positions within Roche or other global organizations
ASSUMPTION: Candidates should be prepared to discuss their unique qualifications and experiences that make them a strong fit for this specific role.
📝 Sample Projects
- Developing and executing a regional marketing campaign for a new Point of Care diagnostic product, tailored to the unique needs and preferences of EMEA/LATAM markets
- Conducting market research and analysis to identify trends and opportunities in the B2C healthcare space, and developing data-driven marketing strategies to capitalize on these insights
- Collaborating with global and regional teams to establish best practices and operational standards for B2C & B2B2C campaign execution, ensuring strategic alignment and local relevance
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and their ability to drive results in a complex, global environment.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Roche's EMEA/LATAM region?
- What are the most significant challenges facing the B2C & B2B2C marketing landscape in the EMEA/LATAM region, and how can this role address them?
- How does Roche support the professional development and growth of its marketing talent?
- What is the expected timeline for onboarding and ramping up in this role?
- How does Roche foster a culture of innovation and continuous improvement in its marketing efforts?
ASSUMPTION: Applicants should use the interview process to assess the fit of the role and organization with their long-term career goals and personal values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past campaign successes and lessons learned
- Research the EMEA/LATAM region and its unique marketing challenges to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
