📌 Core Information
🔹 Job Title: B2C Marketing & Communication Senior Associate (x/f/m)
🔹 Company: Doctolib
🔹 Location: Milan, Italy
🔹 Job Type: Full-Time, Hybrid (3 days in-office)
🔹 Category: Marketing & Communications
🔹 Date Posted: May 2, 2025
🔹 Experience Level: Mid-Senior Level (2-5 years)
🔹 Remote Status: On-site with Hybrid option
🚀 Job Overview
Key aspects of this role include:
- Managing B2C marketing and communication strategies to enhance user engagement and brand growth in Italy
- Collaborating cross-functionally with teams like Legal, Medical Excellence, and Sales to ensure compliance and quality of communications
- Leveraging project management skills to coordinate multiple marketing channels and campaigns
- Balancing analytical and creative skills to drive effective communication strategies
ASSUMPTION: This role requires a strong understanding of the Italian market and its specific communication needs, as well as the ability to work effectively in a cross-functional team.
📋 Key Responsibilities
✅ Email Marketing & Multi-Touchpoint Communication: Ideate, write, and manage weekly email campaigns using Braze, including dedicated landing pages. Coordinate push notifications, drawer, and marketing cards on the site to ensure consistent user journey and maximize engagement.
✅ Social Media & Agency Management: Oversee the social media content calendar in collaboration with the external agency, ensuring alignment with corporate communication and market-specific sensitivities.
✅ Brand & Localization: Localize global brand guidelines for the Italian market and update the corporate website accordingly. Coordinate with the Brand team to ensure consistency in communication.
✅ B2B2C Materials & Review Moderation: Collect feedback from medical practices and commercial teams to develop B2B2C materials. Moderate online reviews on platforms like Trustpilot, Google, and app stores to maintain and improve Doctolib's online reputation.
ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage multiple projects and stakeholders effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field.
Experience: Proven experience of 2-5 years in a similar role, with a strong focus on B2C marketing and communication strategies.
Required Skills:
- Excellent copywriting skills with a focus on conversion marketing
- Proficient in CRM and marketing automation platforms (e.g., Braze)
- Strong project management skills and ability to handle complex workflows
- Creative sensitivity and attention to brand tone of voice
- Proven experience working with design tools (e.g., Canva)
- Fluency in Italian and English (B2 level or above)
Preferred Skills:
- Experience working with legal and medical teams to ensure compliance
- Knowledge of the Italian healthcare market
- Familiarity with online review platforms and reputation management
ASSUMPTION: Candidates with experience in a fast-paced, dynamic environment and a strong understanding of the Italian market will be best suited for this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (gross), depending on experience and performance. This estimate is based on market research for similar roles in Milan.
Benefits:
- Health insurance with the option to include family members
- Parental support program, including fully paid parental leave and additional benefits
- Public transport reimbursement
- Office breakfast
- Meal vouchers and delivery service discounts
- Fitness partnership with Fitprime, offering access to gyms, nutrition plans, and mental health services
- Flexibility days: up to 10 days of remote work abroad per year
- Contribution towards internet and electricity costs
- Language courses (English, French, Italian, or German)
- Essential work tools (laptop, mobile, headphones, mouse)
- Mental health services in collaboration with moka.care
- Corporate benefits and discounts
Working Hours: Full-time (40 hours/week) with a hybrid work arrangement (3 days in-office, 2 days remote).
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Doctolib operates in the e-health and software development sectors, focusing on improving access to healthcare services through technology.
Company Size: Doctolib is a mid-sized company with 1,001-5,000 employees, offering a dynamic and collaborative work environment.
Founded: 2013, in France. Doctolib has since expanded to Italy and Germany, with offices in Milan, Berlin, and Munich.
Company Description:
- Doctolib's mission is to improve the quality of healthcare services through technology, making them more accessible and convenient for patients.
- The company offers a comprehensive online appointment booking platform for healthcare professionals and patients.
- Doctolib is committed to promoting diversity, equality, and inclusion in its hiring practices and workplace culture.
Company Specialties:
- E-health and telemedicine solutions
- Online appointment booking and management
- Healthcare data protection and security
- Innovative healthcare technologies
Company Website: careers.doctolib.com
ASSUMPTION: Doctolib's focus on innovation and technology-driven healthcare solutions makes it an attractive employer for candidates interested in the digital health sector.
📊 Role Analysis
Career Level: Mid-Senior Level. This role offers opportunities for growth and career progression within the Marketing department and the broader organization.
Reporting Structure: The B2C Marketing & Communication Senior Associate will report directly to the Marketing Manager and collaborate with various cross-functional teams, including Legal, Medical Excellence, Sales, and Brand.
Work Arrangement: Hybrid work arrangement with 3 days in the Milan office and 2 days remote, offering a good balance between in-person collaboration and remote flexibility.
Growth Opportunities:
- Progression to a management or leadership role within the Marketing department or the broader organization.
- Expansion of responsibilities based on performance and company growth.
- Opportunities to work on global projects and collaborate with international teams.
ASSUMPTION: This role provides a strong foundation for career growth within the Marketing field and the broader healthcare technology sector.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a focus on employee well-being and comfort.
Office Location(s): Via Vittor Pisani, 19, Milan, Italy
Geographic Context:
- Milan is the second-largest city in Italy and a major economic hub, offering a vibrant cultural scene and ample job opportunities.
- The Milan office is conveniently located near public transportation, making it easily accessible from various neighborhoods.
- Milan's Mediterranean climate offers mild winters and warm, dry summers, with a significant amount of rainfall throughout the year.
Work Schedule: Full-time (40 hours/week) with a hybrid work arrangement (3 days in-office, 2 days remote), offering a good balance between structured work hours and remote flexibility.
ASSUMPTION: Milan's dynamic business environment and cultural offerings make it an attractive location for professionals seeking growth and development opportunities.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screening with the recruiter to assess cultural fit and basic qualifications.
- Interview with the hiring manager to discuss the role's responsibilities, requirements, and growth opportunities.
- Final interview with senior leadership to evaluate the candidate's fit for the role and the organization.
- At least one reference check to validate the candidate's experience and skills.
Key Assessment Areas:
- Candidates' understanding of the Italian market and its specific communication needs.
- Candidates' ability to balance analytical and creative skills in driving effective communication strategies.
- Candidates' project management skills and ability to handle multiple projects and stakeholders effectively.
- Candidates' cultural fit with Doctolib's values and work environment.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role.
- Demonstrate your understanding of the Italian market and your ability to drive effective communication strategies in a cross-functional team environment.
- Prepare examples of your past work that showcase your copywriting, project management, and creative skills.
- Follow up with the recruiter one week after submitting your application to express your interest in the role and inquire about the status of your application.
ATS Keywords: B2C marketing, communication strategies, email marketing, CRM, marketing automation, project management, cross-functional teams, Italian market, brand localization, online reviews, reputation management
ASSUMPTION: Doctolib's hiring process is designed to assess candidates' technical skills, cultural fit, and potential for growth within the organization.
🛠️ Tools & Technologies
- CRM and marketing automation platforms (e.g., Braze)
- Design tools (e.g., Canva)
- Project management tools (e.g., Asana, Trello)
- Online review platforms (e.g., Trustpilot, Google, app stores)
- Collaboration and communication tools (e.g., Microsoft Office, Google Workspace)
ASSUMPTION: Familiarity with the listed tools and technologies is preferred but not required. Doctolib provides training and support to help employees develop the necessary skills for their roles.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric: Doctolib prioritizes the needs and well-being of patients in all its decision-making processes.
- Innovative: The company encourages creativity, continuous learning, and the pursuit of new ideas to improve healthcare services.
- Collaborative: Doctolib fosters a culture of teamwork, open communication, and mutual support among employees.
Work Style:
- Dynamic and fast-paced: Doctolib operates in a rapidly evolving market and encourages employees to be proactive, adaptable, and responsive to change.
- Data-driven: The company uses data and analytics to inform decision-making and measure the impact of its initiatives.
- Cross-functional: Doctolib encourages collaboration and knowledge-sharing across departments to drive innovation and improve overall performance.
Self-Assessment Questions:
- Do you share Doctolib's commitment to improving access to healthcare services through technology?
- Are you comfortable working in a dynamic, fast-paced environment and adapting to change?
- Do you thrive in a collaborative, cross-functional team setting, and are you eager to learn from and contribute to a diverse group of professionals?
ASSUMPTION: Candidates who align with Doctolib's values and work style will be best suited for this role and the organization's culture.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders effectively may require strong organizational skills and adaptability.
- Working in a cross-functional team environment may present unique communication and collaboration challenges that require strong interpersonal skills.
- Balancing analytical and creative skills may be challenging for candidates who are more comfortable in one aspect than the other.
- The Italian market may present unique communication and cultural challenges that require a strong understanding of the local context.
ASSUMPTION: Addressing these challenges proactively and seeking support from colleagues and managers when needed will be essential for success in this role.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on B2C communication strategies and a deep understanding of the Italian market.
- Doctolib's emphasis on innovation, technology, and data-driven decision-making sets it apart from more traditional healthcare organizations.
- Career progression in this role may lead to opportunities in marketing management, leadership, or other functional areas within the organization, depending on the candidate's skills, interests, and performance.
ASSUMPTION: Candidates with experience in digital health, e-commerce, or related fields may find this role particularly appealing due to its unique blend of marketing, communication, and technology-focused responsibilities.
📝 Sample Projects
- Developing and executing a targeted email campaign to promote a new service or feature, resulting in a significant increase in user engagement and adoption.
- Collaborating with the Brand team to localize global brand guidelines for the Italian market, ensuring consistency and relevance in all communication channels.
- Managing online reviews and reputation management efforts, leading to improved customer satisfaction and increased positive reviews on relevant platforms.
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges that candidates may face in this role, requiring strong project management, communication, and analytical skills.
❓ Key Questions to Ask During Interview
- Can you describe the most challenging project you've managed in a cross-functional team environment, and how you overcame any obstacles you faced?
- How do you balance analytical and creative skills in your approach to marketing and communication strategies?
- Can you provide an example of a time when you had to adapt to a significant change in your work environment or project scope? How did you handle this situation?
- How do you ensure that your communication strategies are tailored to the specific needs and preferences of the Italian market?
- What opportunities are available for growth and development within the Marketing department and the broader organization?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and your commitment to understanding the organization's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role, emphasizing your understanding of the Italian market and your ability to drive effective communication strategies in a cross-functional team environment.
- Prepare examples of your past work that showcase your copywriting, project management, and creative skills, focusing on projects that demonstrate your ability to manage multiple stakeholders and balance analytical and creative aspects.
- Follow up with the recruiter one week after submitting your application to express your interest in the role and inquire about the status of your application.
- If invited to an interview, be prepared to discuss your relevant experience, skills, and career goals, as well as your understanding of Doctolib's mission, values, and work environment.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
