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B2C Marketing Director - Berlin

Doctolib
Full-time
On-site
Berlin, Berlin, Germany
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: B2C Marketing Director - Berlin

πŸ”Ή Company: Doctolib

πŸ”Ή Location: Berlin, Germany

πŸ”Ή Job Type: Permanent, Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 7, 2025

πŸ”Ή Experience Level: 12+ years

πŸ”Ή Remote Status: Hybrid (3 days/week onsite)

πŸš€ Job Overview

Key aspects of this role include:

  • Strategic leadership in driving patient growth and marketing strategies
  • Transforming Doctolib's brand from a booking platform to a trusted health companion
  • Developing and executing innovative, data-driven marketing strategies
  • Leading and mentoring a team of 5+ marketing professionals

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of consumer behavior and marketing trends to drive growth and transform the company's brand.

πŸ“‹ Key Responsibilities

βœ… Define and execute the comprehensive patient growth strategy for Germany, leveraging global vision while addressing local market needs and opportunities

βœ… Lead the strategic repositioning of Doctolib from a booking platform to a health companion, building a trusted brand that resonates with patients across their healthcare journey

βœ… Drive the scale optimization of all marketing channels to maximize ROI and deliver against business objectives

βœ… Identify and develop new growth opportunities, including potential strategic partnerships and ecosystem plays to transform healthcare in Germany

βœ… Establish comprehensive measurement frameworks that go beyond volume metrics to focus on quality, engagement, and business impact

ASSUMPTION: This role involves a high degree of strategic thinking, cross-functional collaboration, and data-driven decision making to achieve business objectives and drive growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (MBA or equivalent advanced degree is highly desirable)

Experience: 12+ years of experience, with at least 6 years in leadership and managing teams and budgets

Required Skills:

  • Proven track record of developing and executing successful multi-channel marketing strategies for consumer brands or digital platforms
  • Strong B2C experience
  • Experience leading brand transformation initiatives and repositioning strategies
  • Strong analytical skills with experience using data to drive strategic decision making
  • Experience building and scaling marketing operations
  • Excellent stakeholder management skills with the ability to influence at executive level
  • Native in German and conversational in English

Preferred Skills:

  • Experience in healthcare, healthtech, or regulated industries
  • Background in digital platform or marketplace businesses
  • Experience working in fast-growing, international environments

ASSUMPTION: Candidates with a strong background in B2C marketing, brand management, and data-driven decision making will be best suited for this role.

πŸ’° Compensation & Benefits

Salary Range: €120,000 - €160,000 per year (based on experience and market standards for a Director-level role in Berlin)

Benefits:

  • Additional health plan scheme with our partner Allianz
  • Quarterly bonus
  • Minimum 28 days of paid leave
  • Parental care program (1 month off in addition to the legal parental leave and 0.5 days off per child when the school starts)
  • Solidarity Days (2 days per year to help health charities and create a positive social impact)
  • Wellbeing program (free mental health and coaching offer with our external partner)
  • Flexible workplace policy offering both hybrid and office-based mode
  • Flexibility days allowing to work in EU countries and the UK 10 days per year
  • Reimbursement of public transportation
  • Lunch vouchers and healthy snacks in the office
  • Discount on the Urban Sports Club package

Working Hours: 40 hours per week, with flexibility for remote work

ASSUMPTION: The salary range is estimated based on market standards for a Director-level role in Berlin, with benefits tailored to support work-life balance and employee well-being.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Healthcare technology (Healthtech)

Company Size: 1,001-5,000 employees

Founded: 2013, with headquarters in Levallois-Perret, France

Company Description:

  • Doctolib is a B Corp company committed to building together the healthcare we all dream of
  • More than 2,900 Doctolibers in France, Germany, Italy, and the Netherlands are helping to improve the daily lives of care teams with a new generation of technologies and services
  • At the same time, Doctolib is helping over 80 million patients to effectively manage their health and provide quick and easy access to optimal healthcare

Company Specialties:

  • SantΓ© (Health)
  • Internet
  • Innovation
  • Rails
  • Healthcare
  • e-health
  • Telehealth
  • Frenchtech
  • Online appointments
  • Data protection and security

Company Website: careers.doctolib.com

ASSUMPTION: Doctolib is a fast-growing, international healthtech company with a strong focus on innovation and improving access to healthcare for all.

πŸ“Š Role Analysis

Career Level: Director-level role, reporting directly to the VP Marketplace and Patient

Reporting Structure: This role will lead a team of 5+ marketing professionals and collaborate with cross-functional stakeholders, including Product, Content, Data, and country leadership

Work Arrangement: Hybrid, with 3 days per week required onsite in Berlin

Growth Opportunities:

  • Potential to shape the company's brand and marketing strategies on a global scale
  • Opportunities to work with and learn from experienced professionals in various fields
  • Possibility to grow within the organization as the company continues to expand

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a lasting impact on the company's success.

🌍 Location & Work Environment

Office Type: Hybrid, with a modern office space in Berlin

Office Location(s): Mehringdamm, 51, Berlin, Germany

Geographic Context:

  • Berlin is the capital and largest city of Germany, with a population of approximately 3.7 million people
  • The city is known for its vibrant culture, nightlife, and historical landmarks
  • Berlin offers a high quality of life, with affordable living costs compared to other major European cities

Work Schedule: Full-time, with flexibility for remote work

ASSUMPTION: Berlin offers a dynamic and multicultural work environment, with a high concentration of tech companies and startups.

πŸ’Ό Interview & Application Insights

Typical Process:

  • 60' First Interview (Talent Acquisition)
  • 60' Hiring Manager
  • 90' Case Study Interview
  • 2 x 30' Final Interviews
  • Reference checks

Key Assessment Areas:

  • Strategic thinking and problem-solving skills
  • Leadership and team management abilities
  • Cultural fit and alignment with company values
  • Expertise in B2C marketing and brand management

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare for case study interviews by researching Doctolib's brand and marketing strategies
  • Show enthusiasm for the company's mission and values during interviews

ATS Keywords: B2C Marketing, Brand Transformation, Patient Growth, Strategic Leadership, Multi-Channel Marketing, Data-Driven Decision Making, Team Management, Stakeholder Management, German Language, English Language

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership skills, and cultural fit for the role and company.

πŸ› οΈ Tools & Technologies

  • Marketing automation platforms (e.g., HubSpot, Marketo)
  • Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM)
  • Analytics and reporting tools (e.g., Google Analytics, Tableau)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: The successful candidate will have experience with marketing automation, CRM, and analytics tools to drive data-informed decision making.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Patient-centric: We put patients first in everything we do
  • Innovative: We embrace change and continuously improve
  • Collaborative: We work together to achieve our goals
  • Responsible: We act with integrity and take responsibility for our actions

Work Style:

  • Data-driven: We make decisions based on data and insights
  • Agile: We adapt quickly to change and new information
  • Transparent: We communicate openly and honestly with each other
  • Empowering: We encourage and support our team members to take ownership and grow

Self-Assessment Questions:

  • Do you align with Doctolib's patient-centric value, and how have you demonstrated this in your previous roles?
  • How do you approach working collaboratively with cross-functional teams, and can you provide an example from your past experiences?
  • How do you stay up-to-date with industry trends and adapt your marketing strategies accordingly?

ASSUMPTION: Candidates who demonstrate a strong alignment with Doctolib's values and work style will be the best fit for this role.

⚠️ Potential Challenges

  • Managing a team remotely and ensuring their engagement and productivity
  • Balancing the need for innovation with the constraints of a regulated industry
  • Adapting to the unique cultural and market dynamics of the German healthcare landscape
  • Navigating the complexities of a fast-growing, international organization

ASSUMPTION: The successful candidate will be able to overcome these challenges by leveraging their strategic thinking, leadership skills, and cultural sensitivity.

πŸ“ˆ Similar Roles Comparison

  • This role differs from other marketing director positions in its focus on transforming a brand from a booking platform to a trusted health companion
  • Doctolib's unique business model and mission set it apart from other healthtech companies
  • Career progression in this role may involve opportunities to lead global marketing strategies and expand into new markets

ASSUMPTION: This role offers a unique opportunity to shape a company's brand and marketing strategies in a rapidly growing healthtech industry.

πŸ“ Sample Projects

  • Developing and executing a comprehensive patient growth strategy for Germany, including market research, segmentation, and targeting
  • Leading a brand repositioning initiative, including market research, competitive analysis, and customer insights
  • Optimizing marketing channel performance and ROI through data-driven decision making and A/B testing

ASSUMPTION: These sample projects illustrate the strategic and data-driven nature of the role, with a focus on driving growth and transforming the company's brand.

❓ Key Questions to Ask During Interview

  • How does this role fit into the company's long-term growth strategy, and what are the key priorities for the first 90 days?
  • What are the biggest challenges facing the German healthcare market, and how can this role help address them?
  • How does Doctolib support work-life balance and employee well-being, particularly for remote and hybrid workers?
  • What opportunities are there for professional development and growth within the company?
  • How does Doctolib foster a culture of innovation and continuous improvement, and what role can this position play in driving that culture?

ASSUMPTION: These interview questions will help candidates better understand the role's priorities, challenges, and growth opportunities, as well as the company's culture and values.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare for case study interviews by researching Doctolib's brand and marketing strategies
  • Show enthusiasm for the company's mission and values during interviews
  • Follow up with the hiring manager one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.