📌 Core Information
🔹 Job Title: B2C Marketing Director - Berlin
🔹 Company: Doctolib
🔹 Location: Berlin, Germany
🔹 Job Type: Permanent, Full-time
🔹 Category: Marketing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 12+ years
🔹 Remote Status: Hybrid (3 days/week onsite)
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership in driving patient growth and marketing strategies
- Transforming Doctolib's brand from a booking platform to a trusted health companion
- Developing and executing innovative, data-driven marketing strategies
- Leading and mentoring a team of 5+ marketing professionals
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of consumer behavior and marketing trends to drive growth and transform the company's brand.
📋 Key Responsibilities
✅ Define and execute the comprehensive patient growth strategy for Germany, leveraging global vision while addressing local market needs and opportunities
✅ Lead the strategic repositioning of Doctolib from a booking platform to a health companion, building a trusted brand that resonates with patients across their healthcare journey
✅ Drive the scale optimization of all marketing channels to maximize ROI and deliver against business objectives
✅ Identify and develop new growth opportunities, including potential strategic partnerships and ecosystem plays to transform healthcare in Germany
✅ Establish comprehensive measurement frameworks that go beyond volume metrics to focus on quality, engagement, and business impact
ASSUMPTION: This role involves a high degree of strategic thinking, cross-functional collaboration, and data-driven decision making to achieve business objectives and drive growth.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (MBA or equivalent advanced degree is highly desirable)
Experience: 12+ years of experience, with at least 6 years in leadership and managing teams and budgets
Required Skills:
- Proven track record of developing and executing successful multi-channel marketing strategies for consumer brands or digital platforms
- Strong B2C experience
- Experience leading brand transformation initiatives and repositioning strategies
- Strong analytical skills with experience using data to drive strategic decision making
- Experience building and scaling marketing operations
- Excellent stakeholder management skills with the ability to influence at executive level
- Native in German and conversational in English
Preferred Skills:
- Experience in healthcare, healthtech, or regulated industries
- Background in digital platform or marketplace businesses
- Experience working in fast-growing, international environments
ASSUMPTION: Candidates with a strong background in B2C marketing, brand management, and data-driven decision making will be best suited for this role.
💰 Compensation & Benefits
Salary Range: €120,000 - €160,000 per year (based on experience and market standards for a Director-level role in Berlin)
Benefits:
- Additional health plan scheme with our partner Allianz
- Quarterly bonus
- Minimum 28 days of paid leave
- Parental care program (1 month off in addition to the legal parental leave and 0.5 days off per child when the school starts)
- Solidarity Days (2 days per year to help health charities and create a positive social impact)
- Wellbeing program (free mental health and coaching offer with our external partner)
- Flexible workplace policy offering both hybrid and office-based mode
- Flexibility days allowing to work in EU countries and the UK 10 days per year
- Reimbursement of public transportation
- Lunch vouchers and healthy snacks in the office
- Discount on the Urban Sports Club package
Working Hours: 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range is estimated based on market standards for a Director-level role in Berlin, with benefits tailored to support work-life balance and employee well-being.
📌 Applicant Insights
🔍 Company Context
Industry: Healthcare technology (Healthtech)
Company Size: 1,001-5,000 employees
Founded: 2013, with headquarters in Levallois-Perret, France
Company Description:
- Doctolib is a B Corp company committed to building together the healthcare we all dream of
- More than 2,900 Doctolibers in France, Germany, Italy, and the Netherlands are helping to improve the daily lives of care teams with a new generation of technologies and services
- At the same time, Doctolib is helping over 80 million patients to effectively manage their health and provide quick and easy access to optimal healthcare
Company Specialties:
- Santé (Health)
- Internet
- Innovation
- Rails
- Healthcare
- e-health
- Telehealth
- Frenchtech
- Online appointments
- Data protection and security
Company Website: careers.doctolib.com
ASSUMPTION: Doctolib is a fast-growing, international healthtech company with a strong focus on innovation and improving access to healthcare for all.
📊 Role Analysis
Career Level: Director-level role, reporting directly to the VP Marketplace and Patient
Reporting Structure: This role will lead a team of 5+ marketing professionals and collaborate with cross-functional stakeholders, including Product, Content, Data, and country leadership
Work Arrangement: Hybrid, with 3 days per week required onsite in Berlin
Growth Opportunities:
- Potential to shape the company's brand and marketing strategies on a global scale
- Opportunities to work with and learn from experienced professionals in various fields
- Possibility to grow within the organization as the company continues to expand
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a lasting impact on the company's success.
🌍 Location & Work Environment
Office Type: Hybrid, with a modern office space in Berlin
Office Location(s): Mehringdamm, 51, Berlin, Germany
Geographic Context:
- Berlin is the capital and largest city of Germany, with a population of approximately 3.7 million people
- The city is known for its vibrant culture, nightlife, and historical landmarks
- Berlin offers a high quality of life, with affordable living costs compared to other major European cities
Work Schedule: Full-time, with flexibility for remote work
ASSUMPTION: Berlin offers a dynamic and multicultural work environment, with a high concentration of tech companies and startups.
💼 Interview & Application Insights
Typical Process:
- 60' First Interview (Talent Acquisition)
- 60' Hiring Manager
- 90' Case Study Interview
- 2 x 30' Final Interviews
- Reference checks
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Cultural fit and alignment with company values
- Expertise in B2C marketing and brand management
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for case study interviews by researching Doctolib's brand and marketing strategies
- Show enthusiasm for the company's mission and values during interviews
ATS Keywords: B2C Marketing, Brand Transformation, Patient Growth, Strategic Leadership, Multi-Channel Marketing, Data-Driven Decision Making, Team Management, Stakeholder Management, German Language, English Language
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership skills, and cultural fit for the role and company.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The successful candidate will have experience with marketing automation, CRM, and analytics tools to drive data-informed decision making.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric: We put patients first in everything we do
- Innovative: We embrace change and continuously improve
- Collaborative: We work together to achieve our goals
- Responsible: We act with integrity and take responsibility for our actions
Work Style:
- Data-driven: We make decisions based on data and insights
- Agile: We adapt quickly to change and new information
- Transparent: We communicate openly and honestly with each other
- Empowering: We encourage and support our team members to take ownership and grow
Self-Assessment Questions:
- Do you align with Doctolib's patient-centric value, and how have you demonstrated this in your previous roles?
- How do you approach working collaboratively with cross-functional teams, and can you provide an example from your past experiences?
- How do you stay up-to-date with industry trends and adapt your marketing strategies accordingly?
ASSUMPTION: Candidates who demonstrate a strong alignment with Doctolib's values and work style will be the best fit for this role.
⚠️ Potential Challenges
- Managing a team remotely and ensuring their engagement and productivity
- Balancing the need for innovation with the constraints of a regulated industry
- Adapting to the unique cultural and market dynamics of the German healthcare landscape
- Navigating the complexities of a fast-growing, international organization
ASSUMPTION: The successful candidate will be able to overcome these challenges by leveraging their strategic thinking, leadership skills, and cultural sensitivity.
📈 Similar Roles Comparison
- This role differs from other marketing director positions in its focus on transforming a brand from a booking platform to a trusted health companion
- Doctolib's unique business model and mission set it apart from other healthtech companies
- Career progression in this role may involve opportunities to lead global marketing strategies and expand into new markets
ASSUMPTION: This role offers a unique opportunity to shape a company's brand and marketing strategies in a rapidly growing healthtech industry.
📝 Sample Projects
- Developing and executing a comprehensive patient growth strategy for Germany, including market research, segmentation, and targeting
- Leading a brand repositioning initiative, including market research, competitive analysis, and customer insights
- Optimizing marketing channel performance and ROI through data-driven decision making and A/B testing
ASSUMPTION: These sample projects illustrate the strategic and data-driven nature of the role, with a focus on driving growth and transforming the company's brand.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's long-term growth strategy, and what are the key priorities for the first 90 days?
- What are the biggest challenges facing the German healthcare market, and how can this role help address them?
- How does Doctolib support work-life balance and employee well-being, particularly for remote and hybrid workers?
- What opportunities are there for professional development and growth within the company?
- How does Doctolib foster a culture of innovation and continuous improvement, and what role can this position play in driving that culture?
ASSUMPTION: These interview questions will help candidates better understand the role's priorities, challenges, and growth opportunities, as well as the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for case study interviews by researching Doctolib's brand and marketing strategies
- Show enthusiasm for the company's mission and values during interviews
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
