📌 Core Information
🔹 Job Title: B2C Marketing Manager
🔹 Company: Too Good To Go
🔹 Location: Montréal, Quebec, Canada
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 18, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Managing brand storytelling and marketing campaigns for the Canadian market
- Focusing on consumer growth for the marketplace
- Generating local demand to balance supply and demand
- Supporting partner marketing initiatives and adapting global campaigns to local segments
ASSUMPTION: This role requires a strong understanding of the Canadian market and consumer behavior to create effective marketing strategies.
📋 Key Responsibilities
✅ Manage the narration of brand and marketing campaigns on various channels, both organic and paid, in collaboration with the media buying team and the B2C Marketing Manager
✅ Generate local demand for the Too Good To Go marketplace to balance supply and demand
✅ Base initiatives on data analysis and measure performance
✅ Support the Partner Marketing and Key Accounts teams in consumer-focused activations
✅ Lead and manage creative production briefings, both internally and externally
✅ Initiate local CRM initiatives to amplify app engagement and activity
✅ Adapt global campaigns to relevant target segments in the Canadian market
✅ Collaborate closely with other marketing and commercial functions, including Partner Marketing and PR, to ensure consistent and impactful campaigns
✅ Manage local partnerships and influencer relationships
✅ Work closely with the Social Media Specialist to improve consumer understanding and identify local trends
✅ Maintain strong relationships with marketing colleagues in North America, globally, and in other countries to foster collective learning
ASSUMPTION: This role may require occasional travel to collaborate with international teams and attend industry events.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience in marketing, with a focus on consumer marketing and brand development
Required Skills:
- Excellent communication skills in English and French
- Strong organizational skills and ability to manage multiple tasks in a virtual international team environment
- Deep understanding of social media and natural ability to engage consumers
- Proven track record of obtaining data-driven results and measuring performance
- Experience in planning and executing consumer marketing campaigns across various platforms
- Strong attention to detail and ability to create and evaluate visual content briefs
- Proven leadership and responsibility
- Ambitious and results-oriented mindset
- Genuine desire to contribute positively to the planet and society
Preferred Skills:
- Experience working in the food waste reduction or sustainability sector
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the food waste reduction or sustainability sector may have a deeper understanding of the company's mission and values.
💰 Compensation & Benefits
Salary Range: CAD 55,000 - 75,000 per year (estimated, based on market research for mid-level marketing roles in Canada)
Benefits:
- Flexible work arrangements, with a hybrid work model
- Additional parental leave and generous leave policies
- Health insurance and a new RRSP matching program
- Paid volunteer time through the Shareback program
- Social events and fully equipped kitchens
Working Hours: Full-time, with flexible hours and the option to work remotely up to two days per week
ASSUMPTION: The salary range provided is an estimate based on market research for mid-level marketing roles in Canada. Actual salaries may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Too Good To Go operates in the environmental services sector, focusing on food waste reduction and sustainability
Company Size: Too Good To Go has 1,001-5,000 employees globally, with a presence in 17 countries across Europe and North America. This size allows for a collaborative and international work environment while maintaining a strong focus on the company's mission.
Founded: Too Good To Go was founded in 2015, making it a relatively young company with a clear vision and a strong commitment to growth and innovation.
Company Description:
- Too Good To Go is a certified B Corp social impact company that connects users with partner stores to rescue unsold food and stop it from going to waste
- The company has 85 million registered users and 150,000 active partners in 17 countries, making it the world's number one marketplace for surplus food
- Since its launch, Too Good To Go has helped save over 280 million meals from going to waste, equivalent to 770,000 tons of CO2e avoided
Company Specialties:
- Food waste reduction
- Sustainability
- Online marketplace development
- Consumer engagement
- Brand development
Company Website: http://toogoodtogo.org/en
ASSUMPTION: Too Good To Go's mission and values are deeply rooted in its commitment to reducing food waste and promoting sustainability. Candidates who share these passions and values are likely to find a strong cultural fit within the organization.
📊 Role Analysis
Career Level: The B2C Marketing Manager role is a mid-level position, offering opportunities for growth and development within the marketing function and the organization as a whole
Reporting Structure: This role reports directly to the B2C Marketing Manager, Americas, and collaborates closely with various marketing and commercial functions, including Partner Marketing and PR
Work Arrangement: This is a hybrid role, with employees working on-site two days per week and remotely for the remaining three days
Growth Opportunities:
- As the company continues to expand, there may be opportunities for the B2C Marketing Manager to take on additional responsibilities or move into a more senior role
- Too Good To Go's collaborative and international work environment provides ample opportunities for learning and professional development
- The company's strong focus on data-driven decision-making and continuous improvement creates an ideal setting for marketers to grow and refine their skills
ASSUMPTION: Candidates who are proactive, curious, and eager to learn will likely find numerous opportunities for growth and development within this role and the organization as a whole.
🌍 Location & Work Environment
Office Type: Too Good To Go's Montreal office is a collaborative and modern workspace, designed to foster creativity and productivity
Office Location(s): 12, Rue Duhesme, Paris, Île-de-France 75018, FR
Geographic Context:
- Montréal is a multicultural city with a vibrant food and arts scene, offering a high quality of life for its residents
- The city is home to a diverse range of industries, including technology, finance, and healthcare, providing ample opportunities for professional growth and development
- Montréal has a humid continental climate, with warm summers and cold, snowy winters
Work Schedule: The work schedule for this hybrid role is Monday to Friday, with employees working on-site two days per week and remotely for the remaining three days
ASSUMPTION: Candidates who enjoy working in a dynamic, multicultural environment and are comfortable with a hybrid work arrangement are likely to thrive in this role and work environment.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- In-depth interview with the hiring manager and relevant team members
- Final interview with the B2C Marketing Manager, Americas
- Background check and offer extension
Key Assessment Areas:
- Marketing expertise and experience
- Consumer understanding and engagement skills
- Data analysis and performance measurement abilities
- Leadership and teamwork capabilities
- Alignment with Too Good To Go's mission, values, and company culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Demonstrate your understanding of Too Good To Go's mission and values, and explain how your personal passions and values align with the organization's
- Prepare examples of successful marketing campaigns you've led or contributed to, focusing on consumer engagement and data-driven results
- Be ready to discuss your thoughts on the Canadian consumer market and how you would approach generating local demand for the Too Good To Go marketplace
ATS Keywords: B2C Marketing, Consumer Marketing, Brand Development, Data Analysis, Campaign Planning, Creative Briefing, Social Media, Consumer Engagement, Marketing Strategy, Hybrid Work, Montreal, Too Good To Go
ASSUMPTION: Too Good To Go's hiring process is designed to assess candidates' marketing expertise, consumer understanding, and cultural fit with the organization. Candidates who are proactive, engaged, and passionate about the company's mission are likely to succeed in the interview process.
🛠️ Tools & Technologies
- Marketing automation and analytics tools (e.g., Google Analytics, HubSpot, Marketo)
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Creative design and content creation tools (e.g., Adobe Creative Suite, Canva, Trello)
- Project management and collaboration tools (e.g., Asana, Slack, Microsoft Teams)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the team's current technology stack.
👔 Cultural Fit Considerations
Company Values:
- We Win Together: Collaborate and succeed as a team
- We Raise the Bar: Strive for excellence and continuous improvement
- We Keep It Simple: Focus on simplicity and efficiency in all aspects of work
- We Build A Legacy: Contribute to a sustainable future and leave a lasting impact
- We Care: Prioritize the well-being of our team, our partners, and the planet
Work Style:
- Collaborative and international team environment
- Data-driven and results-oriented approach
- Flexible and adaptable to changing priorities and market conditions
- Passionate about reducing food waste and promoting sustainability
Self-Assessment Questions:
- How do your personal values and passions align with Too Good To Go's mission and values?
- Are you comfortable working in a hybrid work environment, with a balance of on-site and remote work?
- How do you approach generating local demand for a consumer-facing marketplace, such as Too Good To Go?
ASSUMPTION: Candidates who are passionate about Too Good To Go's mission, values, and work style are likely to find a strong cultural fit within the organization and thrive in this role.
⚠️ Potential Challenges
- Managing multiple marketing channels and campaigns simultaneously may require strong organizational skills and adaptability
- Generating local demand for the Too Good To Go marketplace may present unique challenges and require creative problem-solving
- Working in a hybrid environment may require strong self-motivation and time management skills
- The fast-paced and dynamic nature of the marketing industry may present ongoing challenges and opportunities for growth
ASSUMPTION: Candidates who are proactive, adaptable, and comfortable with change are likely to succeed in this role and overcome potential challenges.
📈 Similar Roles Comparison
- Compared to other B2C Marketing Manager roles, this position offers a unique opportunity to work for a mission-driven organization focused on reducing food waste and promoting sustainability
- Too Good To Go's international presence and collaborative work environment provide ample opportunities for learning and professional development
- As a mid-level role, this position offers opportunities for growth and advancement within the marketing function and the organization as a whole
ASSUMPTION: Candidates who are passionate about Too Good To Go's mission and values, and eager to learn and grow within the organization, are likely to find this role an excellent fit for their career.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to increase consumer engagement and app downloads in the Montreal region
- Collaborating with the Partner Marketing team to create and implement a successful influencer marketing strategy for the Canadian market
- Adapting global marketing campaigns to resonate with local target segments, such as students, young professionals, or families
ASSUMPTION: The specific projects and initiatives for this role may vary depending on the candidate's experience, the team's priorities, and market conditions.
❓ Key Questions to Ask During Interview
- How does Too Good To Go measure the success of its marketing campaigns, and how can I contribute to improving performance and driving results?
- What are the key priorities for the B2C Marketing team in the Canadian market for the next 12 months, and how can I support these initiatives?
- How does Too Good To Go foster collaboration and knowledge-sharing between its international marketing teams?
- What opportunities are there for professional growth and development within this role and the organization as a whole?
- How does Too Good To Go approach diversity, equity, and inclusion in its marketing strategies and campaigns?
ASSUMPTION: Candidates who ask thoughtful and insightful questions during the interview process are likely to demonstrate their engagement, curiosity, and commitment to the role and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, and explain how your personal passions and values align with Too Good To Go's mission and values
- Prepare examples of successful marketing campaigns you've led or contributed to, focusing on consumer engagement and data-driven results
- Be ready to discuss your thoughts on the Canadian consumer market and how you would approach generating local demand for the Too Good To Go marketplace
- Follow up with the Too Good To Go HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
