📌 Core Information
🔹 Job Title: B2C Marketing Manager - 6 month maternity cover contract
🔹 Company: Too Good To Go
🔹 Location: Brussels, Brussels-Capital Region, Belgium
🔹 Job Type: Contract (6 months)
🔹 Category: Marketing
🔹 Date Posted: 2025-05-27
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site (with hybrid work flexibility)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing local marketing activations and campaigns
- Collaborating with cross-functional teams to drive consumer engagement and demand
- Analyzing data to optimize campaign performance and make proactive adjustments
- Briefing creative teams and allocating resources effectively across campaigns
- Building strong relationships with marketing colleagues across North Europe and other markets
ASSUMPTION: This role requires a high level of collaboration and adaptability, as the candidate will need to work effectively with various teams and adapt to changing priorities.
📋 Key Responsibilities
✅ Develop and execute marketing activations and campaigns across owned and paid channels to support user growth strategy
✅ Collaborate with Trade Marketing and PR teams to ensure seamless cross-functional alignment
✅ Drive coordination with global digital marketing and CRM teams to push growth in the markets
✅ Use data to inform and optimize campaign performance, making proactive adjustments for greater efficiency
✅ Brief creative teams clearly to align on campaign objectives
✅ Build strong relationships with marketing colleagues across North Europe, Global, and other markets to share ideas, identify opportunities, and maintain consistent brand alignment
✅ Allocate resources effectively across simple campaigns, balancing time, budget, and personnel
ASSUMPTION: The candidate should be comfortable working in a fast-paced environment and be able to multitask and prioritize effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Proven experience in Marketing and Communications, with a focus on consumer campaigns
Required Skills:
- Proven ability to interpret data, refine strategies, and optimize content distribution across platforms
- Excellent communication skills; a natural storyteller with a clear and empathetic style
- Strong organizational skills with the ability to multitask and work across countries in virtual teams
- Full proficiency in Dutch, English, and French
- Detail-oriented mindset with experience in briefing and reviewing creative content
- Ambitious, results-driven, and eager to make a positive impact on the planet and society
- Eager to learn and able to work in a fast-changing environment
- Team player, always ready to jump in where needed
Preferred Skills:
- Experience working in a B2C environment
- Knowledge of the food waste reduction industry
- Familiarity with CRM and marketing automation tools
ASSUMPTION: While not explicitly stated, having experience in a similar role or industry would be beneficial for this position.
💰 Compensation & Benefits
Salary Range: €45,000 - €55,000 per year (full-time equivalent, based on industry standards for a mid-level marketing role in Belgium)
Benefits:
- WORK FLEXIBLY: Enjoy hybrid working from great offices, at home, or abroad. Extra parental leave and days off beyond local legislation and the option to take an extra week of unpaid leave
- Health insurance and pension plans (subject to country of employment)
- Additional days off for significant life events
- CELEBRATE & SOCIALISE: Regular social events like summer and winter parties. Coffee, snacks, and fully-equipped kitchens. Get to know our community with a monthly free Surprise Bag. Paid volunteer time through our Shareback volunteering programme. Women in the Workplace, P.R.I.D.E., People of Colour and Functionally Diverse Employee Resource Groups
Working Hours: Full-time (40 hours per week), with flexible work arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in Belgium. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Environmental Services, specifically focused on reducing food waste
Company Size: Too Good To Go has 1,001-5,000 employees, providing a large, established environment with opportunities for growth and collaboration
Founded: 2015, with a mission to inspire and empower everyone to fight food waste together
Company Description:
- Too Good To Go is a certified B Corporation social impact company that connects users with partner stores to rescue unsold food and stop it from going to waste
- The company has 85 million registered users and 150,000 active partners in 17 countries across Europe and North America
- Too Good To Go has helped to save over 280 million meals from going to waste, the equivalent to 770,000 tons of CO2e avoided
Company Specialties:
- food waste reduction
- app development
- online ordering
- circular economy
- Zero Waste
Company Website: http://toogoodtogo.org/en
ASSUMPTION: Too Good To Go's mission and impact make it an attractive employer for candidates passionate about sustainability and social responsibility.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development within the company
Reporting Structure: The B2C Marketing Manager will report to the Associate Director of Marketing North Europe and have one B2C Marketing Specialist supporting them
Work Arrangement: Hybrid, with a mix of on-site and remote work
Growth Opportunities:
- Potential to grow into a permanent role, depending on the company's needs and the candidate's performance
- Opportunities to work on diverse campaigns and projects, gaining experience in various aspects of marketing
- Chance to develop leadership skills by managing and mentoring junior team members
ASSUMPTION: This role offers a unique opportunity to gain experience in a specific market and make a significant impact on the company's growth and success.
🌍 Location & Work Environment
Office Type: Hybrid, with a mix of on-site and remote work
Office Location(s): Brussels, Belgium
Geographic Context:
- Brussels is the capital and largest city of Belgium, with a population of over 1.2 million people
- The city is known for its vibrant culture, rich history, and diverse food scene
- Brussels is a bilingual city, with both Dutch and French being official languages, making it an ideal location for a candidate with proficiency in both languages
Work Schedule: Full-time (40 hours per week), with flexible work arrangements
ASSUMPTION: The hybrid work arrangement and central location of the office make it an attractive option for candidates seeking a balance between work and personal life.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening with the HR team
- In-depth interview with the hiring manager and/or team members
- Final interview with the Associate Director of Marketing North Europe
- Background check and reference check (if applicable)
Key Assessment Areas:
- Cultural fit and alignment with Too Good To Go's mission and values
- Marketing skills and experience, with a focus on consumer campaigns and data-driven decision-making
- Communication and collaboration skills, with the ability to work effectively with cross-functional teams
- Language proficiency in Dutch, English, and French
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Be prepared to discuss specific examples of your experience with consumer campaigns and data analysis
- Demonstrate your passion for Too Good To Go's mission and commitment to reducing food waste
ATS Keywords: B2C Marketing, Consumer Campaigns, Data-Driven Decision Making, Cross-Functional Teams, Language Proficiency (Dutch, English, French)
ASSUMPTION: Too Good To Go's interview process is designed to assess the candidate's cultural fit, marketing skills, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- Marketing automation and CRM tools (e.g., HubSpot, Salesforce, Marketo)
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Google Analytics and other data analysis tools
- Project management and collaboration tools (e.g., Asana, Trello, Microsoft Teams)
ASSUMPTION: The candidate should have experience with relevant marketing tools and be comfortable learning new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Impact: We empower everyone to fight food waste together
- Empowerment: We believe in the power of individuals to create change
- Collaboration: We work together to achieve more
- Innovation: We embrace change and continuously improve
- Sustainability: We are committed to reducing our environmental impact
Work Style:
- Fast-paced and dynamic, with a focus on results and continuous improvement
- Collaborative and inclusive, with a strong emphasis on teamwork and open communication
- Flexible and adaptable, with the ability to work in a changing environment
Self-Assessment Questions:
- How do you align with Too Good To Go's mission and values, specifically the value of Impact?
- How comfortable are you working in a fast-paced, collaborative environment with a strong emphasis on teamwork and open communication?
- How do you approach continuous learning and improvement in your role?
ASSUMPTION: Too Good To Go's company culture is driven by its mission and values, with a strong emphasis on collaboration, innovation, and sustainability.
⚠️ Potential Challenges
- Managing multiple projects and campaigns simultaneously, requiring strong organizational skills and the ability to prioritize effectively
- Working with cross-functional teams, requiring excellent communication and collaboration skills
- Adapting to a fast-changing environment, with the need to be flexible and adaptable
- Balancing work and personal life, with a hybrid work arrangement that may require occasional on-site presence
ASSUMPTION: The candidate should be comfortable working in a fast-paced, dynamic environment and be able to manage multiple priorities effectively.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on B2C marketing activations and consumer campaigns
- Too Good To Go's mission-driven approach sets it apart from other companies in the industry, with a strong focus on sustainability and social responsibility
- Career path opportunities may include growing into a permanent role or taking on additional responsibilities within the marketing team
ASSUMPTION: This role offers a unique opportunity to gain experience in a specific market and make a significant impact on the company's growth and success.
📝 Sample Projects
- Developing and executing a social media campaign to promote Too Good To Go's app and raise awareness about food waste in Belgium
- Collaborating with the global digital marketing team to optimize email marketing campaigns and improve open rates and click-through rates
- Working with the PR team to coordinate a press event and secure media coverage for a new Too Good To Go partnership with a major retailer
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and collaborations required for this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Too Good To Go in Belgium and North Europe?
- What are the key priorities for the first 30, 60, and 90 days in this role?
- How does Too Good To Go support the growth and development of its employees, particularly in marketing roles?
- What are the most rewarding aspects of working at Too Good To Go, according to current employees?
- How does Too Good To Go measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to Too Good To Go's mission.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on consumer campaigns and data-driven decision-making
- Prepare examples of your experience with consumer campaigns and data analysis, demonstrating your ability to optimize campaign performance and make proactive adjustments
- Research Too Good To Go's mission and values, and be prepared to discuss how your personal values align with the company's
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
