📌 Core Information
🔹 Job Title: B2C Marketing Manager
🔹 Company: Too Good To Go
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Growing the consumer side of the Too Good To Go marketplace in Canada
- Leading brand storytelling across owned and paid channels
- Driving local demand-driving activities to balance the marketplace
- Managing local partnerships with content creators, influencers, and third parties
- Tailoring global campaigns to fit with relevant Canadian target segments
ASSUMPTION: This role requires a strong understanding of the Canadian market and local consumer behavior to effectively grow the Too Good To Go user base and drive engagement.
📋 Key Responsibilities
✅ Lead Brand & Marketing storytelling across owned and paid channels in collaboration with the B2C Marketing Lead and the paid media team
✅ Drive local demand-driving activities to balance the Too Good To Go marketplace
✅ Lead local partnerships mainly with content creators, influencers, and 3rd parties
✅ Lead local CRM and product initiatives to deliver high engagement and activity on the app
✅ Tailor globally-led campaigns to fit with the relevant Canadian target segments
✅ Lead and manage briefs for creative production with both internal creative team and external agency partners
✅ Consistently lead with data and measurement in everything you do to improve performance
✅ Work closely with other marketing and commercial functions, including Partner marketing, Key Accounts and PR, to ensure cohesive and impactful output
✅ Continuously improve consumer understanding and identify local trends and opportunities in collaboration with the Brand team and local Social media
✅ Foster strong relationships with marketing colleagues in the North American cluster, Global, and other countries to create collective learning
ASSUMPTION: This role requires strong collaboration and communication skills to work effectively with various internal teams and external partners.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in marketing, with a core focus on consumer marketing and brand building
Required Skills:
- Proven experience in driving results backed by clear data, insights, and measurement
- Hands-on experience planning and executing consumer marketing campaigns across platforms
- Comprehensive and natural understanding of social media landscape
- Excellent communications skills - in both English and French. You’re a born storyteller with a clear and empathetic communications style
- Exceptional organisational skills and the capability to multitask comfortably
- Keen eye for detail and proficiency in briefing and reviewing creative content
- Embrace accountability and leadership
- Ambitious, results-oriented mindset
- A desire to help make a positive impact on our planet and society
Preferred Skills:
- Experience working in the food waste reduction or sustainability sector
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the food waste reduction or sustainability sector may have a deeper understanding of the company's mission and market.
💰 Compensation & Benefits
Salary Range: The estimated base salary range for this role is between $55,000-$75,000 CAD. Actual salaries may vary.
Benefits:
- Working in a social impact company (and a certified B Corporation!)
- Working alongside an international community of users, partners, and colleagues across 19 countries
- Personal and professional development opportunities in a fast-paced scale-up environment
- An inclusive company culture where you can bring your authentic self to work
Working Hours: Full-time position, with standard business hours
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Too Good To Go operates in the environmental services industry, focusing on food waste reduction and sustainability.
Company Size: Too Good To Go has 1,001-5,000 employees, making it a mid-sized company with a significant global presence.
Founded: Too Good To Go was founded in 2015, with its headquarters in Copenhagen, Denmark.
Company Description:
- Too Good To Go is a certified B Corp social impact company that connects users with partner stores to rescue unsold food and stop it from going to waste.
- The company has 85 million registered users and 150,000 active partners in 17 countries across Europe and North America.
- Too Good To Go has helped to save over 280 million meals from going to waste, the equivalent to 770,000 tons of CO2e avoided.
Company Specialties:
- Food waste reduction
- Sustainability
- Online marketplace
- Consumer engagement
Company Website: http://toogoodtogo.org/en
ASSUMPTION: Too Good To Go's mission and values make it an attractive employer for candidates passionate about sustainability and social impact.
📊 Role Analysis
Career Level: This role is a mid-level marketing position, requiring a balance of strategic thinking and tactical execution.
Reporting Structure: The B2C Marketing Manager reports directly to the B2C Marketing Lead, North America.
Work Arrangement: This is an on-site position, with the expectation of working from the Toronto office.
Growth Opportunities:
- Potential to grow into a regional or global marketing leadership role as the company expands
- Opportunities to work on cross-functional projects and collaborate with international teams
- Chance to develop skills in data analysis, campaign management, and partnership development
ASSUMPTION: This role offers significant growth potential for the right candidate, as Too Good To Go continues to expand its global presence.
🌍 Location & Work Environment
Office Type: Too Good To Go's Toronto office is a collaborative, open-plan workspace.
Office Location(s): 180 John St, Toronto, Ontario M5T 1X5, CA
Geographic Context:
- Toronto is a multicultural city with a diverse consumer base, offering unique marketing challenges and opportunities
- The city has a vibrant food scene and a strong focus on sustainability, aligning with Too Good To Go's mission
- Toronto's central location in Eastern Canada makes it an ideal hub for managing national marketing campaigns
Work Schedule: Standard business hours, with flexibility for occasional remote work or adjusted hours as needed
ASSUMPTION: Toronto's diverse consumer base and vibrant food scene present unique opportunities for marketing innovation and engagement.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the Talent Acquisition team
- Virtual interview with the hiring manager and/or team members
- Final interview with senior leadership
Key Assessment Areas:
- Marketing strategy and campaign planning
- Data analysis and interpretation
- Communication and storytelling skills
- Cultural fit and alignment with Too Good To Go's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements
- Demonstrate a clear understanding of Too Good To Go's mission and how your skills and experience align with the role
- Prepare examples of successful marketing campaigns you've led or contributed to, focusing on results and data-driven insights
- Showcase your creativity and problem-solving skills through your application materials
ATS Keywords: B2C marketing, consumer engagement, brand storytelling, demand generation, partnership development, CRM, data analysis, campaign management, sustainability, food waste reduction
ASSUMPTION: Too Good To Go's interview process is designed to assess both hard and soft skills, with a strong focus on cultural fit and alignment with the company's mission.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- We Win Together
- We Raise the Bar
- We Keep It Simple
- We Build A Legacy
- We Care
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and responsive to change
- Passionate about Too Good To Go's mission and impact
Self-Assessment Questions:
- How do you embody Too Good To Go's values in your daily work?
- Can you provide an example of a time when you successfully drove consumer engagement through a marketing campaign?
- How do you approach continuous learning and improvement in your marketing strategies?
ASSUMPTION: Candidates who demonstrate a strong alignment with Too Good To Go's values and a passion for the company's mission will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple stakeholders and priorities in a fast-paced, growing organization
- Balancing global campaign requirements with local market needs and preferences
- Adapting to changes in the company's growth and expansion plans
- Ensuring consistent brand messaging and storytelling across diverse consumer segments and channels
ASSUMPTION: These challenges present opportunities for growth and learning, as well as the chance to make a significant impact on the company's success.
📈 Similar Roles Comparison
- Unlike traditional B2C marketing roles, this position focuses on driving consumer engagement in a social impact-driven marketplace
- Experience in the food waste reduction or sustainability sector may provide a competitive advantage
- Career progression in this role may lead to opportunities in regional or global marketing leadership, as well as potential transitions into other areas of the business
ASSUMPTION: Candidates with experience in similar roles within the social impact or sustainability sectors may find this position particularly appealing.
📝 Sample Projects
- Developing and executing a targeted social media campaign to drive user acquisition and engagement in the Greater Toronto Area
- Collaborating with local influencers and content creators to produce sponsored content that aligns with Too Good To Go's brand values and mission
- Conducting market research and consumer segmentation analysis to inform tailored marketing strategies and improve campaign performance
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives the B2C Marketing Manager may undertake in this role.
❓ Key Questions to Ask During Interview
- What are the top priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other marketing functions, such as Partner Marketing and PR, to ensure cohesive and impactful output?
- What opportunities exist for professional development and growth within the company?
- How does Too Good To Go measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- What is the company's approach to work-life balance, and how does this role fit into that framework?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and provides valuable information to help you make an informed decision.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements, demonstrating your understanding of Too Good To Go's mission and how your skills align with the role
- Prepare examples of successful marketing campaigns you've led or contributed to, focusing on results and data-driven insights
- Showcase your creativity and problem-solving skills through your application materials
- Follow up with the Too Good To Go Talent Acquisition team within a week of submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
