📌 Core Information
🔹 Job Title: B2C Marketing Manager
🔹 Company: Too Good To Go
🔹 Location: Praha, Prague, Czech Republic
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 20, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Pioneering and executing localised Brand & Consumer Marketing initiatives
- Establishing and amplifying Too Good To Go's brand presence in the Czech market
- Driving local demand driving activities to balance the Too Good To Go marketplace
- Leading local partnerships with content creators, influencers, and third parties
- Collaborating with a multidisciplinary team to create cohesive and impactful marketing output
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of the Czech market to effectively drive brand awareness and consumer engagement.
📋 Key Responsibilities
✅ Lead Brand & Marketing storytelling across owned and paid channels in collaboration with the B2C Marketing Lead and the paid media team
✅ Drive local demand driving activities to balance the Too Good To Go marketplace
✅ Lead local partnerships mainly with content creators, influencers, and third parties
✅ Lead local CRM and product initiatives to deliver high engagement and activity on the app
✅ Tailor globally led campaigns to fit with the relevant Czech target segments
✅ Lead and manage briefs for creative production with both internal creative team and external agency partners
✅ Consistently lead with data and measurement in everything you do
✅ Work closely with other marketing and commercial functions to ensure cohesive and impactful output
✅ Continuously improve consumer understanding and identify local trends and opportunities in collaboration with the Brand team and local Social media
✅ Foster strong relationships with marketing colleagues in the Centre cluster, Global, and other countries to create collective learning
ASSUMPTION: This role involves a high degree of collaboration and cross-functional teamwork, requiring strong communication and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Significant experience (5-10 years) in marketing, with a core focus on consumer marketing and brand building
Required Skills:
- Hands-on experience in driving results backed by clear data, insights, and measurement
- Hands-on experience planning and executing consumer marketing campaigns across platforms
- Comprehensive and natural understanding of social media landscape
- Excellent communications skills in both English and Czech
- Exceptional organisational skills and the capability to multitask comfortably
- Keen eye for detail and proficiency in briefing and reviewing creative content
- Embrace accountability and leadership
- Ambitious, results-oriented mindset
- A desire to help make a positive impact on our planet and society
Preferred Skills:
- Experience working in a fast-paced scale-up environment
- Familiarity with the food waste reduction or sustainability sector
ASSUMPTION: Given the nature of the role and the company's mission, candidates with a strong passion for sustainability and food waste reduction are likely to be a great fit.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between 150,000 CZK and 250,000 CZK per year, based on industry standards for a marketing manager with 5-10 years of experience in the Czech Republic.
Benefits:
- Personal and professional development opportunities in a fast-paced scale-up environment
- An inclusive company culture where you can bring your authentic self to work
- A strong, values-driven team culture where we celebrate successes and socialise with colleagues that care
Working Hours: Full-time position with standard working hours, Monday to Friday, with flexibility for remote work as needed.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Environmental Services, specifically focused on food waste reduction
Company Size: Too Good To Go is a mid-sized company with 1,001-5,000 employees globally, providing a collaborative and dynamic work environment
Founded: Too Good To Go was founded in 2015, with a mission to inspire and empower everyone to fight food waste together
Company Description:
- Too Good To Go is a certified B Corporation and social impact company
- The company connects users with partner stores to rescue unsold food and stop it from going to waste
- With 85 million registered users and 150,000 active partners in 17 countries across Europe and North America, Too Good To Go is the world's number one marketplace for surplus food
Company Specialties:
- Food waste reduction
- Online ordering platform
- Circular economy
- Zero Waste
Company Website: http://toogoodtogo.org/en
ASSUMPTION: Too Good To Go's mission-driven approach and commitment to sustainability make it an attractive employer for candidates passionate about making a positive impact.
📊 Role Analysis
Career Level: Mid-level to senior marketing role, offering opportunities for growth and development within the company
Reporting Structure: This role reports directly to the B2C Marketing Lead and works closely with various marketing and commercial functions
Work Arrangement: On-site, with flexibility for remote work as needed
Growth Opportunities:
- Potential to grow within the marketing team or take on additional responsibilities as the company expands
- Opportunities to collaborate with international teams and learn from colleagues in other countries
- Chance to make a significant impact on the company's mission and contribute to its continued success
ASSUMPTION: This role offers a unique opportunity for candidates to grow both personally and professionally while making a positive impact on the environment.
🌍 Location & Work Environment
Office Type: Too Good To Go's Prague office is a collaborative and dynamic workspace, fostering a creative and innovative environment
Office Location(s): Landskronagade 66, København Ø, Capital Region 2100, DK (Headquarters) and local offices in major cities across Europe and North America
Geographic Context:
- The Czech Republic is a central European country with a strong focus on sustainability and innovation
- Prague, the capital city, offers a high quality of life, rich cultural heritage, and a vibrant tech industry
- The Czech Republic is a member of the European Union, providing easy access to international markets and opportunities
Work Schedule: Standard working hours, Monday to Friday, with flexibility for remote work as needed
ASSUMPTION: The Czech Republic's central location and strong focus on sustainability make it an ideal base for a marketing role focused on driving brand awareness and consumer engagement in the region.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interview with the hiring manager and relevant team members
- Final interview with the B2C Marketing Lead or another senior team member
Key Assessment Areas:
- Cultural fit and alignment with Too Good To Go's values
- Marketing expertise and strategic thinking
- Communication and collaboration skills
- Understanding of the Czech market and consumer behavior
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Demonstrate your understanding of Too Good To Go's mission and the Czech market in your application materials
- Prepare thoughtful questions to ask during the interview, showcasing your interest in the role and the company
ATS Keywords: Marketing, Brand Building, Consumer Marketing, Campaign Execution, Social Media, Data Analysis, Czech Market, Food Waste Reduction
ASSUMPTION: Too Good To Go's interview process is designed to assess candidates' skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Too Good To Go uses industry-standard marketing tools and technologies to support its marketing efforts and drive results.
👔 Cultural Fit Considerations
Company Values:
- We Win Together
- We Raise the Bar
- We Keep It Simple
- We Build A Legacy
- We Care
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and responsive to change
- Passionate about Too Good To Go's mission and making a positive impact
Self-Assessment Questions:
- Do you thrive in a collaborative and dynamic work environment?
- Are you passionate about Too Good To Go's mission and committed to driving results?
- Do you have a strong understanding of the Czech market and consumer behavior?
ASSUMPTION: Too Good To Go's values-driven culture and commitment to sustainability make it an attractive employer for candidates seeking a meaningful and impactful role.
⚠️ Potential Challenges
- Balancing the Too Good To Go marketplace and driving demand in a competitive consumer market
- Adapting globally led campaigns to fit with the relevant Czech target segments
- Managing multiple partnerships and stakeholder relationships effectively
- Working in a fast-paced scale-up environment, requiring flexibility and adaptability
ASSUMPTION: These challenges are inherent to the role and the company's growth trajectory, offering opportunities for candidates to demonstrate their skills and make a significant impact.
📈 Similar Roles Comparison
- This role is unique in its focus on driving brand awareness and consumer engagement in the Czech market for a mission-driven food waste reduction company
- Compared to traditional marketing roles, this position offers a greater emphasis on sustainability and social impact
- Career path opportunities may include growth within the marketing team or taking on additional responsibilities as the company expands
ASSUMPTION: This role offers a unique opportunity for candidates to make a positive impact on the environment while growing both personally and professionally.
📝 Sample Projects
- Developing and executing a targeted social media campaign to drive user acquisition and engagement in the Czech market
- Collaborating with local influencers and content creators to produce sponsored content that aligns with Too Good To Go's brand values and resonates with Czech consumers
- Analyzing market data and consumer trends to inform strategic marketing decisions and improve campaign performance
ASSUMPTION: These sample projects illustrate the hands-on, data-driven, and collaborative nature of the B2C Marketing Manager role at Too Good To Go.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing strategy for Too Good To Go in the Czech Republic and internationally?
- What are the most significant challenges facing the Czech market for Too Good To Go, and how can this role help address them?
- How does Too Good To Go support the professional development and growth of its marketing team members?
- What is the company's long-term vision for growth and expansion in the Czech Republic and beyond?
ASSUMPTION: These questions demonstrate your interest in the role, the company, and its mission, while also providing valuable insights into the organization's priorities and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://job-boards.greenhouse.io/toogoodtogo/jobs/6613029003
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on the Czech market and Too Good To Go's mission
- Prepare thoughtful questions to ask during the interview, showcasing your interest in the role and the company
- Follow up with the hiring team one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
