📌 Core Information
🔹 Job Title: B2C Marketing Manager
🔹 Company: Too Good To Go
🔹 Location: Berlin, Germany
🔹 Job Type: On-site (Full-time)
🔹 Category: Marketing
🔹 Date Posted: June 20, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Growing the consumer side of the Too Good To Go marketplace for both short and long-term goals.
- Leading brand and marketing storytelling across owned and paid channels.
- Driving local demand activities to balance the Too Good To Go marketplace.
- Managing local partnerships with content creators, influencers, and third parties.
- Tailoring globally led campaigns to fit with relevant German target segments.
ASSUMPTION: This role requires a strategic and creative mindset, with a strong focus on data-driven decision making and collaboration with various marketing functions.
📋 Key Responsibilities
✅ Lead Brand & Marketing storytelling across owned and paid channels in collaboration with the B2C Marketing Lead and the paid media team.
✅ Drive local demand driving activities to balance the Too Good To Go marketplace.
✅ Lead local partnerships mainly with content creators, influencers, and 3rd parties.
✅ Lead local CRM and product initiatives to deliver high engagement and activity on the app.
✅ Tailor globally led campaigns to fit with the relevant German target segments.
✅ Lead and manage briefs for creative production with both internal creative team and external agency partners.
✅ Consistently lead with data and measurement in everything you do to ensure impactful output.
✅ Work closely with other marketing and commercial functions, including Partner marketing, Key Accounts, and PR, to ensure cohesive and impactful output.
✅ Continuously improve consumer understanding and identify local trends and opportunities in collaboration with the Brand team and local Social media.
✅ Foster strong relationships with marketing colleagues in the Centre cluster, Global, and other countries to create collective learning.
ASSUMPTION: This role involves a high degree of multitasking, requiring strong organizational skills and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. A relevant Master's degree is a plus.
Experience: Significant experience (5-10 years) in marketing, with a core focus on consumer marketing and brand building.
Required Skills:
- Proven experience in driving results backed by clear data, insights, and measurement.
- Hands-on experience planning and executing consumer marketing campaigns across platforms.
- Comprehensive and natural understanding of social media landscape.
- Excellent communications skills in both English and German.
- Exceptional organizational skills and the capability to multitask comfortably.
- Keen eye for detail and proficiency in briefing and reviewing creative content.
- Embrace accountability and leadership.
- Ambitious, results-oriented mindset.
- A desire to help make a positive impact on our planet and society.
Preferred Skills:
- Experience working in a fast-paced scale-up environment.
- Familiarity with the food waste or sustainability industry.
ASSUMPTION: Candidates with experience in consumer marketing, brand building, and data-driven decision making will be most successful in this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on experience and market standards for a Marketing Manager role in Berlin).
Benefits:
- Working in a social impact company (certified B Corporation) with a clear mission to fight food waste.
- Working alongside an international community of users, partners, and colleagues across 19 countries.
- Personal and professional development opportunities in a fast-paced scale-up environment.
- An inclusive company culture where you can bring your authentic self to work.
- A strong, values-driven team culture with regular social events and celebrations.
Working Hours: Full-time (40 hours per week), with flexible working hours and remote work options available.
ASSUMPTION: The salary range provided is an estimate based on market standards for a Marketing Manager role in Berlin. The final offer may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Environmental Services, specifically focused on reducing food waste.
Company Size: Too Good To Go has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Too Good To Go was founded in 2015, with a mission to fight food waste and make a positive impact on the planet.
Company Description:
- Too Good To Go is a certified B Corp social impact company that connects users with partner stores to rescue unsold food and stop it from going to waste.
- The company has 85 million registered users and 150,000 active partners in 17 countries across Europe and North America.
- Since its launch, Too Good To Go has helped to save over 280 million meals from going to waste, the equivalent of 770,000 tons of CO2e avoided.
Company Specialties:
- Food waste reduction
- Online marketplace
- Sustainability
- Circular economy
- Zero Waste
Company Website: Too Good To Go Website
ASSUMPTION: Working at Too Good To Go offers a unique opportunity to make a positive impact on the environment while growing professionally in a dynamic and collaborative work environment.
📊 Role Analysis
Career Level: This role is suitable for an experienced Marketing professional looking to take on a leadership role in growing the consumer side of the Too Good To Go marketplace.
Reporting Structure: The B2C Marketing Manager will report directly to the B2C Marketing Lead and work closely with various marketing and commercial functions.
Work Arrangement: This role is primarily on-site, with flexible working hours and remote work options available.
Growth Opportunities:
- Expanding the Too Good To Go marketplace and user base in Germany and other European countries.
- Developing and implementing innovative marketing strategies to drive consumer engagement and app activity.
- Collaborating with global marketing teams to create collective learning and best practices.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a real impact on the company's success and expansion.
🌍 Location & Work Environment
Office Type: Too Good To Go's Berlin office is a collaborative and inclusive workspace, with a strong focus on sustainability and social responsibility.
Office Location(s): Landskronagade 66, København Ø, Capital Region 2100, DK; Köpenicker Straße 154a, Berlin, 10997, DE
Geographic Context:
- Berlin is a vibrant and multicultural city, with a thriving tech and startup scene.
- The city offers a high quality of life, with numerous cultural attractions, green spaces, and recreational opportunities.
- Berlin is well-connected by public transportation, making it easy to commute to the office.
Work Schedule: Full-time (40 hours per week), with flexible working hours and remote work options available.
ASSUMPTION: Working in Berlin offers a unique blend of urban excitement and natural beauty, with a diverse and multicultural work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interview with the hiring manager and/or team members
- Final interview with the B2C Marketing Lead
- Background check and offer extension
Key Assessment Areas:
- Marketing and brand building expertise
- Data-driven decision making and analytical skills
- Communication and storytelling abilities
- Leadership and team collaboration skills
- Alignment with Too Good To Go's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements.
- Prepare examples of successful marketing campaigns you've led, with a focus on data-driven results and consumer engagement.
- Demonstrate your passion for Too Good To Go's mission and your commitment to fighting food waste.
ATS Keywords: B2C Marketing, Consumer Marketing, Brand Building, Data-Driven, Campaign Planning, Social Media, Consumer Engagement, Marketing Manager, Germany, Berlin
ASSUMPTION: The interview process at Too Good To Go is designed to assess the candidate's marketing expertise, leadership skills, and cultural fit within the organization.
🛠️ Tools & Technologies
- Google Analytics
- Social media platforms (e.g., Facebook, Instagram, TikTok)
- CRM software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Design and creative tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the candidate's background and the team's preferences.
👔 Cultural Fit Considerations
Company Values:
- We Win Together
- We Raise the Bar
- We Keep It Simple
- We Build A Legacy
- We Care
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Innovative and creative
- Adaptable and open to feedback
- Committed to the company's mission and values
Self-Assessment Questions:
- How do you embody Too Good To Go's values in your daily work?
- Can you provide an example of a time when you drove results through data-driven marketing strategies?
- How do you approach collaboration and teamwork in a dynamic and fast-paced environment?
ASSUMPTION: Candidates who demonstrate a strong alignment with Too Good To Go's values and a commitment to the company's mission will be most successful in this role.
⚠️ Potential Challenges
- Balancing the need to drive consumer demand with the responsibility to minimize food waste and maintain a sustainable marketplace.
- Managing multiple marketing channels and campaigns simultaneously, requiring strong organizational skills and multitasking abilities.
- Adapting to a fast-paced and evolving work environment, with the need to pivot strategies and tactics as the market and consumer behavior change.
- Collaborating effectively with global marketing teams and stakeholders, requiring strong communication and cultural sensitivity skills.
ASSUMPTION: These challenges can be overcome through strong leadership, strategic planning, and a commitment to Too Good To Go's mission and values.
📈 Similar Roles Comparison
- This role is unique in its focus on growing the consumer side of the Too Good To Go marketplace, with a specific emphasis on the German market.
- Unlike traditional marketing roles, this position requires a strong understanding of the food waste and sustainability industries, as well as a commitment to driving meaningful social impact.
- Career progression in this role may involve expanding into other European markets or taking on a global marketing leadership position within the organization.
ASSUMPTION: Candidates with experience in consumer marketing, brand building, and data-driven decision making will find this role to be a unique and rewarding opportunity to make a real impact on the company's success and expansion.
📝 Sample Projects
- Developing and executing a targeted social media campaign to increase consumer engagement and app activity in Germany.
- Managing local partnerships with content creators, influencers, and third parties to drive brand awareness and consumer demand.
- Conducting market research and consumer surveys to identify trends and opportunities in the German market and inform marketing strategies.
ASSUMPTION: These sample projects are designed to illustrate the key responsibilities and required skills for the B2C Marketing Manager role at Too Good To Go.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the Too Good To Go marketplace and how this role contributes to that growth?
- How does the B2C Marketing team collaborate with other marketing and commercial functions to ensure cohesive and impactful output?
- What opportunities are there for professional development and growth within the company, particularly for someone in this role?
- How does Too Good To Go measure the success of its marketing campaigns and initiatives, and how does the company use data to inform decision making?
- What is the company's approach to work-life balance and employee well-being, particularly in a fast-paced and dynamic work environment?
ASSUMPTION: These interview questions are designed to provide insight into the company's culture, values, and long-term vision, as well as the specific requirements and expectations of the B2C Marketing Manager role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements, with a focus on data-driven results and consumer engagement.
- Prepare examples of successful marketing campaigns you've led, demonstrating your ability to drive results through strategic planning and execution.
- Demonstrate your passion for Too Good To Go's mission and your commitment to fighting food waste.
- Follow up with the Too Good To Go HR team one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
