📌 Core Information
🔹 Job Title: B2C Marketing Specialist
🔹 Company: Too Good To Go
🔹 Location: London, England, United Kingdom
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Driving measurable growth across key B2C marketing channels
- Enhancing brand awareness through strategic campaigns
- Collaborating with cross-functional teams to plan and execute local campaigns
- Analyzing campaign performance and generating actionable insights
- Working in a data-driven environment to optimize channel performance
ASSUMPTION: This role requires a strong focus on data analysis and optimization, as well as excellent communication and collaboration skills to work effectively with various teams.
📋 Key Responsibilities
✅ Drive measurable increases in KPIs via B2C channels such as CRM, social media, and paid ads
✅ Generate actionable insights from CRM, paid ads, social media, and campaigns to improve outcomes
✅ Support the development of quality brand awareness in the UK & IE market by helping to plan and execute local campaigns and localise global campaigns
✅ Work efficiently by adopting and adapting proven ideas from other markets and sharing local successes globally
✅ Create content for use on social media and in paid ads
✅ Assist with the ideation, execution, and analysis of regular marketing campaigns aligned with strategy and KPIs
✅ Collaborate with the Key Accounts team for B2B2C marketing activities
✅ Utilise tools like Looker, Braze, SproutSocial, Meta/Appsflyer to evaluate campaign and channel performance
✅ Identify opportunities for channel optimisation and increased ROI
ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously, with a strong focus on data-driven decision making.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in B2C marketing, with a solid understanding of B2C marketing channels, including CRM, social media, and paid ads
Required Skills:
- Proven experience working in a data-driven environment
- Excellent written and verbal communication skills
- Strong organisational skills and ability to manage multiple projects
- Basic content creation and editing skills (e.g., Canva, Adobe Express)
- Experience using social media scheduling, CRM, and analysis tools
- Knowledge of consumer behaviour and customer-centric thinking
Preferred Skills:
- Experience in FMCG, grocery retail, tech, online marketplace, or food & beverage companies
- Experience with ATL channels (e.g., OOH, TV) and influencer marketing
- Keen eye for detail and proficiency in briefing and reviewing creative content
- Strong drive to positively engage consumers in an audience-centric manner
ASSUMPTION: Candidates with experience in relevant industries and a strong portfolio of successful marketing campaigns will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (Estimated based on industry standards for a Marketing Specialist role in London)
Benefits:
- Health insurance and pension plans
- Extra parental leave and additional days off
- Regular social events and celebrations
- Coffee, snacks, and fully-equipped kitchens
- Monthly free Surprise Bag
- Paid volunteer time through the Shareback volunteering programme
- Employee resource groups (Women in the Workplace, P.R.I.D.E., People of Colour, and Functionally Diverse)
Working Hours: Full-time, with flexible hybrid working arrangements (2 days in the office)
ASSUMPTION: The estimated salary range is based on industry standards for a Marketing Specialist role in London. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Too Good To Go operates in the environmental services industry, focusing on reducing food waste through a B2C marketplace for surplus food.
Company Size: Too Good To Go is a mid-sized company with 1,001-5,000 employees globally, providing a collaborative and dynamic work environment.
Founded: Too Good To Go was founded in 2015, with a mission to inspire and empower everyone to fight food waste together.
Company Description:
- Too Good To Go is a certified B Corporation and social impact company
- The company connects users with partner stores to rescue unsold food and stop it from going to waste
- With 85 million registered users and 150,000 active partners in 17 countries, Too Good To Go is the world's number one marketplace for surplus food
Company Specialties:
- Food rescue and waste reduction
- B2C marketplace for surplus food
- Online ordering and app development
- Circular economy and sustainability
- Zero Waste initiatives
Company Website: Too Good To Go
ASSUMPTION: Too Good To Go's mission-driven approach and commitment to sustainability make it an attractive employer for candidates passionate about making a positive impact on the planet.
📊 Role Analysis
Career Level: This role is suitable for a Marketing Specialist with 2-5 years of experience, seeking to grow their career in a dynamic and impactful environment.
Reporting Structure: The B2C Marketing Specialist will report directly to the B2C Marketing Manager for the UK-IE Market.
Work Arrangement: This role offers a hybrid working arrangement, with 2 days in the office and the remaining days working remotely.
Growth Opportunities:
- Progression to a Senior Marketing role or a specialist position within the marketing team
- Expansion of responsibilities based on the company's growth and success
- Opportunities to work on international projects and collaborate with global teams
ASSUMPTION: The B2C Marketing Specialist role offers excellent growth opportunities for candidates eager to develop their skills and advance their careers in a fast-paced, impactful environment.
🌍 Location & Work Environment
Office Type: Too Good To Go's London office is a collaborative and modern workspace, designed to foster creativity and productivity.
Office Location(s): The City Arcade, Curtain Road, London, England EC2A 3LT, GB
Geographic Context:
- London is a vibrant and multicultural city, offering a wide range of cultural, social, and professional opportunities
- The City of London is a major financial hub, with a thriving tech and startup scene
- London's food scene is diverse and innovative, with numerous restaurants, cafes, and food markets to explore
Work Schedule: The B2C Marketing Specialist role follows a standard full-time work schedule, with flexible hybrid working arrangements.
ASSUMPTION: The hybrid working arrangement offers candidates the best of both worlds – the opportunity to collaborate and build relationships with colleagues in the office, while also enjoying the flexibility and convenience of remote work.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening with the HR team
- Technical assessment or case study presentation
- Final round interview with the hiring manager and/or team members
Key Assessment Areas:
- Data analysis and interpretation skills
- Campaign planning and execution experience
- Collaboration and communication skills
- Cultural fit and alignment with Too Good To Go's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Demonstrate your understanding of Too Good To Go's mission and the role's key responsibilities
- Prepare examples of successful marketing campaigns you've worked on, highlighting your contributions and the outcomes achieved
- Follow up with the HR team one week after your application to express your interest and reiterate your qualifications
ATS Keywords: B2C Marketing, CRM, Social Media, Paid Ads, Data Analysis, Campaign Planning, Content Creation, Consumer Behaviour, Organisational Skills, Communication Skills, ATL Channels, Influencer Marketing, Detail Orientation, Audience Engagement, Creative Briefing, Testing
ASSUMPTION: Too Good To Go's recruitment process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values. Successful candidates will demonstrate a strong understanding of the role's requirements and a passion for Too Good To Go's work.
🛠️ Tools & Technologies
- Looker
- Braze
- SproutSocial
- Meta/Appsflyer
- Canva
- Adobe Express
ASSUMPTION: Familiarity with these tools and technologies is not required, but candidates with experience using them may have an advantage in the application process.
👔 Cultural Fit Considerations
Company Values:
- Impact: We empower and inspire individuals to take action against food waste
- Sustainability: We strive to create a positive impact on the planet and society
- Collaboration: We work together, sharing knowledge and supporting each other's growth
- Innovation: We continuously seek new and better ways to fight food waste
- Accountability: We take responsibility for our actions and their impact on the environment and society
Work Style:
- Data-driven and results-oriented
- Collaborative and supportive
- Flexible and adaptable
- Innovative and creative
- Audience-centric and customer-focused
Self-Assessment Questions:
- Do you share Too Good To Go's passion for fighting food waste and making a positive impact on the planet?
- Are you comfortable working in a data-driven environment and using data to inform your marketing strategies?
- Do you thrive in a collaborative work environment and enjoy supporting the growth and success of your colleagues?
- Are you able to manage multiple projects simultaneously and prioritize your workload effectively?
- Do you have a keen eye for detail and a strong commitment to quality and excellence in your work?
ASSUMPTION: Candidates who align strongly with Too Good To Go's values and work style will be well-suited to the B2C Marketing Specialist role and likely to find success in the company's collaborative and impactful work environment.
⚠️ Potential Challenges
- The role may require working on weekends or evenings to support campaign launches or events
- The fast-paced nature of the role may present challenges in managing multiple projects and deadlines
- The hybrid working arrangement may require candidates to commute to the office 2 days per week
- The role may involve working with a diverse range of stakeholders, including internal teams, external partners, and consumers
ASSUMPTION: The B2C Marketing Specialist role presents unique challenges and opportunities for candidates seeking to grow their careers in a dynamic and impactful environment.
📈 Similar Roles Comparison
- The B2C Marketing Specialist role is similar to other marketing specialist positions, but with a unique focus on driving measurable growth and enhancing brand awareness in the context of Too Good To Go's mission to fight food waste
- Compared to other marketing roles, this position places a strong emphasis on data analysis and optimization, as well as collaboration and communication skills
- Career progression in this role may lead to opportunities in senior marketing positions or specialist roles within the marketing team, depending on the candidate's skills and interests
ASSUMPTION: The B2C Marketing Specialist role offers a unique combination of marketing experience, data-driven decision making, and the opportunity to make a positive impact on the planet and society.
📝 Sample Projects
- Developing and executing a targeted social media campaign to drive user acquisition and engagement in the UK & IE market
- Analyzing campaign performance data to identify trends and optimize channel performance
- Collaborating with the Key Accounts team to create and execute a B2B2C marketing campaign to promote Too Good To Go's services to potential partners
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available to the B2C Marketing Specialist, from campaign development and execution to data analysis and optimization.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the UK-IE Marketing team?
- How does Too Good To Go support the professional development and growth of its employees?
- What are the key priorities for the B2C Marketing team in the first 3-6 months, and how can this role contribute to their success?
- How does Too Good To Go measure the impact of its marketing campaigns on the company's overall mission and goals?
- What are the most rewarding aspects of working at Too Good To Go, according to current employees?
ASSUMPTION: These interview questions are designed to help candidates better understand the role's requirements, the team's dynamics, and Too Good To Go's mission and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on data-driven decision making and campaign planning
- Prepare examples of successful marketing campaigns you've worked on, emphasizing your contributions and the outcomes achieved
- Follow up with the HR team one week after your application to express your interest and reiterate your qualifications
- Prepare for your interviews by researching Too Good To Go's mission, values, and company culture, and practicing your responses to common interview questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
