B2C Marketing Specialist

📌 Core Information

🔹 Job Title: B2C Marketing Specialist

🔹 Company: Too Good To Go

🔹 Location: Vienna, Wien, Austria

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-20

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving measurable growth across key B2C marketing channels
• Enhancing brand awareness in the Austrian market
• Collaborating with teams to plan and execute local campaigns
• Generating actionable insights from various marketing channels
• Working in a data-driven environment and learning from testing

ASSUMPTION: This role requires a strong focus on data analysis and optimization, with a significant portion of time dedicated to evaluating campaign performance and identifying opportunities for improvement.

📋 Key Responsibilities

✅ Drive measurable increases in KPIs via B2C channels such as CRM, social media, and paid ads

✅ Generate actionable insights from CRM, paid ads, social media, and campaigns to improve outcomes

✅ Support the development of quality brand awareness in the Austrian market by helping to plan and execute local campaigns and localize global campaigns

✅ Work efficiently by adopting and adapting proven ideas from other markets and sharing local successes globally

✅ Create content for use on social media and in paid ads

✅ Assist with the ideation, execution, and analysis of regular marketing campaigns aligned with strategy and KPIs

✅ Collaborate with the Key Accounts team for B2B2C marketing activities

✅ Utilize tools like Looker, Braze, SproutSocial, Meta/Appsflyer to evaluate campaign and channel performance

✅ Identify opportunities for channel optimization and increased ROI

ASSUMPTION: This role involves a high degree of cross-functional collaboration, requiring strong communication and project management skills to work effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in B2C marketing, with a solid understanding of B2C marketing channels, including CRM, social media, and paid ads

Required Skills:

• Excellent written and verbal communication skills in both English and German
• Experience in campaign planning
• Strong organizational skills
• Basic content creation and editing skills (e.g., Canva, Adobe Express)
• Experience in using social media scheduling, CRM, and analysis tools
• Knowledge of consumer behavior and customer-centric thinking

Preferred Skills:

• Experience in grocery retail, tech, online marketplace, or food & beverage companies
• Experience with ATL channels (e.g., OOH, TV) and influencer marketing
• Keen eye for detail, and proficiency in briefing and reviewing creative content
• Strong drive to positively engage consumers, in an audience-centric manner

ASSUMPTION: While not explicitly stated, a strong understanding of the local Austrian market and consumer behavior is essential for success in this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on industry standards for mid-level marketing roles in Vienna)

Benefits:

• Personal and professional development opportunities in a fast-paced scale-up environment
• An inclusive company culture where you can bring your authentic self to work
• A strong, values-driven team culture where successes are celebrated, and colleagues care

Working Hours: Full-time (40 hours per week), with flexible working hours and the possibility of remote work (hybrid model)

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in Vienna. Actual compensation may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Environmental Services, specifically focused on reducing food waste through a consumer-facing app

Company Size: Medium (1,001-5,000 employees), providing a supportive and collaborative work environment with ample opportunities for growth and learning

Founded: 2015, with a proven track record of success and a strong commitment to its mission

Company Description:

• Too Good To Go is a certified B Corp social impact company that connects users with partner stores to rescue unsold food and stop it from going to waste
• The company has 85 million registered users and 150,000 active partners in 17 countries across Europe and North America
• Since its launch in 2015, Too Good To Go has helped to save over 280 million meals from going to waste, the equivalent of 770,000 tons of CO2e avoided

Company Specialties:

• Food waste reduction
• Consumer-facing app development
• Partnership management
• Sustainability and social impact initiatives

Company Website: http://toogoodtogo.org/en

ASSUMPTION: Too Good To Go's strong commitment to its mission and values makes it an attractive employer for candidates passionate about making a positive impact on the planet and society.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the company

Reporting Structure: This role reports directly to the Local Marketing Manager and collaborates with various teams, including Key Accounts and other marketing specialists

Work Arrangement: On-site, with flexible working hours and the possibility of remote work (hybrid model)

Growth Opportunities:

• Expanding responsibilities and taking on more strategic initiatives as the company grows
• Potential to move into a management role or take on a more specialized marketing function
• Opportunities to work on international projects and collaborate with teams across different countries

ASSUMPTION: Given Too Good To Go's rapid expansion and success, there are ample opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with a focus on sustainability and employee well-being

Office Location(s): Landskronagade 66, København Ø, Capital Region, DK; The City Arcade, Curtain Road, London, England EC2A 3LT, GB; Tordenskiolds Gate, Oslo, 0160, NO; 12, Rue Duhesme, Paris, Île-de-France 75018, FR; Laurent Delvauxstraat 2, Ghent, Flemish Region 9000, BE; Hardturmstrasse 161, Zurich, 8005, CH; Köpenicker Straße 154a, Berlin, 10997, DE; Calle de Pedro Muñoz Seca 2, Madrid, 28001, ES; De Ruyterkade 128, Amsterdam, North Holland 1011, NL; Via San Francesco d'Assisi, 15, Milan, Lombardy 20122, IT; Piękna 19, Warsaw, Mazowieckie 00-549, PL; Leopold-Ungar-Platz 2, Vienna, 1190, AT; Rua Campos Júnior 9a, Lisbon, 1070, PT; 394 Broadway, New York, NY 10013, US; Grev Turegatan 3, Stockholm, 114 46, SE; 77 Sir John Rogerson's Quay, Dublin, County Dublin D02, IE; 180 John St, Toronto, Ontario M5T 1X5, CA

Geographic Context:

• Vienna is a vibrant, multicultural city with a high quality of life and a strong focus on sustainability
• The office is located in the Leopoldstadt district, close to public transportation and various amenities
• The city offers a wide range of cultural, recreational, and culinary experiences

Work Schedule: Monday to Friday, with flexible working hours and the possibility of remote work (hybrid model)

ASSUMPTION: The hybrid work arrangement allows for a better work-life balance and caters to employees' individual needs and preferences.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• First-round interview with the Local Marketing Manager
• Second-round interview with the Global Marketing Director
• Final decision and offer

Key Assessment Areas:

• Marketing expertise and strategic thinking
• Data analysis and interpretation skills
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
• Research Too Good To Go's mission, values, and company culture to demonstrate your enthusiasm and alignment with the organization

ATS Keywords: B2C marketing, CRM, social media, paid ads, data analysis, campaign planning, content creation, organizational skills, consumer behavior, customer-centric thinking, communication skills, detail orientation, influencer marketing, brand awareness, channel optimization, ROI improvement

ASSUMPTION: Too Good To Go's hiring process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Looker (data exploration and visualization)
• Braze (customer engagement platform)
• SproutSocial (social media management)
• Meta/Appsflyer (mobile app analytics)
• Canva/Adobe Express (graphic design)

ASSUMPTION: Familiarity with these tools is not required but may be beneficial for candidates with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• We Win Together
• We Raise the Bar
• We Keep It Simple
• We Build A Legacy
• We Care

Work Style:

• Collaborative and data-driven
• Focused on continuous learning and improvement
• Results-oriented and action-taking
• Committed to the company's mission and values

Self-Assessment Questions:

• How do you approach working in a team to achieve common goals?
• Can you provide an example of a time when you identified an opportunity to improve a marketing campaign's performance, and how did you implement the change?
• How do you ensure that your marketing efforts are customer-centric and aligned with the company's values?

ASSUMPTION: Too Good To Go places a strong emphasis on cultural fit and values alignment, as these factors are crucial for success in the company's collaborative and mission-driven work environment.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously
• Keeping up with the company's rapid growth and expansion
• Balancing data-driven decision-making with creative and innovative marketing strategies
• Adapting to a hybrid work arrangement and maintaining productivity

ASSUMPTION: These challenges can be overcome with strong organizational skills, a results-oriented mindset, and a willingness to adapt and learn in a fast-paced environment.

📈 Similar Roles Comparison

• Compared to other B2C marketing roles, this position places a greater emphasis on data analysis and optimization, as well as collaboration with various teams and stakeholders
• In the food waste reduction industry, Too Good To Go's mission and values set it apart from other companies, offering a unique opportunity to make a positive impact on the planet and society
• Career progression in this role may involve taking on more strategic or specialized marketing functions, as well as opportunities to work on international projects

ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired path when comparing it to similar positions in the industry.

📝 Sample Projects

• Developing and executing a targeted social media campaign to increase user engagement and app downloads in the Austrian market
• Analyzing CRM data to identify trends and opportunities for improving customer retention and lifetime value
• Collaborating with the Key Accounts team to create and implement a B2B2C marketing strategy that drives partner engagement and growth

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that a B2C Marketing Specialist may undertake in this role.

❓ Key Questions to Ask During Interview

• How does Too Good To Go measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
• Can you describe the team structure and dynamics within the Local Marketing Team, and how does this role fit into the broader organization?
• How does Too Good To Go support the professional development and growth of its employees, particularly in the marketing department?
• What are the most significant challenges facing the company in the next 1-2 years, and how can this role contribute to addressing them?
• How does Too Good To Go foster a culture of innovation and continuous improvement, and what opportunities are there for me to contribute to this aspect of the company?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to understanding the company's mission, values, and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on data-driven campaigns and customer-centric thinking
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
• Research Too Good To Go's mission, values, and company culture to demonstrate your enthusiasm and alignment with the organization
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.