📌 Core Information
🔹 Job Title: B2C Marketing Specialist, Travel, Australia
🔹 Company: Allianz Insurance
🔹 Location: Brisbane, Queensland, Australia
🔹 Job Type: Full-Time, Temporary
🔹 Category: Marketing
🔹 Date Posted: May 27, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and delivering digital marketing plans for customer acquisition and retention
- Collaborating with internal teams and external agencies
- Monitoring and analyzing program performance
- Remaining current on digital marketing trends and best practices
- Conducting periodic deep dives and presenting findings to stakeholders
ASSUMPTION: This role requires a strong balance of creative and analytical skills, as well as excellent project management and communication abilities.
📋 Key Responsibilities
✅ Develop and deliver digital marketing plans to achieve overall B2C revenue goals and program objectives
✅ Collaborate with internal teams (Product, Legal/Compliance, Sales, UX) to ensure messaging accuracy and brand alignment
✅ Partner with media agencies for media planning, buying, and campaign optimization
✅ Monitor, track, and report program performance metrics to key stakeholders
✅ Analyze performance data and make recommendations for improved performance
✅ Develop and test new creative assets and executions to achieve program efficiency and optimization goals
✅ Be the digital media subject matter expert and remain current on the latest trends and best practices
✅ Research and evaluate new media opportunities
✅ Monitor competitor activity to ensure Allianz Partners is well-positioned in the market
✅ Manage 3rd party agency relationships to ensure programs run efficiently and according to plan
✅ Conduct periodic deep dives and present findings to key stakeholders
✅ Ensure all marketing content is compliant with industry regulations and internal governance processes
✅ May perform other duties, such as special projects or competitive analysis, as assigned
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing or Advertising, or related field
Experience: Five (5) years of digital marketing experience with primary focus on acquisition and retention programs
Required Skills:
- Excellent organizational, project management, and communication skills
- Creative, yet metrics and analytics-driven approach
- Excellent interpersonal skills and ability to work effectively with people at all levels
- Ability to prioritize work in order to meet deadlines
- Team player with strong cross-functional skills
- Self-motivated and result-oriented
- Strong communication skills, both verbal and written
- Fluent English
Preferred Skills:
- Experience in insurance or financial services
- Intermediate level proficiency with Microsoft Excel, Word, PowerPoint, and Outlook
ASSUMPTION: Candidates with experience in the insurance or financial services industry may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: AUD 90,000 - 120,000 per annum (pro-rated for 12-month contract)
Benefits:
- Personal Development
- Health and Well-being
- Work-Life Balance
Working Hours: 37.5 hours per week, Monday to Friday
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels in Australia.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 10,001+ employees (Global)
Founded: 1890 (Germany)
Company Description:
- Allianz Group is a global leader in insurance and asset management
- Recognized as an industry leader in the Dow Jones Sustainability Index
- Empowers employees with personal and professional development opportunities
- Offers flexible work arrangements and health and well-being programs
Company Specialties:
- Insurance
- Asset Management
- Financial Services
Company Website: allianz.com
ASSUMPTION: Allianz offers a dynamic and global work environment with opportunities for international mobility and career progression.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: Reports directly to the Head of Business to Consumer (B2C) Australia
Work Arrangement: On-site, full-time, temporary contract for 12 months
Growth Opportunities:
- Potential for career progression within the B2C Marketing team
- Possibility of international assignments within the Allianz Group
- Chance to develop skills in a dynamic and global work environment
ASSUMPTION: This role offers opportunities for professional growth and development within a large, global organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Allianz Partners Australia, Level 17, 480 Queen Street, Brisbane, Queensland, 4000, Australia
Geographic Context:
- Brisbane is the capital of Queensland and the third most populous city in Australia
- Known for its subtropical climate, vibrant cultural scene, and natural attractions
- Offers a high standard of living with affordable housing compared to other major Australian cities
Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM, with a 30-minute lunch break
ASSUMPTION: Brisbane offers a pleasant work-life balance with a combination of urban amenities and outdoor recreation opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Face-to-face or video interview with the hiring manager
- Final interview with the Head of B2C Marketing Australia
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Project management and organizational skills
- Communication and interpersonal skills
- Cultural fit and alignment with Allianz values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare examples of successful digital marketing campaigns you've managed
- Research Allianz Group and the B2C Marketing team to demonstrate your interest and understanding
ATS Keywords: Digital Marketing, Customer Acquisition, Customer Retention, Project Management, Marketing Planning, Media Optimization, Performance Analysis, Competitor Analysis, Regulatory Compliance
ASSUMPTION: The interview process will focus on assessing your technical skills, problem-solving abilities, and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, Word, PowerPoint, Outlook)
- Google Analytics
- Social media platforms (Facebook, Instagram, LinkedIn, etc.)
- Adobe Creative Suite (optional)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Proficiency in relevant digital marketing tools and platforms is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Responsibility
- Reliability
- Courage
- Expertise
- Partnership
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and open to change
- Customer-centric and committed to delivering exceptional experiences
Self-Assessment Questions:
- How do you align with Allianz's core values, particularly 'Courage' and 'Expertise'?
- Describe a time when you had to adapt to significant change or uncertainty in a project. How did you handle it?
- How do you ensure that your marketing content remains compliant with industry regulations and internal governance processes?
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with Allianz's values and work style.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with remote teams and external agencies
- Keeping up-to-date with the latest digital marketing trends and best practices
- Navigating a large, global organization with complex structures
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach.
📈 Similar Roles Comparison
- Compared to other digital marketing roles, this position offers a higher degree of autonomy and responsibility
- Allianz Group provides more extensive resources and opportunities for professional development compared to smaller organizations
- Career progression may be faster in a startup or mid-size company, but Allianz offers more stability and long-term growth potential
ASSUMPTION: Each role has its unique advantages, and the best fit depends on the individual's career goals, work preferences, and personal circumstances.
📝 Sample Projects
- Developing and executing a successful customer acquisition campaign using paid and organic search, display, and email channels
- Conducting a competitive analysis and market research to inform marketing strategy
- Managing a cross-functional team to deliver a major marketing project on time and within budget
ASSUMPTION: These projects demonstrate the candidate's ability to manage complex marketing initiatives and collaborate effectively with stakeholders.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader B2C Marketing team and the company's overall strategy?
- What opportunities are there for professional development and growth within the team and the organization?
- How does Allianz support work-life balance for its employees?
- What are the most significant challenges facing the B2C Marketing team currently, and how can this role help address them?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and the company, and helps you make an informed decision.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare examples of successful digital marketing campaigns you've managed
- Research Allianz Group and the B2C Marketing team to demonstrate your interest and understanding
- Follow up with the hiring manager one week after your final interview to express your enthusiasm for the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
