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B2C Marketing Specialist, Travel, Australia

Allianz Insurance
Full-time
On-site
Brisbane, Queensland, Australia
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: B2C Marketing Specialist, Travel, Australia

πŸ”Ή Company: Allianz Insurance

πŸ”Ή Location: Brisbane, Queensland, Australia

πŸ”Ή Job Type: Full-Time, Temporary

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 27, 2025

πŸ”Ή Experience Level: Mid-Senior level (5-10 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and delivering digital marketing plans for customer acquisition and retention
  • Collaborating with internal teams and external agencies
  • Monitoring and analyzing program performance
  • Remaining current on digital marketing trends and best practices
  • Conducting periodic deep dives and presenting findings to stakeholders

ASSUMPTION: This role requires a strong balance of creative and analytical skills, as well as excellent project management and communication abilities.

πŸ“‹ Key Responsibilities

βœ… Develop and deliver digital marketing plans to achieve overall B2C revenue goals and program objectives

βœ… Collaborate with internal teams (Product, Legal/Compliance, Sales, UX) to ensure messaging accuracy and brand alignment

βœ… Partner with media agencies for media planning, buying, and campaign optimization

βœ… Monitor, track, and report program performance metrics to key stakeholders

βœ… Analyze performance data and make recommendations for improved performance

βœ… Develop and test new creative assets and executions to achieve program efficiency and optimization goals

βœ… Be the digital media subject matter expert and remain current on the latest trends and best practices

βœ… Research and evaluate new media opportunities

βœ… Monitor competitor activity to ensure Allianz Partners is well-positioned in the market

βœ… Manage 3rd party agency relationships to ensure programs run efficiently and according to plan

βœ… Conduct periodic deep dives and present findings to key stakeholders

βœ… Ensure all marketing content is compliant with industry regulations and internal governance processes

βœ… May perform other duties, such as special projects or competitive analysis, as assigned

ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing or Advertising, or related field

Experience: Five (5) years of digital marketing experience with primary focus on acquisition and retention programs

Required Skills:

  • Excellent organizational, project management, and communication skills
  • Creative, yet metrics and analytics-driven approach
  • Excellent interpersonal skills and ability to work effectively with people at all levels
  • Ability to prioritize work in order to meet deadlines
  • Team player with strong cross-functional skills
  • Self-motivated and result-oriented
  • Strong communication skills, both verbal and written
  • Fluent English

Preferred Skills:

  • Experience in insurance or financial services
  • Intermediate level proficiency with Microsoft Excel, Word, PowerPoint, and Outlook

ASSUMPTION: Candidates with experience in the insurance or financial services industry may have an advantage in this role.

πŸ’° Compensation & Benefits

Salary Range: AUD 90,000 - 120,000 per annum (pro-rated for 12-month contract)

Benefits:

  • Personal Development
  • Health and Well-being
  • Work-Life Balance

Working Hours: 37.5 hours per week, Monday to Friday

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels in Australia.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Financial Services

Company Size: 10,001+ employees (Global)

Founded: 1890 (Germany)

Company Description:

  • Allianz Group is a global leader in insurance and asset management
  • Recognized as an industry leader in the Dow Jones Sustainability Index
  • Empowers employees with personal and professional development opportunities
  • Offers flexible work arrangements and health and well-being programs

Company Specialties:

  • Insurance
  • Asset Management
  • Financial Services

Company Website: allianz.com

ASSUMPTION: Allianz offers a dynamic and global work environment with opportunities for international mobility and career progression.

πŸ“Š Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: Reports directly to the Head of Business to Consumer (B2C) Australia

Work Arrangement: On-site, full-time, temporary contract for 12 months

Growth Opportunities:

  • Potential for career progression within the B2C Marketing team
  • Possibility of international assignments within the Allianz Group
  • Chance to develop skills in a dynamic and global work environment

ASSUMPTION: This role offers opportunities for professional growth and development within a large, global organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Allianz Partners Australia, Level 17, 480 Queen Street, Brisbane, Queensland, 4000, Australia

Geographic Context:

  • Brisbane is the capital of Queensland and the third most populous city in Australia
  • Known for its subtropical climate, vibrant cultural scene, and natural attractions
  • Offers a high standard of living with affordable housing compared to other major Australian cities

Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM, with a 30-minute lunch break

ASSUMPTION: Brisbane offers a pleasant work-life balance with a combination of urban amenities and outdoor recreation opportunities.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • Face-to-face or video interview with the hiring manager
  • Final interview with the Head of B2C Marketing Australia

Key Assessment Areas:

  • Digital marketing expertise and strategic thinking
  • Project management and organizational skills
  • Communication and interpersonal skills
  • Cultural fit and alignment with Allianz values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences
  • Prepare examples of successful digital marketing campaigns you've managed
  • Research Allianz Group and the B2C Marketing team to demonstrate your interest and understanding

ATS Keywords: Digital Marketing, Customer Acquisition, Customer Retention, Project Management, Marketing Planning, Media Optimization, Performance Analysis, Competitor Analysis, Regulatory Compliance

ASSUMPTION: The interview process will focus on assessing your technical skills, problem-solving abilities, and cultural fit.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Excel, Word, PowerPoint, Outlook)
  • Google Analytics
  • Social media platforms (Facebook, Instagram, LinkedIn, etc.)
  • Adobe Creative Suite (optional)
  • Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: Proficiency in relevant digital marketing tools and platforms is essential for this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Responsibility
  • Reliability
  • Courage
  • Expertise
  • Partnership

Work Style:

  • Collaborative and team-oriented
  • Results-driven and focused on continuous improvement
  • Adaptable and open to change
  • Customer-centric and committed to delivering exceptional experiences

Self-Assessment Questions:

  • How do you align with Allianz's core values, particularly 'Courage' and 'Expertise'?
  • Describe a time when you had to adapt to significant change or uncertainty in a project. How did you handle it?
  • How do you ensure that your marketing content remains compliant with industry regulations and internal governance processes?

ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with Allianz's values and work style.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines simultaneously
  • Working with remote teams and external agencies
  • Keeping up-to-date with the latest digital marketing trends and best practices
  • Navigating a large, global organization with complex structures

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach.

πŸ“ˆ Similar Roles Comparison

  • Compared to other digital marketing roles, this position offers a higher degree of autonomy and responsibility
  • Allianz Group provides more extensive resources and opportunities for professional development compared to smaller organizations
  • Career progression may be faster in a startup or mid-size company, but Allianz offers more stability and long-term growth potential

ASSUMPTION: Each role has its unique advantages, and the best fit depends on the individual's career goals, work preferences, and personal circumstances.

πŸ“ Sample Projects

  • Developing and executing a successful customer acquisition campaign using paid and organic search, display, and email channels
  • Conducting a competitive analysis and market research to inform marketing strategy
  • Managing a cross-functional team to deliver a major marketing project on time and within budget

ASSUMPTION: These projects demonstrate the candidate's ability to manage complex marketing initiatives and collaborate effectively with stakeholders.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does this role fit into the broader B2C Marketing team and the company's overall strategy?
  • What opportunities are there for professional development and growth within the team and the organization?
  • How does Allianz support work-life balance for its employees?
  • What are the most significant challenges facing the B2C Marketing team currently, and how can this role help address them?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and the company, and helps you make an informed decision.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant skills and experiences
  • Prepare examples of successful digital marketing campaigns you've managed
  • Research Allianz Group and the B2C Marketing team to demonstrate your interest and understanding
  • Follow up with the hiring manager one week after your final interview to express your enthusiasm for the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.