B2G Marketing Manager- Hybrid Remote

📌 Core Information

🔹 Job Title: B2G Marketing Manager - Hybrid Remote

🔹 Company: Government Business Results

🔹 Location: Reston, VA, USA (Hybrid Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing campaigns to build a pipeline for public sector business
• Collaborating with sales and marketing teams to align strategies and measure campaign effectiveness
• Working with global tech firms to help them grow their businesses in the public sector market (government, education, and healthcare)
• Creating and managing marketing campaigns tailored to meet specific sales and marketing objectives

ASSUMPTION: This role requires a strong understanding of the public sector market and experience in demand generation and field marketing. The ideal candidate will be proactive, self-motivated, and able to work cooperatively with cross-functional teams.

📋 Key Responsibilities

✅ Develop, implement, and manage marketing campaigns tailored to meet specific sales and marketing objectives

✅ Analyze and report progress against campaign goals and report on the ROI of activities

✅ Plan, manage and execute marketing events

✅ Serve as the marketing point-of-contact on cross-functional teams for various projects and initiatives

✅ Represent, communicate, and champion GBR brand and marketing guidelines

✅ Track and record work time in an accurate and timely manner

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree (or equivalent work experience) in a related field

Experience: 5-10 years of professional experience in marketing technology or B2B marketing

Required Skills:

• Experience in demand generation and field marketing
• Strong communication skills: writing, verbal, and listening
• Ability to present plans and information in a concise and usable form
• Proven ability to establish strong relationships, work cooperatively, and assist others as needed
• Demonstrated political savvy and good business sense

Preferred Skills:

• Public sector or regulated industries experience
• Experience with marketing automation tools
• Familiarity with CRM systems

ASSUMPTION: Candidates with experience in the public sector or regulated industries are strongly preferred. However, candidates with a passion and experience for effective audience targeting in other industries such as Healthcare or Education will also be considered.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in the public sector market)

Benefits:

• Work in a great, virtual team environment
• Work with a fun group of people who thrive on making great things happen for our clients
• Get your hands on cool technology and learn applications of technology in the Public Sector
• Paid Time Off
• Group Healthcare insurance with platinum and gold options
• 401(k) Plan with employer contribution
• Annual profit-sharing bonuses

Working Hours: Full-time (40 hours per week) with flexible hours and a hybrid remote work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with 5-10 years of experience in the public sector market. The actual salary may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 11-50 employees (Small, fast-paced environment)

Founded: 2010 (15 years in business)

Company Description:

• Government Business Results (GBR) is a small, fast-paced, go-to-market agency that works with global tech firms to help them grow their businesses in the public sector market (government, education, and healthcare)
• Headquartered in Virginia, GBR specializes in the development of strategy, marketing, and sales enablement for its clients
• GBR delivers smart, high performing industry strategy, B2G, B2E, B2H campaigns, content and enablement for companies of all sizes

Company Specialties:

• B2G Marketing
• B2G Sales
• Government Marketing
• Government Strategy
• Government Sales Enablement
• Education Marketing
• Healthcare Marketing
• Account Based Marketing
• Marketing Campaigns
• Industry strategy
• Public Sector Messaging and Positioning
• Digital Agency Management
• Digital Asset & Collateral Creation

Company Website: http://www.govbizresults.com

ASSUMPTION: GBR is a specialized agency with a focus on the public sector market. Candidates should have a strong understanding of the public sector and experience in B2B marketing to be successful in this role.

📊 Role Analysis

Career Level: Mid-level Marketing Manager

Reporting Structure: This role reports directly to the President of GBR

Work Arrangement: Hybrid Remote (2-3 days per week in the office)

Growth Opportunities:

• Potential to grow into a leadership role within the company as GBR continues to expand
• Opportunity to work with a diverse range of clients and industries within the public sector market
• Chance to gain experience in a fast-paced, entrepreneurial environment

ASSUMPTION: This role offers significant growth potential for the right candidate. GBR is a small, fast-growing company with a strong focus on employee development and advancement.

🌍 Location & Work Environment

Office Type: Hybrid Remote (Office located in Reston, VA)

Office Location(s): 1900 Campus Commons Dr, Suite 100, Reston, Virginia 20191, US

Geographic Context:

• Reston, VA is located in the Washington DC Metro area, offering a mix of urban and suburban living
• The area is known for its high quality of life, with excellent schools, cultural attractions, and outdoor recreation opportunities
• Reston is home to a diverse range of industries, including technology, government, and healthcare

Work Schedule: Full-time (40 hours per week) with flexible hours and a hybrid remote work arrangement

ASSUMPTION: Candidates should be comfortable working in a hybrid remote environment and be able to commute to the office in Reston, VA as needed.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Hiring Manager
• In-depth interview with the President of GBR
• Final interview with key stakeholders

Key Assessment Areas:

• Marketing strategy and campaign development
• Communication and presentation skills
• Problem-solving and analytical skills
• Cultural fit and team dynamics

Application Tips:

• Highlight relevant experience in demand generation and field marketing
• Demonstrate a strong understanding of the public sector market and relevant industry trends
• Showcase your ability to work cooperatively with cross-functional teams and manage multiple projects simultaneously
• Prepare questions to ask the interviewer about GBR's company culture and growth opportunities

ATS Keywords: Demand Generation, Field Marketing, Campaign Development, Audience Targeting, Content Development, Marketing Strategy, Event Management, ROI Analysis, Cross-Functional Collaboration, Communication Skills, Proactive Problem-Solving, Political Savvy, Relationship Building, Organizational Skills, Creativity, Team Player

ASSUMPTION: The interview process for this role is designed to assess the candidate's marketing skills, strategic thinking, and cultural fit with GBR. Candidates should be prepared to discuss their relevant experience and provide examples of their past accomplishments.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, Pardot)
• CRM systems (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)
• Microsoft Office Suite

ASSUMPTION: Candidates should have experience with marketing automation tools and CRM systems. Familiarity with project management tools is also preferred.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Expertise
• Collaboration
• Innovation
• Results-driven

Work Style:

• Proactive and self-motivated
• Strong communication and collaboration skills
• Ability to work independently and manage multiple projects simultaneously
• Fearless attitude balanced with a mature perspective

Self-Assessment Questions:

• Do you have experience working in a fast-paced, entrepreneurial environment?
• Are you comfortable working in a hybrid remote environment?
• Do you have a strong understanding of the public sector market and relevant industry trends?
• Are you able to establish strong relationships, work cooperatively, and assist others as needed?

ASSUMPTION: GBR values candidates who are proactive, self-motivated, and able to work cooperatively with cross-functional teams. Candidates should be comfortable working in a fast-paced, hybrid remote environment and have a strong understanding of the public sector market.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working in a fast-paced, entrepreneurial environment
• Adapting to a hybrid remote work arrangement
• Developing and executing marketing campaigns for a diverse range of clients and industries within the public sector market

ASSUMPTION: Candidates should be comfortable working in a fast-paced, hybrid remote environment and be able to manage multiple projects simultaneously. Experience in the public sector market is preferred but not required.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Demand Generation Manager role in other industries, but with a focus on the public sector market
• GBR is a small, specialized agency with a focus on the public sector market, offering a unique opportunity for candidates with relevant experience
• Candidates should have experience in demand generation and field marketing, with a strong understanding of the public sector market and relevant industry trends

ASSUMPTION: This role is similar to a Marketing Manager or Demand Generation Manager role in other industries, but with a focus on the public sector market. GBR is a small, specialized agency with a unique opportunity for candidates with relevant experience.

📝 Sample Projects

• Developing and executing a marketing campaign to generate leads for a global tech firm in the public sector market
• Creating and managing a marketing event to showcase a client's products and services to government, education, and healthcare professionals
• Analyzing and reporting on the ROI of marketing activities to optimize campaign performance and maximize results

ASSUMPTION: Candidates should have experience developing and executing marketing campaigns, managing marketing events, and analyzing and reporting on marketing performance.

❓ Key Questions to Ask During Interview

• Can you describe the company culture and work environment at GBR?
• What are the key priorities for this role in the first 90 days?
• How does GBR support the growth and development of its employees?
• What are the biggest challenges facing the company in the next year, and how can this role help address them?
• How does GBR measure the success of its marketing campaigns, and what metrics are most important?

ASSUMPTION: Candidates should ask thoughtful questions to demonstrate their interest in the role and understanding of GBR's business and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume and cover letter to highlight your relevant experience in demand generation and field marketing
• Prepare for the interview by researching GBR's company culture and industry trends
• Follow up with the Hiring Manager after the interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.