Banamex Digital Content Sr Analyst - C12

📌 Core Information

🔹 Job Title: Banamex Digital Content Sr Analyst - C12

🔹 Company: Citi

🔹 Location: Mexico City, Ciudad de México, Mexico

🔹 Job Type: On-site, Full Time

🔹 Category: Marketing

🔹 Date Posted: May 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and optimizing content strategies to meet business objectives and KPIs
• Collaborating with internal partners and agencies to create, distribute, and amplify content
• Managing content calendars and ensuring compliance with business, legal, and compliance reviews
• Analyzing content performance and providing data-driven recommendations to leadership
• Building targeted audience profiles and managing retargeting strategies

ASSUMPTION: This role requires a high level of analytical and communication skills, as well as the ability to work collaboratively with various internal and external stakeholders.

📋 Key Responsibilities

✅ Work with internal content partners to ensure content aligns with business objectives and meets key performance indicators (KPIs)

✅ Create and oversee the content calendar for specific topics and edit content

✅ Collaborate with leadership to identify relevant paid/owned/earned content amplification opportunities and manage content distribution

✅ Ensure compliance with business, legal, and compliance review of content and imagery

✅ Provide recommendations with agency partners to ensure content is engaging, accurate, and optimized for search

✅ Review and continuously monitor analytics to optimize content and meet traffic/engagement goals and program KPIs

✅ Support specific partnership pilot programs and work with internal stakeholders to optimize content and distribution

✅ Build a media plan with agency partners to strategically distribute content to target audiences

✅ Manage consumer strategy and pilots, as assigned, working to partner and share learnings with global teams

✅ Identify paid channels including social media and syndication partners that effectively align with content topics

✅ Understand and support quarterly paid media budget and manage marketing programs to determine best marketing channels for content

✅ Build targeted audience profiles and segments, as assigned, that strategically align with Citi produced content

✅ Manage retargeting strategy to reach existing Citi customers

✅ Demonstrate return on investment of content and provide leadership with data that supports need for ongoing content investment

✅ Partner with vendors to produce content that aligns with Citi goals and deliver content to targeted audience

✅ Work cross-functionally to develop partnership agreements in accordance with requirements of internal stakeholders

✅ Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citi, its clients, and assets

ASSUMPTION: This role requires a strong understanding of content marketing strategies, data analysis, and risk assessment.

🎯 Required Qualifications

Education: Bachelor's/University degree or equivalent experience

Experience: 5-8 years of experience in content marketing, content editing, or related field

Required Skills:

• Proven experience in content marketing or related fields
• Excellent analytical and communication skills
• Strong leadership and project management skills
• Ability to work collaboratively with various stakeholders
• Familiarity with content optimization and distribution strategies
• Knowledge of risk assessment and compliance processes

Preferred Skills:

• Experience working with global teams
• Fluency in Spanish
• Knowledge of the financial services industry

ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and familiarity with content management systems are likely required for this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role in Mexico City is approximately MXN 150,000 - 250,000 per year (based on industry standards for similar roles and experience levels).

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Employee stock purchase plan
• Tuition assistance and professional development opportunities
• Generous time-off policies, including vacation, sick leave, and holidays

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for specific projects or deadlines.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Citi operates in the financial services industry, offering a wide range of products and services to consumers, corporations, governments, and institutions worldwide.

Company Size: Citi is a large, global organization with over 200,000 employees and operations in more than 160 countries and jurisdictions.

Founded: Citi was founded in 1812 and has a long history of innovation and growth in the financial services sector.

Company Description:

• Citi is a global financial services company with a mission to serve as a trusted partner to its clients by responsibly providing financial services that enable growth and economic progress.
• The company offers a wide range of products and services, including consumer banking, credit cards, wealth management, investment banking, and commercial banking.
• Citi is committed to sustainability and responsible business practices, aiming to create a positive impact on the communities it serves.

Company Specialties:

• Banking
• Commercial Banking
• Investment Banking
• Wealth Management
• Credit Cards
• Capital Markets
• Equity and Fixed Income Research
• Consumer Lending
• Cash Management
• Transaction Services

Company Website: http://www.citigroup.com

ASSUMPTION: Citi's size and global presence provide opportunities for career growth and development, as well as exposure to diverse industries and markets.

📊 Role Analysis

Career Level: This role is at the senior analyst level, requiring a high degree of expertise and experience in content marketing and related fields.

Reporting Structure: The Digital Content Sr Analyst will report directly to the Head of Digital Content or a similar role within the organization.

Work Arrangement: This role is on-site, with the expectation of working from the Citi office in Mexico City. However, there may be opportunities for flexible work arrangements, such as working from home or other locations, depending on business needs and individual circumstances.

Growth Opportunities:

• Progression to a management or leadership role within the content marketing team
• Expansion into other areas of digital marketing or related fields
• Opportunities to work on global projects and collaborate with teams across different regions

ASSUMPTION: Given Citi's global presence and diverse range of products and services, there are numerous opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: Citi's Mexico City office is a modern, professional environment with collaborative workspaces and state-of-the-art technology.

Office Location(s): The role is based at the Citi office in Mexico City, located at Revolucion No. 1004 Col. San Jose Insurgentes Ciudad de Mexico.

Geographic Context:

• Mexico City is the capital and largest city of Mexico, with a population of over 21 million people.
• The city is known for its rich history, vibrant culture, and diverse neighborhoods.
• Mexico City has a subtropical highland climate, with mild winters and warm summers.

Work Schedule: The work schedule for this role is typically Monday to Friday, with standard business hours. However, there may be occasions where work is required outside of these hours to meet project deadlines or address urgent issues.

ASSUMPTION: Working in Mexico City offers a unique blend of cultural experiences and professional opportunities, with a dynamic and diverse workforce.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with a member of the HR team
• In-depth behavioral and technical interviews with hiring managers and team members
• Final interview with the Head of Digital Content or a similar role

Key Assessment Areas:

• Content strategy and planning
• Data analysis and interpretation
• Risk assessment and compliance
• Collaboration and communication skills
• Problem-solving and critical thinking

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss specific examples of your content marketing experience and achievements
• Demonstrate your understanding of Citi's business and the role of content marketing in driving its success
• Showcase your ability to work collaboratively with various stakeholders and adapt to different work environments

ATS Keywords: Content Marketing, Content Strategy, Content Optimization, Data Analysis, Risk Assessment, Collaboration, Communication, Problem-Solving

ASSUMPTION: Citi's recruitment process is designed to assess candidates' skills and cultural fit, with a focus on finding the best match for the role and the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Content management systems (e.g., Adobe Experience Manager, Sitecore, or similar)
• Data analysis tools (e.g., Google Analytics, Tableau, or similar)
• Project management tools (e.g., Asana, Trello, or similar)

ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Client-centricity
• Responsibility
• Integrity
• Collaboration
• Inclusion
• Agility

Work Style:

• Results-driven
• Collaborative
• Adaptable
• Data-informed
• Customer-focused

Self-Assessment Questions:

• How do you ensure that your content marketing strategies align with Citi's business objectives and values?
• Can you provide an example of a time when you had to adapt your content strategy to meet changing business needs or market conditions?
• How do you approach collaboration and communication with internal and external stakeholders to ensure successful content marketing campaigns?

ASSUMPTION: Citi values diversity, inclusion, and collaboration, seeking candidates who can thrive in a dynamic, global work environment.

⚠️ Potential Challenges

• Managing multiple content projects and deadlines simultaneously
• Working with diverse stakeholders, including internal partners, agencies, and vendors
• Adapting to changing business needs and market conditions
• Ensuring compliance with business, legal, and compliance review of content and imagery
• Balancing the need for data-driven decision-making with the need for timely content delivery

ASSUMPTION: These challenges require strong project management, communication, and adaptability skills, as well as a solid understanding of content marketing strategies and data analysis.

📈 Similar Roles Comparison

• Compared to other content marketing roles, this position places a greater emphasis on data analysis and risk assessment, reflecting Citi's focus on responsible business practices and regulatory compliance.
• In the financial services industry, content marketing plays a critical role in building brand awareness, driving customer engagement, and supporting business growth.
• Career progression in content marketing roles can lead to management or leadership positions within the content marketing team, as well as opportunities to expand into other areas of digital marketing or related fields.

ASSUMPTION: Understanding the unique aspects of this role and the industry in which it operates is essential for successful application and onboarding.

📝 Sample Projects

• Developing and executing a content marketing strategy for a new Citi product launch, including content creation, distribution, and optimization
• Conducting a comprehensive analysis of Citi's content performance across multiple channels and platforms, and providing data-driven recommendations for improvement
• Managing a cross-functional team to produce and distribute a series of targeted content campaigns for Citi's wealth management division, aimed at attracting and retaining high-net-worth clients

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for success in this role, as well as the opportunity to work on high-impact, strategic initiatives.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the content marketing team, and how this role fits into the broader organization?
• How does Citi support the professional development and growth of its content marketing team members?
• Can you provide an example of a recent content marketing campaign that was particularly successful, and what factors contributed to its success?
• How does Citi approach collaboration and knowledge-sharing between its global content marketing teams?
• What are the most significant challenges facing the content marketing team in the coming year, and how can this role contribute to addressing them?

ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and your understanding of the organization and its priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, using the ATS keywords provided
• Prepare for your interviews by researching Citi's business, industry trends, and the specific requirements of this role
• Follow up with the hiring manager or HR representative within one week of your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.