Bank Marketing Director

📌 Core Information

🔹 Job Title: Bank Marketing Director

🔹 Company: Availa Bank

🔹 Location: Council Bluffs, Iowa

🔹 Job Type: On-site

🔹 Category: Banking

🔹 Date Posted: May 23, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: No (This is not a remote position)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategic marketing initiatives to promote the bank’s brand and attract new customers
• Overseeing marketing campaigns, digital marketing efforts, community outreach, and brand management
• Collaborating with internal departments to promote products, services, and community initiatives
• Maintaining and enhancing the bank’s brand image within the communities we serve
• Building relationships and remaining visible in the communities we serve through sponsorships, events, and partnerships
• Developing and implementing financial literacy programs and workshops tailored to different age groups and income levels
• Overseeing digital channels including websites, social media, and online advertising
• Analyzing market trends, customer needs, and competitors to inform marketing strategies
• Effectively managing the marketing budget, tracking campaign performance, and optimizing ROI

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of both traditional and digital marketing channels to drive the bank’s growth and community engagement.

📋 Key Responsibilities

✅ Develop and implement comprehensive marketing strategies aligned with the bank’s goals

✅ Conduct annual “in market” meetings to strategically plan and map marketing strategies to achieve market specific goals in conjunction with the market and retail leaders

✅ Collaborate with internal departments to promote products, services, and community initiatives

✅ Maintain and enhance the bank’s brand image within the communities we serve; ensure brand consistency across all customer touchpoints

✅ Build relationships and remain visible in the communities we serve through sponsorships, events, and partnerships to increase visibility and trust

✅ Develop and implement financial literacy programs and workshops tailored to different age groups and income levels. Partner with local organizations, schools, and community centers for delivery of financial literacy programs to reach diverse audiences

✅ Oversee digital channels including websites, social media, and online advertising. Develop campaigns to attract and retain customers

✅ Analyze market trends, customer needs, and competitors to inform marketing strategies

✅ Develop initiatives to improve customer engagement, satisfaction, and loyalty

✅ Effectively manage the marketing budget, track campaign performance, and optimize ROI

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration to achieve marketing objectives and drive business growth.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing or a related field preferred; or the equivalent combination of education and experience

Experience: Minimum 5 years of progressive experience in a marketing role, preferably in financial services or community banking

Required Skills:

• Exceptional organizational and time management skills; ability to function well in a fast-paced environment
• Strong problem-solving and business analytic skills; must be a self-starter with the ability to prioritize effectively and meet multiple deadlines
• Exceptional oral and written communication skills with the ability to apply commonly understood knowledge to carry out instructions and instruct others, understand procedures, and write reports and correspondence
• Exceptional interpersonal skills to represent the bank in a professional manner when dealing with clients and potential clients
• Ability to interact with internal teams and clients with diplomacy and confidentiality
• Resourceful, innovative, and well-organized
• Create a collaborative and motivating environment to facilitate the rapid pace of change in the banking industry
• Strong leadership and team management skills
• Ability to analyze data and develop strategic insights
• Strong knowledge of digital marketing, including SEO/SEM, email marketing, social media, and web analytics

Preferred Skills:

• Experience in the banking industry or a related field
• Bilingual or multilingual skills (Spanish, English)

ASSUMPTION: Candidates should possess a strong blend of marketing expertise, leadership skills, and a deep understanding of the banking industry to excel in this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Estimated based on industry standards for a Marketing Director in the banking industry with 5-10 years of experience in Iowa)

Benefits:

• Medical, Dental & Vision Plans
• Option for Health Savings Account (HSA)
• Life Insurance (Company paid for employee)
• 401K and Employee Stock Ownership Plan (ESOP)
• Company Paid Short & Long Term Disability Insurance
• Flexible Spending Account (FSA) & Dependent Care
• Eligibility for Tuition Assistance and Discounts
• Employee Assistance Program (EAP)

Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for meetings and events as needed

ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Director in the banking industry with 5-10 years of experience in Iowa. Actual compensation may vary based on factors such as experience, skills, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Banking

Company Size: 51-200 employees (Availa Bank is a mid-sized community bank with a focus on personalized service and community engagement)

Founded: 1870 (Availa Bank has a rich history and deep roots in the communities it serves)

Company Description:

• Availa Bank is a full-service community bank offering a wide range of personal and business banking services
• The bank is committed to providing exceptional customer service and building strong relationships with its customers and the communities it serves
• Availa Bank is a member of the FDIC and is committed to maintaining the safety and soundness of its operations

Company Specialties:

• Personal Banking
• Business Banking
• Mortgages
• Financial Planning
• Community Engagement

Company Website: https://www.availa.bank/

ASSUMPTION: Availa Bank is a well-established community bank with a strong focus on customer service and community engagement. The bank’s size allows for a more personal and collaborative work environment, while its history and reputation provide a stable foundation for growth and success.

📊 Role Analysis

Career Level: Mid-level to senior (This role offers the opportunity to lead marketing efforts, manage a team, and drive strategic initiatives)

Reporting Structure: This role reports directly to the Executive Vice President and Chief Retail Officer. The Marketing Director is responsible for supervising marketing staff and may have indirect reports within the marketing department

Work Arrangement: On-site, with flexibility for remote work as needed for meetings and events

Growth Opportunities:

• Potential to advance to a senior leadership role within the marketing department or the organization
• Opportunity to gain experience in the banking industry and develop expertise in marketing for financial services
• Chance to build and lead a high-performing marketing team

ASSUMPTION: This role offers a unique opportunity to drive marketing efforts for a well-established community bank, with potential for growth and advancement within the organization.

🌍 Location & Work Environment

Office Type: Traditional office setting with a collaborative and professional atmosphere

Office Location(s): 117 Pearl St, Council Bluffs, IA 51503, US

Geographic Context:

• Council Bluffs is located in southwest Iowa and is part of the Omaha-Council Bluffs metropolitan area
• The city offers a mix of urban and suburban living, with a variety of neighborhoods, parks, and recreational opportunities
• Council Bluffs is home to a diverse range of industries, including finance, healthcare, and manufacturing

Work Schedule: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for meetings and events as needed

ASSUMPTION: The office environment at Availa Bank is professional and collaborative, with a strong focus on customer service and community engagement. The location in Council Bluffs offers a mix of urban and suburban living, with a variety of cultural and recreational opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-person or virtual interview with the hiring manager and/or other department heads
• Background check and reference checks
• Job offer and onboarding

Key Assessment Areas:

• Marketing expertise and strategic thinking
• Leadership and team management skills
• Communication and interpersonal skills
• Understanding of the banking industry and relevant regulations
• Cultural fit and alignment with Availa Bank’s values

Application Tips:

• Highlight relevant marketing experience and achievements in your resume and cover letter
• Demonstrate your understanding of the banking industry and Availa Bank’s unique value proposition
• Prepare examples of marketing campaigns or initiatives you have led, and be ready to discuss their outcomes and impact
• Research Availa Bank’s mission, values, and culture to ensure a strong fit and alignment

ATS Keywords: Marketing Director, Marketing Strategy, Brand Management, Digital Marketing, Community Outreach, Customer Engagement, Market Analysis, Budget Management, Leadership, Interpersonal Skills, Communication Skills, Problem-Solving, Organizational Skills, Time Management, Financial Literacy, SEO/SEM, Social Media

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on marketing expertise, leadership skills, and cultural fit. Applicants should be prepared to demonstrate their relevant experience and achievements, as well as their understanding of the banking industry and Availa Bank’s unique value proposition.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Customer Relationship Management (CRM) software (e.g., Salesforce, Zoho CRM)
• Social media management tools (e.g., Hootsuite, Buffer)
• Search engine optimization (SEO) and analytics tools (e.g., Google Analytics, SEMrush)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Graphic design tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on Availa Bank’s existing marketing technology stack and the Marketing Director’s preferred tools and platforms.

👔 Cultural Fit Considerations

Company Values:

• Customer Focus
• Integrity
• Community Involvement
• Excellence
• Teamwork

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on achieving marketing objectives
• Adaptable and responsive to change in the banking industry
• Strong communication and interpersonal skills

Self-Assessment Questions:

• Do you have a proven track record of success in developing and executing strategic marketing initiatives in the banking industry?
• Are you comfortable working in a collaborative and team-oriented environment, with a strong focus on customer service and community engagement?
• Do you possess strong leadership and team management skills, with the ability to inspire and motivate your team to achieve marketing objectives?
• Are you adaptable and responsive to change, with a strong understanding of the banking industry and relevant regulations?

ASSUMPTION: Availa Bank values a customer-focused, collaborative, and community-oriented work environment. Successful candidates will possess strong marketing expertise, leadership skills, and a strong cultural fit with the bank’s values and work style.

⚠️ Potential Challenges

• Managing a marketing budget and optimizing ROI for marketing campaigns
• Balancing strategic planning and hands-on execution in a fast-paced environment
• Building and maintaining strong relationships with internal departments and external partners
• Keeping up with industry trends and best practices in digital marketing and financial literacy
• Navigating the unique regulatory environment of the banking industry

ASSUMPTION: This role presents a unique set of challenges and opportunities, requiring a strategic mindset, strong leadership skills, and a deep understanding of both traditional and digital marketing channels in the banking industry.

📈 Similar Roles Comparison

• Marketing Manager (Financial Services) - Responsible for developing and executing marketing strategies for a specific product or service line within a financial services organization
• Marketing Specialist (Banking) - Focuses on tactical execution of marketing campaigns and initiatives, often as part of a larger marketing team
• Marketing Director (Retail) - Oversees marketing efforts for a retail organization, with a focus on driving customer acquisition, retention, and brand awareness

ASSUMPTION: This role is similar to other marketing director positions in the banking industry, but with a unique focus on community engagement, financial literacy, and driving business growth through strategic marketing initiatives.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy to launch a new banking product or service
• Creating and implementing a digital marketing campaign to attract and retain customers, with a focus on SEO, social media, and email marketing
• Planning and executing a community event or financial literacy workshop, in collaboration with local organizations and partners

ASSUMPTION: These sample projects illustrate the strategic, hands-on, and collaborative nature of the Marketing Director role at Availa Bank.

❓ Key Questions to Ask During Interview

• What are the key marketing priorities for the bank in the next 12-24 months, and how does this role contribute to achieving those objectives?
• How does Availa Bank support the professional development and growth of its marketing team members?
• What is the bank’s approach to digital marketing, and how does this role drive digital marketing efforts to attract and retain customers?
• How does Availa Bank engage with and support the communities it serves, and what role does this position play in community engagement and financial literacy initiatives?
• What is the bank’s culture like, and how does the Marketing Director role contribute to maintaining and enhancing Availa Bank’s unique culture and values?

ASSUMPTION: These interview questions are designed to help applicants understand the strategic priorities, work environment, and cultural fit of the Marketing Director role at Availa Bank.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements, as well as your understanding of the banking industry and Availa Bank’s unique value proposition
• Prepare examples of marketing campaigns or initiatives you have led, and be ready to discuss their outcomes and impact during your interview
• Research Availa Bank’s mission, values, and culture to ensure a strong fit and alignment, and be prepared to discuss your cultural fit during your interview
• Follow up with the hiring manager or HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.