Bank Marketing Director
Availa Bank
Full-time
On-site
Carroll, Iowa, United States
🌐 Digital Marketing
📌 Core Information
- Job Title: Bank Marketing Director
- Company: Availa Bank
- Location: Carroll, Iowa, United States
- Job Type: On-site
- Category: Banking
- Date Posted: May 23, 2025
- Experience Level: 5-10 years
- Remote Status: On-site (This is not a remote position.)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic marketing initiatives to promote the bank's brand and attract new customers.
- Overseeing marketing campaigns, digital marketing efforts, community outreach, and brand management.
- Collaborating with internal departments to promote products, services, and community initiatives.
- Building relationships and increasing the bank's visibility in the communities it serves.
- Managing the marketing budget and tracking campaign performance.
ASSUMPTION: This role requires a balance of strategic thinking, creativity, and analytical skills. The ideal candidate will have a strong background in marketing, preferably in financial services or community banking, and be able to work effectively in a fast-paced environment.
📋 Key Responsibilities
✅ Develop and implement comprehensive marketing strategies aligned with the bank’s goals.
✅ Conduct annual “in market” meetings to strategically plan and map marketing strategies to achieve market-specific goals in conjunction with the market and retail leaders.
✅ Collaborate with internal departments to promote products, services, and community initiatives.
✅ Maintain and enhance the bank’s brand image within the communities it serves; ensure brand consistency across all customer touchpoints.
✅ Build relationships and remain visible in the communities it serves through sponsorships, events, and partnerships to increase visibility and trust.
✅ Develop and implement financial literacy programs and workshops tailored to different age groups and income levels. Partner with local organizations, schools, and community centers for delivery of financial literacy programs to reach diverse audiences.
✅ Oversee digital channels including websites, social media, and online advertising. Develop campaigns to attract and retain customers.
✅ Analyze market trends, customer needs, and competitors to inform marketing strategies.
✅ Develop initiatives to improve customer engagement, satisfaction, and loyalty.
✅ Effectively manage the marketing budget, track campaign performance, and optimize ROI.
ASSUMPTION: The role requires a high level of autonomy and the ability to work independently. The ideal candidate will be proactive, results-driven, and able to manage multiple projects simultaneously.
🎯 Required Qualifications
- Education: Bachelor’s degree in Marketing or Business-related field preferred; or the equivalent combination of education and experience.
- Experience: Minimum 5 years of progressive experience in a marketing role, preferably in financial services or community banking.
- Required Skills:
- Exceptional organizational and time management skills.
- Strong problem-solving and business analytic skills.
- Exceptional oral and written communication skills.
- Exceptional interpersonal skills.
- Ability to analyze data and develop strategic insights.
- Strong knowledge of digital marketing, including SEO/SEM, email marketing, social media, and web analytics.
- Preferred Skills:
- Experience in the banking industry.
- Familiarity with financial literacy programs.
ASSUMPTION: Given the specific industry and role, candidates with relevant experience in banking or financial services are likely to have a competitive edge.
💰 Compensation & Benefits
- Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing Director role in the banking sector with 5-10 years of experience in Iowa.)
- Benefits:
- Medical, Dental & Vision Plans
- Option for Health Savings Account (HSA)
- Life Insurance (Company paid for employee)
- 401K and Employee Stock Ownership Plan (ESOP)
- Company Paid Short & Long Term Disability Insurance
- Flexible Spending Account (FSA) & Dependent Care
- Eligibility for Tuition Assistance and Discounts
- Employee Assistance Program (EAP)
- Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for meetings and events as needed.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
- Industry: Banking
- Company Size: 51-200 employees
- Founded: 1870
- Company Description:
- Availa Bank is a community-focused financial institution offering a range of banking services.
- They prioritize being available to their customers, offering electronic banking and personal assistance.
- Availa Bank is committed to community engagement and financial literacy.
- Company Specialties: Community banking, financial services, electronic banking, financial literacy programs.
📊 Role Analysis
- Career Level: Mid-level to senior management
- Reporting Structure: This role reports directly to the Executive Vice President/Chief Marketing Officer.
- Work Arrangement: On-site, with occasional travel to local branches and community events.
- Growth Opportunities:
- Potential to advance to a senior marketing leadership role within the organization.
- Opportunities to expand skills in digital marketing, brand management, and community engagement.
🌍 Location & Work Environment
- Office Type: Traditional office environment with a focus on collaboration and teamwork.
- Office Location(s): Carroll, Iowa, with regular travel to other Availa Bank branches in Iowa.
- Geographic Context:
- Carroll, Iowa, is a small city with a population of approximately 10,000 people.
- The cost of living in Carroll is relatively low compared to larger cities in the United States.
- Carroll offers a mix of urban and rural living, with easy access to outdoor recreation and cultural attractions.
- Work Schedule: Full-time, typically Monday-Friday, with flexibility for meetings, events, and community engagement activities.
ASSUMPTION: The ideal candidate for this role will be comfortable working in a small to mid-sized city and enjoy the benefits of a close-knit community.
💼 Interview & Application Insights
- Typical Process: Phone or video screen, followed by in-person interviews with the hiring manager and other key stakeholders. A presentation or case study may be required.
- Key Assessment Areas: Marketing strategy, digital marketing expertise, community engagement, communication skills, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, particularly in the banking or financial services industry.
- Include specific examples of successful marketing campaigns, community engagement initiatives, and digital marketing projects.
- Prepare for behavioral interview questions that focus on problem-solving, leadership, and adaptability.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Customer relationship management (CRM) software (e.g., Salesforce, Zoho CRM)
- Social media management tools (e.g., Hootsuite, Buffer)
- Analytics tools (e.g., Google Analytics, Tableau)
- Microsoft Office Suite (Word, Excel, PowerPoint)
👔 Cultural Fit Considerations
- Company Values: Community focus, customer-centric, innovative, collaborative, and committed to employee growth.
- Work Style: Team-oriented, adaptable, results-driven, and proactive.
- Self-Assessment Questions:
- How do you demonstrate Availa Bank's commitment to community engagement in your previous roles?
- Can you provide an example of a successful marketing campaign that required collaboration with multiple departments?
- How do you stay up-to-date with digital marketing trends and tools?
⚠️ Potential Challenges
- Balancing multiple projects and deadlines in a fast-paced environment.
- Adapting to changes in the banking industry and regulatory landscape.
- Maintaining brand consistency across multiple channels and touchpoints.
- Building and maintaining effective relationships with community partners and stakeholders.
📈 Similar Roles Comparison
- Marketing Manager (Banking): This role is similar but may have a narrower focus on a specific product, service, or market segment. It may also have less responsibility for budget management and team supervision.
- Community Engagement Manager (Banking): This role focuses primarily on community outreach and partnership development, with less emphasis on marketing strategy and campaign execution.
- Marketing Director (Other Industries): While the core responsibilities may be similar, the industry-specific context and target audience will differ. For example, a Marketing Director in retail would have a different focus than one in banking.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to attract new customers in a specific market segment.
- Creating and implementing a financial literacy program for local schools or community centers.
- Managing a rebranding initiative to update the bank's visual identity and ensure consistent branding across all touchpoints.
- Analyzing market trends and customer data to inform marketing strategies and improve customer engagement.
❓ Key Questions to Ask During Interview
- How does Availa Bank support the professional development and growth of its marketing team members?
- Can you describe the team structure and how this role fits within the broader marketing organization?
- How does Availa Bank measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important?
- What opportunities are there for collaboration with other departments, such as retail banking or lending?
- How does Availa Bank approach community engagement, and what are some upcoming initiatives or events?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://recruiting.paylocity.com/Recruiting/Jobs/Details/3295067).
- Tailor your resume and cover letter to highlight your marketing experience, particularly in the banking or financial services industry.
- Prepare for behavioral interview questions that focus on problem-solving, leadership, and adaptability.
- Research Availa Bank's community engagement initiatives and be prepared to discuss how you can contribute to their success.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
- Job Title: Bank Marketing Director
- Company: Availa Bank
- Location: Carroll, Iowa, United States
- Job Type: On-site
- Category: Banking
- Date Posted: May 23, 2025
- Experience Level: 5-10 years
- Remote Status: On-site (This is not a remote position.)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic marketing initiatives to promote the bank's brand and attract new customers.
- Overseeing marketing campaigns, digital marketing efforts, community outreach, and brand management.
- Collaborating with internal departments to promote products, services, and community initiatives.
- Building relationships and increasing the bank's visibility in the communities it serves.
- Managing the marketing budget and tracking campaign performance.
ASSUMPTION: This role requires a balance of strategic thinking, creativity, and analytical skills. The ideal candidate will have a strong background in marketing, preferably in financial services or community banking, and be able to work effectively in a fast-paced environment.
📋 Key Responsibilities
✅ Develop and implement comprehensive marketing strategies aligned with the bank’s goals.
✅ Conduct annual “in market” meetings to strategically plan and map marketing strategies to achieve market-specific goals in conjunction with the market and retail leaders.
✅ Collaborate with internal departments to promote products, services, and community initiatives.
✅ Maintain and enhance the bank’s brand image within the communities it serves; ensure brand consistency across all customer touchpoints.
✅ Build relationships and remain visible in the communities it serves through sponsorships, events, and partnerships to increase visibility and trust.
✅ Develop and implement financial literacy programs and workshops tailored to different age groups and income levels. Partner with local organizations, schools, and community centers for delivery of financial literacy programs to reach diverse audiences.
✅ Oversee digital channels including websites, social media, and online advertising. Develop campaigns to attract and retain customers.
✅ Analyze market trends, customer needs, and competitors to inform marketing strategies.
✅ Develop initiatives to improve customer engagement, satisfaction, and loyalty.
✅ Effectively manage the marketing budget, track campaign performance, and optimize ROI.
ASSUMPTION: The role requires a high level of autonomy and the ability to work independently. The ideal candidate will be proactive, results-driven, and able to manage multiple projects simultaneously.
🎯 Required Qualifications
- Education: Bachelor’s degree in Marketing or Business-related field preferred; or the equivalent combination of education and experience.
- Experience: Minimum 5 years of progressive experience in a marketing role, preferably in financial services or community banking.
- Required Skills:
- Exceptional organizational and time management skills.
- Strong problem-solving and business analytic skills.
- Exceptional oral and written communication skills.
- Exceptional interpersonal skills.
- Ability to analyze data and develop strategic insights.
- Strong knowledge of digital marketing, including SEO/SEM, email marketing, social media, and web analytics.
- Preferred Skills:
- Experience in the banking industry.
- Familiarity with financial literacy programs.
ASSUMPTION: Given the specific industry and role, candidates with relevant experience in banking or financial services are likely to have a competitive edge.
💰 Compensation & Benefits
- Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing Director role in the banking sector with 5-10 years of experience in Iowa.)
- Benefits:
- Medical, Dental & Vision Plans
- Option for Health Savings Account (HSA)
- Life Insurance (Company paid for employee)
- 401K and Employee Stock Ownership Plan (ESOP)
- Company Paid Short & Long Term Disability Insurance
- Flexible Spending Account (FSA) & Dependent Care
- Eligibility for Tuition Assistance and Discounts
- Employee Assistance Program (EAP)
- Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for meetings and events as needed.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
- Industry: Banking
- Company Size: 51-200 employees
- Founded: 1870
- Company Description:
- Availa Bank is a community-focused financial institution offering a range of banking services.
- They prioritize being available to their customers, offering electronic banking and personal assistance.
- Availa Bank is committed to community engagement and financial literacy.
- Company Specialties: Community banking, financial services, electronic banking, financial literacy programs.
📊 Role Analysis
- Career Level: Mid-level to senior management
- Reporting Structure: This role reports directly to the Executive Vice President/Chief Marketing Officer.
- Work Arrangement: On-site, with occasional travel to local branches and community events.
- Growth Opportunities:
- Potential to advance to a senior marketing leadership role within the organization.
- Opportunities to expand skills in digital marketing, brand management, and community engagement.
🌍 Location & Work Environment
- Office Type: Traditional office environment with a focus on collaboration and teamwork.
- Office Location(s): Carroll, Iowa, with regular travel to other Availa Bank branches in Iowa.
- Geographic Context:
- Carroll, Iowa, is a small city with a population of approximately 10,000 people.
- The cost of living in Carroll is relatively low compared to larger cities in the United States.
- Carroll offers a mix of urban and rural living, with easy access to outdoor recreation and cultural attractions.
- Work Schedule: Full-time, typically Monday-Friday, with flexibility for meetings, events, and community engagement activities.
ASSUMPTION: The ideal candidate for this role will be comfortable working in a small to mid-sized city and enjoy the benefits of a close-knit community.
💼 Interview & Application Insights
- Typical Process: Phone or video screen, followed by in-person interviews with the hiring manager and other key stakeholders. A presentation or case study may be required.
- Key Assessment Areas: Marketing strategy, digital marketing expertise, community engagement, communication skills, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, particularly in the banking or financial services industry.
- Include specific examples of successful marketing campaigns, community engagement initiatives, and digital marketing projects.
- Prepare for behavioral interview questions that focus on problem-solving, leadership, and adaptability.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Customer relationship management (CRM) software (e.g., Salesforce, Zoho CRM)
- Social media management tools (e.g., Hootsuite, Buffer)
- Analytics tools (e.g., Google Analytics, Tableau)
- Microsoft Office Suite (Word, Excel, PowerPoint)
👔 Cultural Fit Considerations
- Company Values: Community focus, customer-centric, innovative, collaborative, and committed to employee growth.
- Work Style: Team-oriented, adaptable, results-driven, and proactive.
- Self-Assessment Questions:
- How do you demonstrate Availa Bank's commitment to community engagement in your previous roles?
- Can you provide an example of a successful marketing campaign that required collaboration with multiple departments?
- How do you stay up-to-date with digital marketing trends and tools?
⚠️ Potential Challenges
- Balancing multiple projects and deadlines in a fast-paced environment.
- Adapting to changes in the banking industry and regulatory landscape.
- Maintaining brand consistency across multiple channels and touchpoints.
- Building and maintaining effective relationships with community partners and stakeholders.
📈 Similar Roles Comparison
- Marketing Manager (Banking): This role is similar but may have a narrower focus on a specific product, service, or market segment. It may also have less responsibility for budget management and team supervision.
- Community Engagement Manager (Banking): This role focuses primarily on community outreach and partnership development, with less emphasis on marketing strategy and campaign execution.
- Marketing Director (Other Industries): While the core responsibilities may be similar, the industry-specific context and target audience will differ. For example, a Marketing Director in retail would have a different focus than one in banking.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to attract new customers in a specific market segment.
- Creating and implementing a financial literacy program for local schools or community centers.
- Managing a rebranding initiative to update the bank's visual identity and ensure consistent branding across all touchpoints.
- Analyzing market trends and customer data to inform marketing strategies and improve customer engagement.
❓ Key Questions to Ask During Interview
- How does Availa Bank support the professional development and growth of its marketing team members?
- Can you describe the team structure and how this role fits within the broader marketing organization?
- How does Availa Bank measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important?
- What opportunities are there for collaboration with other departments, such as retail banking or lending?
- How does Availa Bank approach community engagement, and what are some upcoming initiatives or events?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://recruiting.paylocity.com/Recruiting/Jobs/Details/3295067).
- Tailor your resume and cover letter to highlight your marketing experience, particularly in the banking or financial services industry.
- Prepare for behavioral interview questions that focus on problem-solving, leadership, and adaptability.
- Research Availa Bank's community engagement initiatives and be prepared to discuss how you can contribute to their success.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.