Bank Marketing Director

📌 Core Information

🔹 Job Title: Bank Marketing Director

🔹 Company: Availa Bank

🔹 Location: Ankeny, Iowa, United States

🔹 Job Type: On-site

🔹 Category: Banking

🔹 Date Posted: May 23, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (This is not a remote position.)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing strategic marketing initiatives to promote the bank’s brand and attract new customers.
• Overseeing marketing campaigns, digital marketing efforts, community outreach, and brand management.
• Collaborating with internal departments to promote products, services, and community initiatives.
• Building relationships and remaining visible in the communities we serve through sponsorships, events, and partnerships.
• Developing and implementing financial literacy programs and workshops tailored to different age groups and income levels.

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of marketing principles to drive the bank’s growth and community engagement.

📋 Key Responsibilities

✅ Develop and implement comprehensive marketing strategies aligned with the bank’s goals.

✅ Conduct annual “in market” meetings to strategically plan and map marketing strategies to achieve market specific goals in conjunction with the market and retail leaders.

✅ Collaborate with internal departments to promote products, services, and community initiatives.

✅ Maintain and enhance the bank’s brand image within the communities we serve; ensure brand consistency across all customer touchpoints.

✅ Build relationships and remain visible in the communities we serve through sponsorships, events, and partnerships to increase visibility and trust.

✅ Develop and implement financial literacy programs and workshops tailored to different age groups and income levels. Partner with local organizations, schools, and community centers for delivery of financial literacy programs to reach diverse audiences.

✅ Oversee digital channels including websites, social media, and online advertising. Develop campaigns to attract and retain customers.

✅ Analyze market trends, customer needs, and competitors to inform marketing strategies.

✅ Develop initiatives to improve customer engagement, satisfaction, and loyalty.

✅ Effectively manage the marketing budget, track campaign performance, and optimize ROI.

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously. Strong organizational skills and the ability to prioritize effectively are essential.

🎯 Required Qualifications

Education: Bachelor’s degree in a Marketing or Business-related field preferred; or the equivalent combination of education and experience.

Experience: Minimum 5 years of progressive experience in a marketing role, preferably in financial services or community banking.

Required Skills:

• Exceptional organizational and time management skills; ability to function well in a fast-paced environment.
• Strong problem-solving and business analytic skills; must be a self-starter with the ability to prioritize effectively and meet multiple deadlines.
• Exceptional oral and written communication skills with the ability to apply commonly understood knowledge to carry out instructions and instruct others, understand procedures, and write reports and correspondence.
• Exceptional interpersonal skills to represent the bank in a professional manner when dealing with clients and potential clients.
• Ability to interact with internal teams and clients with diplomacy and confidentiality.
• Resourceful, innovative, and well-organized.
• Strong leadership and team management skills.
• Ability to analyze data and develop strategic insights.
• Strong knowledge of digital marketing, including SEO/SEM, email marketing, social media, and web analytics.

Preferred Skills:

• Experience in the banking industry or a related field.
• Bilingual or multilingual skills (Spanish preferred).

ASSUMPTION: While not explicitly stated, experience in the banking industry or a related field would be beneficial for understanding the unique aspects of marketing financial services.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Estimated based on industry standards for a Marketing Director in the banking industry with 5-10 years of experience in Iowa.)

Benefits:

• Medical, Dental & Vision Plans
• Option for Health Savings Account (HSA)
• Life Insurance (Company paid for employee)
• 401K and Employee Stock Ownership Plan (ESOP)
• Company Paid Short & Long Term Disability Insurance
• Flexible Spending Account (FSA) & Dependent Care
• Eligibility for Tuition Assistance and Discounts
• Employee Assistance Program (EAP)

Working Hours: Full-time, 40 hours per week. May require occasional evenings and weekends for events and community outreach.

ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Director in the banking industry with 5-10 years of experience in Iowa. Actual salary may vary based on the candidate’s qualifications and the bank’s internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Banking. Availa Bank is a community bank with a focus on providing personalized banking services to its customers.

Company Size: 51-200 employees. This size allows for a more personal work environment where employees can have a significant impact on the company’s success.

Founded: 1870. Availa Bank has a long history of serving its communities and has adapted to the changing banking landscape over the years.

Company Description:

• Availa Bank is committed to providing exceptional customer service and building strong relationships with its customers.
• The bank offers a wide range of banking services, including checking and savings accounts, loans, and wealth management services.
• Availa Bank is dedicated to supporting its communities through various initiatives, such as financial literacy programs and community sponsorships.

Company Specialties:

• Community Banking
• Financial Literacy
• Customer Service
• Community Engagement

Company Website: Availa Bank

ASSUMPTION: Availa Bank’s commitment to community engagement and customer service sets it apart from larger, more impersonal banks. This focus is reflected in the Marketing Director role, which emphasizes community outreach and customer engagement.

📊 Role Analysis

Career Level: Mid-level to senior. This role requires a significant amount of experience and offers opportunities for growth and leadership.

Reporting Structure: This role reports directly to the Executive Vice President and Chief Retail Officer. The Marketing Director will oversee a team of marketing professionals and may have indirect reports within other departments.

Work Arrangement: On-site. This role requires a physical presence in the bank’s Ankeny, Iowa office.

Growth Opportunities:

• Potential to advance to a senior leadership role within the marketing department or the broader organization.
• Opportunities to gain experience in various aspects of marketing, including digital marketing, community engagement, and brand management.
• Chance to work with and learn from experienced banking professionals.

ASSUMPTION: This role offers significant opportunities for growth and development within the marketing department and the broader organization. The bank’s focus on community engagement and customer service provides a unique platform for learning and innovation.

🌍 Location & Work Environment

Office Type: Corporate office. The Ankeny, Iowa office is a professional environment with a focus on collaboration and teamwork.

Office Location(s): 2010 N Ankeny Blvd, Ankeny, Iowa 50023, United States

Geographic Context:

• Ankeny, Iowa is a rapidly growing suburb of Des Moines, the state’s capital and most populous city.
• The area offers a high quality of life, with excellent schools, affordable housing, and a wide range of recreational opportunities.
• The Des Moines metropolitan area is home to a diverse range of industries, including finance, insurance, and technology.

Work Schedule: Full-time, 40 hours per week. May require occasional evenings and weekends for events and community outreach.

ASSUMPTION: The Ankeny, Iowa office provides a professional and collaborative work environment that supports the Marketing Director’s efforts to drive the bank’s growth and community engagement.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission.
• Phone or video screen with the Human Resources department.
• In-person interview with the hiring manager and other members of the leadership team.
• Final interview with the Executive Vice President and Chief Retail Officer.

Key Assessment Areas:

• Marketing strategy and planning.
• Brand management and customer engagement.
• Community outreach and partnership development.
• Digital marketing and analytics.

Application Tips:

• Highlight your experience in marketing, with a focus on community engagement and digital marketing.
• Tailor your resume and cover letter to emphasize your relevant skills and experience for this role.
• Prepare examples of your past marketing campaigns and their results to discuss during the interview.
• Research Availa Bank’s community engagement initiatives and be prepared to discuss how you would build on these efforts.

ATS Keywords: Marketing Strategy, Brand Management, Community Outreach, Digital Marketing, Financial Literacy, Customer Engagement, Market Analysis, Budget Management, Leadership, Team Management, Communication Skills, Problem Solving, Organizational Skills, Interpersonal Skills, Analytical Skills, SEO/SEM

ASSUMPTION: Availa Bank uses an Applicant Tracking System (ATS) to manage its job applications. Including relevant keywords in your resume and cover letter can help your application get noticed by the system.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Customer Relationship Management (CRM) software (e.g., Salesforce, Zoho CRM)
• Marketing automation tools (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• Search engine optimization (SEO) tools (e.g., Google Analytics, SEMrush)

ASSUMPTION: The Marketing Director will be expected to have a working knowledge of various marketing tools and technologies. Familiarity with the specific tools used by Availa Bank is not required but may be beneficial.

👔 Cultural Fit Considerations

Company Values:

• Community Focused
• Customer Centric
• Integrity
• Accountability
• Teamwork

Work Style:

• Collaborative
• Results-driven
• Adaptable
• Innovative
• Customer-focused

Self-Assessment Questions:

• How do you embody Availa Bank’s commitment to community engagement and customer service in your work?
• Describe a time when you had to adapt your marketing strategy to changing circumstances. How did you approach this challenge, and what was the outcome?
• How do you prioritize and manage multiple projects simultaneously? Provide an example from your past experience.

ASSUMPTION: Availa Bank values employees who are committed to community engagement, customer service, and collaboration. Candidates who can demonstrate these values in their past experiences and self-assessment responses are likely to be a good fit for the Marketing Director role.

⚠️ Potential Challenges

• Balancing multiple projects and priorities in a fast-paced environment.
• Managing a team of marketing professionals with varying levels of experience and expertise.
• Adapting marketing strategies to changing market conditions and customer needs.
• Building and maintaining strong relationships with community partners and stakeholders.

ASSUMPTION: The Marketing Director role presents a unique set of challenges that require strong leadership, organizational, and communication skills. Candidates who have experience managing multiple projects, teams, and stakeholders are likely to be successful in this role.

📈 Similar Roles Comparison

• Unlike larger banks, Availa Bank offers a more personal work environment where employees can have a significant impact on the company’s success.
• Availa Bank’s focus on community engagement and customer service sets it apart from other banks and provides a unique platform for marketing professionals to make an impact.
• This role offers opportunities for growth and leadership within the marketing department and the broader organization. Candidates who are interested in advancing their careers in marketing should consider this role as a stepping stone to more senior leadership positions.

ASSUMPTION: While the Marketing Director role at Availa Bank shares similarities with other marketing roles in the banking industry, its focus on community engagement and customer service sets it apart. Candidates who are interested in making a meaningful impact in their communities and careers should consider this role as a unique opportunity.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy to launch a new banking product or service.
• Creating and implementing a digital marketing campaign to attract and retain customers in a specific geographic market.
• Building and maintaining strong relationships with community partners and stakeholders to increase the bank’s visibility and brand awareness.

ASSUMPTION: The Marketing Director role at Availa Bank offers a wide range of projects and initiatives that allow marketing professionals to gain experience in various aspects of marketing. Candidates who are interested in working on diverse and impactful projects should consider this role as an excellent opportunity for growth and development.

❓ Key Questions to Ask During Interview

• How does Availa Bank measure the success of its marketing campaigns and initiatives?
• What are the biggest challenges facing the marketing department, and how can this role help address them?
• How does Availa Bank support the professional development and growth of its marketing team members?
• What are the most important qualities and skills for success in this role, according to the hiring manager?
• How does Availa Bank approach community engagement and partnership development, and how can this role contribute to these efforts?

ASSUMPTION: The interview process for the Marketing Director role at Availa Bank is an opportunity for candidates to learn more about the company’s marketing strategies, culture, and priorities. Candidates who ask thoughtful and insightful questions are likely to make a strong impression on the hiring manager and other members of the leadership team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experience for this role.
• Prepare examples of your past marketing campaigns and their results to discuss during the interview.
• Research Availa Bank’s community engagement initiatives and be prepared to discuss how you would build on these efforts.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.