Bank Marketing Director
Availa Bank
Full-time
On-site
Ames, Iowa, United States
🌐 Digital Marketing
📌 Core Information
- Job Title: Bank Marketing Director
- Company: Availa Bank
- Location: Ames, Iowa
- Job Type: On-site, Full-time
- Category: Banking & Financial Services
- Date Posted: May 23, 2025
- Experience Level: 5-10 years
- Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic marketing initiatives to promote the bank's brand and attract new customers.
- Overseeing marketing campaigns, digital marketing efforts, community outreach, and brand management.
- Collaborating with internal departments to promote products, services, and community initiatives.
- Building relationships and remaining visible in the communities we serve through sponsorships, events, and partnerships.
- Analyzing market trends, customer needs, and competitors to inform marketing strategies.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively with various internal teams and external stakeholders.
📋 Key Responsibilities
- 🎯 Strategic Planning: Develop and implement comprehensive marketing strategies aligned with the bank’s goals.
- 🌐 Digital Marketing: Oversee digital channels including websites, social media, and online advertising. Develop campaigns to attract and retain customers.
- 📚 Financial Literacy: Develop and implement financial literacy programs and workshops tailored to different age groups and income levels.
- 🤝 Community Engagement: Build relationships and remain visible in the communities we serve through sponsorships, events, and partnerships to increase visibility and trust.
- 📈 Market Analysis: Analyze market trends, customer needs, and competitors to inform marketing strategies.
- 📊 Campaign Management: Develop initiatives to improve customer engagement, satisfaction, and loyalty. Effectively manage the marketing budget, track campaign performance, and optimize ROI.
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to make data-driven decisions.
🎯 Required Qualifications
- Education: Bachelor’s degree in Marketing, Business, or a related field preferred; or the equivalent combination of education and experience.
- Experience: Minimum 5 years of progressive experience in a marketing role, preferably in financial services or community banking.
- Required Skills:
- Exceptional organizational and time management skills.
- Strong problem-solving and business analytic skills.
- Exceptional oral and written communication skills.
- Strong interpersonal skills and the ability to interact with clients and potential clients professionally and confidentially.
- Strong leadership and team management skills.
- Ability to analyze data and develop strategic insights.
- Strong knowledge of digital marketing, including SEO/SEM, email marketing, social media, and web analytics.
Preferred Skills:
- Experience in the banking industry.
- Proficiency in marketing automation tools and CRM systems.
ASSUMPTION: Candidates with experience in the banking industry and proficiency in marketing automation tools will have a competitive advantage.
💰 Compensation & Benefits
- Salary Range: $80,000 - $120,000 per year (based on industry standards for a Marketing Director in the banking sector with 5-10 years of experience in Iowa).
- Benefits:
- Medical, Dental & Vision Plans
- Health Savings Account (HSA)
- Life Insurance (Company paid for employee)
- 401K and Employee Stock Ownership Plan (ESOP)
- Company Paid Short & Long Term Disability Insurance
- Flexible Spending Account (FSA) & Dependent Care
- Eligibility for Tuition Assistance and Discounts
- Employee Assistance Program (EAP)
- Working Hours: Full-time, Monday - Friday, 8:00 AM - 5:00 PM (with flexibility for occasional evening and weekend events).
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
- Industry: Banking & Financial Services
- Company Size: 51-200 employees
- Founded: 1870
- Company Description: Availa Bank is a community-focused financial institution offering a wide range of banking services, including personal and business banking, loans, and wealth management. They pride themselves on being "always AVAILAble for YOU."
- Company Specialties: Community banking, personal banking, business banking, loans, wealth management, financial literacy.
📊 Role Analysis
- Career Level: Mid-level to senior management
- Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and oversees marketing staff.
- Work Arrangement: On-site, full-time, with occasional remote work for meetings and events.
- Growth Opportunities: This role offers opportunities to grow within the marketing department and potentially into senior leadership positions within the organization.
🌍 Location & Work Environment
- Office Type: Corporate office environment
- Office Location: 1530 S Duff Avenue, Suite 1, Ames, Iowa 50010
- Geographic Context: Ames, Iowa, is a college town with a population of approximately 66,000 people. It offers a mix of urban and rural living, with a low cost of living and a strong sense of community.
- Work Schedule: Full-time, with occasional evening and weekend events.
💼 Interview & Application Insights
- Typical Process: 1. Online application and resume submission. 2. Phone or video screen with the HR department. 3. In-person or video interview with the hiring manager and team members. 4. Final interview with the CMO.
- Key Assessment Areas: Marketing strategy, digital marketing expertise, communication skills, leadership potential, and cultural fit.
- Application Tips:
- Tailor your resume to highlight relevant marketing experience and skills.
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and ability to work collaboratively.
- Research Availa Bank's marketing efforts and be prepared to discuss how you can contribute to their success.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM systems (e.g., Salesforce, Zoho CRM)
- Social media management tools (e.g., Hootsuite, Buffer)
- Google Analytics
- Microsoft Office Suite
👔 Cultural Fit Considerations
- Company Values: Community focus, customer-centric, integrity, innovation, and collaboration.
- Work Style: Availa Bank values a collaborative, team-oriented work environment with a strong focus on customer service and community engagement. They seek employees who are proactive, innovative, and committed to their mission.
- Self-Assessment Questions:
- How do you demonstrate Availa Bank's commitment to community engagement in your current or past roles?
- Describe a time when you had to balance multiple projects and deadlines. How did you prioritize your tasks, and what was the outcome?
- How do you approach building and maintaining strong relationships with clients and stakeholders?
⚠️ Potential Challenges
- Balancing multiple projects and deadlines while maintaining a strong focus on strategic initiatives.
- Working effectively with various internal teams and external stakeholders to promote the bank's brand and products.
- Keeping up with the latest digital marketing trends and technologies to optimize campaign performance.
📈 Similar Roles Comparison
- Marketing Manager (Banking): This role is similar to the Marketing Director position but typically has a narrower focus and reports to a Marketing Director or VP of Marketing. It may involve managing a smaller team and overseeing specific marketing campaigns or channels.
- Marketing Director (Non-Banking): This role may have a broader scope, including brand management, market research, and product development, in addition to marketing. It may also involve working with external agencies and vendors.
- Career Path Comparison: The Marketing Director role can lead to senior leadership positions within the marketing department, such as VP of Marketing or Chief Marketing Officer, or even broader roles like Chief Operating Officer or President.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy to promote a new banking product launch.
- Creating and implementing a digital marketing campaign to increase online engagement and drive traffic to the bank's website.
- Planning and executing a community event to raise awareness of the bank's financial literacy programs and services.
❓ Key Questions to Ask During Interview
- How does Availa Bank support the professional development and growth of its marketing team members?
- Can you describe the bank's approach to digital marketing and how it has evolved over time?
- How does Availa Bank measure the success of its marketing campaigns, and what key performance indicators (KPIs) does it track?
- What is the bank's strategy for expanding its digital presence and engaging with customers online?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://recruiting.paylocity.com/Recruiting/Jobs/Details/3295058).
- Tailor your resume to highlight relevant marketing experience and skills.
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and ability to work collaboratively.
- Research Availa Bank's marketing efforts and be prepared to discuss how you can contribute to their success.
- Follow up with the hiring manager one week after submitting your application to express your interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
- Job Title: Bank Marketing Director
- Company: Availa Bank
- Location: Ames, Iowa
- Job Type: On-site, Full-time
- Category: Banking & Financial Services
- Date Posted: May 23, 2025
- Experience Level: 5-10 years
- Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic marketing initiatives to promote the bank's brand and attract new customers.
- Overseeing marketing campaigns, digital marketing efforts, community outreach, and brand management.
- Collaborating with internal departments to promote products, services, and community initiatives.
- Building relationships and remaining visible in the communities we serve through sponsorships, events, and partnerships.
- Analyzing market trends, customer needs, and competitors to inform marketing strategies.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively with various internal teams and external stakeholders.
📋 Key Responsibilities
- 🎯 Strategic Planning: Develop and implement comprehensive marketing strategies aligned with the bank’s goals.
- 🌐 Digital Marketing: Oversee digital channels including websites, social media, and online advertising. Develop campaigns to attract and retain customers.
- 📚 Financial Literacy: Develop and implement financial literacy programs and workshops tailored to different age groups and income levels.
- 🤝 Community Engagement: Build relationships and remain visible in the communities we serve through sponsorships, events, and partnerships to increase visibility and trust.
- 📈 Market Analysis: Analyze market trends, customer needs, and competitors to inform marketing strategies.
- 📊 Campaign Management: Develop initiatives to improve customer engagement, satisfaction, and loyalty. Effectively manage the marketing budget, track campaign performance, and optimize ROI.
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to make data-driven decisions.
🎯 Required Qualifications
- Education: Bachelor’s degree in Marketing, Business, or a related field preferred; or the equivalent combination of education and experience.
- Experience: Minimum 5 years of progressive experience in a marketing role, preferably in financial services or community banking.
- Required Skills:
- Exceptional organizational and time management skills.
- Strong problem-solving and business analytic skills.
- Exceptional oral and written communication skills.
- Strong interpersonal skills and the ability to interact with clients and potential clients professionally and confidentially.
- Strong leadership and team management skills.
- Ability to analyze data and develop strategic insights.
- Strong knowledge of digital marketing, including SEO/SEM, email marketing, social media, and web analytics.
Preferred Skills:
- Experience in the banking industry.
- Proficiency in marketing automation tools and CRM systems.
ASSUMPTION: Candidates with experience in the banking industry and proficiency in marketing automation tools will have a competitive advantage.
💰 Compensation & Benefits
- Salary Range: $80,000 - $120,000 per year (based on industry standards for a Marketing Director in the banking sector with 5-10 years of experience in Iowa).
- Benefits:
- Medical, Dental & Vision Plans
- Health Savings Account (HSA)
- Life Insurance (Company paid for employee)
- 401K and Employee Stock Ownership Plan (ESOP)
- Company Paid Short & Long Term Disability Insurance
- Flexible Spending Account (FSA) & Dependent Care
- Eligibility for Tuition Assistance and Discounts
- Employee Assistance Program (EAP)
- Working Hours: Full-time, Monday - Friday, 8:00 AM - 5:00 PM (with flexibility for occasional evening and weekend events).
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
- Industry: Banking & Financial Services
- Company Size: 51-200 employees
- Founded: 1870
- Company Description: Availa Bank is a community-focused financial institution offering a wide range of banking services, including personal and business banking, loans, and wealth management. They pride themselves on being "always AVAILAble for YOU."
- Company Specialties: Community banking, personal banking, business banking, loans, wealth management, financial literacy.
📊 Role Analysis
- Career Level: Mid-level to senior management
- Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and oversees marketing staff.
- Work Arrangement: On-site, full-time, with occasional remote work for meetings and events.
- Growth Opportunities: This role offers opportunities to grow within the marketing department and potentially into senior leadership positions within the organization.
🌍 Location & Work Environment
- Office Type: Corporate office environment
- Office Location: 1530 S Duff Avenue, Suite 1, Ames, Iowa 50010
- Geographic Context: Ames, Iowa, is a college town with a population of approximately 66,000 people. It offers a mix of urban and rural living, with a low cost of living and a strong sense of community.
- Work Schedule: Full-time, with occasional evening and weekend events.
💼 Interview & Application Insights
- Typical Process: 1. Online application and resume submission. 2. Phone or video screen with the HR department. 3. In-person or video interview with the hiring manager and team members. 4. Final interview with the CMO.
- Key Assessment Areas: Marketing strategy, digital marketing expertise, communication skills, leadership potential, and cultural fit.
- Application Tips:
- Tailor your resume to highlight relevant marketing experience and skills.
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and ability to work collaboratively.
- Research Availa Bank's marketing efforts and be prepared to discuss how you can contribute to their success.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM systems (e.g., Salesforce, Zoho CRM)
- Social media management tools (e.g., Hootsuite, Buffer)
- Google Analytics
- Microsoft Office Suite
👔 Cultural Fit Considerations
- Company Values: Community focus, customer-centric, integrity, innovation, and collaboration.
- Work Style: Availa Bank values a collaborative, team-oriented work environment with a strong focus on customer service and community engagement. They seek employees who are proactive, innovative, and committed to their mission.
- Self-Assessment Questions:
- How do you demonstrate Availa Bank's commitment to community engagement in your current or past roles?
- Describe a time when you had to balance multiple projects and deadlines. How did you prioritize your tasks, and what was the outcome?
- How do you approach building and maintaining strong relationships with clients and stakeholders?
⚠️ Potential Challenges
- Balancing multiple projects and deadlines while maintaining a strong focus on strategic initiatives.
- Working effectively with various internal teams and external stakeholders to promote the bank's brand and products.
- Keeping up with the latest digital marketing trends and technologies to optimize campaign performance.
📈 Similar Roles Comparison
- Marketing Manager (Banking): This role is similar to the Marketing Director position but typically has a narrower focus and reports to a Marketing Director or VP of Marketing. It may involve managing a smaller team and overseeing specific marketing campaigns or channels.
- Marketing Director (Non-Banking): This role may have a broader scope, including brand management, market research, and product development, in addition to marketing. It may also involve working with external agencies and vendors.
- Career Path Comparison: The Marketing Director role can lead to senior leadership positions within the marketing department, such as VP of Marketing or Chief Marketing Officer, or even broader roles like Chief Operating Officer or President.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy to promote a new banking product launch.
- Creating and implementing a digital marketing campaign to increase online engagement and drive traffic to the bank's website.
- Planning and executing a community event to raise awareness of the bank's financial literacy programs and services.
❓ Key Questions to Ask During Interview
- How does Availa Bank support the professional development and growth of its marketing team members?
- Can you describe the bank's approach to digital marketing and how it has evolved over time?
- How does Availa Bank measure the success of its marketing campaigns, and what key performance indicators (KPIs) does it track?
- What is the bank's strategy for expanding its digital presence and engaging with customers online?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://recruiting.paylocity.com/Recruiting/Jobs/Details/3295058).
- Tailor your resume to highlight relevant marketing experience and skills.
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and ability to work collaboratively.
- Research Availa Bank's marketing efforts and be prepared to discuss how you can contribute to their success.
- Follow up with the hiring manager one week after submitting your application to express your interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.