📌 Core Information
🔹 Job Title: BDM – Content Marketing Institute (Office Based)
🔹 Company: Informa Group Plc.
🔹 Location: New York, NY, USA
🔹 Job Type: Full-time
🔹 Category: Business Development
🔹 Date Posted: April 21, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving revenue growth through strategic business development and account management
- Building and maintaining strong client relationships with key decision-makers
- Developing tailored proposals that align with client objectives across events and digital platforms
- Representing the CMI brand at industry events and conferences
- Collaborating cross-functionally to ensure seamless execution of client deliverables
ASSUMPTION: This role requires a proactive and strategic mindset, with a strong focus on relationship-building and client-centric solutions.
📋 Key Responsibilities
✅ Identify and pursue new business opportunities to meet or exceed revenue goals
✅ Proactively engage prospects through strategic outreach – calls, emails, and meetings
✅ Build and maintain strong relationships with key decision-makers
✅ Develop tailored proposals that align with client objectives across events and digital platforms
✅ Manage a portfolio of high-value accounts with a focus on retention and growth
✅ Stay current on industry trends and share market insights with internal teams
✅ Represent the CMI brand at industry events and conferences, identifying new opportunities
✅ Track and manage opportunities in Salesforce, ensuring accurate forecasting and reporting
✅ Share updates on sales performance and pipeline activity with leadership
✅ Provide insights to optimize offerings and inform future strategy
✅ Work cross-functionally to ensure seamless execution of client deliverables
✅ Collaborate with marketing, content, and operations teams to enhance client experiences
✅ Stay sharp by participating in sales training and keeping up with MarTech trends
ASSUMPTION: This role involves a mix of proactive outreach, relationship-building, and strategic planning to drive business growth and client satisfaction.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field
Experience: Proven success in B2B sales, ideally in business development or account management, with a demonstrated ability to exceed sales targets and drive revenue growth
Required Skills:
- Exceptional organizational skills with the ability to manage multiple priorities and deadlines effectively
- Clear, persuasive communication skills, both verbal and written, with experience presenting to senior-level stakeholders and decision-makers
- Proficiency in Microsoft Office Suite, particularly Excel, for creating reports, tracking progress, and delivering impactful presentations
- Ability to travel for client meetings, industry events, and conferences as needed
- Experience with Salesforce CRM for lead tracking, pipeline management, and sales forecasting
- Familiarity with conferences, trade shows, or events, ideal for building relationships and identifying new business opportunities
Preferred Skills:
- Fluency in a second language
- Experience working in the MarTech industry
ASSUMPTION: Candidates should have a proven track record in B2B sales and a strong aptitude for building and maintaining client relationships.
💰 Compensation & Benefits
Salary Range: $75,000 - $85,000 based on experience, plus commission
Benefits:
- Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns
- Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
- Broader impact: take up to four days per year to volunteer, with charity match funding available too
- Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
- Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
- Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
- Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
- Recognition for great work, with global awards and kudos programs
- As an international company, the chance to collaborate with teams around the world
ASSUMPTION: The salary range is competitive for the industry and role, with additional benefits focused on work-life balance, professional development, and employee well-being.
📌 Applicant Insights
🔍 Company Context
Industry: Informa Group Plc. operates in the information services industry, focusing on academic and business-to-business markets.
Company Size: Informa Group Plc. is a large company with over 10,000 employees worldwide, providing ample opportunities for growth and collaboration.
Founded: Informa Group Plc. was founded in 1998 and has since grown to become a leading international events, digital services, and academic knowledge business.
Company Description:
- Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more.
- The company is headquartered in the UK and is a member of the UK’s FTSE 100 group of public companies.
- Informa offers a fantastic, inclusive community of colleagues across 30 countries, with the freedom and flexibility to bring ideas to life, do work that makes a real impact, and discover opportunities to grow.
Company Specialties:
- Academic Publishing
- Marketing Services
- Data & Intelligence
- Digital events
- Exhibitions
- Specialist content
- Research
- Consultancy
- Digital services
- Lead generation
- B2B markets
- and Academic markets
Company Website: www.informa.com
ASSUMPTION: Informa Group Plc. is a well-established company with a strong presence in the information services industry, offering a diverse range of specialties and opportunities for professional growth.
📊 Role Analysis
Career Level: This role is suitable for an experienced sales professional looking to take the next step in their career, with a focus on business development and account management.
Reporting Structure: The Business Development Manager will report directly to the Sales Director and work closely with cross-functional teams, including marketing, content, and operations.
Work Arrangement: This role is office-based near a U.S. Informa office such as New York, Boston, or Fort Lauderdale, with the expectation of traveling for client meetings, industry events, and conferences as needed.
Growth Opportunities:
- Proven success in this role may lead to internal promotions or expanded responsibilities within the sales team.
- The company encourages and supports internal job moves, providing opportunities for career progression within the Informa Group.
- Informa offers bespoke training and learning opportunities, mentoring platforms, and access to thousands of courses on LinkedIn Learning to support professional development.
ASSUMPTION: This role offers excellent opportunities for career growth and professional development within the Informa Group.
🌍 Location & Work Environment
Office Type: Informa Group Plc. has a modern, collaborative office environment with a focus on employee well-being and work-life balance.
Office Location(s): New York, Boston, Fort Lauderdale, and other U.S. locations
Geographic Context:
- New York, NY: A bustling, multicultural city with a vibrant business scene and numerous networking opportunities
- Boston, MA: A historic city with a strong focus on education, technology, and healthcare industries
- Fort Lauderdale, FL: A coastal city with a growing business community and a pleasant year-round climate
Work Schedule: The standard work schedule is Monday through Friday, 9:00 AM to 5:00 PM, with flexibility for client meetings and industry events as needed.
ASSUMPTION: The office environment at Informa Group Plc. is designed to foster collaboration, creativity, and work-life balance, with a focus on employee well-being and comfort.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening to assess communication skills and cultural fit
- In-depth behavioral and situational interviews to evaluate problem-solving skills, strategic thinking, and sales acumen
- Final round interviews with key stakeholders, including the Sales Director and other senior team members
Key Assessment Areas:
- Proven success in B2B sales and a demonstrated ability to exceed sales targets
- Exceptional organizational skills and the ability to manage multiple priorities effectively
- Clear, persuasive communication skills, both verbal and written, with experience presenting to senior-level stakeholders and decision-makers
- Strategic thinking and the ability to develop tailored proposals that align with client objectives
- Familiarity with Salesforce CRM and proficiency in Microsoft Office Suite
Application Tips:
- Tailor your resume and cover letter to highlight your relevant sales experience, skills, and achievements
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Research the company and the role to demonstrate your understanding of the business and the industry
- Practice your presentation skills and be prepared to discuss your approach to business development and client relationship management
ATS Keywords: Business Development, Account Management, Salesforce, Microsoft Office Suite, Client Relationships, Strategic Networking, Proposal Development, Industry Trends, Market Insights, Sales Forecasting, Sales Training, MarTech
ASSUMPTION: The interview process at Informa Group Plc. is designed to assess the candidate's sales acumen, strategic thinking, and cultural fit, with a focus on proven success in B2B sales and exceptional communication skills.
🛠️ Tools & Technologies
- Salesforce CRM
- Microsoft Office Suite
- LinkedIn Sales Navigator
- Zoom
- Google Workspace
ASSUMPTION: These tools and technologies are essential for managing client relationships, tracking opportunities, and collaborating with cross-functional teams.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Putting customers at the heart of everything we do
- Collaborative: Working together to achieve more
- Inclusive: Embracing diversity and fostering an environment where everyone can thrive
- Agile: Being responsive and adaptable in a changing world
- Accountable: Taking ownership and delivering on our commitments
Work Style:
- Results-driven: Focusing on outcomes and delivering value to clients
- Innovative: Embracing new ideas and approaches to stay ahead of the curve
- Data-driven: Using insights and analytics to inform decision-making and strategy
- Adaptable: Being responsive to change and open to new opportunities
- Supportive: Fostering a collaborative and inclusive work environment
Self-Assessment Questions:
- Do you have a proven track record of exceeding sales targets in a B2B environment?
- Are you comfortable working in a fast-paced, dynamic sales environment?
- Do you thrive in a collaborative, team-oriented work culture?
- Are you adept at building and maintaining strong client relationships?
- Do you have experience working with Salesforce CRM and Microsoft Office Suite?
ASSUMPTION: Informa Group Plc. values a customer-centric, collaborative, and inclusive work environment, with a focus on results-driven and innovative approaches to business development.
⚠️ Potential Challenges
- Managing a high volume of client relationships and opportunities may require exceptional organizational skills and time management
- Travel requirements may present challenges for candidates who prefer a fully remote or hybrid work arrangement
- Working in a fast-paced sales environment may require adaptability and resilience in the face of rejection or setbacks
- Competition within the MarTech industry may present challenges in securing new business and maintaining market share
ASSUMPTION: These challenges are inherent to the role and the industry, and candidates should be prepared to navigate them effectively.
📈 Similar Roles Comparison
- BDM – Content Marketing Institute (Office Based) vs. BDM – MarTech Company (Remote): Office-based roles may offer more opportunities for in-person networking and client meetings, while remote roles may provide greater flexibility and a wider talent pool
- Industry-specific context: The MarTech industry is dynamic and fast-paced, with a strong focus on innovation and data-driven decision-making
- Career path comparison: Proven success in this role may lead to internal promotions or expanded responsibilities within the sales team, with opportunities for career progression within the Informa Group
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in the MarTech industry, with a focus on business development, client relationship management, and strategic thinking.
📝 Sample Projects
- Developing a targeted outreach campaign to engage key decision-makers in the MarTech industry
- Creating a customized proposal for a high-value client, aligning with their objectives and demonstrating the value of CMI's offerings
- Managing a portfolio of high-value accounts, with a focus on retention and growth through strategic account planning
ASSUMPTION: These sample projects are designed to illustrate the key responsibilities and required skills for the Business Development Manager role at Content Marketing Institute.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the sales team collaborate with other departments, such as marketing and content, to ensure seamless execution of client deliverables?
- What opportunities are there for professional development and career growth within the Informa Group?
- How does the company support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: These key questions are designed to provide insight into the role's priorities, team dynamics, career growth opportunities, work-life balance, and potential challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant sales experience, skills, and achievements
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Research the company and the role to demonstrate your understanding of the business and the industry
- Practice your presentation skills and be prepared to discuss your approach to business development and client relationship management
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
