Beauty Marketing Director, Haircare

Here's the based on the provided data:

📌 Core Information

🔹 Job Title: Director of Haircare Marketing EMEA, SharkNinja

🔹 Company: SharkNinja

🔹 Location: London, United Kingdom

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: June 20, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: No

🚀 Job Overview

Key aspects of this role include:

• Developing and executing global marketing strategies for the Haircare category in EMEA
• Collaborating with global and regional teams to ensure regional insights inform global plans
• Driving measurable growth through strategic execution and cross-market alignment
• Liaising with local marketing teams and global partners to ensure successful GTM execution
• Monitoring performance KPIs, optimizing marketing investments, and driving continuous improvement

ASSUMPTION: This role requires a balance of strategic thinking, compelling storytelling, local expertise, and commercial rigor to build brand connection and deliver measurable growth. Candidates should have a proven track record of driving results in a matrixed organization and navigating complex stakeholder environments.

📋 Key Responsibilities

✅ Develop and execute global marketing strategies for the Haircare category in EMEA, ensuring regional insights inform global plans

✅ Collaborate with global and regional teams to ensure regional insights and priorities are embedded in global plans

✅ Drive cross-market alignment on localization of Haircare GTM across EMEA, including but not limited to UK, Southern Europe, and Central Europe

✅ Liaise between Local Beauty Marketing teams and Global Partners across the organization to ensure successful GTM execution

✅ Monitor performance KPIs, optimize marketing investments, and drive continuous improvement across markets

✅ Lead localization of Global brand assets and packaging

ASSUMPTION: The ideal candidate will have experience working in a highly matrixed organization and navigating complex stakeholder environments. They should be comfortable working with cross-functional teams and driving results through influence rather than direct authority.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 10+ years of marketing experience in the beauty or personal care industry, with at least 5 years in a regional or general management role across European markets

Required Skills:

• Proven track record of driving results in a matrixed organization
• Deep understanding of European consumer preferences and retail environments
• Strong leadership and stakeholder management capabilities
• Fluency in English, with proficiency in French or German
• Willingness to travel across the region and to HQ as needed

Preferred Skills:

• Experience working in a highly matrixed organization
• Deep expertise of European legislation and regulatory bodies that may impact a product launch

ASSUMPTION: The ideal candidate will have experience working in a highly matrixed organization and navigating complex stakeholder environments. They should be comfortable working with cross-functional teams and driving results through influence rather than direct authority.

💰 Compensation & Benefits

Salary Range: Competitive salary package based on experience and industry standards for a role of this level and location

Benefits:

• Health Insurance
• Retirement Plans
• Paid Time Off
• Employee Stock Purchase Options
• Wellness Programs
• Product Discounts

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. The actual salary may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Appliances, Electrical, and Electronics Manufacturing

Company Size: 1,001-5,000 employees

Founded: 1994

Company Description:

• SharkNinja is a global product design and technology company that creates 5-star rated lifestyle solutions through innovative products for consumers around the world.
• Known for its two billion-dollar brands, Shark and Ninja, SharkNinja has a proven track record of establishing leadership positions by disrupting numerous household product categories.

Company Specialties:

• Consumer Goods and Product Marketing

Company Website: http://www.sharkninja.com

ASSUMPTION: SharkNinja is a well-established company with a strong track record of innovation and growth. This role offers the opportunity to work in a dynamic and fast-paced environment with a focus on driving results and continuous improvement.

📊 Role Analysis

Career Level: Senior-level role with significant strategic responsibilities and the opportunity to make a substantial impact on the global Haircare marketing strategy

Reporting Structure: This role reports directly to the VP of Global Beauty Marketing, with matrixed reporting lines to regional marketing teams and global partners

Work Arrangement: On-site, with the expectation of travel across the region and to HQ as needed

Growth Opportunities:

• Potential for career progression within the global marketing organization
• Opportunities to work on high-impact projects and drive significant business growth
• Exposure to a diverse range of stakeholders and cross-functional teams

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a substantial impact on the global Haircare marketing strategy and drive measurable results.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with a focus on employee well-being and productivity

Office Location(s): London, United Kingdom

Geographic Context:

• London is a major global hub for the beauty and personal care industry
• The office is located in a vibrant and well-connected area, with easy access to public transportation
• The city offers a wide range of cultural, entertainment, and dining options

Work Schedule: Standard business hours, with flexibility for remote work as needed

ASSUMPTION: London offers a dynamic and multicultural work environment, with a wide range of professional networking opportunities. The office location is convenient for both local and international talent.

💼 Interview & Application Insights

Typical Process:

• Phone or video screening
• On-site or virtual interview with hiring manager
• Final round interview with senior leadership

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Cross-cultural awareness and adaptability
• Leadership and stakeholder management capabilities
• Data-driven decision-making and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral interview questions that focus on your leadership, stakeholder management, and problem-solving skills
• Research the company and industry to demonstrate your knowledge and enthusiasm

ATS Keywords: Marketing Strategy, Consumer Insights, Product Development, Go-to-Market Execution, Brand Positioning, Stakeholder Management, Leadership, Regulatory Knowledge, Cross-Market Alignment, Performance Monitoring, Localization, Innovation Advocacy, Commercial Rigor, Storytelling, Cultural Understanding, Team Collaboration

ASSUMPTION: The interview process will focus on assessing your strategic thinking, leadership, and stakeholder management skills, as well as your cultural fit with the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Google Workspace
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The required tools and technologies for this role may vary based on the specific needs of the organization and the candidate's background.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Accountability

Work Style:

• Dynamic and fast-paced
• Matrixed and cross-functional
• Data-driven and results-oriented

Self-Assessment Questions:

• How do you approach working in a highly matrixed organization?
• How do you ensure successful cross-cultural collaboration in a global role?
• How do you balance strategic thinking with data-driven decision-making?

ASSUMPTION: The ideal candidate will be comfortable working in a dynamic and fast-paced environment, with a strong focus on driving results and continuous improvement.

⚠️ Potential Challenges

• Navigating a complex and matrixed organizational structure
• Balancing global and regional priorities
• Managing a diverse and distributed team
• Operating in a fast-paced and dynamic work environment

ASSUMPTION: The ideal candidate will be comfortable working in a complex and dynamic environment, with the ability to navigate matrixed organizations and manage diverse teams.

📈 Similar Roles Comparison

• This role is unique in its focus on the global Haircare marketing strategy and cross-market alignment
• Unlike other regional marketing roles, this position requires a strong understanding of global marketing trends and the ability to influence global strategy
• Candidates should have experience working in a global marketing organization and navigating complex stakeholder environments

ASSUMPTION: This role offers a unique opportunity to work at the intersection of global and regional marketing, with a strong focus on driving measurable results and continuous improvement.

📝 Sample Projects

• Developing and executing a global marketing strategy for a new Haircare product launch
• Leading a cross-functional team to optimize marketing investments and improve ROI across EMEA
• Driving localization efforts for a global Haircare campaign, ensuring cultural relevance and brand consistency

ASSUMPTION: The ideal candidate will have experience working on high-impact global marketing projects and driving measurable results in a matrixed organization.

❓ Key Questions to Ask During Interview

• How does this role fit into the global Haircare marketing strategy and organization?
• What are the key priorities for the first 90 days in this role?
• How does the company support the professional development of its marketing leaders?
• What are the key challenges facing the Haircare category in EMEA, and how can this role address them?
• How does the company approach cross-cultural collaboration and knowledge sharing within the marketing organization?

ASSUMPTION: The ideal candidate will be proactive in seeking information and understanding the strategic context of the role and the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral interview questions that focus on your leadership, stakeholder management, and problem-solving skills
• Research the company and industry to demonstrate your knowledge and enthusiasm
• Follow up with the hiring manager one week after your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.