Beauty Partnerships Marketing Manager

📌 Core Information

🔹 Job Title: Beauty Partnerships Marketing Manager

🔹 Company: The Very Group

🔹 Location: London, England, United Kingdom

🔹 Job Type: Hybrid (Remote/On-site)

🔹 Category: Marketing

🔹 Date Posted: June 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Remote/On-site)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing co-branded marketing campaigns with strategic partners
• Building and maintaining strong relationships with partners
• Collaborating with internal and external stakeholders to deliver campaigns
• Maximizing partner investment through creative and innovative strategies

ASSUMPTION: This role requires a balance of strategic thinking, creativity, and strong stakeholder management skills. Candidates should have experience working with partners and delivering multi-channel campaigns.

📋 Key Responsibilities

✅ Defining marketing strategy with partners and creating campaigns aligned with both parties' objectives

✅ Building and maintaining strong relationships with new and existing partners

✅ Collaborating with internal and external stakeholders across channels, category, agencies, creative, brand, and marketing

✅ Supporting the wider strategy of becoming a Partner of Choice for brands and raising Very's credibility in the market

✅ Being Very's brand guardian and aligning partner activity with Very's wider calendar and brand guidelines

✅ Maximizing partner investment through compelling pitches, influencing, and negotiating, as well as identifying opportunities for innovation and creativity

✅ Collaborating with campaign activation stakeholders for a seamless handover in brief and ensuring campaigns run smoothly and effectively

✅ Managing campaign budgets and ensuring each campaign delivers on objectives

✅ Planning yearly and quarterly with partners, adhering to critical path timelines to secure partner budgets and identify any risks

✅ Tracking partners' income and collaborating with category and finance to build forecasts for partners

ASSUMPTION: This role involves a high level of collaboration and requires strong project management skills to ensure campaigns are delivered on time and within budget.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in marketing, with a focus on brand partnerships, campaign management, and stakeholder engagement

Required Skills:

• Proven experience in combining insights and creative thinking to build compelling and commercially successful propositions and strategic campaigns
• Broad base of marketing experience across acquisition, engagement, and brand through owned, paid, and earned media channels
• Strong stakeholder management skills, with the ability to establish credibility with internal and external audiences
• Financial acumen with tracking budgets and forecasts with partners
• Ability to work in a fast-paced environment within a complex stakeholder matrix

Preferred Skills:

• Experience working in the beauty retail industry
• Fluency in additional languages

ASSUMPTION: Candidates with experience in the beauty retail industry may have a competitive advantage, but a strong marketing background and transferable skills are equally valuable.

💰 Compensation & Benefits

Salary Range: £45,000 - £60,000 per annum (Estimated, based on industry standards for a Marketing Manager with 5-10 years of experience in the UK)

Benefits:

• Flexible, hybrid working model
• Inclusive culture and environment
• £1,000 flexible benefits allowance
• 30 days holiday + bank holidays
• Udemy learning access
• Bonus potential (performance and business-related)
• Up to 25% discount on Very.co.uk
• Matched pension up to 6%

Working Hours: Full-time, 37.5 hours per week, with flexibility to work remotely

ASSUMPTION: The salary range is an estimate based on industry standards for a Marketing Manager with 5-10 years of experience in the UK. The actual salary may vary depending on the candidate's skills, experience, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, specifically online retail and financial services

Company Size: 1,001-5,000 employees (Medium to Large)

Founded: 2003 (as Littlewoods Direct, rebranded to The Very Group in 2014)

Company Description:

• One of the largest digital retailers in the UK and Ireland
• Purpose is to help families get more out of life
• Offers a wide range of products, including clothing, homeware, and electricals

Company Specialties:

• Online retail
• Financial services (VeryPay, VeryCredit)
• Data-driven marketing

Company Website: Very.co.uk

ASSUMPTION: The Very Group is a well-established online retailer with a strong focus on customer experience and data-driven marketing.

📊 Role Analysis

Career Level: Mid-level to senior, with potential for growth within the marketing department or into management roles

Reporting Structure: Reports directly to the Head of Brand Partnerships

Work Arrangement: Hybrid (2-3 days on-site, rest of the week remote)

Growth Opportunities:

• Progression within the marketing department (e.g., Senior Marketing Manager, Marketing Director)
• Expansion into other areas of the business, such as e-commerce or financial services
• International opportunities, as The Very Group operates in both the UK and Ireland

ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in marketing or explore opportunities in other areas of the business.

🌍 Location & Work Environment

Office Type: Hybrid (On-site and remote work)

Office Location(s): London, Liverpool, and other regional offices

Geographic Context:

• London: Vibrant, multicultural city with a strong job market and numerous attractions
• Easy access to public transportation and international travel
• Competitive job market, with many opportunities in retail, finance, and marketing

Work Schedule: Monday to Friday, 9:00 AM to 5:30 PM, with flexibility to work remotely

ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility. The London office is conveniently located, with easy access to public transportation and numerous amenities.

💼 Interview & Application Insights

Typical Process:

• Initial screening call with the talent acquisition team
• First-stage interview: Informal 45-minute video call with the hiring team
• Second-stage interview: One-hour formal task-based interview

Key Assessment Areas:

• Marketing strategy development and execution
• Stakeholder management and collaboration
• Campaign management and budgeting
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience, particularly in brand partnerships and campaign management
• Prepare examples of successful marketing campaigns you've worked on, focusing on strategy, execution, and results
• Research The Very Group and be prepared to discuss how your skills and experience align with the company's mission and values

ATS Keywords: Brand Partnerships, Marketing Strategy, Campaign Management, Stakeholder Engagement, Beauty Retail, Data-Driven Marketing

ASSUMPTION: The interview process is designed to assess the candidate's marketing skills, strategic thinking, and cultural fit. Successful candidates will demonstrate a strong understanding of brand partnerships and campaign management, as well as a passion for the beauty retail industry.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Marketing automation and analytics tools (e.g., Google Analytics, Adobe Analytics, Hootsuite)
• Design tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The required tools and technologies are standard for marketing professionals and can be easily adapted to by candidates with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Proud: We celebrate our successes and learn from our mistakes
• Trusted: We act with integrity and do the right thing
• Together: We work as one team, supporting each other to achieve our goals
• Innovative: We challenge the status quo and find new ways to do things
• Ambitious: We strive to be the best and never stop learning

Work Style:

• Collaborative: The role requires strong stakeholder management and teamwork
• Adaptable: The fast-paced environment demands flexibility and quick decision-making
• Data-driven: Candidates should be comfortable using data to inform marketing strategies

Self-Assessment Questions:

• How do you align your marketing strategies with a company's values and brand guidelines?
• Can you provide an example of a time when you had to manage multiple stakeholders with competing priorities?
• How do you stay organized and manage your time in a fast-paced, dynamic environment?

ASSUMPTION: Candidates who demonstrate a strong alignment with The Very Group's values and a collaborative, adaptable work style will be well-suited to this role.

⚠️ Potential Challenges

• Managing multiple partners with competing priorities and expectations
• Balancing strategic thinking with day-to-day campaign management
• Working in a fast-paced, dynamic environment with tight deadlines
• Adapting to changes in the retail and marketing landscapes

ASSUMPTION: These challenges are inherent to the role and can be overcome by candidates with strong project management skills, adaptability, and a strategic mindset.

📈 Similar Roles Comparison

• Brand Partnerships Manager (Retail)
• Focuses on retail-specific brand partnerships
• May have a broader scope, including in-store marketing and events
• Partnerships Marketing Manager (Beauty)
• Specializes in the beauty industry, with a focus on brand collaborations
• May have a narrower scope, focusing solely on marketing partnerships
• Senior Marketing Manager (Brand)
• Oversees brand marketing strategy and execution across multiple channels
• May have a broader scope, including brand management and advertising

ASSUMPTION: This role combines elements of brand partnerships, marketing strategy, and campaign management, making it unique within the marketing landscape.

📝 Sample Projects

• Developing and executing a co-branded marketing campaign with a leading beauty retailer
• Conducting market research and analysis to identify partnership opportunities in the beauty industry
• Managing a team of marketing executives to deliver multiple partner campaigns simultaneously

ASSUMPTION: These sample projects illustrate the strategic, collaborative, and project management aspects of the role, highlighting the need for strong marketing skills and adaptability.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing strategy for Very?
• Can you describe the team structure and dynamics within the brand partnerships department?
• How does Very support the growth and development of its marketing professionals?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Very approach work-life balance, particularly for hybrid workers?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and their long-term career growth potential.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience, particularly in brand partnerships and campaign management
• Prepare examples of successful marketing campaigns you've worked on, focusing on strategy, execution, and results
• Research The Very Group and be prepared to discuss how your skills and experience align with the company's mission and values
• Follow up with the talent acquisition team one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.