Beauty Partnerships Marketing Manager

📌 Core Information

🔹 Job Title: Beauty Partnerships Marketing Manager

🔹 Company: The Very Group

🔹 Location: Liverpool, United Kingdom (Hybrid)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 23, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Hybrid (Remote/On-site)

🚀 Job Overview

Key aspects of this role include:

• Defining and delivering co-branded marketing activities with strategic partners
• Building and maintaining strong relationships with partners
• Working collaboratively with internal and external stakeholders
• Maximizing partner investment through innovative and creative campaigns

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with diverse teams.

📋 Key Responsibilities

✅ Define and deliver co-branded marketing activities with strategic partners, aligned with both partner and Very's objectives

✅ Build and maintain strong relationships with new and existing partners

✅ Work closely with internal and external stakeholders across channels, category, agencies, creative, brand, and marketing

✅ Support the wider strategy of becoming a Partner of Choice for brands and raise Very’s credibility in the market through strategic campaign execution

✅ Be Very’s brand guardian and align partner activity, where possible, to Very’s wider calendar and ensure creative is in line with our brand guidelines

✅ Maximize partner investment through development and delivery of compelling pitches, influencing and negotiating, as well as identifying opportunities for innovation and creativity

✅ Collaborate with campaign activation stakeholders for a seamless handover in brief and ensure campaigns run smoothly and effectively

✅ Manage campaign budgets, ensuring each campaign delivers on objectives

✅ Plan yearly and quarterly with partners, adhering to critical path timelines to secure partner budgets and identify any risks

✅ Track partners' income and collaborate with category and finance to build forecasts for partners

ASSUMPTION: This role involves a high degree of collaboration and requires strong project management skills to ensure campaigns are delivered on time and within budget.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in marketing, with a focus on brand partnerships and campaign management

Required Skills:

• Proven experience in combining insights and creative thinking to build compelling and commercially successful propositions and strategic campaigns
• Broad base of marketing experience, across acquisition, engagement, and brand, through owned, paid, and earned media channels, with experience of delivering multi-channel campaigns
• Experience in building collaborative relationships, with proven ability to establish credibility with internal and external audiences
• Strong stakeholder management skills, encouraging collaborative working and galvanizing colleagues to deliver ambitious brand partnership marketing plans
• Financial acumen with tracking budgets and forecasts with partners and finding opportunities to deliver targets
• Ability to work in a fast-paced environment within a complex, stakeholder matrix

Preferred Skills:

• Experience in the Beauty retail industry
• Fluency in additional languages

ASSUMPTION: Candidates with experience in the Beauty retail industry and additional language skills may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: £45,000 - £55,000 per annum (Estimated, based on industry standards for a mid-senior level marketing role in the UK)

Benefits:

• Flexible, hybrid working model
• Inclusive culture and environment
• £1,000 flexible benefits allowance
• 30 days holiday + bank holidays
• Udemy learning access
• Bonus potential (performance and business-related)
• Up to 25% discount on Very.co.uk
• Matched pension up to 6%

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for the role's hybrid nature

ASSUMPTION: The salary range is an estimate based on industry standards for a mid-senior level marketing role in the UK. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Retail (E-commerce)

Company Size: 1,001-5,000 employees

Founded: 2003 (as Shop Direct Group, rebranded to The Very Group in 2018)

Company Description:

• One of the largest digital retailers in the UK and Ireland
• Purpose: Helping families get more out of life
• Values: Proud, Trusted, Together, Innovative, Ambitious

Company Specialties:

• E-commerce retail
• Marketing and advertising
• Technology and digital innovation

Company Website: https://theverygroup.jobs/

ASSUMPTION: The Very Group is a well-established e-commerce retailer with a strong focus on customer experience and innovation.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: Reports directly to the Head of Brand Partnerships

Work Arrangement: Hybrid (2-3 days on-site in Liverpool, with the rest of the week remote)

Growth Opportunities:

• Potential to progress to a senior or management role within the Brand Partnerships team
• Opportunities to work on high-impact campaigns and gain exposure to various aspects of the business
• Access to learning and development resources through Udemy

ASSUMPTION: This role offers opportunities for career growth and development within the Brand Partnerships team and the wider organization.

🌍 Location & Work Environment

Office Type: Hybrid (On-site in Liverpool, with remote work options)

Office Location(s): Skyways House, Speke Road, Liverpool, L70 1AB, GB

Geographic Context:

• Liverpool is a vibrant city in North West England, known for its rich history, culture, and sports
• Easy access to public transportation and amenities
• Close proximity to major motorways and Liverpool John Lennon Airport

Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for the role's hybrid nature

ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility.

💼 Interview & Application Insights

Typical Process:

• Initial video call with the talent acquisition team to discuss skills and relevant experience
• Informal 45-minute video call with the hiring team to discuss skills and relevant experience
• One-hour formal task-based interview, including competency and technical questions

Key Assessment Areas:

• Marketing strategy and campaign development
• Stakeholder management and communication skills
• Budget management and financial acumen
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and achievements
• Prepare examples of successful brand partnership campaigns and their outcomes
• Research the company and the role to demonstrate your enthusiasm and understanding

ATS Keywords: Brand Partnerships, Marketing Strategy, Campaign Management, Stakeholder Management, Budget Management, Beauty Retail, Innovative Campaigns, Retail Media

ASSUMPTION: The interview process is designed to assess the candidate's marketing skills, strategic thinking, and cultural fit within the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Docs, Google Sheets)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Marketing automation and analytics tools (e.g., Google Analytics, Adobe Analytics)
• Design and creative tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The required tools and technologies are standard for marketing roles and should be familiar to candidates with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Proud: We take pride in what we do and how we do it
• Trusted: We build trust through our actions and behaviors
• Together: We work as one team, supporting each other to achieve our goals
• Innovative: We embrace change and continuously improve
• Ambitious: We strive to be the best and achieve excellence

Work Style:

• Collaborative: We work closely with our colleagues and stakeholders to achieve our goals
• Adaptable: We embrace change and can pivot when needed
• Results-driven: We focus on delivering outcomes and achieving our objectives

Self-Assessment Questions:

• Do you align with The Very Group's values, and how would you demonstrate this in your role?
• How do you approach building and maintaining strong relationships with partners and stakeholders?
• Can you provide an example of a time when you had to adapt your work style to meet changing circumstances?

ASSUMPTION: Candidates who can demonstrate a strong fit with The Very Group's values and work style will be more likely to succeed in this role.

⚠️ Potential Challenges

• Managing multiple partners and campaigns simultaneously, requiring strong organizational skills and prioritization
• Working with tight deadlines and changing priorities, necessitating adaptability and flexibility
• Navigating a complex stakeholder matrix, requiring excellent communication and collaboration skills
• Developing innovative and creative campaigns that align with both partner and Very's objectives, demanding strategic thinking and creativity

ASSUMPTION: These challenges are inherent to the role and require a proactive, solutions-oriented approach.

📈 Similar Roles Comparison

• Compared to a traditional marketing role, this position places a greater emphasis on strategic partnerships and stakeholder management
• In the retail industry, this role is unique in its focus on retail media and brand partnerships
• Career progression may involve moving into a senior or management role within the Brand Partnerships team or exploring opportunities in other areas of the business

ASSUMPTION: This role offers a unique blend of marketing, strategic partnerships, and stakeholder management, with opportunities for career growth and development.

📝 Sample Projects

• Developing and executing a co-branded marketing campaign with a leading Beauty retailer, driving customer acquisition and engagement for both parties
• Identifying and securing new brand partnership opportunities, aligned with Very's strategic objectives and target audience
• Managing and optimizing the performance of existing brand partnerships, maximizing partner investment and delivering on campaign objectives

ASSUMPTION: These sample projects illustrate the strategic and creative aspects of the role, as well as the importance of stakeholder management and campaign optimization.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the wider organization?
• How does The Very Group support the growth and development of its employees in this role?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does The Very Group measure the success of its brand partnership campaigns, and what KPIs are most important?
• What is the company's approach to work-life balance, and how does this role fit within that framework?

ASSUMPTION: These questions are designed to provide insight into the role, the team, and the company culture, as well as the candidate's fit within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://theverygroup.jobs/
• Tailor your resume and cover letter to highlight relevant marketing experience and achievements
• Prepare examples of successful brand partnership campaigns and their outcomes
• Research the company and the role to demonstrate your enthusiasm and understanding
• Follow up with the talent acquisition team one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.