- Job Title: Becario Marketing
- Company: JACOBS DOUWE EGBERTS
- Location: Mexico City, Ciudad de México, Mexico
- Job Type: Full-time, Internship
- Category: Marketing
- Date Posted: May 14, 2025
- Experience Level: Entry-level (0-2 years)
- Remote Status: Hybrid (Office & Home)
🚀 Job Overview
Key aspects of this role include:
- Supporting the brand's marketing strategy and initiatives
- Analyzing market and company KPIs to propose action plans
- Managing low complexity innovations and BTL actions
- Assisting in budget control and supplier management
- Collaborating with the marketing team on various projects
*ASSUMPTION:* This role is ideal for students or recent graduates looking to gain practical marketing experience in a global company.
📋 Key Responsibilities
- ✅ Support the short, medium, and long-term strategy of the brand
- ✅ Analyze market and company KPIs, proposing action plans for the brand
- ✅ Conduct monthly Nielsen analysis and develop presentation materials
- ✅ Cross-analyze systems to create plans (Nielsen, sell out, upspw, etc.)
- ✅ Help manage low complexity innovations and BTL actions
- ✅ Support on and off media campaigns and manage brand budget control
- ✅ Prospect and manage marketing suppliers (POS, execution control, result analysis)
- ✅ Assist in artwork development and key visuals (packaging, promotions, mock-ups)
- ✅ Lead the area's apprentice in operational and procedural brand activities
- ✅ Participate in projects linked to the business as required
*ASSUMPTION:* This role involves a mix of strategic planning, data analysis, project management, and creative tasks, providing a well-rounded marketing experience.
🎯 Required Qualifications
- Education: Currently studying Marketing, Engineering, or Administrative areas
- Experience: Entry-level (0-2 years)
- Required Skills:
- Microsoft Office package and Advanced Excel
- Fluent English
- Strong analytical and problem-solving skills
- Excellent communication and teamwork skills
- Ability to work independently and manage multiple projects
*Preferred Skills:*
- Knowledge of the food and beverage industry
- Experience with marketing analytics tools (e.g., Nielsen)
- Familiarity with marketing campaign management
*ASSUMPTION:* While specific industry experience is not required, a strong foundation in marketing principles and a willingness to learn are essential for success in this role.
💰 Compensation & Benefits
- Salary Range: MXN 15,000 - 20,000 per month (Estimated based on entry-level marketing internships in Mexico City)
- Benefits:
- Hybrid work arrangement (office and home)
- Opportunities for professional growth and development
- Inclusive and diverse work environment
- Working Hours: 40 hours per week, Monday to Friday
*ASSUMPTION:* The salary range is estimated based on entry-level marketing internships in Mexico City. Actual compensation may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
- Industry: Food and Beverage Services
- Company Size: 10,001+ employees
- Founded: 1753 (as JDE Peet's)
- Company Description:
- JDE Peet's is the world's leading pure-play coffee and tea company, with local roots dating back to 1753.
- The company operates in over 100 countries with a portfolio of over 50 brands, including L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick, and Moccona.
- JDE Peet's entered the Mexican market in 2018, offering consumers a wide range of coffee and tea products.
- Company Specialties: Coffee and tea production, marketing, and distribution
📊 Role Analysis
- Career Level: Entry-level (Becario/Intern)
- Reporting Structure: This role reports directly to the Marketing Manager.
- Work Arrangement: Hybrid (2-3 days per week in the office, with the remainder working from home)
- Growth Opportunities:
- Gain practical marketing experience in a global company
- Develop skills in market analysis, campaign management, and project coordination
- Potential full-time employment opportunities upon completion of the internship
*ASSUMPTION:* This role offers a unique opportunity for students or recent graduates to gain valuable marketing experience in a global company and develop essential skills for their future careers.
🌍 Location & Work Environment
- Office Type: Hybrid (Office & Home)
- Office Location(s): Juan Salvador Agraz, Contadero, Ciudad de México, CDMX, Mexico
- Geographic Context:
- Mexico City is the capital and most populous city in Mexico, with a vibrant culture and a thriving food and beverage industry.
- The office is located in the upscale neighborhood of Contadero, offering easy access to public transportation and amenities.
- Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break)
*ASSUMPTION:* The hybrid work arrangement allows for a better work-life balance, enabling interns to manage their studies and personal commitments more effectively.
💼 Interview & Application Insights
- Typical Process:
1. Online application submission
2. Phone or video screening
3. In-person or virtual interview with the hiring manager
4. Final decision and offer
- Key Assessment Areas:
- Marketing knowledge and skills
- Analytical and problem-solving abilities
- Communication and teamwork skills
- Cultural fit and enthusiasm for the role
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of marketing projects or campaigns you've worked on, demonstrating your skills and initiative
- Research JDE Peet's and the Mexican market to show your understanding of the company and its products
- ATS Keywords: Marketing, analysis, budget control, project management, communication, Microsoft Office, Advanced Excel, English Fluency, Nielsen, BTL actions, brand strategy, innovation, supplier management, artwork development
*ASSUMPTION:* Applicants should focus on demonstrating their marketing skills, analytical abilities, and enthusiasm for the role during the interview process.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Nielsen analytics platform
- Marketing campaign management tools (e.g., Hootsuite, Buffer, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
*ASSUMPTION:* Familiarity with these tools is not required, as training will be provided. However, applicants with prior experience using these tools may have an advantage.
👔 Cultural Fit Considerations
- Company Values:
- Passion for coffee and tea
- Customer focus
- Collaboration and teamwork
- Innovation and continuous improvement
- Respect and integrity
- Work Style:
- Results-driven and proactive
- Strong analytical and problem-solving skills
- Excellent communication and teamwork skills
- Ability to work independently and manage multiple projects
- Self-Assessment Questions:
- How do you stay organized and manage multiple projects simultaneously?
- Can you provide an example of a time when you analyzed data to make a strategic decision?
- How do you approach working collaboratively with team members to achieve common goals?
*ASSUMPTION:* Applicants should assess their fit with the company's values and work style, ensuring they align with the organization's culture and expectations.
⚠️ Potential Challenges
- Balancing internship responsibilities with academic commitments
- Adapting to a hybrid work environment and managing time effectively
- Working with cross-functional teams and managing multiple projects simultaneously
- Navigating the Mexican market and understanding local consumer preferences
*ASSUMPTION:* Applicants should be prepared to manage their time effectively, prioritize tasks, and adapt to a dynamic work environment.
📈 Similar Roles Comparison
- How this role differs from related positions:
- This role focuses on marketing strategy and analysis, while related positions may emphasize sales, customer service, or product development.
- This role offers a hybrid work arrangement, while some other internships may be fully remote or on-site.
- Industry-specific context:
- The food and beverage industry in Mexico is competitive and dynamic, with a strong focus on consumer preferences and market trends.
- JDE Peet's offers a unique opportunity to gain experience in a global company with a strong presence in the Mexican market.
- Career path comparison:
- This role can serve as a stepping stone to a full-time marketing position within the company or provide valuable experience for pursuing a career in marketing, market research, or a related field.
*ASSUMPTION:* Applicants should consider how this role aligns with their career goals and long-term aspirations in the marketing field.
📝 Sample Projects
- Conducting a market analysis to identify trends and opportunities in the Mexican coffee and tea market
- Developing and executing a social media campaign to promote a new product launch
- Analyzing sales data to optimize pricing strategies and improve product distribution
- Collaborating with cross-functional teams to develop and implement a marketing plan for a new product line
*ASSUMPTION:* These sample projects demonstrate the range of tasks and responsibilities associated with this role, providing applicants with an idea of the types of projects they may work on during their internship.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role contribute to the overall marketing strategy for JDE Peet's in Mexico?
- What opportunities are there for professional growth and development during this internship?
- How does the company support work-life balance for its interns?
- What are the most challenging aspects of working in the Mexican food and beverage industry, and how does this role address those challenges?
*ASSUMPTION:* Applicants should use the interview to gather information about the role, the company, and the industry, as well as to demonstrate their enthusiasm and fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://jobs.smartrecruiters.com/JACOBSDOUWEEGBERTS/744000059472705-becario-marketing)
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of marketing projects or campaigns you've worked on, demonstrating your skills and initiative
- Research JDE Peet's and the Mexican market to show your understanding of the company and its products
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
