📌 Core Information
🔹 Job Title: Becario Marketing - Retail
🔹 Company: Roche
🔹 Location: Mexico City, Ciudad de México, Mexico
🔹 Job Type: Part-time
🔹 Category: Marketing
🔹 Date Posted: May 21, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Co-creating and executing a communication plan through social media and internal channels for the self-monitoring portfolio
- Monitoring campaign performance and creating promotional assets
- Analyzing campaign ROI and collaborating with the product management team
- Working in a dynamic and innovative environment, contributing to Roche's mission of preventing, stopping, and curing diseases
ASSUMPTION: This role is ideal for students seeking practical experience in digital marketing and campaign management within the healthcare industry.
📋 Key Responsibilities
✅ Campaign Management: Monitor and deploy social media campaigns (Meta, Google, YouTube) and internal communication channels for the self-monitoring portfolio
✅ Asset Creation: Develop promotional materials (digital and print) in collaboration with creative agencies, ensuring they align with the established creative line
✅ Performance Analysis: Analyze ROI of campaigns and collaborate with product management to assess digital campaign performance
ASSUMPTION: Successful candidates will have strong organizational skills, attention to detail, and the ability to work independently and in a team environment.
🎯 Required Qualifications
Education: Active student in their 6th semester of marketing, communication, digital media, or similar fields
Experience: Minimum of 1 year of practice availability
Required Skills:
- Intermediate English proficiency
- Basic knowledge of digital campaigns (desirable)
- Strong communication and collaboration skills
- Creativity and ability to work in a team
ASSUMPTION: While not explicitly stated, it is assumed that candidates should have a strong understanding of social media platforms and digital marketing principles.
💰 Compensation & Benefits
Salary Range: As this is an internship position, compensation is not specified. However, Roche offers competitive internship stipends based on industry standards for entry-level marketing roles in Mexico City.
Benefits:
- On-the-job training and professional development opportunities
- Collaborative and inclusive work environment
- Potential for full-time employment after successful completion of the internship
Working Hours: Part-time, with flexible scheduling to accommodate academic commitments
ASSUMPTION: While not explicitly stated, it is assumed that interns will receive a stipend for their work, along with the benefits listed above.
📌 Applicant Insights
🔍 Company Context
Industry: Roche operates in the biotechnology and pharmaceuticals industry, focusing on advancing science to improve people's lives. They are a global leader in personalized healthcare, with a strong presence in Mexico and worldwide.
Company Size: Roche is a large organization with over 100,000 employees globally, providing a diverse and dynamic work environment for interns.
Founded: Roche was founded in 1896 and has since grown into a multinational healthcare company with a rich history and strong reputation.
Company Description:
- Roche is a global pioneer in pharmaceuticals and diagnostics, focused on advancing science to improve people's lives
- The company is the world's largest biotech company, with differentiated medicines in oncology, immunology, infectious diseases, ophthalmology, and diseases of the central nervous system
- Roche is also a leader in in vitro diagnostics and tissue-based cancer diagnostics, as well as a frontrunner in diabetes management
Company Specialties:
- Biotechnology and pharmaceutical research
- Personalized healthcare and targeted therapies
- Innovative diagnostics and medical technologies
- Collaboration and partnerships with academic institutions and industry peers
Company Website: www.roche.com
ASSUMPTION: Roche's extensive experience and global presence provide interns with valuable opportunities for learning and growth in the healthcare industry.
📊 Role Analysis
Career Level: Entry-level (internship)
Reporting Structure: This role reports directly to the marketing team, with potential collaboration with product management and creative agencies
Work Arrangement: Part-time, with flexible scheduling to accommodate academic commitments
Growth Opportunities:
- On-the-job training and professional development opportunities
- Potential for full-time employment after successful completion of the internship
- Exposure to various aspects of marketing and campaign management within the healthcare industry
ASSUMPTION: Successful interns may have the opportunity to transition into full-time roles within the company, depending on their performance and the organization's needs.
🌍 Location & Work Environment
Office Type: Roche's Mexico City office is a modern and collaborative workspace, fostering innovation and creativity
Office Location(s): Cerrada Molino Bezares, Miguel Hidalgo, CDMX 11910, MX
Geographic Context:
- Mexico City is a vibrant and bustling metropolis, offering a wide range of cultural, entertainment, and dining options
- The city is known for its rich history, diverse neighborhoods, and iconic landmarks
- Mexico City is also a major hub for the healthcare and biotechnology industries
Work Schedule: Part-time, with flexible scheduling to accommodate academic commitments
ASSUMPTION: Interns should be prepared to work in a dynamic and fast-paced environment, with the ability to adapt to changing priorities and deadlines.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening to assess communication skills and cultural fit
- In-person or virtual interview with the marketing team to discuss the role, responsibilities, and expectations
- Background check and onboarding for successful candidates
Key Assessment Areas:
- Communication skills and proficiency in English
- Understanding of social media platforms and digital marketing principles
- Creativity and problem-solving abilities
- Adaptability and ability to work in a team environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role
- Demonstrate your understanding of Roche's mission and values in your application materials
- Prepare for interview questions that assess your communication skills, creativity, and cultural fit
ATS Keywords: Social Media, Digital Marketing, Campaign Management, Promotional Material Creation, ROI Analysis, Collaboration, Communication, Creativity
ASSUMPTION: The application process may vary depending on the volume of applicants and the organization's needs. It is essential to monitor your emails and the Roche careers portal for updates on your application status.
🛠️ Tools & Technologies
- Social media platforms: Meta, Google, YouTube
- Project management tools (e.g., Asana, Trello, or Microsoft Project)
- Design and creative software (e.g., Adobe Creative Suite, Canva)
- Analytics and reporting tools (e.g., Google Analytics, Facebook Insights)
ASSUMPTION: Interns should be comfortable learning and using new tools and technologies as needed to perform their job functions effectively.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Roche fosters a culture of continuous learning and improvement
- Collaboration: The company values teamwork and cross-functional partnerships
- Integrity: Roche is committed to ethical and responsible business practices
Work Style:
- Dynamic and fast-paced environment, with a focus on results and accountability
- Opportunities for professional growth and development
- Inclusive and diverse work culture, with a strong emphasis on work-life balance
Self-Assessment Questions:
- Do you thrive in dynamic and collaborative work environments?
- Are you comfortable learning and using new tools and technologies?
- Do you have a strong commitment to ethical and responsible business practices?
ASSUMPTION: Successful interns will demonstrate a strong cultural fit with Roche's values and work style, contributing to a positive and productive work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Adapting to changing priorities and workflows
- Balancing academic commitments with internship responsibilities
- Working in a multicultural and multilingual team, with a need for strong communication skills
ASSUMPTION: Interns should be prepared to overcome these challenges by demonstrating strong time management, organizational, and communication skills.
📈 Similar Roles Comparison
- This role is unique in its focus on the self-monitoring portfolio and collaboration with product management and creative agencies
- Compared to other marketing internships, this role offers a more specialized and targeted experience within the healthcare industry
- Career paths may include progression into full-time marketing roles within Roche or other healthcare organizations
ASSUMPTION: Candidates should consider their long-term career goals and how this internship can contribute to their professional development in the healthcare industry.
📝 Sample Projects
- Developing a social media campaign to promote a new self-monitoring product
- Creating promotional materials for an upcoming healthcare event or conference
- Analyzing campaign performance and providing data-driven recommendations for optimization
ASSUMPTION: Interns should be prepared to work on a variety of projects, with a focus on driving results and contributing to Roche's mission.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role contribute to Roche's overall marketing strategy and mission?
- What opportunities are there for professional growth and development during this internship?
- How does Roche support work-life balance for its interns?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: Candidates should prepare thoughtful and insightful questions that demonstrate their interest in the role and commitment to Roche's mission.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role
- Prepare for interview questions that assess your communication skills, creativity, and cultural fit
- Follow up with the hiring manager within one week of your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
